intro to website analytics
TRANSCRIPT
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Introduction to Website AnalyticsMay 2014
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Introductions
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What We’ll Cover
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What Are Web Analytics?
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What are Web Statistics?
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What are Web Analytics?
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The Basic Volume Statistics
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Hits: The Useless Metric
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The Basic Content Statistics
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The Basic Visitor Statistics
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Traffic Information
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More Advanced Statistics
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Segment
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Discussion: Which Stats Look Useful?
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Consider Universal Analytics
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Does Google Analytics Underreport?
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So Compare Against Yourself
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Why Wouldn’t You Use Google Analytics?
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Free Tools
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Why Move Beyond Free?
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ClickTracks
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And Beyond…
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Three Ways to Look
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Analytics as Therapy
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Analytics as Exploration
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Where Did They Come From?
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Where Did They Go?
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Analytics for Action
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An Analytics for Action Methodology
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Example Action Questions…
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An Example
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Explore
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Explore
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Explore
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And more….
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Hypothesize and Take Action(s)
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Measure Your Success
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Analytics Aren’t the Only Tool in the Box
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Questions?