ePublications reporting

About AMAA

AMAA provides solutions to the media industry that empower members and media professionals to transact with greater trust and confidence. We offer media auditing services across five channels, reporting related metrics: ePublica)ons   Print   Website   Email   Events  

Free  publica)ons    Distribu(on  per  issue  Distribu(on  by  device  Digital  format    Paid  publica)ons  Sales  per  issue  Digital  format  

Free  publica)ons  Distribu(on  per  issue  Distribu(on  methods  Geographical  analysis    Paid  publica)ons  Sales  per  issue  Sales  channels  

Daily  unique  browsers  Page  impressions  Time  spent  on  site  Unique  browser  visits      

Average  net  delivery  Open  rate  Click  through  rate    

Unique  aCendance  Total  visits  Job  (tle  analysis  Industry  category  

We create bespoke packages for members; including average total distribution reporting for combined print and digital publications, and detailed brand reporting for multi channel publications.

Why ePublication auditing?

1.  Delivers credible, independently verified and transparent data to advertisers in the metrics of the channel

2.  Provides an increased level of trust with your advertisers

3.  Access to cross-industry benchmarks established by AMAA

4.  Ability to combine print and digital publications for an average total distribution figure

How does ePublication auditing work?

Report  and  cer(fica(on  provided  to  publica(on  for  use  with  ad  sales  Ability  to  add  print  metrics  for  an  average  total  distribu(on  

Audi(ng  of  digital  publica(on  metrics  with  ObservePoint  and  the  AMAA  audit  team  

AMAA  work  with  our  partners  to  gather  informa(on    Tag  management  –  Supertag   Unique  device  measurement  -­‐  AdTruth   Digital  analy(cs  -­‐  comScore  

Publica(on  installs  measurement  tag  on  digital  issues  

PlaKorm  agnos(c  –  any  digital  publica(on  plaKorm  can  be  measured  

Set up and reporting is easy

1.  AMAA provide you (or your IT people) with the HTML Supertag è

2.  You insert the Supertag in the script of the web page where the issue is hosted

3.  AMAA work with our partners to collect and analyse data and report back to you.

Reporting format – ePublications only

Breakdown of platform the issues were viewed on

Computer = 315, Mobile = 25, Tablet = 10

Digital version format (ie enhanced or replica)

= 350

Average digital distribution = 350

Our online reporting delivers a breakdown of platforms issues were view on, with CAB geo reporting

Total distribution reporting

Current ‘ANPD’ Print Distribution

reporting

New Average Digital

Distribution

New Average Total Distribution

Bringing together Average Net Print Distribution and Average Digital Distribution into a Total Distribution figure will enable CAB members to provide advertisers with a total footprint for their brand.

Get the AMAA brand report

Reporting and costs

Reporting periods are April to September and October to March. Publications can match the issue reporting of digital publications to their print counterparts Publicly available data will initially be released under an opt in system only Register before 18 September to include preliminary data with your print version Costs based on publishing frequency of digital versions Publishing  frequency   Annual  audit  &  data  fees  

1  to  4  issues  per  year   $440  

5  to  12  issues  per  year   $550  

13  +  issues  per  year   $660  

Register

Heather Craven | Director of Marketing and Member Services M: 0400 604 820 | E: heather.craven@auditedmedia.org.au Blake Mason | Sales and Marketing Manager M: 0400 505 154 | E: blake.mason@auditedmedia.org.au

Contact

Visit auditedmedia.org.au/join, complete a registration form and return to marketing@auditedmedia.org.au