america outdoors breakout - using social media to drive customers to your website
DESCRIPTION
Scott Allen breakout session presentation at America Outdoors 2008.TRANSCRIPT
Scott AllenUsing Social Media to
Attract CustomersDecember 5, 2008
VISIT: www.TheVirtualHandshake.comCONTACT: [email protected]
Basics of Social Media Strategy
• Cross-platform is most effective
• Don’t just publish, participate
• Live the brand
Case Study – JoeJacobi.com
Uses blogs, YouTube, Twitter, created Facebook group for kayakers
“It's a great way to share my expertise. It also helps me get broadcasting jobs as videos I post of myself give broad-casters a sense of my style.”
Case Study – RippleOutdoors.com
• Award winning outdoor writer and photographer
• Uses his blog to post audio podcasts, articles and photos
• Interviews anglers, hunters and fishers in Ontario, Canada
• Interview topics include winterizing your boat, peacock bass and outdoor gear
• His audio podcast & blog has made him a "star" in his niche
Case Study – NorthernEdgeAlgonquin.com
• Created a fan page in Facebook.
• Park visitors can upload photos, videos and ratings of great spots at the park.
• Discussion board with topics such as "Dream Canoe Trip“.
• and "Wildlife Sightings"
• In just 60 days, the built a fan base on Facebook to just over 200 people.
• Adventure travelers having fun at the park leads people to click on the URL listed on the fan page.
Live the Brand
• Set up personal profiles, not just company
• Share photos on Flickr, SN sites
• Post videos on YouTube, SN sites
• Twitter as you’re doing things
• Blog for longer stories
