D

#SOCIETY30

Alumnibijeenkomst MBA22 september2011

RONALD VAN DEN HOFF

#SOCIETY30

Before

1850

1850 -2020

After

2020

ERA OF INDUSTRIAL REVOLUTION

ERA OF TRANSFORMATION: DIGITAL/SOCIAL REVOLUTION

CONSUMER

€

GOVERNMENT &POLITICIANS

REGENTS –QUANGO’S

FINANCIALS

PRODUCERS

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

ZOMBIE BLOOPERS

“WE TRY TO SAVE JOBS

ON BOARD OF THE TITANIC”.

Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OF

THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”Don Tapscott

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – SELF EMPLOYED PROFESSIONAL

“A Knowmad is a nomadic knowledge

worker that is, a creative, imaginative,

and innovative person who can work

with almost anybody, anytime,

and anywhere.”John Moravec

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PRO-SUMPTION

DEVELLOPMENT

BLUE OCEAN STRATEGY

ELIMINATE

CREATEREDUCE

RAISE

DART MODEL.

DIALOGUE

RISKBENEFITS

TRANSPARANCY

ACCESS

THE NEW HOUSE OF INNOVATION

N=1personalcocreated

experiences

Flexible andresilientbusiness

processes

Technical architecture of the firm

R=Gglobal acces to

Resources & talent

Social structure of the firm

TRANSFORMATIONSIGNALS

TRANSFORMATION SIGNALS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SIMPLEBUTEFFECTIVE:

DISRUPTIVE BYPASS

SMARTSOLUTIONS

SMARTSOLUTIONS&MOBILITY

Which information is relevant, where and when?

TO GIVE = TO RECEIVESOCIAL STRUCTUREASYNCHRONE RECIPROCITY

GIVE AWAY:AWAY=GONE

SUSTAINABLENETWORKS

SELFORGANIZINGBYSHARING

CONSUMER ORGANIZES WITHOUT AN ORGANIZATION:CROWD COLLABORATION

CROWD COLLABORATION

SHARINGSELFORGANIZINGSOCIETY

CROWD COLLABORATION

!SHARINGSELFORGANIZINGSOCIETY

sharing

DIALOGUE&CO-CREATION

COLLABORATIVE LIFESTYLECOLLABORATIVECONSUMPTION

OKAY,WE HAVE SEEN THE TRANSFORMATION SIGNALS…

SO, WHAT’S NEXT ?

GOVERNMENT

REGENTS

PROSUMER

PRODUCER

PROSUMER

INTERDEPENDENT ECONOMYconnectivitysustainabilityreciprocity

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

ABUNDANCE

PROSUMER

GOVERNMENT3.0& PRODUCERS3.0

SIMPLE, SMART, SHARING & SUSTAINABLE

SEATS2MEET.COM

THE STORY:

“HUMAN TRANSFORMATION AS ECONOMIC VALUE”.

LONG SNOUT

HIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS

HIGH

PARETO 20-80 RULE

LONG TAIL

FA FA

4

LONG TAIL BECOMES LONG SNOUT

LONG SNOUTHIGH

LOWNBR OFCLIENTS

VALUEPER CLIENT

THE M

ESH

5

TAICHI

“Authenticity, what consumers really want”, Pine & Gilmore, 2007

TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIES

EXTRACT

MAKE

DELIVER

STAGE

RENDER

CUSTOMIZATION

CUSTOMIZATION

CUSTOMIZATION

COMMODITIZATION

COMMODITIZATION

COMMODITIZATION

PROGRESSION OF ECONOMIC VALUE*:FROM THE EXPERIENCE ECONOMY TOTRANSFORMATION VALUE CREATION.PRINCIPLE OF

ECONOMIC VALUECREATION:

SERENDIPITYLEADS TOTRANSFORMATION

3

Online Matching

Mobile layar

No terms & conditions

Free Free? Free?Free

Matching Reviews

Meetingrooms

EXTENDED OFFERING: COLLABORATION ECOSYSTEM

Social Economische

Entiteit

Virtual DNA

Event software

ForumQ & A

Digital coaching

Blog

Meeting Planner

Twitter integration

Google apps integration

Plaza group connections

Wiki

Social singlesign on

Mobile

GOOGLE MAXSTRATEGY

S2M013

S2M030

S2M020

S2M070

FREEKNOWLEDGE&SOFTWARE

S2M LAYARLOCATION FINDER

AUGMENTED REALITY

MOBILITY

SERENDIPITY:UNEXPECTEDRELEVANCEOF THEMEETING

SERENDIPITY

UNEXPECTED RELEVANCE

CHECK IN

MIRRORVIRTUALITY

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

SOCIAL MEDIASTRATEGY

V

V

V

V

V

V

V

V

V

VV

V

V

M

VCORPORATE WEBSITE + CONNECTION

WITH SOCIAL NETWORKS

DECENTRALIZE COMMUNICATION

MONITOR

CONTENT CURATION

V

THE S2M MESH

SEATS2MEET.COM

7PINE’S 3RD SPACE: FUSION OF REALITY & VIRTUALITY

SEATS2MEET.COMBUSINESS MODEL

8

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE

BUSINESSMODEL

TRUST AGENT

TEAMBUILDER

RELEVANCE ANALYST

ENVIRONMENTAL SCANNER

KNOWLEDGE GUARDIAN

BARRIER FIGHTER

CONTENT CURATOR

SIMPLE,SMART, SHARING& SUSTAINABLE