-1--1- a leading telecommunication solutions partner

-1-

a leading

Telecommunication

Solutions Partner

Multi-Play Services over Broadband Networks

ITU Arab Regional Workshop on Broadband Access Technologies 19-20 November, Damascus - Syria

The Need for Multi-Play Services

-4-

The Telecom Operator PerspectiveThe Telecom Operator Perspective

BUSINESS NOT AS USUAL

Cable

OperatorsMobile

Operators

Alternative

Carriers Municipal

Telecom Networks

-5-

The End-User PerspectiveThe End-User Perspective

34% 35% 36% 37% 38% 39% 40% 41% 42% 43%

Entertainment

Communication

Productivity

Lean Back Activities

Lean Forward Activities

Consumer Interest for Enhanced Broadband Services

Source: Boston Research Group

Subscribers’ interest for Broadband ServicesSubscribers’ interest for Broadband Services

SERVICES NOT AS USUAL

-6-

What is “Triple-Play”What is “Triple-Play”

SwitchedSwitched BroadcastBroadcast

VideoVideoDataData

Broadband Broadband IPIP

VoiceVoice

INTEGRATED SET OF VOICE, DATA & VIDEO SERVICES OVER A CONVERGED PLATFORM

-7-

Global IPTV Service Revenue Forecast(Source: MRG May 2007)

$-

$5

$10

$15

$20

$25

2007 2008 2009 2010 2011

Billions

Asia

Europe

North America

ROW

The IPTV service marketThe IPTV service market

-8-

The Value of “Triple-Play”The Value of “Triple-Play”

Improve ARPU

Differentiate from competition

Strengthen market position

Reduce customer churn

Enhance customer satisfaction

Leverage brand name to:

improve revenue sharing with content providers

“push” additional services (e.g. online games)

attract additional advertising revenue

PROFITABLE OPERATORS

Enablers for IPTV / Business Models

-10-

Regulatory IssuesRegulatory Issues

Convergence brining new legal challenges to regulators

fostering of competition

unbundling of Local Loop (LLU)

Redefining boundaries between:

telecommunications and audiovisual

private and public

non-commercial and commercial

Distinguish between ‘television broadcasting services’

and ‘information society services’

Key IPTV regulatory issue is whether it will be

regulated as a data or a broadcasting service

-11-

Content Acquisition IssuesContent Acquisition Issues

Legal Framework?

Content Sourcing?

Service Packaging?

Release Windows?Contracting terms?

Contracting Rates &

Revenue Guaranties?

Content

Protection?

-12-

Enabling IPTV / Triple Play Enabling IPTV / Triple Play OfferingsOfferings

Thus, regulatory authorities need to:

Cooperate with all stakeholders (operators, content

providers) to ease access to content

Foster the competitive environment (market

liberalization, LLU) to drive the need for differentiated

services

Need to distinguish the regulation of:

Linear services which include all traditional TV and

Radio broadcasting streamed over the Internet

Non-linear audio-visual content services where the

viewers decide when a specific program is transmitted

-13-

IPTV Service Delivery (Value) ChainIPTV Service Delivery (Value) Chain

Content provisionAccess

ProvidersISPs

Service Delivery Consumption

Content & Rights Owners

e.g. Major Studios (Hollywood , content publishers)

Content Aggregators

Buy Content & Rights from Owners, Showtime etc.

Network Operators

Access Providers,

ISPs

Provide access infrastructure e.g. ADSL, VDSL, FTTH. Operate Service Delivery Platform, OSS/BSS

Customers

Homes with CPEs and IP Set-top-boxes

Whole

salin

Whole

salin

ggAdvertisi

n

Advert

isin

gg

-14-

““Triple-Play” Business ModelsTriple-Play” Business Models

PROMOTING CONTENT NOT BROADBAND CONNECTIVITY

FleaFlea MarketMarket

Dump PipeDump Pipe Connectivity sell only No part in value chain Low risk, low cost Risk to lose brand

value to Service Providers

Shopping MallShopping Mall

Open ModelOpen Model Team-up with content

providers Charging access fee +

content revenue share Share revenue, risk &

consumer awareness

Department StoreDepartment Store

Walled GardenWalled Garden Resell of re-branded

content Strong consumer

relationship High ARPU Higher complexity & risk

Intracom Telecom’s IPTV Vision

-16-

INTRACOM TELECOM Solution Proposal

LAYING THE FOUNDATIONS FOR NEXT-GENERATION CONTENT SERVICES

INTRACOM, a partner of choice with a total offering

For Service Providers and Network Operators

fs|cdn™, Full Service Content Distribution Network

WHAT

WHO

WHY

-17-

Triple-Play: The Whole Picture

-18-

Content running on fs|cdn™

BUILT-IN SECURE CONTENT DISTRIBUTION

“…the system is robust against Sophisticated Hacking. Furthermore,

elements of the DRM system are robust at higher levels of hacking.”

MERDAN Security Audit

-19-

Triple-Play: The Whole Picture

-20-

fs|cdn™ Supported Services

fs|cdn™: DELIVERYING NEXT-GENERATION SERVICES

• Digital Broadcast TV & Radio

• Video-on-Demand (VoD) & Audio-on-Demand (AoD)

• Interactive Service Guide (ISG)

• Time-shifted TV/Personal Video Recording (PVR)

• Messaging/Chatting

• TV Portal

• Integrated Telephony Services

• Interactive Custom/Niche Applications

-21-

Delivering the ultimate Delivering the ultimate user user experienceexperience

Main MenuMain Menu

-22-

Channel GuideChannel Guide

Delivering the ultimate Delivering the ultimate user user experienceexperience

-23-

Program Info & RemindersProgram Info & Reminders

Delivering the ultimate Delivering the ultimate user user experienceexperience

-24-

Video/audio on DemandVideo/audio on Demand

Delivering the ultimate Delivering the ultimate user user experienceexperience

-25-

Program RecordingsProgram Recordings

Delivering the ultimate Delivering the ultimate user user experienceexperience

-26-

Data/infotainment applicationData/infotainment application

Delivering the ultimate Delivering the ultimate user user experienceexperience

-27-

TV messagingTV messaging

Delivering the ultimate Delivering the ultimate user user experienceexperience

-28-

Online unified billingOnline unified billing

Delivering the ultimate Delivering the ultimate user user experienceexperience

-29-

User management & profilingUser management & profiling

Delivering the ultimate Delivering the ultimate user user experienceexperience

-30-

ISG PersonalizationISG Personalization

Delivering the ultimate Delivering the ultimate user user experienceexperience

-31-

Delivering the Ultimate User Experience

Entering the mobile spaceEntering the mobile space

CONVERGENCE OF MULTIPLE NETWORKS (CABLE / MOBILE) – IMS INTEGRATION

-32-

A Successful “Triple-Play” Strategy…

…should address:

Scalability

Flexibility

End-user Experience

Local

color Right pricing Content

-33-

A Successful “Triple-Play” Strategy…

…should address:

Scalability

Flexibility

End-user Experience

Local

color Right pricing Content

INTRACOM TELECOMINTRACOM TELECOM

19.7 km Markopoulou Ave.19.7 km Markopoulou Ave.

19002 Peania, Athens, Greece19002 Peania, Athens, Greece

TT +30 210 667 1000+30 210 667 1000

FF +30 210 667 1001+30 210 667 1001

www.intracom-telecom.comwww.intracom-telecom.com