allison james estates & homes - april 2013 emagazine issue 46

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Wells Fargo and Bank of Amer- ica Agrees to Short Sale Lease Back Program Making the most of your WOLFconnect tools… How to Spot Business Opportu- nity in Tomorrow’s Economy THE NATIONAL INTERNET BASED REAL ESTATE BROKERAGE ISSUE 46 | APRIL 2013 6 4 11 Read Inside Nurturing Your Leads: The WOLFconnect Way

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Allison James Estates & Homes - April 2013 EMagazine Issue 46

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Page 1: Allison James Estates & Homes - April 2013 EMagazine Issue 46

Wells Fargo and Bank of Amer-ica Agrees to Short Sale Lease Back Program

Making the most of your WOLFconnect tools…

How to Spot Business Opportu-nity in Tomorrow’s Economy

THE NATIONAL INTERNET BASED REAL ESTATE BROKERAGE ISSUE 46 | APRIL 2013

64 11

Read InsideNurturing Your Leads: The WOLFconnect Way

Page 2: Allison James Estates & Homes - April 2013 EMagazine Issue 46

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Index

ALLISON JAMES ESTATES & HOMES®

Address:309 Tamiami TrailPunta Gorda, FL 33950

Phone:866-463-5780

Website:www.allisonjamesinc.com

Index

Letter from the CEO

Making the most of your WOLFconnect tools…

Agent Spotlight: Carrie Monroe

Wells Fargo and Bank of America Agrees to Short Sale Lease Back Program

Communication Corner: Nurturing Your Leads: The WOLFconnect Way

Technology Topics: Why Wireless Sharing is Not Caring

From Gloom to Bloom: Expecting the Healthiest Spring Season Since 2007

Are you effectively integrating the iPad into your business?

How to Spot Business Opportunity in Tomorrow’s Economy

Meet Our Agents

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ABOUT US

Page 3: Allison James Estates & Homes - April 2013 EMagazine Issue 46

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We are here to stay!!!

Matthew R. CrumbaughCEO, Allison James Estates & Homes

I had another great trip to California we had an awesome meeting in Carlsbad CA and just as great of a meeting in Sacramento with our Northern California agents. I always love to meet our agents

and to get know them on a personal level. I had a lot of great conversations on how happy our agents and Brokers are with all of the great changes we are making and also some good feedback and sugges-tions on some things we can tweak to make better. I always appreciate hearing from our agents on things we can make better, so please do not hesitate to let us know what you think of the company and how we can make it better?

Yet, there was one conversation that kept coming up, over and over, with different agents that came from different companies. They all asked the same thing what’s going on with the company are we in trouble will the company be here tomorrow? At first I thought they might know something that I did not know? So I asked, “what are you talking about?”, as I had no idea where this was coming from and they all had a little bit of a different version depending on the lie they were being told. What is happening is our competitors have taken the low road and have re-sorted to deceiving there agents to try to keep them from leaving. They are literally telling their agents that we are going out of business that we are not making money? In fact, one of our agents left us due to these lies and came to our Temecula meeting to see how and why we were still in business when he was told to make the switch ASAP because we were shutting our doors. When I told him these were out-rageous lies he left his company and came back to Allison James.

I will be honest with you, this does not make me mad, I’m actually flattered that Allison James, our wonderful agents, and Brokers are doing such a great job of growing by agent count, transactions and vol-

ume that the other companies have to resort to lying to try to beat us. Not only are they using deceptive tactics to try to keep their agents, when the agents try to leave, some of these Brokers are holding them hostage and are becoming very nasty which makes no sense to me? I guess they never want the agent to come back to their company. On top of all the great things I feel we offer our agents at the end of the day if an agent wants to move on to another company we wish them the best of luck and release everything no questions asked. Our goal at Allison James has always been the same and that is to do everything we can to help our agents make money and provide a better life for their families, even if that means the agent wants to leave and go to another company. Remember we work for you and without your success we would not be here. We literally have 2 plus agents a month that left us come back, due to us parting on good terms.

I want to make it very clear, Allison James Estates and Homes is stronger than ever and we are here to stay so watch out brick and mortar we are eating your lunch. The numbers will be coming out in May and it is looking like we will be ranked in the top 100 companies in the entire United States and top 20 of independents. Last year our agents closed on aver-age 9 deals per agent and only one other company out there had those kind numbers or better. We are ranked #1 in Temecula, we are ranked #1 in San Diego, we are ranked #1 in all of Southwest Florida and we are very rapidly taking market after market by storm.

2013 will be another amazing year for Allison James our agents and Brokers and we will continue to grow we will continue to add more tools and tech-nology and we will continue to hire some of the best agents in the industry!

Page 4: Allison James Estates & Homes - April 2013 EMagazine Issue 46

Did you know that the WOLF will work for you? Set up your campaigns and you can be visible to your clients on a regular basis with emails being sent to them on a regular basis without being at your computer.

Below is the Tip Sheet from WOLFconnect to assist you in bringing your marketing to the next level.

Drip MarketingThe Drip Marketing module will allow you to create custom-

ized marketing materials and campaigns that can be directed to-wards leads from specific contact groups (categories) or our new Source of Business field. Please update your permissions under Admin> User Roles to grant access to this module to those User Roles that will utilize this function.

Step A: Set up the contact categories that you would be

targeting with marketing campaigns (example: Buyers, Sellers, Investors, Retirees, etc.).

Recommended Client Contact Categories:

Investor FamilyFirst Time Home Buyer FriendPast Client Buyer Co-WorkerPast Client Seller Client - BuyerAgent – Outside Brokerage Client - SellerCorporate Relocation

1. Select Leads → Setup → Client Contact Categories2. Categories can be created and utilized by both the

agents and the company or can be created to be specific for an agent or available to the entire company. The default Client Category is “Web Lead”

3. Select Add Entry

4. Select the company, agent or office to make the contact category available to.

5. Give the category a name.6. Describe the category (i.e. who would be a part of this

marketing campaign).7. Select Save

Step B: Create the Sources of Business you may also use for a Drip Marketing Campaign.

1. Select Leads → Setup → Sources of Business2. Select Add Entry. The defaults include; “Web Lead,

Manual Entry, Imported Lead” Enter a name for the business source and save. When a lead is accepted or manually created, the agent will have the ability to add or edit the contact category and/or the source of business for the lead, gearing the lead for specific Drip Marketing campaigns. Note: Leads that are generated from Global Wolf web-sites will be given a category and source of business of Web Lead but can be changed by the agent accepting the lead. Imported Leads will have a category of Web Lead and source of business of Imported Lead.

Step C: Set up Drip Marketing Letters:1. Go to Leads → Drip Marketing2. Select Letters3. Select Add Entry to create new letter.4. Select a template for your campaign. Click-

ing on any template will display a larger version at the right.

5. Select Next.6. Enter a name for your letter in the Letter Name field7. Enter a title that will become the Email Subject of the

Making the most of your WOLFconnect tools…

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Page 5: Allison James Estates & Homes - April 2013 EMagazine Issue 46

email received by your contacts8. Select Who can use this letter (i.e. is the letter specific to

an office, an agent or for administrative use only). Select Next to move to the next step in the wizard.

9. The next step is to create the header of your letter. Begin by selecting the green arrow to the right.

10. Retain the company logo as viewed on the screen or up-load your own logo by selecting Change Logo and brows-ing your computer. Once you have made your selection, hit the green arrow to the right to continue.

11. Select your background color and/or image. When selecting an image, scroll through the pre-loaded backgrounds or click Upload Now to upload your own personal background image.

12. Select the green arrow to the right to continue13. Enter the text for your custom header14. Select the Text Color15. If you are done creating the header click the Next button

to continue. If you want to make further changes click the green arrow to the left to review the header

16. Create the Body of the email - Be creative! Use the Icons that allow you to link to outside sources or web content on the office or agent websites for Global Wolf clients. Add images that you have uploaded to the file center. Once you are happy with the body of your letter click Next

17. Select the alignment of your footer (Left, Center, Right) *Please note the footer information is not editable, the merge codes that appear will populate your office name and address on each email when it is sent out.

18. Choose Next19. Preview your letter. If you need to make any changes,

select the back buttons.20. Save your letter. Here is an example:

Step D: Set up a Campaign for your letter(s):1. Choose Leads → Drip Marketing and then

click Campaigns2. Select Add Entry3. You will be asked what type of campaign do

you wish to create:• Specific Dates: Letters will be sent out on the exact

date (s) you specify at setup.• Timeline: Letters will be sent based on the start date

of the campaign (i.e. “x” amount of days after the beginning of the campaign)

4. Enter the Campaign Name5. Select Who can utilize this campaign6. Select the first letter to be sent out in the campaign.7. Enter the date the letter is to be emailed or the number

of days.8. Add additional letters if required for this campaign.9. Click Save.

10. Select the Contacts tab11. Select Contacts to add specific individuals from your

contact list, or specific agents and staff members within WOLFconnect and/or….

12. Select specific triggers that will generate the email (Sources of Business, Contact Categories, Web Form, agent/staff member status)

13. Select Save14. The Reports tab will show you all of the current contacts

for your campaign. NOTE: If you change the contact category or the source of business on an existing client, it may take up to 10 minutes before you see this client added to your cam-paign.

Jill Lemons, Agent Relations Coordinatorat Allison James Estates & Homes

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Page 6: Allison James Estates & Homes - April 2013 EMagazine Issue 46

AJ Spotlight

Carrie Monroe is one of the top active agents in her

market place and has closed over 500 trans-actions since her career began more than 11 years ago. She has earned the reputation as a solid REO and short sale agent and worked for some of the largest banks and servicers, such as Bank of America, Core Logic, Nationstar Mortgage, Integrated Asset Services and (HUD) Pemco.

Carrie is extremely knowledgeable about the short sale process and is always on the leading edge of the real estate business. She joined Allison James in April of 2012 and cannot be happier about her move and the opportunities it has brought her.

6 Wells Fargo and Bank of America Agrees to Short Sale Lease Back Program

Carrie MonroeRealtor/REO Specialist

Wells Fargo AND Bank of America have recognized the Short Sale Lease Back program based out of Southern California and will soon allow some qualified homeowners to stay in their home after

a short sale.These huge lenders announced a pilot program this month

that will approve short sale lease-back transactions on certain loans owned by Wells Fargo and Bank of America, as long as the homeowner has a valid hardship and the short sale terms are ac-ceptable to the bank.

This program is the win-win solution that has been missing for too long. For some, it seems the biggest fear is having to move. What if they didn’t have to move? This may prompt more people to raise their hands and ask for help before the bank foreclosures on their house.

The Short Sale Lease Back Program is now interviewing appli-cants. To qualify, homeowners must:

• Live in the property as their primary residence.• Have steady, verifiable income• Have a valid hardship and be able to qualify for an com-

plete a HAFA short sale.

Want to know more? Check out National Short Sales @ Short Sale Lease Back on Facebook or email me at [email protected].

Carrie Monroe, Realtor/REO Specialist

FIT TOGETHER • WORK TOGETHER • GROW TOGETHER

Our Complete Enterprise Solution integrates your back office, front office, web solutions & more.

GET STARTED TODAY! www.lwolf.com or 1.866.CRY.WOLF(279.9653)

[email protected]

Your ONLINE presence to the GLOBAL Real Estate MARKET!

Lone Wolf’s globalWOLF websites offer professionally designed, user-friendly website layouts with functionality to attract buyers and sellers, and build traffic

to your site using our simple suite of customizable tools.

For more information visit us at www.seriousagenttools.com

Agent website features include: A website that will showcase your value to consumers

Powerful listing enhancement tools

Edit your own content through the simple Web Manager tools

Superior Microsoft Virtual Earth® mapping

Lead management and distribution

Home Hunter personal property search

Listing search functions and robust open houses

Web traffic reports

Social media features

SEO tools

Mobile websites

Dynamic templates

Page 7: Allison James Estates & Homes - April 2013 EMagazine Issue 46

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FIT TOGETHER • WORK TOGETHER • GROW TOGETHER

Our Complete Enterprise Solution integrates your back office, front office, web solutions & more.

GET STARTED TODAY! www.lwolf.com or 1.866.CRY.WOLF(279.9653)

[email protected]

Your ONLINE presence to the GLOBAL Real Estate MARKET!

Lone Wolf’s globalWOLF websites offer professionally designed, user-friendly website layouts with functionality to attract buyers and sellers, and build traffic

to your site using our simple suite of customizable tools.

For more information visit us at www.seriousagenttools.com

Agent website features include: A website that will showcase your value to consumers

Powerful listing enhancement tools

Edit your own content through the simple Web Manager tools

Superior Microsoft Virtual Earth® mapping

Lead management and distribution

Home Hunter personal property search

Listing search functions and robust open houses

Web traffic reports

Social media features

SEO tools

Mobile websites

Dynamic templates

Page 8: Allison James Estates & Homes - April 2013 EMagazine Issue 46

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Have you seen all the email coming across your desk for attracting more listings, or obtaining short sales or REO’s? I am amazed at the “waves” of these ads and how they appear to be timed based on the news of con-

tinuing distress among homeowners. Those are great niche busi-nesses, but how about getting back to basics? Where are the free seminars about nurturing your buyer leads?

One of the things I do with my agents is offer free weekly webinars, sometimes teleconferences, instructing in the basics of holding onto and nurturing more leads in your pipeline. With the advent of the new WOLFconnect system, nurturing leads has never been easier.

Ok, so let’s talk buyer basics for a minuteYou have about five solid ways to receive buyer leads: a) from

a website of your own that captures leads; b) from your broker or team leader; c) from former clients or your direct social media and networking efforts; d) from a subscription to Realtor.com or some other lead service that either guarantees a certain number of leads in a certain zip code over a certain period, or they take back a fee for every lead you “buy,” either up front or at closing. I like the former myself. With the better services, you are not going to receive a lead until the customer requests more information on a particular property. This is far superior to simply recording the email of a customer who has searched on your website. Let me pause here to say that the Allison James WOLFconnect system is able to capture both types of customers and these “hits” are easily worked from your dashboard. So the fifth option here for getting leads is e) that you may receive “free” leads from the Al-lison James Estates & Homes corporate site even without your own website, without buying into any lead package at all!

The new Allison James Estates & Homes corporate site is a very strong internet platform with high SEO rankings and a companion lead distribution system. Visit http://www.allisonjamesinc.com for a look at the new site. In case you are not already aware of this, our Agent Relations Coordinator, Jill Lemons, is also our lead distribution guru for the purpose of assigning customers who happen to be browsing on the corporate site. The corporate site allows a buyer to select the MLS in any state in which AJI has a presence. Corporate is looking at the WOLFconnect landscape to see who is actively working it as one of the criteria for passing you a lead. Your prospects of getting a lead from the national site are significantly improved if you would just log on to your WOLFcon-nect dashboard at least once a day! This also means you do NOT have to own a Lone Wolf website of your own in order to receive and work a lead. I recently held a webinar in which my agents

learned to set up searches for clients and send regular emails, holiday cards and other touches right from their free dashboards on the WOLFconnect system. I still highly recommend you even-tually buy into a Lone Wolf website to take advantage of the high SEO rankings that lift all AJI agent sites; but my point is that you can nurture your leads before you have even made that decision.

Here’s How:

First of all, there is now an easy way to log in to your WOLF-connect dashboard

Just navigate to www.allisonjamesinc.com, the corporate site, and you will find the silver Agent Login button at the lower right. Click that to enter your dashboard user name and password. A user name was assigned to you along with a temp password, and when you change it, you are asked to use the same password you use to log in to your AJI Transaction Desk.

This brings you to your FREE dashboard. Browse the area to get comfortable with it. You can set up a calendar, check on cor-porate events, in fact you can see a full roster of all the company emails that have been sent to you via your regular email box by clicking Messages.

Now click on the Leads/Contacts boxThen Click Leads. Under leads, you can use “add entry” to

add your own client and to start sending listings right from the dashboard, or you can accept a lead that Jill has assigned to you (BTW you have one hour to accept) and some of the client’s ba-sic information will already be there, an email address at a mini-mum. Once you have accepted or created a lead, hit Save, then go back to the Leads/Contacts menu box and select Contacts in-stead. Voila, the new client contact appears! This took some get-ting used to for me. It seems Lone Wolf will consider everyone a Contact once they are accepted into your pipeline; at that point, the lead becomes a Client Contact. From this point forward, you will use the Contacts dropdown to nurture the leads. The Leads button will merely be the place to either enter a new lead or to accept a new lead!

In your Contacts Screen, select a client who wants to receive listings

And I said this a little tongue in cheek, because what buyer cli-ent does NOT want automatic listings via email? My instruction to agents is to always set up a search for a Client Contact. There are a few trains of thought here. Some offices say to use an eight by eight touch program (8 communications in 8 weeks, be it email,

Nurturing Your Leads: The WOLFconnect Way

COMMUNICATION CORNER

Page 9: Allison James Estates & Homes - April 2013 EMagazine Issue 46

9listings, phone, cards) and other offices think that too many list-ings by email just confuses the client.

My philosophy, one that works here in NC, is to create a 104 week by 104 week program; that’s two years as a recommenda-tion. With the crash and this very slow recovery, and folks figura-tively having “put their hands in their pockets” to wait it out, we have found clients in our listings pipeline for as much as 3 years finally stepping up to the plate.

Set your client up to receive automatic listing notifications Once you click on your client in the Contacts screen, you will

find a larger screen with selections on the left that will allow you to enter more info on the client, home or work, and notes. You will also find a selection called “Manage Searches.” Click on that and then click on Add Entry. A screen will open up allowing you to name a new search and to select search parameters for your client. It also allows you to select a frequency for which to send those listings. I choose every 7 days unless I know the client is ready to buy NOW in which case I select 1 or 2 days. I can also select a number of listings to send; we choose the minimum of 25 but try to refine these criteria as carefully as possible to the client’s needs and wants list so that the search will only yield a dozen or so in results. You may not know immediately what their wants list looks like, but you do have their request for info on a specific property. So, for now, set up a search that closely resem-bles the property they inquired on. You can always refine that later when you theoretically make solid contact.

Don’t forget to click on More Options+This is a terrific array of additional criteria. You might want to

create a “fake client” to test the selections in More Options to be sure these are available fields in your MLS and do pull actual results. Make a note for future troubleshooting if you find a field not pulling results from your MLS.

Set your client up to receive the drip campaign “Buying a Home”

While still in the clients Contact Screen, click on the button called Drip Campaign just above Manage Searches. You are pre-sented with an empty screen to the right, but click Add Entry and you will see a selection of Drip Campaigns you may use for staying in touch with your client. The Buying A Home campaign is an eight by eight touch program set up by corporate for us and accessible by ALL offices, specifically designed to nurture your buyer clients. It contains eight email letters topped with nice graphics offering the buyer advice and compelling reasons to use your Buyer Agent services. I like to start the campaign a few days after setting up their weekly search so that the client receives some item from me in his/her email box every three days or so. Front of mind truly counts in this market!

Even if clients are not opening all of your listings, they will re-member that you are staying in touch.

Once your clients start to open these searches or do anything at all with them such as choose a favorite or SAVE the listing, you will be able to monitor ALL of this activity using the ACTIVITY but-ton above Drip Marketing Campaign in the client’s screen.

And this is all Free! Remember to show these tools to your colleagues whom you are courting to join us (and you get a 10% residual).

Next time we will cover setting up your own campaigns or modifying existing ones. Stay tuned!

Meg Russell, Regional Managing Brokerfor the Triangle, North Carolina and Certified EPRO

Why Wireless Sharing is Not Caring

technology topics

It’s no secret that every single one of us has about fifty more passwords than we know what to do with: bank accounts, Facebook, Transaction Desk... it’s never-end-ing! So for a lot of you, I know it becomes very tempt-

ing to cut out passwords where you can, and for many, the first victim is your wireless network.

Besides, what’s the risk, right? You know all of your neighbors, and you never notice any slowdowns. So what’s the harm in sharing? The problem is, while you may know and trust everyone within reach of your net-work, do you know and trust everyone running on their computers? A large amount of malware and viruses are transmitted directly from computer to computer over a network, and what you may not realize is that by allowing unknown computers onto your wireless network, you are putting all of your devices squarely in the crosshairs of any threats those PCs have picked up in their travels.

So the moral of the story today is log onto your wire-less router (many are accessed by going to the address 192.168.1.1 in your web browser, i.e. Internet Explorer, Firefox, etc) and follow the prompts to setup a secure password. If that doesn’t work, either go to the website of your router manufacturer or contact support.

John Joyce, CEO of Republic Technologies Corporation, leading the IT Support efforts for

Allison James Estates & Homes

COMMUNICATION CORNER

Page 10: Allison James Estates & Homes - April 2013 EMagazine Issue 46

Freddie Mac recently released its U.S. Economic and Hous-ing Market Outlook through March showing that as we head into the spring home buying season, continued low mortgage rates, increasing house prices, and gradually im-

proving consumer confidence will help support increased home sales. A short preview video and the complete March 2013 U.S. Economic and Housing Market Outlook are available here [2].

Outlook Highlights• Compared to 2012, expect home sales to be up 8 to 10

percent for 2013.• Expect housing starts to increase to 950,000 units for

2013, compared to 780,000 in 2012.• In 2012, real estate added $1.5 trillion to balance sheets,

and residential mortgage debt outstanding increased by 0.1 percent in the fourth quarter of 2012, indicating household deleveraging might be drawing to a close.

• Because of sequestration spending reductions, expect the unemployment rate in 2013 to average about 7.8 per-cent, essentially flat for the year or about 0.25 percentage points higher than it otherwise would have been.

• Regardless, the housing wealth effect is taking hold in the broader market which should translate into the healthiest spring home buying season since 2007. “History shows us not all economic recoveries are cre-ated equal and consumer confidence mirrors this fact,” says Frank Nothaft, Freddie Mac vice president and chief economist.

“With the spring home buying season upon us, the recent highs in the stock market are a welcome signal of better times ahead. But it will be the gradually declining unemployment rate and steadily improving housing market that will deliver broad-based economic benefits for Americans and, in turn, support the overall recovery.”

For more information, visit www.FreddieMac.com.RISMedia

From Gloom to Bloom: Expecting the Healthiest Spring Season Since 2007

10

Are you effectively integrating the iPad into your business?

Do you have an iPad? Are you wanting to integrate it into your business but not sure how? I have found that many agents just simply are not aware of exactly how the iPad can change their business and help them be more effec-

tive and save time. There is many ways to start to go “Paperless” and it isn’t an all or nothing deal. You can either jump start your-self with classes, or start with one App and work into it. In the end, you will be glad you did!

The first thing I would recommend is Evernote to add to your daily must haves. It is designed for note taking and organization. Their promise is that you will be able to remember everything. It delivers! It is designed for use with desk top and syncs with all mobile devices as well. You can save everything in one place. If your new to it, start with something we all could have help with... saving your receipts! It literally will save anything and is designed so that you can file and find anything with tags. http://evernote.com/

For those who have an iPad and want to try something new, I love this new product- TouchCMA.

TouchCMA creates effective & interactive CMA presentations that you and your clients can literally touch. It easily integrates with your existing buyer or seller presentation materials with the solid backbone of MLS driven charts, maps and detailed compa-rable data on in one place that will transform your listing presen-tations into “conversations”. TouchCMA syncs with all your devic-es enabling you to better engage buyers or sellers in impromptu meetings with beautiful and professional communication that will result in more business and save time. I love this product be-cause it creates such a great presentation that clients love. It’s an on the spot interactive tool to use with clients. You can add comps and personalize it with the pages you want to use. Highly recommended! My new FAV!

They are offering AJ agents a 14 day trial and see how it can help your business today:http://touchcma.com/products (Use the Coupon code “CM10” for a 10% discount)

There is many Apps that you will find extremely useful for your business. My cant live without Apps, besides Evernote include Cartavi, Docusign Ink, and PDFExpert. We will explore these and more as we work our way into how you can be more effective with your iPad. Enjoy the journey!

Wendy Timmons, Allison James Estates & Homes

Page 11: Allison James Estates & Homes - April 2013 EMagazine Issue 46

Take a moment to consider some of today’s largest, most recognizable companies—“Some of them may not be around after the next several years,” says G. Michael Maddock, CEO of Maddock Douglas, which advises For-

tune 100 players like GE and Wal-Mart.“Napster was a rule-breaking company that paved the way for

iTunes and the complete disruption of the music industry. When someone who has no business being in your business comes along and puts you out of business, we call that a ‘Napster Mo-ment.’ And Napster Moments are happening more and more of-ten,” says Maddock, coauthor of “Free the Idea Monkey,” with Maddock Douglas president Raphael Louis Vitón.

In a recent radio interview, hit maker and former Sony CEO Tommy Mottola (think: Mariah Carey, Celine Dion and Beyoncé) said that seasoned record execs saw Napster as a “mosquito un-worthy of swatting,” and in hindsight realized that if they had just purchased the company, they would have “beaten iTunes to the punch.”

The lesson? To succeed, company leaders must not only be able to innovate, they must recognize opportunity and ensure they’re poised to seize it.

Maddock offers these tips for getting there:1. Balancing act: Wherever you find an innovative culture,

you will see two primary personalities in leadership: the “Idea Monkeys,” who have no shortage of great ideas but do not have the follow-through to see a project to com-pletion, and the (Ring)leaders, who specialize in execution and managing details. Every great enterprise needs a Yin for a Yang—Walt Disney had Roy Disney; Steve Jobs had Steve Wozniak; Wilbur Wright had Orville Wright. Ideally, an innovator needs a (Ring)leader at his or her side, and vice versa. Too much of one of these personalities spells disaster for any organization. Is your leadership humble enough to understand this?

2. Outside the jar: There’s a great saying in the South: “You can’t read the label when you’re sitting inside the jar.” If you’ve been at the same company for longer than six months, you’re likely in the jar. You’ll find your response to new ideas is typically, “We’ve tried that and it didn’t

work,” or “Yes, but…,” or silence, or even a dumbfounded “huh?” Fortunately, there are several ways to get your head outside the jar: Accept ideas from junior personnel, seek perspectives from different departments, and switch up leadership roles, i.e., have a senior marketer switch from retail to manufacturing for a period of time and, most important, infuse perspective from outside your in-dustry. Diversity is the key to a fresh perspective. Is your expertise killing you?

3. Laughter (more than stress relief): As a response to hu-mor, laughter is uniquely human; as far as we know, no other living thing can laugh. In business, laughter is the antithesis of fear. It is impossible to innovate effectively if you are afraid—nothing kills great ideas like fear. Fun-loving environments where workers are free to laugh are healthy places for creativity. One more thing…if lots of people laugh at an idea, there is usually a meaningful insight there worthy of much deeper exploration. When was the last time you heard your CEO belly laugh?

4. Failing forward: History is filled with people who risked and lost much, yet went on to change the world. From religious leaders to Christopher Columbus to Winston Churchill to today’s budding entrepreneurs, learning how to efficiently experiment and learn is key to innovation success. Does your company embrace risk taking or is it too afraid to fail?

5. Be ruthless: Ultimately, the buck stops with leadership, and managers get the team they deserve. Most well-adjusted people do not like firing employees; however, people stuck in the “victim” mindset are incapable of in-novation. Why? Because they are always looking for fault or blame instead of possibility. Do you have a team of creators or do you have a team of victims?

G. Michael Maddock is the founding partner and CEO of the leading innovation agency Maddock Douglas, which has helped more than 25 percent of Fortune 100 companies invent, brand and launch new products, services and business models.

For more information, visit www.freetheideamonkey.com.RISMedia

How to Spot Business Opportunity in Tomorrow’s Economy

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Wesley DurnallCalifornia

Referred by Dan Durnall

Donald M HartCalifornia

Referred by Marc Carpenter

Vita HanleyCalifornia

Referred by Bev Paine

Deborah LlambiasCalifornia

Referred by Lisa Forss

Ana Maria Dos Santos PlumbiniFlorida

Referred by Randy Lawrence

Michael HertelFlorida

Sherrie KlepserFlorida

Jennifer Yili ShihCalifornia

Referred by Frank Thornton

Charles KatzFlorida

Referred by Phyllis Koch

Krystyna M GarciaCalifornia

Referred by Kathy Vazquez

Henry MejiaFlorida

Gabrielle LeeCalifornia

Ovidio DeLeon, Jr California

Loretta D ValenciaCalifornia

Saundra Stormer-SimmCalifornia

Laura FulwiderFlorida

Jeffrey WhitworthCalifornia

Referred by Chad Decker

Samuel TovarCalifornia

Referred by Amanda Guerin

Dara ChantaritCalifornia

Referred by Vita Hanley

Allison LeeTexas

Referred by Jennifer Parke

Julian ElliottNorth Carolina

Jamie AllenCalifornia

Stacey B LodgeTexas

Meet Our Agents

Page 13: Allison James Estates & Homes - April 2013 EMagazine Issue 46

THE NATIONAL INTERNET BASED REAL ESTATE BROKERAGE

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I want to personally thank all who have helped grow Alli-son James Estates and Homes® to the successful, virtual real estate company it has become!

Jessica CrumbaughDirector, National Growth and Development

866-463-5780, Option 5

We, at Allison James Estates & Homes®, understand that our own agents are the Best Recruiters! Everyday we add new agents to the company that you, our realtors have referred.

Main NumberFax

Matthew CrumbaughPresident

Jessica CrumbaughDirector, National Growth &

Development

Alysha AratariNational Growth &

Development

Agent RelationsJill Lemons

Agent Relations Coordinator

Accounting Department Berella Hall

IT Department

Corporate Phone List

866-463-5780866-355-9300

866-463-5780, Option [email protected]

866-463-5780, Option [email protected]

866-463-5780, Option 1941-677-2544 (Cell)[email protected]

866-463-5780, Option 2 941-875-3585 (Cell)[email protected]

866-463-5780, Option [email protected]

866-463-5780, Option [email protected]