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Amadeus

Agency Insight

Search Analysis

User Guide

June 2014

Amadeus Agency Insight – Search Analysis

Last update: 28/05/2014

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Document control

Security level Restricted (Amadeus + ACOs + Customers)

Company Amadeus IT Group SA

Department Travel Inteligence Product Management

Author Ramon Canto

Reviewed by Jennie Short Date

Approved by Date

Version Date Change Comment By

1 27/02/2015 Initial version Ramon Canto



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Index

1 Introduction ............................................................................................ 4

2 Access to Revenue Tracking ...................................................................... 4

3 Inside the module .................................................................................... 5

3.1 Dashboards........................................................................................... 5

3.1.1 Common prompts.............................................................................. 5

3.1.2 By Search Period ............................................................................... 6

3.1.3 Highest Variations ............................................................................. 8

3.1.4 By Travel Period ................................................................................ 9

3.1.5 Patterns Analysis............................................................................. 10

3.2 Data Export......................................................................................... 11

3.3 Custom sets of O&Ds ........................................................................... 12

3.3.1 Access custom sets ......................................................................... 12

3.3.2 Create a new set ............................................................................. 12

3.3.3 Delete a set .................................................................................... 13

3.3.4 Choose a set in a dashboard............................................................. 14

4 Data Details .......................................................................................... 15

5 Contacts ............................................................................................... 16



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1 Introduction

Search Analysis is a module of Amadeus Agency Insight, a next-generation business intelligence

suite of solutions and services designed for travel agencies.

Search Analysis is an analytical solution that gives instant insights into consumers’ travel

intentions. Built using historical data from over 150 million daily online searches stored in

Amadeus Master Pricer, the world’s leading low-fare search tool, Search Analysis shows which

destinations consumers are searching for, when they’re searching for them and which dates they

intend to travel.

With Search Analysis Amadeus customers can:

Identify destinations where they should be competitive

Increase sales by anticipating demand and adjusting the offer accordingly

Increase marketing campaigns efficiency by better targeting customers’ travel needs

2 Access to Search Analysis

Search Analysis can be accessed at this web address:

https://travel-intelligence.com

Only users belonging to travel agencies subscribed to the Search Analysis module have access

permission. To access the tool, the user just needs to introduce in the log in screen (see image

below) the e-mail provided to Amadeus at implementation time together with the corresponding

password assigned to the user by Amadeus:

https://travel-intelligence.com/



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The first time the user connects, he needs to click on “I forgot my password” to create a password.

After entering the email address and clicking on the “Send me the instructions” button, the user

will receive an email containing a link to set the password. When clicking on this link, the following

screen is displayed:

Once the new password is set, the user will be able to log in Search Analysis.

3 Inside the module

Through the following sections the module will be explained in detail, together with all the

functionalities included in the user interface.

3.1 Dashboards

3.1.1 Common prompts

Market

If you have subscribed to several markets then it is possible using this prompt to select the one to

be analysed.



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To do so, click on the prompt drop down list:

And click on the market to be used:

O&D Cities

There are two main options to use this prompts:

- By selecting an origin and destination (from and to text boxes)

- By selecting a custom set (see section on custom sets for details on how to manage them)

Selecting an origin and destination:

The ”O&D Cities” prompt needs to be set to the value ”Specify”.

In the ”from” and ”to” text boxes, the values can then be set to ”*”, if all the airport should be

considered, or set to a city code (for example NYC).

Example:

Selecting a custom set:

Please refer to section 3.3.4

3.1.2 By Search Period

Specific prompts

It is possible to specify the Search Period, i.e. the period taken into account in the analysis

By clicking on the ”by” drop down list, the granularity can be modified and the user can choose

between Year, Quarter, Month and Week.



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The ”Search Period” drop down list is used to select the period itself.

Analysis

These analyses are based on the search dates. i.e. if the search period selected is June 2013, only

the searches done during this month will be taken into account. The departure dates chosen by the

consumers are only used to calculate the advance search period and the trip duration.

The following information is displayed:

- Top O&D Searched

The 10 most searched city pairs are displayed. The number of searches for the last year period is

displayed too for comparison.

- Top Destinations Searched

The 10 most searched destinations are displayed, with the possibility to do a year-on-year

comparison.

- Advance Search Period



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How long before departure do the consumers start searching for a trip? This KPI displays the

number of searches done for each advance period.

- Trip Duration

This KPI provides the trip duration people search for.

3.1.3 Highest Variations

Specific Prompts

Filter

It is possible to choose three options:

World: No filter is applied on the origin of the O&D

Extended: only the origins that are part of the market selected and the ones less than 150

kilometers away from the market are taken into account

Market: Only the origins that are part of the market selected are taken into account

Dates

The user can select the dates to compare. This is done at month level, i.e. it is possible to compare

May 2013 with May 2012.

Analysis

These analyses are based on the search dates. I.e. if the search period selected is June 2013, only

the searches done during this month will be taken into account. The departure and return dates

chosen by the consumers are not taken into account. The variations are calculated in relative value

(%).



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O&D Largest Increases

This KPI show the city pairs for which the volume of searches has increased the most between the

two periods selected.

Destinations Largest Increases

This KPI show the destinations for which the volume of searches has increased the most between

the two periods selected.

O&D Largest Decrease

This KPI show the city pairs for which the volume of searches has decreased the most between the

two periods selected.

Destinations Largest Decreases

This KPI show the destinations for which the volume of searches has decreased the most between

the two periods selected.

3.1.4 By Travel Period

Specific Prompts

Travel period

The user can select the start date of the travel period and the end date. This is done at day level,

i.e. it is possible to select the travel period from the 25/12/2013 to the 02/01/2014. There is no

minimum, or maximum, length. Additionally, it is possible to further filter the result for week -end

searches, defining the departure and the return days to be considered for a week -end.

Analysis



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These analyses are based on the departure date. I.e. if the travel period selected is June 2013,

only the searches for which the departure date is in June 2013 will be taken into account. The

return date is only used to calculate the trip duration and is not used to filter the data. The search

dates are only used to calculate the advance search period.


Top O&D Searched

The 10 most searched city pairs are displayed. The number of searches for the last year period is

displayed too for comparison.

Top Destinations Searched

The 10 most searched destinations are displayed, with the possibility to do a year -on-year

comparison.

Advance Search Period

How long before departure do the consumers start searching for a trip? This KPI displays the

number of searches done for each advance period.

Trip Duration

This KPI provides the trip duration people search for.

3.1.5 Patterns Analysis

Specific Prompts

Analysis

These analyses are based on the search dates and the departure dates. The following information

is displayed:



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Searches by search date

This KPIS shows the number of searches done on each day over all the historical data stored. It is

possible to zoom on particular period of time by selecting this period of time with the mouse.

Searches by travel date

This KPIS shows the number of searches done for all possible departure dates. It is possible to

zoom on particular period of time by selecting this period of time with the mouse.

Searches by search day

This KPIS shows the number of searches done on given week day (Monday, Tuesday ...) over all

the historical data stored.

Searches by travel day

This KPI shows the number of searches done for a departure on a given week day (Monday,

Tuesday...) over all the historical data stored.

3.2 Data Export

The data from each analysis can be viewed in a csv file format thanks to the button.

The data can be importer to Excel for further analysis.

The export functionality has data volume limitations:

Analysis by Search Period: 50 O&D or destinations

Analysis by Travel: 200 O&D or destinations

Highest Variations Analysis: 1000 O&D or destinations

http://mediawiki.orinet.nce.amadeus.net/wiki/File:SA_Export_Button.png



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3.3 Custom sets of O&Ds

A user can create its own set of O&Ds, so he can generate the analysis for the O&Ds he is really

interested in.

3.3.1 Access custom sets

To access the web page used to manage the custom sets, the user has to click on the button,

which is usually situated at the end of the O&D prompts.

This functionality is available in all the dashboards but the Highest Variation one.

3.3.2 Create a new set

1. Click on the ”New” button

2. Enter a name for the set in the ”Name” text box

3. Enter the O&Ds that will be part of the set



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4. Click on the ”Save all” button

The new set is now available for selection in the O&D prompt:

3.3.3 Delete a set

1. Select the set to delete

2. Click on the ”Delete” button



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3. Click on ”Save All”

3.3.4 Choose a set in a dashboard

1. Click on the ”O&D Cities” prompt

2. Click on the chosen set

The dashboard should now be updated, and only the O&D contained in the set are taken into

account:



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4 Data Details

Search Analysis is based on the Fare search logs from:

Master Pricer Travel Board

Master Pricer Calendar

The data is refreshed on a weekly basis, on Sundays. This means that it will be possible to see the data up to the Saturday of the previous week.

Customers can choose from a selection of these markets (other markets may be added on de-mand):

Search logs daily volume, August 2013

Country Code Volume

Argentina AR 163k

Austria AT 0.26 Mio

Australia AU 1.3 Mio

Belgium BE 0.21 Mio

Brazil BR 0.5 Mio

Canada CA 6.8 Mio

China CN 0.56 Mio

Columbia CO 0.1 Mio

Denmark DK 1 Mio

Finland FI 1.6 Mio

France FR 10 Mio

Germany DE 15.3 Mio

Greece GR 5.6 Mio

Hong Kong HK 0.55 Mio

India IN 2.8 Mio



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Indonesia ID 0.02 Mio

Ireland IE 0.45 Mio

Israel IL 125k

Italy IT 6.3 Mio

Japan JP 0.33 Mio

Kenya KE 7k

Lithuania LT 52k

Mexico MX 99k

Moldova MD 160k

Netherlands NE 4.2 Mio

New Zealand NZ 600k

Norway NO 1 Mio

Poland PL 0.3 Mio

Portugal PT 494k

Romania RO 99k

Russia RU 9.6 Mio

Singapore SG 233k

South Africa ZA 106k

Spain ES 9.7 Mio

Sweden SE 2.6 Mio

Switzerland CH 609k

Thailand TH 260k

Turkey TR 158k

Ukraine UA 1.9 Mio

United Arab Emirates AE 171k

UK GB 11 Mio

USA US 50 Mio

5 Contacts

If you require further information, please contact your Amadeus customer representative.

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