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Location IntelligenceThe Value of Geospatial/Business Intelligence Integration

Wouter van der BrugghenBusiness Development Manager EMEA Business Intelligence

What is Spatial Information?

Spatial Information is:

• Every Citizens Address

• Every Crime Scene

• Every Flue Victims Address

• Every House for sale

• Social Economic Figures

• Every Train, Car or Ship

What is Spatial Information?

Spatial Information is also:

• Location of Assets

• Location of Mobile assets in:

• Hospitals (Wheelchairs, Infusion Pumps)

• Workshop (Repair Equipment)

• Office (beamers)

• Location of People

• Nurses, Doctors

• Security Guards

• Employees in Risky Environments

• Prisoners

Spatial Information is Everywhere

> 85% of the Databases

contains spatial information

How did we use Spatial Information?

How do we use Spatial Information?

How do we use Spatial Information?

The GAP between GeoSpatial & BI

Modeling

Standardized Reporting

AdvancedAnalytics

Ad-hoc Query & Reporting

Number of users

BI Environment

Reporting

AdvancedGIS User/Analysts

Number of users

Geo Spatial Environment

© 2007 Oracle Corporation – Proprietary and Confidential – For Internal Use Only.

Proprietary GeoSpatial

Data

Traditional challenge for supporting Location

Intelligence

Legacy GIS

Map Building

& Visualisation

Files ExcelXML

OLTP & ODSSystems

Data WarehouseData Mart

Business Reports

Yawn...

Copyright © 2010, Oracle and/or its affiliates. All rights reserved.

Pillars to Achieving Management

Excellence

SMART

AGILE

ALIGNED

Rationalize Your

Management Systems

Leverage Advanced Integration

Share Insights Across the

Extended Enterprise

Oracle 11g Spatial

Oracle 11g

Spatial Option

Main

Str

eet

Store #12

Store #11

SELECT Customer_name, LAG(Sales, 1) OVER

(ORDER BY Year) / Sales as last_sales

FROM Customer WHERE

WHERE last_sales > 0;

• Store #14

• Store #10

Store #13

Store #15

Oracle 11g Spatial

Oracle 11g Spatial

Main

Str

eet

X DistanceStore #12

Store #11

SELECT Customer_name

FROM Customer WHERE

SDO_WITHIN_DISTANCE(A.LOCATION, :aGeom,

‘DISTANCE = 10 UNITS=MILES') = 'TRUE‘

• Store #13• Store #15

• Store #14

Store #10

Main

Str

eet

X DistanceStore #12

Store #11

SELECT Customer_name, LAG(Sales, 1) OVER

(ORDER BY Year) / Sales as last_sales

FROM Customer WHERE

SDO_WITHIN_DISTANCE(A.LOCATION, :aGeom,

‘DISTANCE = 10 UNITS=MILES') = 'TRUE‘

GROUP BY Customer_name

WHERE last_sales > 0;

• Store #13• Store #15

• Store #14

• Store #10

Store #10

Oracle 11g Spatial

OLTP & ODSSystems

Data WarehouseData Mart

PackagedApplications

(Oracle, SAP, Others)

ExcelXML/Office

BusinessProcess

OLAPSources

Exadata Unstructured & Semi-Structured

Oracle Business Intelligence 11g

Common Enterprise Information Model

• Common Metadata Foundation across all Data Sources

• Common Security, Access Control, Authorization, Auditing

• Common Request Generation and Optimized Data Access Services

• Common Clustering, Workload Management, & Deployment

• Common Systems & Operational Lifecycle Management

Interactive Dashboards

Reporting &Publishing

Ad-hoc Analysis

Detect& Alert

Office Integration

Search EmbeddedGeographic Presentation Mobile Scorecards Collaborate

Oracle BI Server

© 2007 Oracle Corporation – Proprietary and Confidential – For Internal Use Only.

Oracle BI Location Intelligence

Oracle 11g

Spatial

Legacy GIS

Map Building

& Visualisation

Files ExcelXML

OLTP & ODSSystems

Data WarehouseData Mart

Common Enterprise Information Model

Oracle BI Server

Non-Spatial Data provider

Spatial Analytics to enrich reports

BI Dashboards, Charts and Tabular views

Legacy GIS | Oracle MapViewer

Enable mapping of any enterprise metrics

and integrated Maps

© 2007 Oracle Corporation – Proprietary and Confidential – For Internal Use Only.

BI Perspective

• Enrich BI with geographic Maps

• Enables location analysis in reporting, alerts and notifications

• Use Maps as vehicle to guide navigation, filtering and drill-down

Value of Geospatial/Business Intelligence Integration

What does one capability add to the other?

Value of maps

and location

analysis in BI

=Value of maps and

location analysis in an

“enterprise system”

Volume and

complexity of sources

integrated by BI

xExpanded

user basex

GIS Perspective

• Enrich GIS Layers with BI measures from ANY source system

• Increases “GIS ROI”

• Decrease time to deploy new GIS applications and custom coding to integrate conformed entities

Examples

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Spatial Integrated in Oracle BISpatial integrated in Dashboard

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Spatial Integrated in Oracle BISpatial “Drill Down”

Copyright © 2008, Oracle and/or its affiliates. All rights reserved. 22

Spatial Integrated in Oracle BISpatial Analysis

Flemish Ministry of Social Affairs

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Pillars to Achieving Management

Excellence

SMART

AGILE

ALIGNED

Make spatial information part

of your BI environment

Combine and link Maps, Tables,

Charts etc.

Share Geographic Information

Across the Extended Enterprise

Spatial as part of the BI environmentIDC's Business Analytics Software Taxonomy, 2009