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Location IntelligenceThe Value of Geospatial/Business Intelligence Integration
Wouter van der BrugghenBusiness Development Manager EMEA Business Intelligence
What is Spatial Information?
Spatial Information is:
• Every Citizens Address
• Every Crime Scene
• Every Flue Victims Address
• Every House for sale
• Social Economic Figures
• Every Train, Car or Ship
What is Spatial Information?
Spatial Information is also:
• Location of Assets
• Location of Mobile assets in:
• Hospitals (Wheelchairs, Infusion Pumps)
• Workshop (Repair Equipment)
• Office (beamers)
• Location of People
• Nurses, Doctors
• Security Guards
• Employees in Risky Environments
• Prisoners
Spatial Information is Everywhere
> 85% of the Databases
contains spatial information
How did we use Spatial Information?
How do we use Spatial Information?
How do we use Spatial Information?
The GAP between GeoSpatial & BI
Modeling
Standardized Reporting
AdvancedAnalytics
Ad-hoc Query & Reporting
Number of users
BI Environment
Reporting
AdvancedGIS User/Analysts
Number of users
Geo Spatial Environment
© 2007 Oracle Corporation – Proprietary and Confidential – For Internal Use Only.
Proprietary GeoSpatial
Data
Traditional challenge for supporting Location
Intelligence
Legacy GIS
Map Building
& Visualisation
Files ExcelXML
OLTP & ODSSystems
Data WarehouseData Mart
Business Reports
Yawn...
Copyright © 2010, Oracle and/or its affiliates. All rights reserved.
Pillars to Achieving Management
Excellence
SMART
AGILE
ALIGNED
Rationalize Your
Management Systems
Leverage Advanced Integration
Share Insights Across the
Extended Enterprise
Oracle 11g Spatial
Oracle 11g
Spatial Option
Main
Str
eet
Store #12
Store #11
SELECT Customer_name, LAG(Sales, 1) OVER
(ORDER BY Year) / Sales as last_sales
FROM Customer WHERE
WHERE last_sales > 0;
• Store #14
• Store #10
Store #13
Store #15
Oracle 11g Spatial
Oracle 11g Spatial
Main
Str
eet
X DistanceStore #12
Store #11
SELECT Customer_name
FROM Customer WHERE
SDO_WITHIN_DISTANCE(A.LOCATION, :aGeom,
‘DISTANCE = 10 UNITS=MILES') = 'TRUE‘
• Store #13• Store #15
• Store #14
Store #10
Main
Str
eet
X DistanceStore #12
Store #11
SELECT Customer_name, LAG(Sales, 1) OVER
(ORDER BY Year) / Sales as last_sales
FROM Customer WHERE
SDO_WITHIN_DISTANCE(A.LOCATION, :aGeom,
‘DISTANCE = 10 UNITS=MILES') = 'TRUE‘
GROUP BY Customer_name
WHERE last_sales > 0;
• Store #13• Store #15
• Store #14
• Store #10
Store #10
Oracle 11g Spatial
OLTP & ODSSystems
Data WarehouseData Mart
PackagedApplications
(Oracle, SAP, Others)
ExcelXML/Office
BusinessProcess
OLAPSources
Exadata Unstructured & Semi-Structured
Oracle Business Intelligence 11g
Common Enterprise Information Model
• Common Metadata Foundation across all Data Sources
• Common Security, Access Control, Authorization, Auditing
• Common Request Generation and Optimized Data Access Services
• Common Clustering, Workload Management, & Deployment
• Common Systems & Operational Lifecycle Management
Interactive Dashboards
Reporting &Publishing
Ad-hoc Analysis
Detect& Alert
Office Integration
Search EmbeddedGeographic Presentation Mobile Scorecards Collaborate
Oracle BI Server
© 2007 Oracle Corporation – Proprietary and Confidential – For Internal Use Only.
Oracle BI Location Intelligence
Oracle 11g
Spatial
Legacy GIS
Map Building
& Visualisation
Files ExcelXML
OLTP & ODSSystems
Data WarehouseData Mart
Common Enterprise Information Model
Oracle BI Server
Non-Spatial Data provider
Spatial Analytics to enrich reports
BI Dashboards, Charts and Tabular views
Legacy GIS | Oracle MapViewer
Enable mapping of any enterprise metrics
and integrated Maps
© 2007 Oracle Corporation – Proprietary and Confidential – For Internal Use Only.
BI Perspective
• Enrich BI with geographic Maps
• Enables location analysis in reporting, alerts and notifications
• Use Maps as vehicle to guide navigation, filtering and drill-down
Value of Geospatial/Business Intelligence Integration
What does one capability add to the other?
Value of maps
and location
analysis in BI
=Value of maps and
location analysis in an
“enterprise system”
Volume and
complexity of sources
integrated by BI
xExpanded
user basex
GIS Perspective
• Enrich GIS Layers with BI measures from ANY source system
• Increases “GIS ROI”
• Decrease time to deploy new GIS applications and custom coding to integrate conformed entities
Examples
Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 20
Spatial Integrated in Oracle BISpatial integrated in Dashboard
Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 21
Spatial Integrated in Oracle BISpatial “Drill Down”
Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 22
Spatial Integrated in Oracle BISpatial Analysis
Flemish Ministry of Social Affairs
Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 24
Pillars to Achieving Management
Excellence
SMART
AGILE
ALIGNED
Make spatial information part
of your BI environment
Combine and link Maps, Tables,
Charts etc.
Share Geographic Information
Across the Extended Enterprise
Spatial as part of the BI environmentIDC's Business Analytics Software Taxonomy, 2009
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