將品牌形象融入企劃簡報 範例
TRANSCRIPT
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Music FestivalMADE IN CHiNA
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There are various of music festival happening all over China nowadays. Renowned music festival brand combined with creative and unique event planning will bring you the most exciting music festival of the year!
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Made In China 2013 will be a festival tailor made for Budweiser. The music festival will also be the most interesting and stylish outdoor music event.
Only for Budweiser
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Mixing music and beer, the event will give all the fans one of the most enjoyable days in their life.
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Deliver the passionate, exploring, adventurous spirits of music festivals to the fans and Budweiser
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Creating a refreshing festival experience with different kinds of musical performance and interactive activities which also combines with the brand image in a delicate way
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28 Performances
We are going to invite artists of different music genre from Mainland China, HK, Taiwan, and abroad which will satisfy almost all the music fans.
3 Stages 1 Weekend
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Held at the time recommended in early September
We will have 3 stages onsite for musical performance
The biggest stage will attract 50,000 audience in estimate
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Asia artistAsia Artists
Penny Dai
Harlem
A-MeiZhang XuanMr. Band
Xu Wei
MAYDAY
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Nickelback Jay Z 30 Seconds to Mars
Pink
ROONEYMaroon 5
JASON MRAZ
Oversea Artists
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Day 1
Stage A Stage B INDIE Stage
MAROON 5
MAYDAY
XU WEI
JASON MRAZ CHINA INDIE BANDS COLLECTIONPENNY DAI
MR. BAND & DJ TIME
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Day 2
Stage A Stage B INDIE Stage
PINK
HARLEMA MEI
ZHANG XUAN
CHINA INDIE BANDS COLLECTION
ROONEY
NICKLEBACK
30 Seconds to Mars
JAY Z
& DJ TIME
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MOBY
DJ Zhang You DaiA day after the end of the show will have DJs until midnight
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Branding
The open space at the left side of the main stage will be the main display area for Budweiser. A novelty beer garden will be built which combines the beer bar and interactive games.
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In the changeover of the stages, we will attract audience to the beer garden with flash dance or street artists Beer sales booth will be at every corner of the festival site
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Decorating the stages with brand elements
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Budweiser 3D Projection Mapping
Mountain!
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Interactive Games
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BUD Backyard area suggestion
Outdoor Movie event suggestion
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Bag Jump
Be flexible with Branding
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Branding Decoration Street Artist Branding Tent
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Venuesuggestion
Beijing Yuyang International Ski Resort
Located in the beautiful suburb area in Beijing, 1-hour-drive from city center.1 It’s the venue for China’s biggest outdoor music
festival, China Music Valley Festival from 2011.
Broad open area for different festival functions, The Best Choice for “Made in China”
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Music Valley Music Festival, held for two years here, performances strongest lineup and has world-class production standards Had invited Avril Lavigne, Juliette Lewis, KT Tunstall, Joss Stone, Little Boots, The Jesus and mary chain The number of audiences reached 130,000 people
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To Beijingers, this place is the top choices for going for outdoor activities
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They already consider this place to be the skiing resort in winter time, and music festival field in summer time
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Expo 2010 Shanghai Pavilions
Well built facilities, convenient transportation. It is one of the ideal option for event
Venuesuggestion
2
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Beijing Olympic Park
Nearby National Stadium (Bird’s Nest). But due to the strict regulation in this area, we can hardly sell alcohol.
Venuesuggestion
3