““Mungle”Mungle”

Marketing StrategyMarketing Strategy

Marketing Strategy Marketing Strategy

Target Market: Children Between 7-13 YrsTarget Market: Children Between 7-13 Yrs Customers will be the parents and children will be the Customers will be the parents and children will be the

final consumers.final consumers. Product Differentiation: Mungle as a character will exhibit Product Differentiation: Mungle as a character will exhibit

all the expected lifestyles & acts.all the expected lifestyles & acts. An Exhaustive market research that will contribute in An Exhaustive market research that will contribute in

knowing the Mind of the children & the consumer insight.knowing the Mind of the children & the consumer insight. Customised content for the regional customers & Customised content for the regional customers &

consumers as well.consumers as well. Comic content should be followed by an animated series Comic content should be followed by an animated series

on Channels like Cartoon network.on Channels like Cartoon network.

Strategy for the LaunchStrategy for the Launch

Advertising: Advertising: On TV, vehicles will be channels like Cartoon On TV, vehicles will be channels like Cartoon network, animax, nickelodean & in the print medium magazines like network, animax, nickelodean & in the print medium magazines like Young world will be used.Young world will be used.

Channel marketing: Channel marketing: Merchandising Through Retail stores.Merchandising Through Retail stores.

Internet marketing: Internet marketing: Parents will be targeted; especially the Parents will be targeted; especially the mothers.mothers.

Promotion : Promotion : Participation in the School fairs and special days Participation in the School fairs and special days of celebration.of celebration.

Public relations : Public relations : Association with some kind of NGO who Association with some kind of NGO who are in the field of child care.are in the field of child care.

Brand PositioningBrand Positioning

Brand will be positioned as friendly character in the Brand will be positioned as friendly character in the Families.Families.

Recognition to the children is of utmost importance.Recognition to the children is of utmost importance. All the process will invoke a feeling in the parents that All the process will invoke a feeling in the parents that

their children are with friends all the time.their children are with friends all the time. The toolkits will prove to be the perfect partner for the The toolkits will prove to be the perfect partner for the

children, such as a booster for the Home work.children, such as a booster for the Home work. The practice of fun N Learning among the children.The practice of fun N Learning among the children. The children’s innocence will be shown by the The children’s innocence will be shown by the

characters.characters.

Distribution Distribution

Major portion will go in the form of comic strips form the Major portion will go in the form of comic strips form the Bookstores.Bookstores.

Free samples will be given along with some Books to the Free samples will be given along with some Books to the parents.parents.

Direct mailers to the homes.Direct mailers to the homes. Small strips will be published in the special supplements Small strips will be published in the special supplements

like young world.like young world. Special Collaboration with the school libraries.Special Collaboration with the school libraries. Children having their B’days will be given gifts.Children having their B’days will be given gifts. Special collaboration with the schools for the distribution Special collaboration with the schools for the distribution

of school kits.of school kits.

PromotionPromotion

A full fledged team of character Mascots will be readily A full fledged team of character Mascots will be readily available at all the events.available at all the events.

Special dresses for the children in the form of all the Special dresses for the children in the form of all the characters.characters.

Many contests and events will feature other major Many contests and events will feature other major brands in some kind of collaboration.brands in some kind of collaboration.

e.g. A strategic tie in with Brand like Sony will involve e.g. A strategic tie in with Brand like Sony will involve the parents in some kind of activity, such as “shoot n the parents in some kind of activity, such as “shoot n send a video of your child”.send a video of your child”.

Celebrity endorsements.Celebrity endorsements.

Thank YouThank You

Aman KaushalAman Kaushal