amazon trends
TRANSCRIPT
Amazon VOD Trends
Paul Landholt
Janelle Malama
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EVERYONE’S A CRITIC
Audiences are more educated and everyone wants to have a voice. Your opinion matters (or at least you think it does). Platforms are giving customers a voice like never before.
EVERYONE’S A CRITIC
WHY AMAZON
• Shi% from downloading to uploading content
• Brands are asking for our opinion
• People trust their friends
Audiences are more educated and everyone wants to have a voice. Your opinion matters (or at least you think it does). Platforms are giving customers a voice like never before.
• Connec:ng to facebook
• Having current content that people can talk about
• Short term (daily) votes/polls
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MOBILE MEANS MORE THAN PHONE
Apps play nice with one another on multiple platforms. We first met them on our phones but they are going into TVs as well and everyone is starting to speak the touch screen language.
MOBILE MEANS MORE THAN PHONE
WHY AMAZON
• Variety of choices
• Apps are found everywhere
• Everyone speaks touch screen
Apps play nice with one another on multiple platforms. We first met them on our phones but they are going into TVs as well and everyone is starting to speak the touch screen language.
• Language isn’t just on the internet
• Push accessing in new ways
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OUT WITH THE NEW IN WITH THE OLD
The future is coming so fast people are reverting to the past. Once forgotten brands/characters are being re-discovered and their stories are being re-told in new ways.
Mickey Mouse
WHY
OUT WITH THE NEW IN WITH THE OLD
AMAZON
• Memories make us feel good
• More aIainable – easier to find your favorite characters from childhood
The future is coming so fast people are reverting to the past. Once forgotten brands/characters are being re-discovered and their stories are being re-told in new ways.
• Give opportunity to find old favorites
• Be in places where these stories are being told
• Encourage interac:on on social mediums
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DESIGN FOR A LIFETIME
The baby boomers are alive and kicking. Brands are trying to ease them into a more comfortable life over the hill. Things are getting simple and functional for the older generations.
DESIGN FOR A LIFETIME
The baby boomers are alive and kicking. Brands are trying to ease them into a more comfortable life over the hill. Things are getting simple and functional for the older generations.
WHY AMAZON
• The market is there
• Older genera:on is adop:ng new technology well but has needs on a basic level
• Grandma can hang but needs assistance
• Keeping it simple
• Content
AFFORDABLE LUXURY
We’ve seen into the lives of celebrities, millionaires and Housewives. Now everyone wants a taste of the good life without being caught in debt.
“I wanna be a billionaire”
“Wake up in the morning feeling like P-Diddy”
“Like a G-6”
“Poppin champagne in the club”
“Living Life like a video”
AFFORDABLE LUXURY
We’ve seen into the lives of celebrities, millionaires and Housewives. Now everyone wants a taste of the good life without being caught in debt.
WHY AMAZON
• Splurging is fun (on a small scale)
• “I deserve this”
• Showing off to social circle
• For an occasion, people will pay a higher price tag if it makes them feel like a rock star
BIG BRANDS GO INDIE
Big brands are disguising themselves as indie to appeal to a smaller demographic that goes against the grain.
BIG BRANDS GO INDIE
Big brands are disguising themselves as indie to appeal to a smaller demographic that goes against the grain.
WHY AMAZON
• Customers want a meaningful/in:mate experience
• Shows authen:city
• Big brands = Bullies
• Everyone loves an underdog
• Highlight the variety and indie films
• Blockbuster summer hits are great, but everyone loves a good story
PHYSICAL GOES DIGITAL
Things that were once tangible are all existing online. Because we are connected 24/7 our lives exist digitally and we are just accessing them in the cloud.
PHYSICAL GOES DIGITAL
Things that were once tangible are all existing online. Because we are connected 24/7 our lives can exist digitally and we are just accessing them in the cloud
WHY AMAZON
• Easy, faster
• Security for keepsakes
• Organiza:on
• An:-‐hoarding
• How is Amazon being accessed
• Customers want access to files but may not physically need them on their computers
• Less clicking is beIer; customers want access quickly with as liIle steps as possible
REPEAT OFFENDERS Free unlimited all-access monthly pass to use exclusively whenever you want.
Brands reward habitual purchasing habits via subscription or membership services and by giving special deals to loyal customers.
REPEAT OFFENDERS Free unlimited all-access monthly pass to use exclusively whenever you want.
Brands reward habitual purchasing habits via subscription or membership services and by giving special deals to loyal customers.
WHY AMAZON
• Don’t like to be constrained
• Love op:ons
• Don’t cut me off
• Empowering to have unlimited things
• Auto payments are easy
• Feel unique in crowd of masses
• Point system
• Foster an environment of loyalty
SHOPPING GETS FUN
Shopping on the internet isn’t new anymore. But the way to go about doing it is. The new shopper is savvy with how they find deals and are spreading the word to their social circle.
SHOPPING GETS FUN
Shopping on the internet isn’t new anymore. But the way to go about doing it is. The new shopper is savvy with how they find deals and are spreading the word to their social circle.
WHY AMAZON
• The Hunt / Compe::ve drive
• People Love Deals – feel good
• AIainable and accessible pla]orms to do it on
• Seasoned online buyers from first wave of Amazon and eBay like stores
• Recommenda:ons through social circle
• Deadline deals
• Living in the now
• Movies are available all the :me but how can this moment and this day be special to the buyer
THE AWARD GOES TO…
