ama conference 2012 - blogging masterclass
DESCRIPTION
Presentation I gave on building an effective company blog at AMA Conference 2012.TRANSCRIPT
@lurkmoophy
Hello
I WORK HERE
TWESPIANS
HOW DO I GET PEOPLE TO READ MY
BLOG?
WHY?
MOTIVE
BUY IN FROM THE TOP
MOTIVE
http://www.slideshare.net/gamages/advertising-fireworks-social-bonfiresPART OF A GOOD BONFIRE
WHO?
YOUR AUDIENCE ANDYOUR MISSION
STATEMENTARE THE
TWO MOST IMPORTANT THINGS
CONTENT
CONTENTDESIGN AND USER
EXPERIENCE
CONTENTDESIGN AND USER
EXPERIENCEMARKETING AND
METRICS
CONTENTIS WHY PEOPLE GO TO YOUR SITE
HAVE A LOOK AT YOUR CONTENT STRATEGY
A LIST APARTthe discipline of content strategyhttp://www.alistapart.com/articles/thedisciplineofcontentstrategy
MASHABLE7 tips to make your blog stickyhttp://mashable.com/2011/09/16/blog-content-sticky/
BUILD AROUND PASSION POINTS
KEEP A REGULAR CADENCE OF CONTENT
THE IMPORTANCE OF STORYTELLING
A YOUNGER THEATREArts Organisations and Twitter: Telling the Storieshttp://www.ayoungertheatre.com/arts-organisations-and-twitter-telling-the-stories/
A LIST APARTMaking up storieshttp://www.alistapart.com/articles/making-up-stories-perception-language-and-the-web/
DOES IT SATISFY YOUR AUDIENCE AND MISSION
STATEMENT?
“I DON’T HAVE TIME TO
WRITE GOOD CONTENT!!1”
THOMAS WATSON JNR
GOOD DESIGN IS GOOD BUSINESS
USER EXPERIENCE
a person's perceptions and responses that result from the use or anticipated use of a product, system or service...
“
User experience design is about understanding the way a user uses your site, and making it as frictionless and intuitive as possible.
PEOPLE IGNORE DESIGN THAT
IGNORES PEOPLEFRANK CHIMERO
UNDERCOVER USER EXPERIENCE DESIGNCennydd Bowles
THINK OF THE BLOG IN CONTEXT OF
THE WHOLE USER EXPERIENCE
TWESPIANSUser experience and the theatrehttp://blog.twespians.co.uk/2011/11/20/user-experience-and-the-theatre/
DOES IT SATISFY YOUR AUDIENCE AND MISSION
STATEMENT?
MARKETING
AUTOMATE EVERYTHING
SEO 101
SEO 101KEYWORDSBACKLINKS&
LISTENING AND RESPONDINGGOOGLE READERTWITTER LISTSTWEETDECKTWIANGULATEROWFEEDERTAGXEDO
PAID FOR ADVERTISING
STUMBLEUPON
LIVE EVENTS
MEASURE IT
AGREE YOUR GOALS WITH THE
PEOPLE WHO MATTER
TRENDS TO LOOK OUT FORWHAT TYPE OF
CONTENT WORKSWHEN YOUR CONTENT
IS WORKINGWHERE PEOPLE ARE
COMING FROM
ARE YOU SATISFYING YOUR AUDIENCE AND
MISSION STATEMENT?
