airtel 8p analysis
TRANSCRIPT
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PRESENTATION ON 8P ANALYSIS
MUMBAI DABBAWALA AIRTEL
Presented By: Aniket Bushal
Kunal Assudani
Mohit Malviya
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PRODUCT
ELEMENT
Advertising solutions: Google·s AdWords
Business Solutions: offers aSearch Appliance to companies
who need solutions to thesearch problems that theiremployees
Google Store: tangible items such as
shirts, notebooks, bags, caps,
lava lamps etc
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PRICE
List Price: Price normally quoted to
potential buyers
Discount: The two types of discounts are
quantity
and cash.
Payment period
Credit Term ($ 50 to$ 500)
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PLACE
Located at California
Sites look like University campus
Environment help tomaximize time
GooglePlex is the
name given to HQ
Internet
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PROMOTION
Adword itself
Flyers inside business magazines
Google store
Van used for
education
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PHYSICAL
E VIDENCE
The name Googol means a number
followed by 100 zeros. However the
founders mistakenly registered Google
as their domain name.
The company is located at Mountain
View in CaliforniaCreative
office design
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PROCESS
Google retains your search term
If you use Google mail (Gmail) or Google calendar then youare giving even more information about yourself to Google.
While Google may not wish to spy on, governments maytake an interest in searching habits and this is a civilliberties issue.
Smart people + creative environment + outlet for ideas =
innovation
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PEOPLE
Googlers
20,222 full-time employees worldwide
,2009, Google says Informal culture
Take advantage of 20% time
Play sports at lunchtime
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PRODUCTIVITY & QUALITY
Largest search engine
Maximum search result
Qualitative result
Speed & Accuracy
Atmosphere foremployees helps
in quality work
User-Centered
design
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SERVICE CONCEPT
Reduces search time
Innovation
Unlimited and that too qualitative search items
Fast and reliable
Ease of use
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XZ
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BOUT
(NUTAN MUMBAI T IFFIN BOX SUPPLIERS
ASSOCIATION)
History : Started in 1890
Charitable trust : Registered in 1956
Education : 85% Illiterate ²
15% Class 8 pass/f ail.
Total area coverage : 60 Kms to 70 Kms
Employee Strength : 5000
Number of Dabbas : 2,00,000 Dabbas
i.e. 4,00,000 transactions
every day.
Time Taken : 3 hrs
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PRODUCT� a service they provide to the office goers by delivering theirTiffin box commonly called as ¶Dabba·
� A Parsi Banker employed a person to bring home made food tosite of work
�His Colleagues too liked this idea and Started availing thisservice.
�Slowly this evolved into the present 5000 strong DabbawalaSystem
�There are other ancillary physical products such as Gandhi
�Cap, Video CD on Dabbawala, Dabbawala Mug, Dabbawala T-shirt. These
products are sold by the trust to earn more money and to work forthe welfare of their members.
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PLACE Start of journey - Andheri station (9.30-10.30,10.30-11.20)
Dabbawalas collect dabbas and meet.
Destination- Churchgate station(11.20-12.30)
Re-arrangement and delivery of dabbas take place
Return ² Churchgate station
All dabbawalas meet here after collection of dabbas
Origin- Andheri station
After collection,segregation takes place at churchgate and then theyreach here
Sorting and dispatching- respective stations
Finaly,sorting and dispatching of dabbas to the origin place is done.
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PROMOTION Dabbawala·s are in Tiffin distribution field since last 125 years
Orders through SMS and online-mydabbawala.com
As reliance power is making best use of them- IPO application.
Maharashtra government -AIDS awareness.
Film industry is using them to promote their films.
World record in best time management with Six Sigma rating.
Name in ´GUINESS BOOK of World Recordsµ.
Re istered with Ri le 's ´believe it or notµ.
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PRICE
Cost of Service per person-Rs250/month
Maintenance Cost -Rs 35000 per year.
Pricing of dabbawala products-
Dabba ( Tiffin box) is Rs.200/-
Gandhi cap is Rs 50/-
Video CD is Rs.200/-
Dabbawala Mug is Rs.300/-
Dabbawala T-shirt Rs 400/-
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PHYSICAL EVIDENCE
Mumbai is the financial hub of the country.
Most populous city in India and the second most populous inthe world.
Have to travel 60-70 kms.
Have to travel by walking, cycle, carts and even by Localtrains.
Have to travel from one place to another in hot summers.
Have to face the lot of crowd for the fulfilment of service.
Even they have to provide service in high rains.
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PROCESS
VLP:V
ile Parle (suburb inMumbai)
9EX12 : Code f or
Dabbawalas at
Destination
EX : Express Towers
(building name)
12 : Floor no.
E : Code f or Dabbawalaat residential station
3 : Code f or destination
Station eg. Churchgate
Station (Nariman Point)
D·souza
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PLACE
dabbawala·s are helping affluent class by serving them andalso the needy class by making them serve
5000 dabbawala·s and each and every dabbawala isshareholder of the
system.
635 of them are senior employees
president of the company also works as dabbawala
In Mumbai the dabbawala must be Marathi and he can alsorefer his relatives.
This reduces conflicts
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PRESIDENT
VICE PRESIDENT
GENERAL SECRETARY
TREASURER
DIRECTORS ( 9 )
MEMBERS ( 5000 )
MUKADAM
13
MEMBERS
Organizational structure
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PRODUCTIVITY AND QUALITYPRODUCTIVITY AND QUALITY Error Rate : 1 in 16 million transactions
Six Sigma perf ormance (99.999999)
Technological Backup : Nil.
Cost of service - Rs. 250/month
Standard price f or all (Weight, Distance, Space)
´No strikeµ record as each one a share holder
Customer response- satisf action retentionaddition
Earnings -5000 to 6000 p.m.
Diwali bonus: one month·s f rom customers.
E-dabbawalla
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SERVICE CONCEPT
Employee oriented as well as customer oriented
To provide tiffin to office goers ² timely and fresh so that
they feel as if they are eating at home.
Competetive strategy ² Focus
Currently they serve 20,000 tiffins and their strategy is to
increase the customer base.
They have started their websiteand SMS service for the
ease of a customer.
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TELECOM INDUSTRY
AIRTEL
Presented By:
Mohit Malviya
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The businesses at Bharti Airtel have been
structured into three individual strategic businessunits (SBU¶s)
Mobileservices
� Mobile andfixedwirelessservices
Airteltelemedia
� Broadband,Telephoneservices &DTH
Enterpriseservices
� End-to-enddata andenterpriseservices tothe
corporatecustomersthrough itsnationwidefiber opticbackbone
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«.CONTD
Hello Tunes & Ring Tones
Voice Mail Service
Easy Post-paid bill collection
Gifting of Ring Tones & Hello Tunes
GPRS
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PRICE
Customer based pricing strategies
Competitive pricing mechanism
Controlled by TRAI
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PLACE
It has wide and extensive presence even in the remotest
areas
Airtel Customer Care Touch Points
Distributors like
E.g. Paan shops, grocery stores, chemists, outlet etc.
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PROMOTION
Airtel name game Tie up with AIFF for promotion of football in India
Large scale print and video advertising.
Big celebrities like SRK and Sachin are roped in to endorse the
product because it . In 2002 Airtel got its Signature tune from A.R. Rehman, this
signature tune is the most downloaded tune in India.
Provides innovations such as Bollywood movie premiers,music services such as ring back tones & many more.
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PROMOTIONAL ACTIVITIES OF AIRTEL
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PEOPLE
Total Employees 35616( Bharti Airtel
consolidated) as per Q3 09
Dedicate and passionate workforce
One of the best customer support
Have won 2nd
Best employer award in 2004
Top executives are majorly young people
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PROCESS
Process for services is very easy and customer
can avail it very easily
198 is the customer support no. which can bedialed from anywhere in India
Agents are available all over India
Promotion is so heavy that customers find it very
easy to avail the services
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PHYSICAL ENVIRONMENT
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INNOVATION
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