all-new flurry mobile analytics intro

Pub Products: 2016 Strategy

The All New Flurry Analytics Effectively measure, grow, and monetize your app portfolio


3 🔑 Questions Flurry Analytics Answers

WHODiscover who your core users are, including demographics and interests

HOWUnderstand how your users are interacting with the app to drive data-driven product decisions to meet their needs

Determine which channels and campaigns are helping you acquire quality users

WHERE


Out-of-the-Box Tracking

Flurry Analytics: 5 Minutes & 5 Lines of Code

Adoption & Engagement

#import "Flurry.h"- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions { // Replace YOUR_API_KEY.with the api key in the downloaded package [Flurry startSession:@"YOUR_FLURRY_API_KEY"]; // Your code ...}

User Navigation• Sessions • Active Users • New Users • Session Length • Frequency of Use • Benchmarks

• User Paths • User Retention • Version Adoption • Cross-App Usage • Time of Day Reporting

Audience Profiling• Custom User Segments • Demographic Estimates • Geography • Language • Personas • Devices & Carriers • Firmware Version


A Redesigned Dashboard to See Metrics in Action


App Navigation SimplifiedUse the App Selector to see metrics for up to 5 apps at once

Filter metrics by demographic and technical information


Monitor User Retention Through Two Different Lenses

Return RateTrack the percent of users

returning on a specific day after installing the app

Rolling RetentionMeasure user churn by

understanding how many people are still active at least n days after install


Audience | Demographics

Flurry estimates audience demographics with increased accuracy from Yahoo Audience Insights, powered by Yahoo Mail, Search, Content and Tumblr


Track Specific Actions with Custom Events

Use Flurry’s custom events to monitor actions such as: • Article view • Inviting a friend • Making an in-app purchase • Completing a sign-up

Two-level structureFlurry offers a two-level event structure to track parameters of custom events. For example, you can add the parameter article_title to the event article_view.

To get started with custom events, please check out our event documentation.

https://developer.yahoo.com/flurry/docs/analytics/gettingstarted/events/ios/


Introducing Flurry Explorer

Compare and filter data by custom events, session info, technical data, demographic and geographic information, attribution, and time period.

Flurry’s new powerful analysis tool allows you to understand user behavior through instant queries.

How do your users interact with your app?

Where do users drop off in an event sequence?

What actions make your app sticky?


Flurry Explorer | Segments

• Which article category in my news feed generates the most clicks in different countries?

• Is there a level in a game that users are finding too difficult?

Answer questions like:

Segment your data based on users, sessions, events, and parameters


Flurry Explorer | Funnels

Sign-up funnel Identify barriers to completing sign-up by understanding where users drop off.

Purchase Funnel Monitor the steps that users need to take in order to make purchases in your app.

Common Funnel Analyses:

Discover key drop-off points for your users as they navigate through the app


Flurry Explorer | Cohort Analysis

• What actions make your app stick?

• Which regions have lower user churn rates?

Answer questions like:

Gain deeper insight on users’ return rates and discover how many days it takes them to perform certain actions


Take 5 minutes today to integrate Flurry Analytics into your app

Need more information? Check out our documentation or send an email to [email protected] for help with implementing our SDK.

Get started at

developer.yahoo.com

https://developer.yahoo.com/flurry/docs/analytics/

mailto:[email protected]?subject=

all-new flurry mobile analytics intro

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