also From The PuBlishers oF THE ATLANTANmodern luxury brides atlanta | Jezebel | men’s book atlanta | charity & social datebook

3 2 8 0 p e a c h t r e e r o a d n e s u i t e 2 3 0 0 at l a n ta , g a 3 0 3 0 5 4 0 4 . 4 4 3 . 0 0 0 4

the atLantan is the preeminent luxury lifestyle publication in atlanta, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and the city’s top tastemakers and personalities. as part of the

award-winning modern luxury network of regional publications, the atLantan is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profi les, ensuring its content consistently engages

the cultured reader. plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, the atLantan excels in capturing the metropolitan lifestyle, making it a

valuable partner for companies wishing to reach atlanta’s most affl uent consumers.

t h e m a r k e t

The GreaTer aTlanTa area is a leadinG markeT for

affluence in The us

40.4 million

Visitors to atlanta

in 2012 (a 28% increase over

the past decade)

atlanta is the premier, luxury shopping destination of the south with the world’s most fashionable brands housed in Lenox Square, PhiPPS PLaza and soon, the new

oliVer mcmillan deVelopment, Buckhead atLanta.

atlanta’s cultural scene is booming with the atLanta oPera, the

atLanta BaLLet, aLLiance theatre, Woodruff artS center, the high

muSeum, the fox theatre, the Buckhead theater, atLanta hiStory

center, atLanta BotanicaL gardenS, PhiLiPS arena and many more!

source: atlanta convention & Visitors bureau

atlanta is considered an

and is the 9th largest metropolitan area in the united states

alpha world citysource: gawc 2010 and atlanta Journal constitution

#1hartsfield-Jackson is the world’s busiest

airport by passenger traffic since 1998.

source: cnn 2012

forBeS ranked atLanta aS #22 in BeSt PLaceS for BuSineSS and careerS.

atlanta is home to many fortune 500 companies such as home dePot, uPS, coca-coLa, deLta, afLac, Southern, SuntruSt, neWeLL ruBBermaid and mohaWk induStrieS.

t h e m a g a z i n e

the atlantan delivers The luxury local markeT like no oTher

luxury lifestyle, affluent influencers, the best neighborhoods.we reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution throughout the atlanta area. this happens selectively in

only the top neighborhoods and retail zones and delivers an unparalleled audience.

we host and support hundreds of luxury, community & non-profit

events throughout the greater atlanta area

we are the magazine of choice for the finest luxury brands and the influencers

in our community.

we have the highest number of app downloads and the most

interaction with our apps, the largest database of engaged consumers via

email, and more facebook fans and twitter followers than any other local

luxury lifestyle magazine

[diGiTal savvy] c o n t e n t t h at e n g a g e S a f f L u e n t, e d u c at e d c o n S u m e r S

sources: ipsos mendelsohn 2012 affluent adults hhi $100k+; 2011 gfk mri the atLantan reader profile study

$374,300 aVerage household income

hold col l ege degrees : 89%hold post-grad degrees: 54%

haVe Visited or contacted

an adVertiser88%

modern luxury magazines are the exclusiVe magazines aVailable in the suites at Turner Field and PhiliPs arena, and the modern luxury lounges at PhiPPs Plaza and in the luxury wing of lenox

square proVide respite—and reading material—for the elite and affluent consumers of atlanta.

W h o i S r e a d i n gT H E AT L A N TA N ?

appealinG To The mosT acTive luxury consumer

the BaSicS

male/female ..................................................................40%/60%

aVerage age .............................................................................44

college grad ........................................................................89%

post-grad degree .................................................................54%

own their own home ........................................................97%

married/partnered ...............................................................64%

engagement

readers per copy ....................................................................3.3

median time spent with an issue ................................. 59 min.

haVe read 3 out of 4 copies ...............................................75%

affLuence

aVg. household income ............................................$374,300

aVg. net worth .........................................................$2,806,900

aVg. home Value ....................................................... .$1,094,500

aVg. inVestment portfolio ......................................$1,601,300

taking action

as a resuLt of reading the atlantan

Visited or contacted an adVertiser .................................88%

Visited a specific restaurant ..............................................55%

Visited an adVertiser’s website ...........................................44%

source: 2011 gfk mri the atLantan reader profile study, audience $150k. aam audited.

69%of our readers prefer to buy

luxury brands

48%of our

readers find the atLantan

resourceful when shopping for luxury goods

r e S u Lt S

WhaT our adverTisers are sayinG

abouT the atlantan

“it’s been a pleasure working with the modern luxury team over the years. i pitched them to my

corporate buyers because i knew how valuable print advertising would be for our brand—we

have been thrilled that the team goes above and beyond for our

business. they know the best vendors in the city and we always

receive accolades on our projects together.” mara maddox, PuBliC relaTions

BloominGdale’s lenox

“modern luxury has been a dedicated partner of ours over the last several years. this partnership facilitates exclusive event sponsorships targeting affl uent atlantans and so much more. i

enjoy working with their committed team and look forward to our future projects together!”

douG mCinTyre, General manaGer Jim ellis PorsChe

“i have never felt so welcomed and as a part of a team as modern luxury has made me feel. they are professional, attentive, fl exible and quick to include me in all the events that take place. i can’t say enough about

how happy i am with my experience. “ TraCi rhoads, allied asid, neWh, PrinCiPal

Tri TraCi rhoads inTeriors, llC

with a relationship of over fi ve years, i can fi rmly attest that modern luxury is an invaluable partner. their team is one of integrity, creativity, personality, and class, which is a rare, refreshing combination. our sincere thanks goes out to the modern luxury team for creating personalized solutions to drive awareness for our brand and always ensuring seamless execution and unprecedented value for reaching atlanta's key audiences.

their partnership has become an invaluable, unprecedented piece of our unique media mix. modern luxury offers state-of-the-art service with unmatched results. the team goes above-and-beyond to provide multiple touch-points

and opportunities that are well beyond the scope of simple advertising agreements. we have a true partner in modern luxury and are honored to entrust the reputation of our unique brand to their talented team, incredible publications, thrilling activations, and value-added opportunities worthy of standing ovations.

KaTrina sTrouP, marKeTinG & sales manaGermedieval Times

d i S t r i B u t i o n

TarGeTinG The mosT affluenT

readers in aTlanTa and

beyond

40%direct reSidentiaL maiL

these copies are direct-mailed to homes in the most affluent zip codes in the atlanta area.

35%controLLed commerciaL

top-tier salons, private golf clubs, select retailers, medical and professional offices and private jet terminals are among the premier public locations

displaying copies, adding significant breadth to our audience.

15%Luxury hoteLS

placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler.

5%SeLect neWSStand

with targeted precision, our magazines are out to get the most exposure from airports, barnes & nobles, and boutique newsstand placement

throughout the city.

5%event diStriBution

our magazines will always be at the most important, most exclusive, can’t-be-missed events throughout the year.

★ digitaL diStriBution

tablet devices and smartphones are reinventing how our readers consume content. accordingly, the atLantan is available in both app and

digital edition formats.

source: 2011 gfk mri the atLantan reader profile study, audience $150k. aam audited.

o u r m o d e L

a custom survey conducted by mri reveals a reader profile that embodies what most luxury retailers and markets would call

“the perfect luxury demographic,” a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of

any other local magazine.

50,000circulation

165,000readership

fuLL-Service cuStom PuBLiShing

• custom print and digital ad design services

• custom print and digital advertorial layout design, photography and creation

• print and digital high impact unit concept and creation

• photography for special events

digitaL advertiSing

• online advertising on modernluxury.com and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list

• mobile apps with customized in-app interactivity

• social media campaigns reaching our dedicated facebook fans and twitter followers

eventS & Promotion

• event creation—exclusively tailored events for highly targeted local infl uencers

• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. the atLantan offers advertisers affi liations

with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i n g

a 360-deGree plaTform for

brandinG impacT

e d i t o r i a L c a L e n d a r

ulTimaTe in-The-knoW access To a

luxury lifesTyle

January/feBruary | best of the city issuead Close: deC 1 | maTerials due: deC 1 | on sale: Jan 1

this highly anticipated feature includes the best of what’s new and upcoming in our city, with extended beauty coverage.special sections: top Luxury real estate professionals; a higher education; top health, Beauty + fitness professionals

march | spring fashion and home design issue ad Close: FeB 1 | maTerials due: FeB 1 | on sale: mar 1

the latest in seasonal trends and styles in fashion and home design.special sections: charity & social datebook

aPriL | men of style issuead Close: mar 1 | maTerials due: mar 1 | on sale: aPr 1

our annual men of style portfolio. plus: men’s fashion, best-in-class automotive and more!

may| summer traVel issuead Close: aPr 1 | maTerials due: aPr 1 | on sale: may 1

our award-winning array of dreamy destinations both near and far.

June | the nightlife and entertainment issuead Close: may 1 | maTerials due: may 1 | on sale: Jun 1

our hippest issue of the year, covering the artists and venues that make our city buzz after the sun goes down!

JuLy/auguSt | restaurant issuead Close: Jun 1 | maTerials due: Jun 1 | on sale: Jul 1

our annual collector’s edition! this award-winning issue serves up our city’s hottest restaurants, best dishes, top chefs and infl uential personalities in the food and restaurant world. special sections: outdoor dining, Living and entertainment; top health, Beauty and fitness experts

SePtemBer | fall fashion issue/women of stylead Close: auG 1 | maTerials due: auG 1 | on sale: seP 1

our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.special section: Women of power & infl uence

octoBer | winter traVel issuead Close: seP 1 | maTerials due: seP 1 | on sale: oCT 1

our annual ski report and other worldly destinations. plus: weekend escapes. special section: a higher education

novemBer | philanthropy issue (plus: gift guide/Jewelry and watches) ad Close: oCT 1 | maTerials due: oCT 1 | on sale: nov 1

this feature salutes local do-gooders who have gone above and beyond for our cities’ charities.

decemBer | arts and power issuead Close: nov 1 | maTerials due: nov 1 | on sale: deC 1

our exclusive modlux power register of the super-smart, super-talented and super-connected cultural set.

e v e n t S

siGnaTure affairs WiTh access To

aTlanTa’s eliTe social circles

January | best of the city hosted by editor-in-chief stephanie davis smith, the event will bring together some of the brightest stars in

culture, fi ne dining, design and fashion while celebrating atlanta’s most esteemed, creative and eclectic.

pLus: modern luxury brides atlanta issue release party; men’s book atlanta Men of power &

infl uence

march | charitY & sociaL dateBooK launchcelebrate the 2014 social spotlights, present spotlight awards to atlanta’s most infl uential and

philanthropic. enjoy an evening of charitable giving with the release of the 2014 charity & social datebook.

pLus: an afternoon of Bridal Luxury; Jezebel st. patrick’s day party; Jezebel Best of the city party

aPriL | the atLantan anniVersary partycelebrate the 9-year anniversary of the atLantan in true modern luxury style.

pLus: men’s book atlanta auto issue release party; modern luxury brides atlanta sip into spring

JuLy | to liVe & dine in atlantaJoin the atLantan as we toast to the city’s best, most fabulous restaurants. to live & dine in atlanta will

feature tastings of atlanta’s best eats, cocktails, music and more! come join us at the exclusive event fi lled with

fun and great tasting food.

JuLy | fit & fabulous in atlantathe atLantan in partnership with JeZeBeL gives health and wellness a facelift with an event focused on

helping our readers be as fit and fabulous as they can be. doctors, trainers, stylists, nutritionists (just to name

a few) will be on site to give expert advice and offer tips and tricks for healthy living.

SePtemBer | the atLantan fashion eVent fashion is always a reason to celebrate. and in september, the atLantan is dedicated to fashion as we

celebrate the issue release in style.

SePtemBer | the atLantan’s women of power & influence our 2014 women of power will be honored with a meet and greet just for them and of course a few Vip

friends.

pLus: men’s book atlanta fashion issue release party

octoBer | the atLantan traVel eVent an event themed around luxury travel.

pLus: Jezebel’s halloween party

a d v e r t i S e r S

the atlantan’sdisTinGuished

brand parTners

a legendary eventabove atlanta

academia women’s healthadvanced anti-aging &

aesthetic medicineagave restaurantagent provocatuer

alan avery artalliance theatre at the woodruff

anheuser busch anne irwin fine art

architectural transformationsarmani

arnold masonryartistic remodeling

asbury automotive groupatlanta ballet

atlanta botanical gardenatlanta center for holistic and

integrative medicineatlanta decorative arts centeratlanta dermatology and laser

surgeryatlanta fine homesatlanta girls school

atlanta history centeratlanta international school

atlanta mattressatlanta motorsports park

atlanta operaatlanta plastic surgeryatlanta speech schoolatlanta teak furniture

axis fine art installationbacardi usa

bank of north georgiabarnsley gardens resort

baslerbeaty facial plastic surgery

beige boutiquebistro Vg

blackberry bloomingdale’sbonneau ansley

boschbottega Veneta

boyce design & contractingbrandon hall school

buckhead facial plastic surgerybuckhead life restaurant group

c wondercaesarstone

calico cornerscampbell family medicine

castle paintingcentraarchy restaurant groupchildren’s healthcare of atlanta

coldwater creekcooper music

crescent heights david yurman

dermatology consultantsdesign within reach

diageodifrancesco plastic surgery

dr. Jeffrey gallupsdr. John connors, md

east west Jewelerselie tahari

emory universityeuropean wax center

exquisite stationeryfendi

fernbank museumferragamo

firstmed aestheticsflatz

frances cullen pcfrontgate

georgia dental implant centergeorgia power

georgia’s own credit union

ginger howardgiuseppe zanotti

goldstein dental centergoldstein garber & salama

gramercygranite garage floors

grey goosehagedorn foundation gallery

hartmann luggagehaynes furniture

henry James salonhermes

high museum of arthorseradish grill

huff harrington fine artinterior philosophy

Jack rogersJenn-air

Jenny pruitt atlantaJet linx atlanta

Jim ellis dealershipsJl hardscapeskayce hughes

kellie griffi n interiorskolo collection

l.k. bennettlafayette 148ligne roset livingston

loews hotel corporatelouis Vuitton

mandarin oriental hotelmarcia weber

marguerite’s on dresdenmarietta plastic surgery

marriott mathews’ furniture gallery

mayors Jewelrymichaelangelos landscapes

midtown tennismovado group

mr. portermuffl ey & associates

neiman marcusnet-a-porter

north atlanta dermatologynorthside facial cosmetic

surgeryold edwards inn and spa

old gringo boots outdoor makeover

pace academypanacea plastic surgery

park tavernpernod ricardphilips arena

piedmont ear, nose, throat & related allergy

plastic surgery center of the south

pnc private wealthporcelanosa usa

pradapremium outlets

progressive medical centerpryor fine art

pure barre atlantapure dental health

purity Vodkaraiza swimwearrebecca taylor

residences mandarin orientalriedel crystal americaritz carlton residences

riverside military academyroc house fitness spa

rolex ross-simons

ruth’s chris steakhousesaks fifth avenue

sandpiperscad

seasons 52selden beylouni boutique salon

selective searchshops around lenox

signature plastic surgerysimon malls

sony electronicssteve hightower salon and spa

studio m interiorssugarcoatsuit supply

swatch group tag heuer

tassels Jewelryted’s montana grill

tew gallerythe bayne group

the big ketchthe counts law group

the fitness depotthe galloway school

the perfect browsthe realrealthermador

thrasher pool & spathree sheets

tootsies top flr

traci rhoads interiorstrewin homes

trina turktrue religion

unique outdoor conceptsw hotels

westside provisions districtwilmington trust

woodruff arts centerzegna

t h e m o d e r n L u x u ry

n e t W o r k

naTional reach,

communiTy experTise

modern luxury is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in america. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern luxury excels in capturing the urbane metropolitan lifestyle. modern luxury

benefits from the management services of cumulus media. as the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.