American Values a Content Analysis Using popular media (TV show, Movie, Magazine, Popular Novel, etc) identify the number of times the following values appear. Explain how you determined the appearance of the value.

1. Achievement and Success2. Progress3. Equality4. Individualism5. Material Comfort6. Nationalism7. Activity and Work8. Humanitarianism9. Education10. Efficiency and Practicality11. Freedom12. Religiosity13. Science and Technology14. Democracy15. Romantic Love16. Leisure17. Self-Fulfilment18. Physical Fitness19. Youthfulness20. Environment21. ????????????Content AnalysisName of Source: National Geographic

Date:October 2011 Issue

Genre:Geography, History and Culture Magazine

Setting:/

Company:National Geographic

ValueExplicit/Implicit Action or descriptionReasons

EnvironmentalismPartner advertisement: Help Save The Sandwich, from WWF. Excerpt: The tuna in your sandwich needs help. Because many species are being overfished driving them to the brink of collapse. Look for the MSCs ecolabel to enjoy sustainable seafood. Help us look after the world where you live Readers easily notice this advertisement, which occupies one whole page. It echoes with one of the magazines main visions, which is to investigate and reflect current environmental conditions. This ad by WWF explicitly encourages readers to support that actions and campaigns in protecting the environment and saving tuna fishes.

Environmentalism/Scientific DiscoveryArticle: Meltdown-proof nukes focuses on the possibility of helium gas as coolant in nuclear plants. Excerpt: Gas reactors are more efficient at generating electricity than water-cooled ones, because they run much hotterthis technology could be a real game changer This article is a rather explanatory one regarding scientists new findings regarding new ways of running gas reactors in the wake of the shocking Japanese earthquake/nuclear accident. It is implicitly communicating to the readers the big emphasis that the magazine has on caring for the future of the environment and fostering its development scientifically.

EnvironmentalismArticle: World Without Ice emphasizes on analyzing the rate of ice melting on earth and how it matters to us. Excerpt: If we continue down this road, there really is no uncertainty. Were headed for the Eocene. And we know what thats likeThis is yet another article that focuses on issues regarding our surrounding environment, and is an obvious reflection of the magazines stress on environmentalism.

AdventureArticle: Deep Down Under portrays adventure stories of a group of Australians in their native canyons. Excerpt: With ropes but no GPS, daring Aussies plunge into the hidden canyons of the Blue Mountains. In contrast to the aforementioned environmental-related articles, this particular one focuses on the daily lives of several Australian explorers. While never explicitly stated, I believe this article implicitly conveys a spirit of new explorations and adventures out of humans comfort zones.

Health Article: Untitled article discusses how the global death of rate due to cancer is rising based on concrete figures. Excerpt: About a third of U.S. cancer deaths are still linked to tobacco, although the number of smokers in the country is downHigher taxes have been key, along with public smoking restrictions. The articles focal point is on current health issues (cancer and death rates in USA in particular); it indicates the magazines emphasis in the value of public health, of which it does a lot of research and present figures to illustrate a regional and global situation. The importance of health and global cooperation is reflected here, and I quote: We already have the knowledge to prevent many deathswe just need the resources to implement it.

Scientific DiscoveryArticle: Beautiful Brains this cover story explores the science behind fluctuating and changeable behaviors of teenagers. On the cover: The New Science of the Teenage Brain As the cover story of this issue in National Geographic, this story adequately and directly reflects the underlying visions of the magazine, including scientific explorations. It is conflated with social phenomena such as outraging teenage behaviors and the article encourages and conveys a logical, scientific way of explaining such phenomenon to readers.

ProfessionalismOverall: neat design of fonts, high-resolution and professional documentary photos, figure-based/science-based analysis, professional terminology/refined language useAnother thing that separates National Geographic from other magazines, in my opinion, is its professional and comfortable design. Due to its roots of exploring subjects like Geography, History and Culture, etc. the magazine speaks with an abundance of professional terminology and scientific interpretation and explanation. These characteristics implicitly reflect its professionalism and establish its status in the world of magazines.