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Oracle Business Intelligence & Spatial Views

Abhinav Agarwal Jayant Sharma

Principal Product Manager Technical DirectorMar 13 2008

THE FOLLOWING IS INTENDED TO OUTLINE

OUR GENERAL PRODUCT DIRECTION. IT IS

INTENDED FOR INFORMATION PURPOSES

ONLY, AND MAY NOT BE INCORPORATED INTO

ANY CONTRACT. IT IS NOT A COMMITMENT TO

DELIVER ANY MATERIAL, CODE, OR

FUNCTIONALITY, AND SHOULD NOT BE RELIED

UPON IN MAKING PURCHASING DECISION. THE

DEVELOPMENT, RELEASE, AND TIMING OF ANY

FEATURES OR FUNCTIONALITY DESCRIBED

FOR ORACLE'S PRODUCTS REMAINS AT THE

SOLE DISCRETION OF ORACLE

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Program Agenda

• Introduction to Oracle BI

• Spatial Maps

• Demo

• Q & A

Oracle’s Enterprise Performance Management System

Business Intelligence Foundation

OLTP & ODSSystems

Data WarehouseData Mart

SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcessEssbase

Financial Performance Management Applications

Operational BI Applications

Fusion Middleware

Web Office Desktop MobileEmbedded in

Applications

6

Search

Oracle BI Suite Enterprise EditionUnified Business Intelligence Infrastructure

Ad-hoc Analysis

Interactive Dashboards

ProactiveDetectionand Alerts

MS Office& OutlookIntegration

Reporting & Publishing

Disconnected& MobileAnalytics

OLTP & ODSSystems

Data WarehouseData Mart

SAP, OraclePeopleSoft, Siebel,

Custom Apps

FilesExcelXML

BusinessProcess

Multidimensional Calculation and Integration Engine

Integrated Security, User Management, Personalization

Intelligent Request Generation and Optimized Data Access Services

Essbase

Common Enterprise Information Model

DesktopGadgets

Oracle BI ServerSimplified, Powerful, Scalable Intelligence Across Sources

Open SQL Interface

Oracle BI EE Presentation

Services

Other 3rd

Party Tools

Oracle BI Server

Native RDBMSOracle

SQL ServerDB2

Teradata

ODBC

Multi-dimensionalXMLA

Oracle OLAP OptionMS Analysis Services

SAP BW

OtherXML,ExcelText

Simplified Business View

Unified Metadata

Intelligent Caching

Advanced calculations

Aggregate navigation & creation

Federated query and integration

Optimized SQL / function shipping

• Simplified business model view

• Advanced calculation & integration engine

• Intelligent request generation and optimized, distributed data access

• Mission critical scalability and performance

• Foundation for all OBIEE presentation services

8

Oracle Enterprise Performance Management System

Oracle Business Intelligence Foundation

Hot-Pluggable With Existing IT Investments

OracleKerberosiPlanetMSFT ADNovellCustom Others ..

Oracle Data Integrator (Sunopsis)Oracle Warehouse BuilderInformaticaAscentialOthers ..

Any JSR 168 PortalOracle Data Mining,

SPSS, SASOracle EBS, Siebel, SAP,

PeopleSoft, JD Edwards ..Excel, Outlook,Lotus Notes ..

Oracle RDBMSOracle OLAP OptionMicrosoft SQL Server & Analysis ServicesIBM DB2TeradataEssbaseSAP BWXML, Excel, Text

Portals Data Mining Applications Desktop Tools

Security Data Access Data Integration

9

Most Complete Suite of

Operational BI ApplicationsTravel

& TransAuto

Comms

& Media

Complex

Mfg

Consumer

SectorEnergy

Financial

Services

High

Tech

Insurance

& HealthLife

Sciences

Public

Sector

Other Operational & Analytic Sources

Oracle BI Suite Enterprise Edition

Prebuilt adapters:

Sales

Service &

Contact

Center

MarketingOrder

Management

& Fulfillment

Supply

ChainFinancials

Human

Resources

PipelineAnalysis

TriangulatedForecasting

Sales Team Effectiveness

Up-sell / Cross-sell

Cycle TimeAnalysis

Lead Conversion

Employee Productivity

Compensation Analysis

HR Compliance Reporting

WorkforceProfile

TurnoverTrends

Return on Human Capital

A/R & A/PAnalysis

GL / BalanceSheet Analysis

Customer& Product

Profitability

P&L Analysis

ExpenseManagement

Cash FlowAnalysis

Supplier Performance

Spend Analysis

Procurement Cycle Times

Inventory Availability

EmployeeExpenses

BOM Analysis

OrderLinearity

Ordersvs. Available

Inventory

Cycle TimeAnalysis

BacklogAnalysis

FulfillmentStatus

CustomerReceivables

Campaign Scorecard

Response Rates

Product Propensity

Loyalty andAttrition

Market Basket Analysis

Campaign ROI

Churn Propensity

Customer Satisfaction

ResolutionRates

Service RepEffectiveness

Service CostAnalysis

ServiceTrends

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BI & SPATIAL INTEGRATION

BI & Spatial Integration

• BI 11g & Spatial Integration

• What’s coming

• BI and Spatial Integration

• What is possible today

• Spatial Data

• NAVTEQ

• Digital Globe

BI & Spatial Integration

• BI 11g & Spatial Integration

• What’s coming

• BI and Spatial Integration

• What is possible today

• Spatial Data

• NAVTEQ

• Digital Globe

BI & Spatial ViewsFeatures At A Glance

• Maps as native BI views (like tables, charts, etc.)

• Info-windows displaying BI content with drilling

• Display multiple BI measures on maps

• Thematic, dot-density, bar, pie, or color shapes with

intelligent binning and formatting options

• Schedule and distribute BI Map views via Delivers

• Print to HTML / PDF map views

• UI for mapping spatial themes to BI columns

BI & Spatial Integration

• BI 11g & Spatial Integration

• What’s coming

• BI and Spatial Integration

• What is possible today

• Spatial Data

• NAVTEQ

• Digital Globe

BI & SpatialWhat Is Possible Today

• Over analytical on a map

• Display color coded regions

• Show point-based information

• Provide interactivity with other Dashboard elements

• Dashboard prompts drive mapped content

• Drilling and Navigation drive mapped content

• Interactions with maps update other Dashboard content

• Show additional contextual information as

mouseovers

• Drill to map detail

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BI SPATIAL VIEWSCURRENT INTEGRATION DEMO

Integration FrameworkBI EE and MapViewer

OBIEEMapViewer

Oracle Database

OGC WMS

NSDP*

Other Oracle/non-Oracle

databases, data

warehouses …

* NSDP (Non-Spatial Data

Provider) key MapViewer

integration feature

Oracle Fusion

Middleware

Oracle Siebel, JDE…

Location-enabled Oracle Platform

Oracle location technologyOracle core technology

Oracle Database 11gDatabase

Oracle Application Server 11g

CRM, ERP…

Locator

MapViewerFusion

Middleware

Oracle Fusion Middleware 11g

Business Intelligence, Portals …

Enterprise

Applications

Geospatial

Web Services

Oracle location integration

Spatial

Geospatial Data Management

Data

Locations

(points of interest)

Networks

(roads, utilities) Polygons

(admin & sales territories)

Imagery

(satellite imagery) Topology

(map production)

3D data

(city models)

BI & Spatial Integration

• BI 11g & Spatial Integration

• What’s coming

• BI and Spatial Integration

• What is possible today

• Spatial Data

• NAVTEQ

• Digital Globe

NAVTEQ Map Boundary Data BundleAvailable From OTN

• North America, Western Europe, Eastern Europe,

Asia-Pacific, and Emerging Markets

• Regional roads

• Named places

• Country, state, province, county, and city boundaries

Spatial DataNAVTEQ

• Multiyear Agreement to incorporate boundary mapping

data into Oracle® Database 10g and other Oracle

products.

• With Oracle Database 11g, data for over 40 countries

available.

• North America, Western Europe, Eastern Europe, Asia-

Pacific, and Emerging Markets

• Regional roads

• Named places

• Country, state, province, county, and city boundaries

• Data is supplied in Oracle’s native spatial data format: SDO_Geometry

NAVTEQ Boundary Data SamplesWorld Overview Map

NAVTEQ Boundary Data SamplesCountry Boundaries

NAVTEQ Boundary Data SamplesEurope – Boundaries & Cities

NAVTEQ Boundary Data SamplesUS State Boundaries

NAVTEQ Boundary Data SamplesCounties

NAVTEQ Boundary Data SamplesCounty – San Diego county and cities

NAVTEQ Boundary Data SamplesCity – San Diego

NAVTEQ Detailed Map ContentCompatible with BI and Oracle

Additional data available from NAVTEQ; not available from OTN

Additional data available from NAVTEQ; not available from OTN

NAVTEQ Detailed Zip Code ContentCompatible with BI and Oracle

Additional data available from NAVTEQ; not available from OTN

NAVTEQ Detailed Telecom Map ContentCompatible with BI and Oracle

Additional data available from NAVTEQ; not available from OTN

NAVTEQ Detailed Parcel Map ContentCompatible with BI and Oracle

Additional data available from NAVTEQ; not available from OTN

NAVTEQ Detailed Census Map ContentCompatible with BI and Oracle

Additional data available from NAVTEQ; not available from OTN

NAVTEQ Detailed Census Map ContentCompatible with BI and Oracle

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BI SPATIAL VIEWSDIGITAL GLOBE

Spatial DataDigitalGlobe

• Satellite and aerial imagery and related data

• Sample data available on OTN for download

• http://www.oracle.com/technology/products/spatial/

• Oracle Spatial formatted (GeoRaster) sample imagery of San

Francisco

For More Information

search.oracle.com

business intelligence

ororacle.com/bi