also From THe pUblisHers oF MODERN LUXURY HAWAI'I :ala moana shopping magaZine

1 0 0 1 b i s h o p s t r e e t, s u i t e 9 0 0 h o n o l u l u , h i 9 6 8 1 3 8 0 8 . 9 2 4 . 6 6 2 2

MODERN LUXURY HAWAI'I is the preeminent luxury lifestyle publication in hawai'i, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and hawai'i’s top tastemakers and personalities. as part of the award-winning modern luxury network of regional publications, MODERN LUXURY HAWAI'I is

able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profi les, ensuring its content consistently engages the cultured reader. plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, MODERN LUXURY HAWAI'I excels in capturing the metropolitan lifestyle, making it a valuable partner for companies wishing to reach hawai'i’s most affl uent consumers.

t h e m a r k e t

Hawai'iis a leading market for

affluence in tHe u.s. and

internationallY

hawai'i is considered the u.s.' financial gatewayto the asian markets

sources: hawaii tourism authority march 2013; 2012 annual Visitor research by hawaii tourism authority;

travel leaders group survey, 2013

$44 million

daily

[luxurY spending]

aVerage spending by domestic &

international traVelers in

2013.

spending by japanese Visitors in 2012

tourism is the largest single source of pr iVate capital coming into hawai'i

according to a 2013 surVey by traVel leaders group,

hawai'i is americans' #1 dream trip

t h e m a g a z i n e

MODERN LUXURY HAWAI'I

delivers luxurY to tHe local and visitor

markets

luxury lifestyle, affluent influencers, the best neighborhoods.

we reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution throughout the islands. this happens

selectively in only the top neighborhoods and retail zones of hawai‘i, including kahala, hawai'i kai, manoa, kailua, pupukea/north shore, waikiki, ward, wailea,

lahaina, kamuela and princeville.

we host and support hundreds of luxury, community & non-profit

events throughout the greater hawai'i area

we are the magazine of choice for the luxury brands

and the influencers in our community

[digital savvy] C o n t e n t t h at e n g a g e s a f f l u e n t, e d u C at e d C o n s u m e r s

sources: ipsos mendelsohn 2012 affluent adults hhi $100k+; 2011 gfk mri MODERN LUXURY HAWAI'I reader profile study

$371,500 aVerage household income

hold col l ege degrees : 76%hold post-grad degrees: 33%

haVe Visited or contacted

an adVertiser71%

we have a higher number of app downloads and more interaction with our apps than any

other local luxury lifestyle magazine. our extensive email database and a thriving social network of active Facebook fans and TwiTTer and insTagram followers further enhance our

digital engagement with readers.

w h o i s r e a d i n g M O D E R N L U X U RY

H AWA I ' I ?

appealing to tHe most active luxurY consumer

the basiCs

male/female ..................................................................44%/56%

aVerage age .............................................................................44

college grad ........................................................................76%

post-grad degree .................................................................33%

own their own home ........................................................88%

married/partnered ...............................................................75%

engagement

readers per copy ....................................................................3.3

median time spent with an issue ................................. 57 min.

haVe read 3 out of 4 copies ...............................................68%

affluenCe

aVg. household income ............................................$371,500

aVg. net worth .........................................................$2,765,600

aVg. home Value ....................................................... .$1,779,400

aVg. inVestment portfolio ......................................$1,509,700

taking aCtion

As A REsULt Of READINg modern luxury hawai'i

Visited or contacted an adVertiser .................................71%

attended an adVertised eVent ...........................................15%

Visited an adVertiser’s website ...........................................29%

source: 2011 gfk mri MODERN LUXURY HAWAI'I reader profile study, audience $150k. aam audited.

85%of our readers prefer to buy

luxury brands

61%of our

readers find MODERN LUXURY

HAWAI'I resourceful when

shopping for luxury goods

d i s t r i b u t i o n

targeting tHe most affluent

readers in Hawai'i

and beYond

40%direCt residential mail

these copies are direct-mailed to homes in the most affluent zip codes in the hawai'i area.

30%luxury hotels

placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler.

20%Controlled CommerCial

top-tier salons, private golf clubs, select retailers, medical and professional offices and private jet terminals are among the premier public locations

displaying copies, adding significant breadth to our audience.

5%seleCt newsstand

with targeted precision, our magazines are out to get the most exposure from airports, barnes & nobles, and boutique

newsstand placement throughout the islands.

5%event distribution

our magazines will always be at the most important, most exclusive, can’t-be-missed events throughout the year.

★ digital distribution

tablet devices and smartphones are reinventing how our readers consume content. accordingly, MODERN LUXURY HAWAI'I is available in both app

and digital edition formats.

source: 2011 gfk mri MODERN LUXURY HAWAI'I reader profile study, audience $150k. aam audited.

o u r m o d e l

a custom survey conducted by mri reveals a reader profile that embodies what most luxury retailers and markets would call

“the perfect luxury demographic,” a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of

any other local magazine.

40,000circulation

132,000readership

full-serviCe Custom publishing

• custom print and digital ad design services

• custom print and digital advertorial layout design, photography and creation

• print and digital high impact unit concept and creation

• photography for special events

digital advertising

• online advertising on modernluxury.com and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list

• mobile apps with customized in-app interactivity

• social media campaigns reaching our dedicated facebook fans and twitter followers

events & promotion

• event creation—exclusively tailored events for highly targeted local infl uencers

• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. MODERN LUXURY HAWAI'I offers advertisers

affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i n g

a 360-degree platform for

branding impact

e d i t o r i a l C a l e n d a r

in-tHe-know ultimate access

to a luxurY lifestYle

marCh/april | best of the islands issue

ad close: Feb 1 | maTerials dUe: Feb 1

one of our most popular, this issue stars the ultimate in what our islands have to offer, along with

the latest trends in fashion.

special sections: Ala Moana Insider; AsID Design Awards; Charity & social Datebook

may/June | summer traVel issue

ad close: apr 1 | maTerials dUe: apr 1

our award-winning array of dreamy destinations both near and far.

special sections: Ala Moana Insider; top Health + Beauty Experts

July/august | restaurant issue

ad close: JUn 1 | maTerials dUe: JUn 1

our annual collector’s edition serves up our cities’ hottest restaurants, best dishes and top chefs on

the food and restaurant scene.

special sections: Modern Man; the Bon Vivant tour

september/oCtober | fall fashion issue

ad close: aUg 1 | maTerials dUe: aUg 1

our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.

special sections: Ala Moana Insider; Elite Lawyers; AsID Design Awards

november/deCember | arts and philanthropy issue

ad close: ocT 1 | maTerials dUe: ocT 1

our exclusive modlux power register of the super-smart, super-talented and super-connected

cultural set, along with our salute to local do-gooders who have gone above and beyond for our

cities’ charities.

special sections: Ala Moana Insider; the Art of surf

e v e n t s

signature affairs witH access to

Hawai'i’s elite social circles

marCh | passport to luxurypassport to luxury is hawai‘i’s only luxury shopping event of the year at ala moana center. ala moana’s 20 luxury boutiques open their doors to showcase elegant products, extraordinary service, special one-night-only incentives and most of all delectable bites prepared by hawai‘i’s most recognized chefs, to create the island’s can’t-miss shopping party. a portion of the evening's proceeds will benefi t a hawai‘i non-profi t organization.

July | the modern manthe modern man is an evening honoring hawai‘i’s most prominent trendsetter and infl uential male tastemakers. the event will be hosted by power players who epitomize the ultimate modern man, including individuals that exude a presence as some of hawai‘i’s most modern leaders.

oCtober | hiff centerpiece film receptionmodern luxury hawai'i and the hawai‘i international film festival team up to present the hiff centerpiece film and reception. featuring the most highly profi led fi lms in the world, modern luxury hawai'i and hiff have exclusively presented pulitzer prize-winning play turned fi lm August: Osage County starring meryl streep and julia roberts in 2013, silver Linings Playbook starring jennifer lawrence and bradley cooper in 2012, Pina 3D directed by wim wenders in 2011 and the tempest starring helen mirren and alan cumming in 2010.

november | the art of surfthe art of surf is an event collaborating the surf and art communities to increase their visibility and to showcase the synergy between the two communities. some of the world's top surfers, most recognized surf artists and surf photographers join together to create one-of-a-kind surfboard designs.

deCember | ben bridge timeworks watch collectorsben bridge timeworks and modern luxury hawai'i team up to host the annual watch collectors' event. an extraordinary collection of fi ne, complicated timepieces featured at a one-day, exclusive event. guests indulge in delicious appetizers by one of hawai‘i's most recognized chefs and specialty cocktails created by one of the top mixologists.

r e s u lt s

wHat our advertisers are saYing

about MODERN LUXURY HAWAI'I

"modern luxury hawai'i is a perfect fi t for our advertising

needs. they have always provided timely, pertinent

information to all of our requests. they are easy to work with, creative and friendly. looking forward to future partnerships with

modern luxury hawai'i."

kaTie ka‘anapUsenior markeTing manager, ward

cenTersTHe Howard HUgHes

corporaTion

"modern luxury hawai'i has been a great media

partner, increasing follie folli's exposure to a

Very influential and affluent audience. being an

eVent partner has allowed us to reach a new

customer base that has been beneficial to our

business. we look forward to continuing to

work closely with modern luxury hawai'i and

thank you for your attention to detail, your

professionalism and your support."

sUsana Tan, operaTions manager, Folli Follie

a d v e r t i s e r s

MODERN LUXURY HAWAI'I’s

distinguisHedbrand

partners

33 butterfl ies

53 by the sea

al phillips

ala moana center

american savings bank

amy’s hallmark

anteprima

archipelago hawaii

asia pacifi c plastic surgery

asid

aston hotels & resorts

bally

banana republic

baume and mercier

breitling

ben bridge

big island candies

burberry

bvlgari

camp - the republik

cariloha bamboo

cedar street galleries

chanel

chef chai

cinnamon girl

claire’s

coffee bean & tea leaf

coldwell banker pacifi c properties

cochon island

damiani

dior

disney store

eggs ‘n things

express

emporio armani

event essentials

fendi

fossil, inc.

folli follie

forever 21

geico

girard-perregaux

goma tei

gucci

harry winston

hamilton

hawaii international film festival

hawaii Visitors and convention bureau

hawaiian island creations

howard hughes

hildgund

hermes

honolulu cookie company

hoala salon and spa

honolulu museum of art

hotel renew

hublot

hamilton

ikuma

island’s fine burgers & drinks

jamba juice

jaeger-lecoultre

j. crew

journey’s

jimmy choo

kapalua wine & food festival

kate spade

kipling

la perla

leather soul

letarte swimmwear

lids

long and associates, aia inc

loco boutique

louis Vuitton

luxury row

macy’s

market advantage inc

martin & macarthur

maui divers jewelry

maui film festival

michael kors

miu miu

na hoku

nails l’mour

mani pedi spa

omega ceragold

pacifi c links hawaii

pandora

panerai

prada

pf chang’s hawaii

pretzelmaker

reyn’s

ritz-carlton residences, waikiki beach

rolex

rokkaku

royal party rentals, llc

salvatore ferragamo

sephora

sil Vana fine furniture

sketchers

taormina

tag heuer

tanaka of tokyo

tiffany & co.

the body shop

the modern honolulu

the spa at trump

the walking company

tom ford

tori richard

tourbillion international

teavana

trump international waikiki beach walk

ufc gym hawaii

Vans

Vera bradley (hawaii)

Vintage cave

Verizon

w salon

wailea food & wine festival

wynn h okuda dmd

t h e m o d e r n l u x u ry

n e t w o r k

national reacH,

communitY expertise

modern luxury publishes america’s premier portfolio of luxury lifestyle magazines, with 45 titles spanning the top markets in the country. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion

spreads or an in-depth review of city hot spots, modern luxury excels in capturing the urbane metropolitan lifestyle. modern luxury benefits from the management services of cumulus media. as the nation’s second-largest broadcaster,

cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.