Best Practices: Email Marketing

AMIGO MGA LLC

Email has become one of the main methods ofcommunication in the business world. Whether youare communicating within your office or sending an

email across the world, it has become a form ofcommunication that brings us together.

Email is also an integral component of any marketingcampaign, yet many marketers struggle when it comes tooptimizing their brand’s potential through this channel.

When composing an email — be it an newsletter, promotion,transactional email or announcement —there are a few best practices to follow.

Email Best Practices:

Subject Line:

Keep it under 50 charactersIncluding incentives in the subject line canincrease your open rates by 50% !!!35% of email recipients open email based onthe subject line

Only use a single call to action per emailDon’t hide it inside an image, because your audience maymiss it.Call to action should be as big bold and obvious aspossible55% of recipients will forward emails with promotionsand coupons

Call to Action:

Include images when appropriateMake sure they are sized properlyWhen images are too big, they can significantly slow down theload time, causing people to potentiallydelete the message before even reading itLess text brings the reader to your call-to-action sooner

Visuals:

Mobile Optimization:

Make sure your emails are always optimized for mobiledevices70 million US consumers check email on mobile devicesand this rate is constantly increasing

After considering all the factors listed here, alwaysremember to test your emails thoroughly on all

devices to make sure it is compatible. It is also a goodidea to run a few tests on different emails that relaythe same message, to see what your customers are

best responding to.