Waleed Tahir Zeeshan Shehzad Muhammad Karim Jaweria Kashif Faiza Aslam

GROUP MEMBERS

Sir Eshfaq Ahmed

Presentation Submitted TO

Shahid Khaqan Abbasi

Abbasi is the Founder and CEO of Airblue

He also served as Chairman

and CEO of Pakistan International Airlines from 1997 to 1999.

early education Born 27 December 1958 Abbasi got his early education from 

Lawrence College, Murree. . He then attended the 

University of California, Berkeley where he obtained theBachelor of Science

 in Electrical Engineering . He went on to obtain Masters in 

Electrical Engineering from George Washington University,Washington, D.C.

early education cnt….

Abbasi worked as a professional engineer in the United States and the Middle East during the 1980s

Air Blue Pakistan

Founded 2003 Commenced operations 18 June 2004 Hubs Jinnah International Airport Focus cities Allama Iqbal International Airport Benazir Bhutto International Airport Dubai International Airport Frequent-flyer program Blue Miles Airport lounge Blue Lounge

International Fleet size

8 Destinations

9

Parent company Government of Pakistan Headquarter Islamabad Stock

Exchange Towers

Islamabad, Pakistan

Key people Tariq Chaudhary CEO Shahid Khaqan

Abbasi (COO) Website www.airblue.com

Senior Management

Mr. Tariq Chaudhary  Chief Executive Officer

Mr. Shahid Khaqan Abbasi

  Chief Operating OfficerMr. Ali M

uhammad Khan

Rana  Genera

l Manager Quality Assuran

ce

Mr. Khawaja Muhammad

Ahad  Director Flight

Operations

Control

Mr. Raheel Ahmed

  Director

Commercial

Mrs. Sadia Mohammad

  Director Corporate Affairs

Ms. Liberata

D'Souza

  Genera

l Manager Flight

Services

Mr. Armaan

Yehia

  Director Airport

Operations

Mr. Shaukat Ibrahim

  Genera

l Manager Corporate Safety

Captain Sohail

Sarwar

  Chief

Pilot

Flight Operations

Mr. Athar Hassan Ansari

  Director Engineering

Destinations Airblue serves the following destinations as of

12 December 2012 Oman Muscat - Muscat International Airport Pakistan Islamabad - 

Benazir Bhutto International Airport Karachi - Jinnah International Airport Hub Lahore - Allama Iqbal International Airport

 Focus City Peshawar - Bacha Khan International Airport

United Arab Emirates Abu Dhabi - 

Abu Dhabi International Airport Dubai - Dubai International Airport Sharjah - 

Sharjah International AirportUnited Kingdom Manchester - Manchester Airport

Airblue also previously served Faisalabad and Gwadar in Pakistan

Network expansion

Airblue intends to expand operations with additional aircraft to destinations in Europe, China, and the Middle

They also plan to start a Mumbai-Karachi air route

Services

Cabin Airblue currently operates a mixture of Airbus 

A320 and A319s. All aircraft are in a 3 by 3 all economy layout.

There are several overhead screens located after several rows

The airline dropped its Business class section due to exogenous economic factors

The layout was 2 by 2 with inflight televisions and leather seating and the cockpit of the airblue planes are all digital

eTicketing Airblue was the first airline in 

Pakistan to introduce e-ticketing, wireless check-in and self check-in kiosk facilities

. The airline also became a member of Sabre system that is used by over a hundred airlines to help it with ticket automation service

Continue Muhammad Karim

Frequent flyer program

The Airblue frequent flyer program is called Blue Miles. Passengers are able to initially start on the base level where sign up is free. Once passengers earn enough miles, there are upgrades to the Blue Card followed by the Platinum Card. In May 2009, the airline formed an alliance with The Faysal Bank Limited (FBL) to launch its summer promotion on its credit cards

Lounges Airblue inaugurated its own premium

lounge at Jinnah International Airport, Karachi in November 2008. Nicknamed, the Blue Lounge International, it was designed for business class passengers, credit card holders and privileged customers. The lounge offers a number of Internet facilities, cable television, newspapers and magazines, massage chairs as well as a snack bar. It is located in the international terminal of the airport

Cost-cutting measures

To deal with the fuel price hike worldwide

Airblue converted their fleet to all economy class

They also ended full meal services and replaced it with snacks on domestic flights

Ground services Passengers may check-in 2 hours

prior to flight departure at latest or as early as 48 hours prior to flight departure

Dnata the aviation services company handles the ground and passenger handling for the airline at all of the airports the airline operates from

Gate Gourmet provides food and beverage services to the airline.

Cargo operations

Airblue have launched e-Cargo service to cater to air freight markets of Pakistan, UAE and UK

e-Cargo will broaden the base of cargo and permit certified agents to book freight directly online opening the inventory through Web.

Air blue offers more than 70,000 kgs cargo space on more than 18 fleet everyday

Faster More reliable

Achievements and recognitions

First airline in Pakistan and only the third carrier in the region behind Emirates and Royal Jordanian to introduce the state-of-the-art self-service check-in facilities at Jinnah International Airport, Karachi.

First private airline in Pakistan to initiate long-haul services on (Islamabad-Manchester) sector in 2007.

First private airline within Pakistan to place an order for new aircraft.

Achievements and recognitions

First airline in Pakistan to start e-ticketing online. First airline in Pakistan to start self check in

kiosks in Karachi. Airblue makes a fuel stop at Istanbul in Turkey

 when flying to and from Manchester. This route is the longest route operated by an A319 aircraft in the world, and the longest scheduled route operated by an Airbus narrowbody aircraft (excluding the Airbus A319LR). This is to be soon replaced by the new Airbus A340-300 on a nonstop flight between Islamabad and Manchester

Fleet

As of January 2013 Airblue Fleet consists of following aircraft's with an average age of 8 year

Airblue FleetAircraft

In Fleet Orders Notes

Airbus A319-100 4 0Airbus A320-200 2 0

Airbus A340-300 2 0

Total 8 0

Incidents and accidents

Airblue Flight 202 crashed on 28 July 2010 near Islamabad in Margalla Hills, killing all 146 passengers and six crew members on board.

AIR BLUE ROUTES

The following are the different routes of air blue:

Air blue Domestic Routes: Karachi – Islamabad Karachi – Lahore Karachi – Peshawar

Airblue International Routes: Islamabad - Abu Dhabi Islamabad – Sharjah Lahore – Sharjah Lahore - Abu Dhabi Karachi – Dubai Lahore – Dubai Peshawar – Dubai Islamabad – Manchester

Current System• A user friendly customized system

• Developed by their own IS Specialists and Programmers Based in Los Angeles

• Overseen by Mr. Tariq, the owner of the airline, and his assistants

• All inter-related party with the airline are connected through the same website i.e. www.airblue.com

• Specialized Usernames & Passwords to those accessing this website according to authority levels

Communication Model

Intranet: All the employees are connected through

the intranet formed on the website www.airblue.com/ednet .

Internet: Is used by:

The travel agents travel counselors the customers themselves.

JAWERIA KASHIF

Online Reservationwww.airblue.comCustomers

Online Reservation: www.airblue.com/agents

Enterprise Collaboration Systems

Employees communicate with each other through

E-mail

IP Phone

Communication between the Pilot and the Ground Staff Radio Phone

VHF Technology

MISSION STATEMENT

We will offer our customers cost effective transportation service within geographical areas and market segments that can benefit from our services and will insure a return on investment and growth rate consistent with current management guidelines.

VISION STATEMENTOur vision is to make Air blue the most

admired airline in the world.

Ensuring safety comes first. Providing Service Straight from the

Heart. Encouraging product leadership. Delivering superior financial returns.

PRICING STRATEGIES OF AIRBLUEThere are four types of pricing

strategies Premium pricing Penetration Skimming Economy

Advertising AirBlue promoted its airline by

showing commercials on major television channels like GEO TV, ARY TV

extensive advertising in major newspapers like Dawn, The News, and Daily Jang.

Sales promotion Cash Refund Offer (Rebates)

Advertising specialties

Patronage rewards:

Air Blue Positioning Strategy “A cordial and reliable

escort, Air Blue provides world class services through state-of-the-art technology at very low cost.”

FAIZA ASLAM

SWOT ANALYSIS AIR BLUE

Strengths Air blue is a Low-cost carrier (LCC)

98% punctuality of on-time flight departures.

Innovative e-ticketing and wireless check-in technologies.

Leading market position

Air Blue has high brand recall. It is recognized by travelers all over the country.

Air Blue has successfully incorporated latest technology in all its systems, giving it an edge over competitors.

Weaknesses Engaged only in passenger service, whereas its

competitor PIA is also providing cargo services (SPEEDEX).

The fares on which you make reservations are un-guaranteed

Not having its own repair and maintenance facilities.

High dependence on passenger revenues

Opportunities Low fares enable market share growth.

Introducing new domestic and international routes like Gulf, UK, Jordan, India etc.

New aircrafts will be used for additional frequencies and destinations on domestic and regional routes.

Expansion of freight business

Threats High interest rates

Accidents

Strong competition

Threat of terrorism.

Incapability of national airport runways to handle big crafts.

COMPETITORS ANALYSIS

AirBlue Competitors

Pakistan International Airlines (PIA) Shaheen Airways

PIA It is the oldest airline in Pakistan and

has the first mover’s advantage

it flies to 82 destinations.

It still claims percent market share and is the largest airline in the country by all standards

Shaheen Airways Shaheen Airways is the second national

airline after PIA.

It mainly covers Karachi, Lahore and Islamabad and the Gulf

It is mainly focusing on international customers.

It currently operates in Islamabad, Karachi, Lahore, Peshawar,, Abu Dhabi, UAE, Doha, UK, Kuwait and Oman.

WALEED TAHIR

PRODUCT LIFE CYCLE

Who is Manager ? A manager is a person that can

manage it self and the resources to achieve the organization goals and objectives. A good manager must be able to follow all the functions of management which are planning, controlling, directing, coordinating and leadership.

Fuctions of a Manager

Planning Organizing Leading Controlling

According to classification of Managers We consider him as a Top Managers

He is responsible for making organization-wide decisions and establishing plans and goals that affect the entire organization.

Conceptual Skills

As a Top Manager he is very much good in Conceptual skills of management

Conceptual skills deals with Using information to solve business problems Identifying of opportunities for innovation Recognizing problem areas and

implementing solutions Selecting critical information from masses of

data Understanding of business uses of

technology Understanding of organization’s business

model

Manger Job is Changing Risk Management Global competitiveness Security Changing Technology Increasing Accountibility

Manager Omnipotent or SymbolicOmnipotent view :-Managers are directly responsible for an

organization’s success or failure.

Symbolic view :• Much of an organization’s success or

failure is due to external forces outside of managers’ control.

• Managers symbolize control and influence through their action.

Management and Social Responsibility The Socioeconomic View

Management’s social responsibility goes beyond making profits to include protecting and improving society’s welfare.

-Air blue Launches Awareness Campaign on World Diabetes Day

-Airblue tree plantation drive

Management and Environment friendly He believes in Environment friendly system The airline prides itself in working in a paperless

environment, said the COO. In a country where the concept of paperless environment is still new, Air Blue has demonstrated that doing the same isn’t quite the Herculean task that it is made out to be. “We believe in using technology to our advantage and that is the secret to our success,” he said. “I really don’t have to come to the office myself because we have installed a web-based MIS system that provides real-time information on every aspect of our operations.”

Continued MD AirBlue said that aircraft

manufacturers today devote upto 15% of turnover to research for making better and environment friendly aircrafts for the future.

AirBlue Sets-off Green Revolution; To Plant Over 1 Million Trees

Intuitive & Conceptual Decision Making

Conceptual Decision Making :Maintain a broad outlook and consider many alternatives in making long-term decisions

He said in an interview :"Often in taking decisions I have to rely on intuition”

Types of Planning Strategic Plans

Apply to the entire organization. Establish the organization’s overall goals. Seek to position the organization in terms

of its environment. Cover extended periods of time.

Operational Plans Specify the details of how the overall

goals are to be achieved. Cover short time period

Organizational Structure Work Specialization

The degree to which tasks in the organization are divided into separate jobs with each step completed by a different person.Overspecialization can result in human diseconomies from boredom, fatigue, stress, poor quality, increased absenteeism, and higher turnover.

Departmentalization by type Functional

Grouping jobs by functions performed

Product Grouping jobs by product line

Geographic Grouping jobs on the basis of territory or geography

Process Grouping jobs on the basis of product or customer

flow

Customer Grouping jobs by type of customer and needs

E.g Flight Opreations,Cargo,Call center,Flight reservations