將品牌形象融入企劃簡報 範例

Music FestivalMADE IN CHiNA

There are various of music festival happening all over China nowadays. Renowned music festival brand combined with creative and unique event planning will bring you the most exciting music festival of the year!

Made In China 2013 will be a festival tailor made for Budweiser. The music festival will also be the most interesting and stylish outdoor music event.

Only for Budweiser

Mixing music and beer, the event will give all the fans one of the most enjoyable days in their life.

Deliver the passionate, exploring, adventurous spirits of music festivals to the fans and Budweiser

Creating a refreshing festival experience with different kinds of musical performance and interactive activities which also combines with the brand image in a delicate way

28 Performances

We are going to invite artists of different music genre from Mainland China, HK, Taiwan, and abroad which will satisfy almost all the music fans.

3 Stages 1 Weekend

Held at the time recommended in early September

We will have 3 stages onsite for musical performance

The biggest stage will attract 50,000 audience in estimate

Asia artistAsia Artists

Penny Dai

Harlem

A-MeiZhang XuanMr. Band

Xu Wei

MAYDAY

Nickelback Jay Z 30 Seconds to Mars

Pink

ROONEYMaroon 5

JASON MRAZ

Oversea Artists

Day 1

Stage A Stage B INDIE Stage

MAROON 5

MAYDAY

XU WEI

JASON MRAZ CHINA INDIE BANDS COLLECTIONPENNY DAI

MR. BAND & DJ TIME

Day 2

Stage A Stage B INDIE Stage

PINK

HARLEMA MEI

ZHANG XUAN

CHINA INDIE BANDS COLLECTION

ROONEY

NICKLEBACK

30 Seconds to Mars

JAY Z

& DJ TIME

MOBY

DJ Zhang You DaiA day after the end of the show will have DJs until midnight

Branding

The open space at the left side of the main stage will be the main display area for Budweiser. A novelty beer garden will be built which combines the beer bar and interactive games.

In the changeover of the stages, we will attract audience to the beer garden with flash dance or street artists Beer sales booth will be at every corner of the festival site

Decorating the stages with brand elements

Budweiser 3D Projection Mapping

Mountain!

Interactive Games

BUD Backyard area suggestion

Outdoor Movie event suggestion

Bag Jump

Be flexible with Branding

Branding Decoration Street Artist Branding Tent

Venuesuggestion

Beijing Yuyang International Ski Resort

Located in the beautiful suburb area in Beijing, 1-hour-drive from city center.1 It’s the venue for China’s biggest outdoor music

festival, China Music Valley Festival from 2011.

Broad open area for different festival functions, The Best Choice for “Made in China”

Music Valley Music Festival, held for two years here, performances strongest lineup and has world-class production standards Had invited Avril Lavigne, Juliette Lewis, KT Tunstall, Joss Stone, Little Boots, The Jesus and mary chain The number of audiences reached 130,000 people

To Beijingers, this place is the top choices for going for outdoor activities

They already consider this place to be the skiing resort in winter time, and music festival field in summer time

Expo 2010 Shanghai Pavilions

Well built facilities, convenient transportation. It is one of the ideal option for event

Venuesuggestion

2

Beijing Olympic Park

Nearby National Stadium (Bird’s Nest). But due to the strict regulation in this area, we can hardly sell alcohol.

Venuesuggestion

3