ALIEN.Charlotte, Tope, Natalie and Katrina

Who?

What?

How?

Why?

When?

Target Market

Ambient Advertising techniquesBrand

Image

Competition

Quantitative and Qualitative research

Target Market Research

. . . important opportunities to learn from consumers are missed by ignoring nonverbal channels of communication as part of the research process

• Demographics

• Geographic's

• Psychological segmentation

Age Gender Family sizeIncome Occupation Education Ethnicity NationalityReligion

• Age • Gender • Income • Occupation • Education • Ethnicity• Nationality • Religion

Geographic Segmentation

Regions – INTERNATIONAL

Countries - Worldwide

City/town size

Population density

Climate – Northern/southern

Metaphor-Based Advertising

Verbo-centric techniques

• videography and photography

• in-depth individual interviews

• focus groups

“Seeing the voice of the consumer”

What is the Zaltman Metaphor Elicitation Technique?

COMPETITION

PRIME COMPETITORSDraft FCBwww.draftfcb.com

The '6.5 seconds that matter', which is the time most consumers will give a communication before their attention waivers in today's mass multi channel brand bombardment. Draft FCB are able to engage the consumer and tell them something that matters specifically to them in the short time they are willing to give.

Elviswww.elviscommunications.com

We are fascinated by the way they behave when they meet brands. And we also know people and markets aren't static. They grow, they change - they are Live. So to understand this, we create tools that provide us with what we call 'Live Intelligence'.

OUR ADS AND APPROACH

Double Meanings

• SPECIAL/One-off build• 3D• Petrol Pumps• Washroom• Floor Media• Ticket Barriers• Miscellaneous (Napkins,

coasters, glasses, match Boxes)

people and markets aren't static. They grow, they change, they are Live.

We create more insightful work.

Work that engages and activates people in their everyday life

We convey witty messages taking a subversive approach

THE ALIEN PRINT AD

BRAND IMAGE

Typography Drawn Draft

Typography finalized

Brand Logo Drafts

Finalized Brand logo

Brand Colours

Purple is associated with wisdom,

dignity, independence, creativity, mystery, and magic.

White is associated with light,

goodness, innocence, purity, and virginity. It is considered to be the color of perfection.

These colours are contrasting; Creating high visibility and un-conventionalism

OUR SLOGAN

Thank-you

For

listening