Amber Atkins-Maddoxamber.atkins.maddox@gmail.com | 205.335.8442 | amberamaddox.virb.com | Birmingham, AL

CAREER OVERVIEWI am an enthusiastic and creative designer with over 8 years of experience. I specialize in graphic design and internet marketing. I am passionate about good communication and collaborating with others to facilitate creative problem-solving. I am looking for the opportunity to join an advertising firm, internet marketing company, or a website agency.

Areas of Expertise Include:

PROFESSIONAL EXPERIENCEInfluence Health, Birmingham, AL 2014 – PresentCorporate Graphic and Web Designer

Assisted with the rebranding of the company’s name and design; created print materials, PowerPoints presentations, blog posts, social media content, and case studies; managed the design, development, testing, and reporting of over 50 email campaigns; and helped with the redesign of the company website. Updated company website using Joomla and WordPress content management systems and Sublime text editor. Used marketing automation to increase participants for webinar series. Designed the branding for two client conferences and the theme for multiple health tradeshows.

Zeekee Interactive, Birmingham, AL 2008 – 2014Senior Graphic Designer

Personally designed over 300 websites in a variety of industries ranging from small family-owned businesses to restaurants to entertainment venues. Developed custom email marketing campaigns for clients using Constant Contact and other email marketing services. Designed several magazine ads, posters, and direct mail pieces.

EDUCATIONUniversity of Alabama at Birmingham, Birmingham, AL 2009• Bachelor of Science, Marketing

• Focused my studies in internet marketing and was a leader of UAB’s American Marketing Association for 3 years.

TECHNICAL SKILLSAdobe Photoshop, InDesign, Illustrator, Dreamweaver, HTML, CSS, Pardot, Constant Contact, MailChimp, Campaign Monitor, Microsoft Office, Windows 7/8.1, Mac OS.

• Graphic Design

• Website Design

• Branding

• Iconography/Infographics

• Illustrations

• Print Design

• Email Marketing

• Multi-channel Marketing

• Search Engine Optimization

Recent Work2014-2015

All the following work was created by myself during my employment at Influence Health.

Beth DeFranco Marketing & Events Intern

IF YOU WANTCREATIVE WORKERS,GIVE THEM ENOUGH

TIME TO PLAY

MOBILE IS A CONSTANT RESEARCH COMPANION

Roughly 1 in 3 patients used mobile devices daily for hospital research and/or to schedule appointments

Patients who used a mobile device to research are more likely to make an appointment

44%Mobile deviceresearchers bookedan appointment

Computer only researchers bookedan appointment

34%

MOBILE IS A CONSTANT RESEARCH COMPANION

Roughly 1 in 3 patients used mobile devices daily for hospital research and/or to schedule appointments

Patients who used a mobile device to research are more likely to make an appointment

44%Mobile deviceresearchers bookedan appointment

Computer only researchers bookedan appointment

34%

Source: https://ssl.gstatic.com/think/docs/hospital-selection-infographic_infographics.pdf

Source: https://ssl.gstatic.com/think/docs/hospital-selection-infographic_infographics.pdf

Measure everything from impressions to clicks, conversions to leads and acquisitions to appointments and procedures. Optimize campaigns in real-time to maximize ROI.

Measure & Optimize

Persuade & NurtureDrive awareness across multiple channels andengage millions in personalized dialogue with 1:1 messaging that unfolds over time and medium.

Identify the optimal audience through data analytics and smarter segmentation.

Predict& Target

Acquire and engage visitors by providing relevant content based on risk, implicit and explicit interests.

Compel & Convert

###Prospective Patients

###Interested Patients

###Conversions

Cumulative Pipeline Value: $### (after 5 months)

Multi-StagePipeline

Qualification

Number of prospective patients in nurturing or education state

Number of prospective patients converted to appointment scheduled procedure, or completed procedure

Number of phone / online form submission leads from prospective patients

SPONSOR PROSPECTUS

Sunday, May 3rd:

5:00pm-6:00pm Conference Registration Hotel Lobby, 8th Floor

6:00pm-7:30pm Welcome Reception Catering Terrace, 8th fl oor

Monday, May 4th:

8:00am-9:45am Registration & Continental Breakfast Ballroom Lobby, 6th fl oor

PRODUCT USER GROUPS (CONCURRENT SESSIONS)

8:00am-10:00am CONNECT (Clinical Portal)Groves Powers, Infl uence Health

Laclede Room, 6th Floor

NAVIGATE (Population Health Management Solution)Bradley Case, Infl uence Health

Gateway Room, 6th Floor

10:00am-10:30am General Session: Welcome & State of the UnionDale Edwards, EVP, Sales & Peter Kuhn, CEO - Infl uence Health

Ballroom A & B, 6th Floor

10:30am-11:15am General Session: Marketing Business UpdateKyra Hagan, SVP/GM, Digital Marketing Solutions - Infl uence Health

Ballroom A & B, 6th Floor

11:15am-12:00pm General Session: Clincial Business UpdateBradley Case, SVP/GM, Clinical Solutions - Infl uence Health

Ballroom A & B, 6th Floor

12:00pm-1:00pm Lunch (Exhibits Open) Catering Terrace, 8th Floor

12:00pm-3:30pm Solution ShowcaseSubject Matter Experts - Infl uence Health

Ballroom C, 6th Floor

CLIENT PRESENTATIONS (CONCURRENT SESSIONS)

1:00pm-2:00pm Community Memorial Health SystemSuccessful Journey to Patient Portal ImplementationAnwar Abbas, Director of Information Systems

Gateway Room, 6th Floor

University of Vermont Medical CenterRedesigining a Website from the Ground UpMike Maloney, Manager, Web Strategy; Katrina Van Tyne, Content Strategist

Hawthorn Room, 6th Floor

Beaufort Memorial HospitalUsing CRM to Activate At-Risk PopulationsCourtney McDermott, Director, Marketing & Communications

Laclede Room, 6th Floor

CLIENT PRESENTATIONS (CONCURRENT SESSIONS)

2:00pm-3:00pm Baptist HealthThe Journey of Promoting, Engagement & Support of a Portal: Physician & Patient Barbara Bartley, System Director, Clinical Decision Support - Portal Operational Lead; Sandy Liepins, Care Advisor - Portal Support

Gateway Room, 6th Floor

Henry Ford Health SystemDesigning to Engage: Using Design & Analytics to Reach, Engage & Convert Digital Users Mary Lutfy, Web Services; Jessica Snoblen, Web Services

Hawthorn Room, 6th Floor

Catholic Health InitiativesOrganic Growth & the Strategic Value of Aligned Surgeon Groups Mike Kimbel, National Vice President Orthopedics - Spine Service Line

Laclede Room, 6th Floor

3:00pm-3:30pm Refreshment Break (Exhibits Open) Sponsored by: Symphony Corp.

Pre-Function Room, 6th Floor

3:30pm-4:45pm General Session: Opening KeynoteEmbracing the New Healthcare Marketing ParadigmChris Bevalo, EVP, Consumer Marketing & Practice Leader - ReviveHealth

Ballroom A & B, 6th Floor

4:45pm-6:00pm Conference Break

6:00pm Meet on 1st Floor Lobby for Transportation Arrival Lobby & Concierge Desk, 1st Floor

6:15pm Depart for Headline Event

6:30pm–10:00pm Take Me Out to the Ballgame Headline Event

INFLUENCE CLIENT CONGRESSMAY 3-6, 2015 | FOUR SEASONS | ST. LOUIS, MO

Piedmont Healthcare

Facebook for Preventative Healthcare

Well Beyond

EMPOWERApplications

Enhance your EMPOWER enterprise patient portal with diverse, impactful tools to increase satisfaction and loyalty for your healthcare organization, helping you meet your strategic goals.

Applications

Bundled Applications – These applications enable

patients to securely manage their health online with:

• Announcements - Empower your patients with a wide variety of important news about health-related information, such as medication recalls or local fl u epidemics. The Announcement application also serves as an electronic bulletin board to post staff announcements quickly.

• Appointments - Extend the convenience of online appointments allowing patients to directly schedule, request, reschedule or cancel appointments directly, online. This equips your patients with one of the top most requested features in every patient satisfaction or ePatient survey.

• Ask A Question - Improve patient to provider collaboration while reducing costly and time-consuming phone calls to your call center or physician practices. The “Ask A Question” tool allows inbound requests to be triaged and managed with appropriate urgency without disrupting staff workfl ow.

• Message Center – Deliver secure messaging between the patient and caregivers.

• Broadcast Messaging - Deliver targeted educational content to your patients through this powerful marketing tool based on specifi ed criteria of zip code, gender, age, etc.

• Calendar of Events - Promote upcoming support group meetings, community activities, health screenings and other events that relate to a patient’s medical interests, benefi ting from the ability to cross endorse service lines and increase patient knowledge and loyalty.

• Family Accounts – Provide access to a specifi c health care “proxy” or caregiver (as in the case of a parent having access to a child’s account, or a family member who has access to a disabled/elderly person’s medical record)

CONTENT FPO