kaushal final
TRANSCRIPT
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Executive Summary
My project is related with telecom service in reliance communication. The primaryobjective of my project is to analyze consumer satisfaction about services of reliance
offered in Jaipur. Secondary objectives were to find out the most preferred connection in
this industry particularly in jaipur only. Primary objective is to analyze the importance of
visibility in personal telecom market in Jaipur, to find out the strategies followed by
competitors, to find out the ways to improve the visibility Reliance communication.
To achieve my study objectives I have collected data from two sources Primary &
secondary source. The primary data has been collected from analysis is based on
observation the important & necessary information has been collected through personal
meeting and questionnaire. Secondary data for this project has been collected from the
past records and internet. The sampling of primary data is done on convenience basis.
During my project all the respondent were not taking interest but I convinced him and tell
him the importance of my project.
This project used Descriptive design which includes 150 sample size. It was totally for
my convenience. It include maximum closed question which was very easy for
respondent like Do you have mobile connection? Whetheryou are using pot paid or pre
paid? Are you satisfied with service that Reliance Communication offering to you?
Which is most effective media which influence you to purchase the Reliance
communication? Which ty pe of scaling would you like to give regarding service of
Reliance Communication? What is competitor of reliance in your mind?
This project gives some beautiful finding like most of the respondent like prepaid
connection. While asking question I interact user and try my best
That whether they satisfied services that offering Reliance communication. Apart from
that I also try to know competitor service which they are offering to consumer to create
Extra image in the consumer mind.
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During my project what I believe that many of users are using Airtel followed by
Reliance however people prefer good network coverage which is the crucial factor while
taking new connection. In this project people generally prefer television to know about
the Reliance communication.
Finally this project gives me good experience about telecommunication sector and gives
me ample opportunities to interact the user of Reliance communication. It also give me
the primary data which help me lot to pursued my summer entrepreneurship.
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CHAPTER-1
INTRODUCTION
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INTRODUCTION
A DREAM COME TRUE
The Late Dhirubhai Ambani dreamt of a digital India an India where the common man
would have access to affordable means of information and communication. Dhirubhai,
who single-handedly built Indias largest private sector company virtually from scratch,
had stated as early as 1999: Make the tools of information and communication available
to people at an affordable cost. Theywill overcome the handicaps of illiteracy and lack of
mobility.
It was with this belief in mind that Reliance Communications (formerly Reliance
Infocomm) started laying 60,000 route kilometres of a pan-India fibre optic backbone.
This backbone was commissioned on 28 December 2002, the auspicious occasion of
Dhirubhais 70th birthday, though sadly after his unexpected demise on 6 July2002.
Reliance Communications has a reliable, high-capacity, integrated (both wireless and
wireline) and convergent (voice, data and video) digital network. It is capable of
delivering a range of services spanning the entire infocomm (information and
communication) value chain, including infrastructure and services for enterprises aswell as individuals, applications, and consulting.
Today, Reliance Communications is revolutionizing the way India communicates and
networks, truly bringing about a new way of life.
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INDIA S LEADING INTEGRATED TELECOM COMPANY
Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group
(ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock
Exchange, it is Indias leading integrated telecommunication company with over 80
million customers.
Our business encompasses a complete range of telecom services covering mobile and
fixed line telephony. It includes broadband, national and international long distance
services and data services along with an exhaustive range of value-added services and
applications. Our constant Endeavour is to achieve customer delight by enhancing the
productivity of the enterprises and individuals we serve.
Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002,
coinciding with the joyous occasion of the late Dhirubhai Ambanis 70th birthday, was
among the initial initiatives of Reliance Communications. It marked the auspicious
beginning of Dhirubhais dream of ushering in a digital revolution in India. Today, we
can proudly claim that we were instrumental in harnessing the true power of information
and communication, by bestowing it in the hands of the common man at affordable rates.
We endeavor to further extend our efforts beyond the traditional value chain by
developing and deploying complete telecom solutions for the entire spectrum of society.
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LOOKING BACK, LOOKING FORWARD
Reliance Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by
Shri Dhirubhai H Ambani (1932-2002), ranks among Indias top three private sector
business houses in terms of net worth. The group has business interests that range from
telecommunications (Reliance Communications Limited) to financial services (Reliance
Capital Ltd) and the generation and distribution of power (Reliance Infrastructure
Limited).
Reliance ADA Groups flagship company, Reliance Communications, is India's largest
private sector information and communications company, with over 80 million
subscribers. It has established a pan-India, high-capacity, integrated (wireless and
wireline), convergent (voice, data and video) digital network, to offer services spanning
the entire infocomm value chain.
Other major group companies Reliance Capital and Reliance Infrastructure are
widely acknowledged as the market leaders in their respective areas of operation.
ABOUT SH. DHIRUBHAI AMBANI
Few men in history have made as dramatic a contribution to their countrys economic
fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left
behind a legacy that is more enduring and timeless.
As with all great pioneers, there is more than one unique way of describing the true
genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot,
the leader of men, the architect of Indias capital markets, the champion of shareholder
interest.
But the role Dhirubhai cherished most was perhaps that of Indias greatest wealth creator.
In one lifetime, he built, starting from the proverbial scratch, Indias largest private sector
enterprise.
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When Dhirubhai embarked on his first business venture, he had a seed capital of barely
US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this
fledgling enterprise into a Rs 60,000 crore colossusan achievement which earned
Reliance a place on the global Fortune 500 list, the first ever Indian private company to
do so.
Dhirubhai is widely regarded as the father of Indias capital markets. In 1977, when
Reliance Textile Industries Limited first went public, the Indian stock market was a place
patronised by a small club of elite investors which dabbled in a handful of stocks.
Undaunted, Dhirubhai managed to convince a large number of first-time retail investors
to participate in the unfolding Reliance story and put their hard-earned money in the
Reliance Textile IPO, promising them, in exchange for their trust, substantial return on
their investments. It was to be the start of one of great stories of mutual respect and
reciprocal gain in the Indian markets.
Under Dhirubhais extraordinary vision and leadership, Reliance scripted one of the
greatest growth stories in corporate history anywhere in the world, and went on to
become Indias largest private sector enterprise.
Through out this amazing journey, Dhirubhai always kept the interests of the ordinary
shareholder uppermost in mind, in the process making millionaires out of many of the
initial investors in the Reliance stock, and creating one of the worlds largest shareholder
families.
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CHAIRMAN'S PROFILE
Regarded as one of the foremost corporate leaders of contemporary India,Shri Anil D
Ambani, 48, is the chairman of all listed companies of the Reliance ADA Group, namely,
Reliance Communications, Reliance Capital, Reliance Energy and Reliance Natural
Resources limited.
He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of
Information and Communication Technology, Gandhi Nagar, Gujarat.
Till recently, he also held the post of Vice Chairman and Managing Director of Reliance
Industries Limited (RIL), Indias largest private sector enterprise.
Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally
involved in every aspect of the companys management over the next 22years.
He is credited with having pioneered a number of path-breaking financial innovations in
the Indian capital markets. He spearheaded the countrys first forays into the overseas
capital markets with international public offerings of global depositary receipts,
convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to
raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the
company in January 1997.
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OBJECTIVE OF STUDY
To find out the consumer satisfaction of Reliance communication.
To know about competitor of Reliance communication.
To identify the motivating factor which impels consumer to buy?
To find out the availability of product in accordance with consumer convenience.
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NEED OF STUDY
The need of the study arises because of the reason that a trainee must understand the
company, its achievements and tasks, products and services and also to collect
information about its competitors, its products and services offered. So that, after
understanding and collecting information about the organization and its competitors, a
trainee will be able to work well for the organization.
SCOPE :
Research was limited for the certain parts of India only. .
Research emphasis was only on finding customers priority on purchasing their
products for Reliance Infocomm and other competitive products. It includes finding
position of Reliance Infocomm in respect to other competitors. And necessity to
formulate marketing mix of the company if any.
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ASSUMPTIONS & LIMITATIONS
y Because of time constraint it is not possible to survey all the area.
y
The time duration of this survey was 60 days only.y The survey was restricted to selected areas in Jaipur City only
y Sometime it may happen that respondent are not in a proper mood, so they dont
give proper answer which may affect the final result of the survey.
y Sometime it may happen that dealers keep his brand at peak in all attribute and
give wrong answer. So it may also affect the final result of the survey.
y Because of small sample size it may happen that we cannot get exact result.
y Not all the respondents show their willingness to give feedback.
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CHAPTER-2
COMPANY PROFILE
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COMPANY PROFILE
RELIANCE COMMUNICATIONS'
His marketing strategy has made millions of Indians happy, they got the best mobile
tariffs in the world-local call costs at 15 paisa/minute, and STD call at 40 paise/minute
NEW DELHI, INDIA: When the VOICE&DATA jury, comprising eminent professionals
from the telecom field, met in Delhi in June to choose the Telecom Person of the Year
2007, the five-hour selection process was steamy.
The reason was obvious: The telecom sector is growing faster than any other segment and
naturally their CEOs have a lot to crow about. The jury had to select one from three
CEOs, who had made it to the final list through nominations from the industry and the
initial scrutiny. Among the three, one of the main contenders was a young CEO. The jury
decided that he should come back next year to try and win the coveted award. The list
now had two names-both CEOs of two well-known companies. The pivotal difference
between the two: one is an entrepreneur and the other is not so popular, as his credit is
shared among a number of his big daddies.
Following a five-hour closely held, hotly debated discussion, the name was announced:
Anil Dhirubhai Ambani, chairman of Reliance Communications. Anil Ambani joined
Reliance Industries (currently promoted by his brotherMukesh Ambani, following their
split) in 1983 as co-chief executive officer. Forbes ranked him number 104 among the
World's Richest People in 2006. The Ambani family faced criticism when it announced
its ambitious plans to build a countrywide telecom network, as its prior expertise lay in
commodities-textiles and petrochemicals-business only. Apart from that telecom needs a
service-oriented mindset, critics felt. What they did not remember was how the family
had served its millions of shareholders.
Policies in India are made in line with Ambani's vision, says an industry expert. His
business acumen and closeness to politicians assisted him in making it to the Rajya Sabha
in June 2004, as an independent member. Ambani chose to resign voluntarily on March
25, 2006.
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The same association with politicos gave him negative returns too when the Mayawati
Government in Uttar Pradesh put a spanner on his ambitious plans to build a 1,200-acre
SEZ.
Media sees his aggression when he announces financial results for the Reliance ADA
group of companies, and when he attends the annual general meetings and faces
questions from shareholders. When he meets the press, he has answers to all their
questions. He also remembers to call select journalists by name.
To merchant bankers he, who has already contributed immensely to the financial reforms
of the country, is one of the financial wizards of the world. May be because of his
expertise, he gave up in the race to grab Hutchison Essar stake, after indirectly jacking up
the valuation. His negotiations with the Qualcomm chief are also a folk theory now.
How did Ambani become the VOICE&DATA Telecom Person of the Year 2007? What
are his personal and organizational achievements in the recent past?
His path-breaking marketing strategy that was put in by the strongest team of telecom
professionals the country has ever seen has made millions of Indians happy as they got
the best mobile tariffs in the world. The aggression resulted to adding to his already
swollen kitty. Every hour India will be adding around 20,000 new mobile customers and
Reliance Communications over 4,000. When mobile telephony first began in India, a
local call cost Rs 16 per minute; an STD Rs 50; and a call to the US Rs 100 per minute.
With Reliance Communications pioneering price initiative, a local call now costs a mere
15 paise per minute, STD 40 paise, and a call to the US costs less than Rs 2 per minute.
The presence of Reliance Communications is making the competition in India panicky.
Global telecom forces will also shortly start feeling the heat. Ambani has also recently
announced his Rs 1,200 crore buyout of Yipes Holdings.
Achiever's Pride
Undertook financial restructuring of Reliance communications
To spend Rs 16,000 crores to expand and strengthen network coverage
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After expansion, Reliance Communications will have the single largest wireless network
in the world Launched the lowest-cost classic brand handset at Rs 777
y Subscriber base grew to over28 mn during last fiscal, registering 60% growth
y Total Revenue shot up to Rs 14,468 crores, an increase of34%
y Net Profit rises to Rs 3,163 crores, an increase of over 600%
y Revenues of the wireless business increased by46% to Rs 10,728 crores.
y Broadband achieved revenue growth of 123% to Rs 1,144 crores.
yMarket capitalization crossed Rs 100,000 crores.
y Will add 23,000 more towers
y Telecom services will be available in over23,000 towns and 600,000 villages
y Next generation DTH network will be launched before end of the year
Reliance Communications' wireless subscriber base grew to over 28 mn last fiscal,
registering a 60% growth. This makes it one of the top two wireless operators in India.
"Economic growth in the future will be indexed to connectivity of millions of enterprise
and individual customers. Over the next few years, we will have over 100 million
customers, making us one of the top 5 telecom players in the world. In fouryears, we put
up a total of 14,000 towers across the country. This year alone we will add 23,000 more
towers. Our wireless network is currently available in 10,000 towns. By the end of this
year, it will be available in over23,000 towns and 600,000 villages," Anil Ambani said at
the first annual general meeting of Reliance Communications since the re-organization of
the Reliance Group in June 2005.
"In fouryears of operations, we invested around Rs 32,000 crores. This year alone we
will invest over Rs 20,000 crores. At the end of this year, we will have covered over 90%
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of our population. If Version 1.0 of the Indian telecom story was all about affordability,
Version 2.0 will be about reach. Our
Network expansion will give us the power to drive the market and stay ahead of the
curve," Ambani adds.
According to Ambani, the financial restructuring of Reliance Communications is the
biggest turnaround story in the history of corporate India. The inherited ownership
structure of Reliance Communications was complex. The reorganization has yielded a
simple, fair, and transparent ownership structure, and given Reliance Communications
100% ownership of all operational and associate companies.
Reliance Communications is now among the three most valuable private sectorcompanies in India, and the five most valuable telecom companies in Asia. In the current
Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and
strengthen its network coverage across India and the rest of the world.
In addition to organic growth, Reliance Communications will leverage the advantages
derived from this impressive financial platform to explore and pursue any significant
Opportunities available in the telecommunications sector. "We are currently evaluating a
number of inorganic opportunities in select international markets to further expand our
footprint," Ambani said.
Reliance Communications One India, One Tariff plan allowed millions to connect across
India at just one rupee a minute. The company was the first one to break the Rs 1,000
entry-barrier with the launch of the lowest-cost classic brand handset at Rs 777.
As per its expansion plan, Reliance Communications will have the single largest wireless
network in the world, covering over 900 mn Indians or more than 15% of the global
population. It will cover23,000 towns or every single Indian habitation with a population
of over 1,000. Reliance Communications will cover almost 100% of all rail routes,
providing seamless voice, video, radio, and Internet connectivity to 14 mn commuters
every day. It will also cover almost 100% of all national highways, and 84% of all state
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highways, giving millions of users the power to talk, text, surf, play, chat or simply stay
in touch across nearly the entire length of India's 2,00,000-km-long road network.
Having achieved tremendous growth, the main challenge for Reliance Communications is
to improve quality of service and ARPU. Its enterprise business is also not in a position
to compete with the global majors. Stock market valuations may boost the fortunes of an
entrepreneur, but Ambani needs to address the issues faced by the growing mobile
customer base, especially in India, where bureaucracy takes pride in checking the
businessman.
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ORGANIZATIONAL SET UP
CHAIRMAN
PRESIDENT PRESIDENT PRESIDENT
(PRESONAL BUSINESS) (ENTERPRISES BUSINESS) (HOME BUSINESS)
SENIOUR V.P
V.P
GM
DGM
AGM
SENIOURMANAGER
MANAGER
DUPTY MANAGER
ASST. MANAGER
MANAGEMENT TRAININ
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PRODUCTS AND SERVICES
MOBILE
Reliance Base Phone
Reliance Mobile
Reliance Data Card
Reliance Voucher, E-Recharge
Reliance PCO
Reliance Broad Band
RELIANCE MOBILE HAND-SET
MOBILE CUSTOMER PRICE RETAILAR PRICE
RD LG 3000 1199/- 1165/-
RD LG 3500 1299/- 1265/-
RD LG 3600 1799/- 1690/-
RD LG 6100 2699/- 2540/-
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OTHER MAJOR KEY PLAYERS IN JAIPUR IN TELECOMM SECTOR
INTRODUCTION
Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation
Limited) is a public sector communications company in India. It is the India's largest
telecommunication company with 25.14% market share as on December31, 2007. Its
headquarters are at Bharat Sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New
Delhi. It has the status of Mini-ratna - a status assigned to reputed Public Sector
companies in India.
Bharti Airtel Limited
Established in 1995 by Sunil Mittal as a Public Limited Company, Airtel is the largest
telecom service provider in Indian telecom sector. With market capitalization of over Rs.
1,360 billion, Airtel has 31% of total market share of GSM service providers. Providing
GSM services in all the 23 circles, Airtel was the first private player in telecom sector to
connect all states of India. Also, Airtel is the first mobile service provider to introduce thelifetime prepaid services and electronic recharge systems.
After establishing itself in the domestic market, Airtel is now spreading its wings in US
by providing its mobile service under the name 'CALLHOME' to the NRIs.
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Hutchison Essar Limited
Established in 1994 in Indian market, Hutchison Essar, an Essar group and Hutchison
Whampoa undertaking, is one of the leading cellular service providers. Having its
services in five continents, Hutch was among the companies that started cellular services
in India. Hutch has now spread its wings all over the country, with its punch line
"wherever you go, our network follows".
Hutch provides both postpaid and prepaid cellular services with lots of value added
services to its customer base. With a total market share of22%, Hutch's customer base
amounts to 2.44 crore subscribers. Essar Group has a turnover of over US$ 2.2 billion
and the enterprise value of US$ 15 billion.
Idea Cellular Limited
Established by AT&T, Aditya Birla Group and Tata Group as joint venture, Idea
Cellular, is a part of Aditya Birla Nuvo, a flagship company of the Aditya Birla Group,
Idea is growing its network in 11 circles. Idea offers both prepaid and post paid services
in the GSM network. Having 13% market share, Idea has a base of2.3 crores subscribers
all over the country. A three-year contract was signed between Idea cellular and Ericsson
for GSM expansion. The network will now cover Maharashtra, Gujarat, Rajasthan,Madhya Pradesh and Himachal Pradesh telecom circles (operator-licensed areas). Idea is
also in the process of setting up new networks to provide wider coverage area to its
subscribers. It also keeps on announcing attractive discount schemes for the value added
services.
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Tata Indicom is part of the INR 64,350 Crores (US$14.3 billion) Tata
Group, that has over 90 companies, over210,000 employees and more than 2.16 million
shareholders. With an investment of over INR 9,000 Crores (US$ 2 billion) in Telecom,
the Group has a formidable presence across the telecom value chain. The Tata Group
plans an additional investment of around INR 900/- Crores (US$ 2 billion) in this sector
in the next two years.
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CHAPTER-3
LITERATURE REVIEW
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LITERATURE REVIEW
The field of Telecom sector has taken a giant leap at the threshold of Twentieth Firstcentury. Communication has become an integral part of life of man all over the globe.
The proverb Need is the mother of invention is proving equally correct in case of
Communication.
Telecom Sector has already had a considerable impact on many aspects of our society.
This survey Project on RELIANCE COMMUNICATION deals with the automation of
various activities done in Telecom Sector like how the Telecom companies doing there
business and what is the feature of Telecom Industries.
This project report tends to give a sharp picture of the telecom industry.
I hope, this study can be of some help to the telecom industry of his product and service
.
Indian Telecom sector, like any other industrial sector in the country, has gone through
many phases of growth and diversification. Starting from telegraphic and telephonicsystems in the 19th century, the field of telephonic communication has now expanded to
make use of advanced technologies like GSM, CDMA, and WLL to the great 3G
Technology in mobile phones. Day by day, both the Public Players and the Private
Players are putting in their resources and efforts to improve the telecommunication
technology so as to give the maximum to their customers
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Mobile:
CDMA
Prepaid
Post paid
Load it forget it Discover the power of prepaid. No more headaches of paying monthly
rents, or the shock of running up huge bills. Our prepaid plans are specifically designed
to suit each and every budget. We offer a wide choice of plans with economical tariff
rates.:
GSM
India's best tariff plan...
Reliance Mobile is the only operator in the country with CDMA and GSM dual
technology. Our next generation GSM network lets you enjoy seamless coverage across
India and unleashes a world of endless possibilities. Beyond calling and messaging, it lets
you e-mail, MMS, download videos, get live cricket scores, listen to music of your
choice, blog and even surf the Net. All this made vey simple, flexible and convenient to
meet your every demand.
BLACK BERRY
It's smart and stylish!
BlackBerry from Reliance Mobile is empowered with a smart CDMA technology that
allows faster downloads of emails and attachments, faster internet browsing, instantchats, and much more. Whetheryou are a working executive, a student, a professional or
a businessman operating on your own, BlackBerry from Reliance helps you
communicate better and stay connected, always
Easy communication with colleagues, friends and family:
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Experience clarity and reach on through the Reliance network across 15, 000 towns and 4
lakh villages as well as key national highways and major railway routes in India on
BlackBerry .
Sending/receiving e-mails:
With the BlackBerry from Reliance Mobile , you can easily send/receive pop3 enabled
e-mails from whereveryou are
Text & Multimedia Messaging
Communicate with your colleagues through an easy mode of SMS & MMS
Instant messaging
You shouldn't have to quit chatting just because you're away from your computer. now,
you can stay in touch with all your Im contacts just about anytime on yahoo!Messenger
and googletalk from whereveryou choose. On your BlackBerryfrom Reliance Mobile
smartphone you'll find many of the same desktop instant messaging features you already
know and love.
Organize work efficiently:
You can organize your work and schedule your activities easily with a BlackBerry
device from Reliance Mobile.the BlackBerry is packed with applications, which include:
calendar
address book
task list
memo pad
calculator
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3G TECHNOLOGIES
3G or Third Generation technology is a convergence of various Second Generation
telecommunication systems. The technology is intended for SMARTPHONES -
multimedia cell phones. Video broadcasting and other e-commerce services such as,
stock transactions and e-learning will now be made possible much faster. It offers 3Mbps
speed for downloading, which is very high as compared to that of the 2G technology. The
3G technology provides for internet surfing, downloading, e-mail attachment
downloading, audio-video conferencing, fax services and many other broadband
applications.
EXISTENCE OF 3G TECHNOLOGIES
3G Technology was implemented in Japan for the first time in the world. Today the
technology is serving 25 countries over more than 60 networks having its existence in
Asia, Europe and USA. Video conferencing has been a major factor in the success of the
technology.
3G TECHNOLOGY & HUMAN RESOURCES
Not only the media and entertainment but the business sector too has started utilizing the
3G applications worldwide. Video conferencing allows two individuals at a distance to
interact in the same way as they could have done in person. The technology is being
implemented at various functional level of the business such as, marketing, humanresources,etc
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Mobile Interview
In today's global scenario, the 3G technology will enable organizations and qualified
candidates to have a telephonic interview in a modern way through video conferencing.
Traditional telephonic interview and personal interviews may be replaced by3G voice
and video conferencing. This will reduce the cost and save the time of both the
organizations and the candidates.
Conferences
3G technology provides for video conferencing which can help the Human Resource
Department interact with their seniors at the time of urgency without wasting other
resources. This can be very much helpful when the concerned person is out of state or
country.
File Transfer
With the advent of video and audio multimedia and a faster rate of downloading e-mail
attachments, employees in an organization can request any urgent file or report they need
to present to the clients. This will again reduce the burden on organization's resources and
increase, employee, effectiveness.
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E-learning & M-learning
3G technology provides for internet browsing that will help the employees to surf and
learn using their 3G cell phones while traveling (m-learning) or from home. The
organizations can schedule training modules for the employees of other branches through
video conferences.
Telecommunication sector as we know that it is booming sector and it has great future as
far as its business is concerned. Reliance communication has create huge image in their
Loyal customer but still much work to be done to become the best in their field.
Todaywhere there is a scope of3rdGeneration in
Telecommunication so every player try to implement this technology and take maximum
profit. In this regard Reliance communication are in a process to implement as soon as
Possible. Blackberry also played good role to enhance their customer for Reliance
communication.
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CHAPTER-4
RESEARCH METHODLODGY
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RESEARCH METHODLODGY
TYPE OF RESEARCH-
To Study the Market Survey of Reliance Communication cellular network in Jaipur. I
have gone through various news papers, magazines, websites and collected information
and data. This study is descriptive in nature because I am not going to give any
suggestion or recommendation.
Research methodology is the process which helps in selecting the tools to achieve the
objectives. Methodology used in this research is the survey of the customers of the who
require Ferro alloys for mixing in their product.
The methodology consists of:
y Need and objective of research
y Collecting the facts/data
y Analysis of the data.
y Conclusion and solution.
Data collection:-
(Primary Data)
Collect information through the person of Jaipur
(Secondary data)
In data collection method we shall collect the secondary data from the followingsources.
News paper
Magazine
Internet
Other sources for Information.
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RESEARCH DESIGN
After identifying problems and sources of data the next step is to prepare a research
design. It facilitates research to be efficient as possible yielding maximum information
Descriptive Design: It is such ty pe of design under which lot of variable things come
which cannot be controlled but it play very important role in any project.
Research approach:
Survey method was used to collect data. List of existing customers were provided by the
company. Approach used was to take prior appointment of customers and then meet them
or in some cases meet the customers directly without appointment and then fill up the
questionnaire.
Research instrument:
It is a tool used to collect data from sample.
A structured questionnaire was used as research instrument in this project. A
questionnaire consists of both close ended and open ended question to make analysis easy
and respondent to feel free to answer the questions.
Sampling design:
A definite plan developed to obtain a sample from a given population is called sampling
plan.
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Sampling procedure:
Convenience sampling of all the customers as per the list provided by the company was
covered from various parts of Jaipur
Sampling size:
For customers: 150 customers
Sampling units:
Sampling units were geographical.
Geographical areas visited:Jaipur
An industry and its employee were considered as sampling unit.
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CHAPTER-5
DATA ANALYSIS
&
INTERPRETATION
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1. Do you have any cellular connection?
Table no.1
cellular connection Response Response
Yes 150 100%
No 0 0
GRAPH NO.1
INTERPRETATION
There were all the respondent had mobile connection.
0
20
40
60
80
100
120
140160
yes no
yes
no
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. 2. Which type of connection you rare using?
TABLE NO.2
Connection ty pe Response % of Response
Postpaid 05 4%
prepaid 145 96%
GRAPH NO.2
INTERPRETATION
Only 5 respondent had postpaid service where all 145 respondent had prepaid connection.
0
20
40
60
0
100
120
140
160
postpaid prepaid
postpaid
prepaid
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3. Which cellular network you are using?
TABLE NO.3
Networks Response %of response
Idea 44 30%
BSNL 27 19%
Reliance 35 24%
Airtel 23 16%
Vodaphone 16 11%
GRAPH NO.3
INTERPRETATION
Through interpretation of data it is found that there were 44 people using idea connection
27 BSNL 35 Reliance 23 Airtel and only 16 people had vodaphone connection
0
5
10
15
20
25
30
35
40
45
Idea Bsnl Reliance Airtel Vodaphone
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4. If reliance then identify the key reason, which impelled you to by this
connection.
TABLE NO.4
Reasons Response
Price 5
Network 10
Plans 20
Availability 0
GRAPH NO.4
INTERPRETATION
Data shows that people prefer reliance mostly due to its wonderful and economic plans.
Wide and un interrupted network coverage where also matter but price having negligible
factor to choose this subscriber.
0
2
4
68
10
12
14
16
18
20
price network plans availability
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. 5. If you have other connection then please specifies the important factor for
using this?
INTERPRETATION
In the answer of this question many of the idea user said that I traveled heather and
thither like villages remote areas where, its provide me good network coverage. the
airetel user were talking about the plans like friends card and something. The vodaphone
users having something different answer like I was the user of hutch earlier so I dont
want to change my number.
Thus it was very difficult to interpret the answer of this question because of lot of reason.
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6. Rate your satisfaction level with reliance customer care!
TABLE NO.5
Rating scale Response % of response
Excellent 5 14.25
Good 12 34
Average 10 29
Worst 8 22.75
CHART NO.1
INTERPRETATION
there were 14.25% who said that the customer care services of reliance communication is
excellent where 34 % said that is good 29 % added ok and 22.75 % having very bad
word of mouth that is worst.
excellent
goodaverage
worst
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7. Rate your satisfaction level with pricing strategy followed by reliance
communication!
TABLE NO.6
Rating scale Response % of response
Excellent 25 71.5
Good 8 22.25
Average 2 5.25
Worst 0 0
CHART NO.2
INTERPRETATION
It was appreciable to see that there were 71.25 %consumers are satisfied and mention that
the pricing strategy of rcom is excellent. Where 22.25 % noted good and the very few
consumer that is 5 % marked in the box of average.
excellent
good
average worst
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8. What is your opinion regarding network coverage?
TABLE NO.7
Rating scale Response % of response
Excellent 5 14,25
Good 17 48.5
Average 12 34.25
Worst 1 3
CHART NO.3
INTERPRETATION
Out of35 consumers only 5 said that the network coverage of reliance is excellent
where17 rated good 12 rated average and only one said that worst.
excellent
good
average
worst
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9. Have you used other subscriber earlier?
TABLE NO.-8
Other subscriber Response % of response
yes 33 94%
no 2 06%
GRAPH NO.-8
INTERPRETATION
Data shows that there were 33 people have used other connection too.
0
5
10
15
0
5
30
35
yes no
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10.If yes then compare it with reliance communication service!
TABLE NO.-9
Rating scale Response % of response
Excellent 10 28.75
Good 19 54.25
Average 6 17.25
Worst 0 0
GRAPH NO.-9
INTERPRETATION
In the comparison with others, user of r com rated it excellent 28.7 % good 54.25% and
average 17.25%. Where no one is there who mention worst.
excellent
good
average
worst
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11.Do you get your recharging voucher and top up easily at your nearest retail
store?
Table no-10
Availability of complimentary items Response
yes 33
no 2
Graph no-10
INTERPRETATION
There were 33 consumer said that yes the complementary items i.e. recharging voucher
and top up are available at the nearest reaching point .only2 people said that no.
0
5
10
15
20
25
30
35
yes no
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12. Does dealer make you understand all the new arrivals in offers when its asked?
TABLE NO.-11
option Response
yes 30
Some time 5
Never 0
GRAPH NO.-11
INTERPRETATION
30 consumers added that yes the dealer make us understand about all the new arrivals in
the services, where 5 people said some time and no one had said about never.
0
5
10
15
20
25
30
yes some time never
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13. Which is the most effective media to communicate you?
TABLE NO.-12
Media Response % of response
television 128 85.33
Newspaper 20 13.33
Hoardings 0 0
Posters at dealer outlet 2 1.34
GRAPH NO.-12
INTERPRETATION
The most preferred media to communicate the brand has been suggested by the consumer
is television.
television
Newspaper
Hoardings
Posters at dealer
outlet
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CHAPTER-6
CONCLUSION
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Findings
y In the analysis of data its found that all the respondent had cellular
connection.(See graph no.1)
y Mostly respondent prefer prepaid connection. (See graph no.2)
y It was really appreciable to see that reliance communication got 2nd position by
the acceptance of35 customers in the sample of 150. major competitor of reliance
communication is idea and airtel.(See graph no.3)
y There were 20 consumers who prefer reliance for its imagining plans the 10
consumer prefer it for its un interrupted and wide coverage where only least
consumer prefer it for price.(See graph no.4)
y During data analysis its found that the acceptance of any subscriber depends
upon the few features like coverage of network pricing plans and a updated and
integrated customer care. (See graph no.5)
y In the inquiry of satisfaction of customer care more then 75% consumer were
found satisfied.(See graph no.6)
y It was really mile stone for the company that more then 70% consumer had
positive word of mouth regarding price.(See graph no.7)
y By seeing analysis of data here we found that approximately 50% consumer
having good word of mouth about network coverage.(See graph no.8)
y There were 30 respondents who have had other connection earlier. (See graph
no.9)
y More then 80% consumer who have had other connection mention for the
comparison question that the satisfaction of r com is better then earliersubscriber.(See graph no.10)
y In question of availability of reliance vouchers and top-up 33 response were in
the favor ofyes.(See graph no.11)
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y It is also found that 30 respondent have mention that yes dealer aware us while
any new arrivals came in service.(See graph no.12)
y Respondent also mention that television is the best media to communicate with
the consumer of this industry.(See graph no.13)
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Conclusion
y Idea cellular service is the market leader of this industry in jaipur because
of the wide and remote area coverage of its network. While the reliance is
on the second position because of the market coverage of BSNL. It also
having the access of remote network coverage. While vodaphone is on the
5th position.
y The data guide this conclusion that network and the pricing plan of
reliance communication is two strong pillars on which it can perform
better by giving cut thought competition to its rivals.
y It is the industrywhere only that player survives who having better
network coverage wide and UN interrupted, with alluring plans and better
customer care services.
y It is good that more then 70% of consumer having good word of mouth
about customer care and they are satisfy but still its huge percentage that
22.75 % consumer had worst experience which might be cause of
consumer retrenchment.
y All the customer were satisfied with the pricing strategy followed by the
reliance communication
y The data analyses also guide this conclusion that the users who lived in the
urban area have positive response about coverage of network and they are
satisfy only3 consumer who lives in rural area had the problem with
network.
y Those who have used other cellular connection earlier also have good
word of mouth about the services of R com because of it services which
are found up to mark as compare to the rivals in the market.
y The availability of complementary of the service is good. Its shows the
strongest channel of distribution of company.
y The best way to communicating customer is television and newspaper.
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Recommendation
On the basis of extensive study and research, here are some recommendation and
suggestion which may help the company to market the product and service more
profitability and increase its share in the Telecom market.
y The company expands the budget allocation for promotional campaign in center
of jaipur.
y The company should have to improve and adopt integrated mechanism to provide
broad network coverage to consumer because in this industry connectivity meters.
y The company should also improve the customer care service because we have
seen a big percentage of consumers rated it the word like worst.
y Company should also concentrate to grab the attention of rural area consumer by
providing them better network coverage.
y As I observed that some of the consumer having problem with processing charge
when I was interacted with those one. They were talking about that other
subscriber doesnt cut the processing charge. So company should have to also
resolve this problem as soon as it is possible.
y Reliance communication should also focus promotion campaign through
television which not only remind the user but also enhance its revenue.
y Company should also keep in mind about frequency of seasonal offer that play
vital role against their competitor.
y Reliance communications have a potential to become number one player in the
market.
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CHAPTER-7
BIBLOGRAPHY
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BIBLOGRAPHY
WEBSOURCES
www.googles.co.on
www.reliance.com
www.weenkypedia.com
BOOKS
RESEARCH METHODLOGY;- C.R KOTHARI
MARKETING MANAGEMENT;- PHILIP KOTLER
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CHPATER-8
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Questionnaire
1. Do you have any cellular connection?
(a) Yes (b) no
2. Which type of connection you rare using?
(a) Postpaid (b) prepaid
3. which cellular networkyou are using?
(a) Idea(b)Bsnl
(c)Reliance
(d)Airtel
(e)Vodaphone
4. if reliance then identify the key measure which influenced you to buy this
connection.
a. price
b. network
c. plans
d. availability
e. advertisement
5. ifyou have other connection then please specify the important factor for using this?
..!
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6. Rate your satisfaction level with reliance customer care!
(a) Excellent (b) Good
(c) Average (d) Worst
7. Rate your satisfaction level with pricing strategy followed by reliance communication!
(a) Excellent (b) Good
(c) Average (d) Worst
8. What is your opinion regarding network coverage?
(a) Excellent (b) Good
(c) Average (d) Worst
9. Have you used other subscriber earlier?
(a) Yes (b) no
10. ifyes then compare it with reliance communication service!
(a) Excellent (b) Good
(c) Average (d) Worst
11. Do you get your recharging voucher and top easily at your nearest retail store?
(a) Yes (b) no
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12. Does dealer make you understand all the new arrivals in offers when its asked?
(a) Yes (b) Some time
(c) Never
13. Which is the most effective media to communicate you?
(a) television
(b)newspaper
(c)hoardings
(d)posters
14.Any suggestion.
..!
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ABBREVIATION
LTV Life Time Validity
CAF Customer Application form
GSK Get started Kit
FWP Fix Wireless Phone
STV Special Tariff voucher
OTAF Over The Air Fulfillment
FRC First Recharge Coupon
GSM Global System ofMobility
CDMA Code Dual Module Assessment
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EXHIBITS
HANDSET WITH RELIANCE
Black and White Handsets
Current handset models -
Old handset models
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Color Handset
Current handset models-