Your Insights. Realized.

Your Insights. Realized.

AIM centralizes institutional knowledge related to fundraising, investment due diligence, and portfolio management for Alternative Asset Fund Managers and Institutional Investors. Using AIM means better communication with limited partners. It means centralized knowledge related to fundraising, investment due diligence, and portfolio management. And it means a more thorough understanding of all of the investments in your universe, your pipeline, and your portfolio.

Ultimately, AIM makes your team more efficient and helps you demonstrate a unique and regimented process to your investors and stakeholders.

Contact and Activity Management (CRM)Track information about the people and organizations with whom you communicate, along with detailed records of each meeting and call.

Fundraising and Investor RelationsTrack fundraising progress in real time and proactively manage investor relationships.

Deal and Fund TrackingCapture critical information throughout all stages of the due diligence and investing process.

Portfolio ManagementPut information at partners’ fingertips with reports and dashboards capturing the portfolio of investments and current valuation information.

Investor CorrespondenceCreate documents such as capital call and distribution notices for all of your investors in minutes and share them through ShareSecure.

ShareSecureProvide LPs with sensitive documents and meet emerging requirements for document transmission and storage through a password-protected portal.

Reports and DashboardsGet up-to-the-minute insight on your fundraising or investing progress with customized reports and dashboards within AIM that arm you with actionable information anytime and anywhere.

AIM: The Solution for Alternative Assets

Application Experts created AIM based on years of experience working with alternative asset fund managers and investors. As a result, you get not only a system specifically designed for your industry and your business, but also a thorough and efficient implementation process developed by a team of experts and based on dozens of successful implementations. And once you are up and running, you will receive ongoing support from a team of people who understand not just technology but who also know the alternative asset management industry.

A Proven Implementation Process

At App-X, we believe that clients deserve a solution that starts providing benefit from day 1. After dozens of AIM implementations, we are able to replicate the proven implementation process that we have developed over the last few years with clients that span the alternative asset management industry. Ultimately, you get a highly-effective system that your team will quickly adopt and that ensures your technology dollars are well spent.

Depth of experience

Everyone on the App-X team brings to the table a solid technology and project management background, but also very specific knowledge of alternative assets. Our clients run the gamut of the Alternative Asset Management space, from Fund Managers, Funds of Funds, and Venture Capital Firms to Pension Funds, Endowments, Impact Investors, and Family Offices. Our holistic understanding of the industry combined with our technical background means that we understand not only what alternative asset managers need from their software, but we also have the technical know-how to provide it.

Hands on approach

We believe our expertise is a big part of what makes our clients successful. As such, we go to great lengths to understand your goals and make modifications to the system that support achieving those goals. Then, we provide a high level of ongoing support. So as our product continues to evolve, your organization continues to benefit from our industry-leading experience.

The App-X Team

Service & Support

• AIM is delivered as a turnkey solution that includes design, configuration and training

• 30 day go live period for configuration changes

• Continued help desk support for the life of your license

• Software warranty and access to upgrades

• Additional consulting available as needed

We are committed to AIM and App-X because they are committed to us and our industry. No one we have come into contact with understands our business and ambitions the way they do. You can’t ask for much more.

Tom Danis RCP Advisors

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Built on the Force.com™ platform, AIM by Application Experts transforms Salesforce.com into a complete front office solution for Fund Managers, resulting in a solution that leverages the Force.com platform but that is purpose-built for the alternative asset management space.

No hardware or software to install.

Cloud-based systems require significantly fewer capital expenditures to get up and running.

No database to maintain on our servers or yours.

All data is stored redundantly on Salesforce’s servers. Salesforce’s platform offers world-class service delivery, scalability, complete disaster recovery, and industry-leading uptime.

Faster and lower-risk deployment.

No more waiting months or years and spending thousands of dollars before users can login to your new solution.

Empowered business users.

Salesforce allows on-the-fly, point-and-click customization and report generation for business users, virtually eliminating the need to enlist your IT support team.

Automatic upgrades.

Based on the feedback of over 1 million users and 100,000 clients, the Salesforce platform is continually enhanced and upgraded.

Access anywhere.

Mobile clients for iPhone, iPad, BlackBerry, Windows Mobile, and Android.

The Force.com Platform

Compatibility

• AIM is a 100% native Force.com managed package and supports browsers running on Windows and Mac operating systems

• AIM is compatible with mobile access on the iPhone, BlackBerry, and other devices

AIM’s CRM functionality allows you to collect and report on information related to the organizations and people with whom you interact. AIM leverages Salesforce.com’s native Account (Company) and Contact features together with Application Experts’ proprietary Connection and Interaction features to provide unparalleled levels of intelligence across your entire organization.

Contact and Activity Management (CRM)

Accounts & Contacts:

• Best-in-class Salesforce.com Account & Contact functionality for centralized contact management• Pre-defined, configurable page layouts for Fund Managers, Investors, and Portfolio Companies

Connections & Interactions:

• Track detailed notes on calls, meetings, conferences, and emails• Make intelligent connections from your notes to related Account, Contact, Deal, Fund, Fundraising, Investor,

and User records in the database, providing 360-degree visibility• Email notifications to notify your colleagues that an interaction has taken place, and provide them with notes

and a unique URL that provides immediate access to the AIM interaction record where users can view the details as well as add notes

• Schedule and assign tasks and follow-up tasks related to any Interaction• Produce rich reports on interactions with potential LPs, existing investors, and existing portfolio companies

over time

AIM’s Fundraising functionality manages the fundraising process from start to finish, providing 100% clarity on all of the prospects you’re working with and those you’ve received commitments from. Together with AIM’s Interaction feature, AIM Fundraising provides a new level of detail on the Interactions you’ve had with prospects and investors, and which ones you haven’t recently contacted.

• Track potential investors from initial contact to completed subscription documents

• Automatically generate, distribute, and track personalized PPMs with the push of a button

• Produce rich reports and dashboards of real-time fundrais-ing progress

• Consolidate Limited Partner contacts and their individual communication preferences

• Streamline travel efficiency by visualizing prospects and existing Limited Partners in specific regions

• See which types of investors (endowments, foundations, funds-of-funds, etc.) have most often given commitments in the past

Fundraising and Investor Relations

AIM’s Dealtracking functionality optimizes the evaluation process of both fund and direct investment opportunities from sourcing to completion. Together with AIM’s Interaction feature, AIM Dealtracking provides one logical location for tracking every piece of information you have on a potential investment--deal information, fund details, due diligence--allowing you to make informed and efficient decisions.

Deal and Fund Tracking

• Track all investment opportunities the team has evaluated in a structured fashion and refer back to them at any point

• See which investment opportunities are currently in the pipeline and plan allocations and reserves accordingly

• Define and streamline due diligence efforts using customizable checklists for different stages of the evaluation process

• Use rich reports and dashboards to provide unparalleled insight into your deal flow sources, valuation trends, sector analysis, geographical analysis, number of opportunities evaluated by year, etc.

• Leverage flexible stages, investment types, asset classes, and virtually unlimited custom fields.

AIM’s Portfolio Management functionality provides powerful tools to track all performance-related aspects of the portfolio over time.

Portfolio Management

• Track financial data on direct investments at multiple intervals--monthly, quarterly, yearly, etc.

• Track the quarter-over-quarter valuations of investments--fund or direct

• Calculate meaningful ratios and performance metrics

With AIM’s investor correspondence feature, create documents such as capital call and distribution notices for all of your investors in minutes. Calls and distributions can be created pro-rata or users can adjust allocations accordingly. Documents can then be shared with investors through the optional ShareSecure portal.

Investor Correspondence

With AIM, the ability to visualize data stored on any screen is built in. Dashboards representing different slices of information are easily configurable and end users have the ability to customize their interface to display the information that is most relevant to them.

Dashboards will appear upon login or they can be scheduled to be run and emailed to any other users or groups of users at regular intervals.

Sample reports include:

CRM Reports

• Contacts Added This Month• Fund Managers With No Contact in 90 Days• Interaction Summaries This Week

Fundraising and Investor Reports

• New to the Funnel by Entity• Fundraising by Expected Close Date• Recently Closed Investors• K1 Mail Merge

Deal and Fund Tracking Reports

• New Deals• Pipeline by Type and Asset Class• Investments closed in the Last 30 Days

Portfolio Management Reports

• Current Market Value by Entity• Called versus Committed Capital

Reports & Dashboards

The pricing for AIM licenses is based on the cost for the underlying Force.com platform licenses and AIM licenses.

• AIM is licensed on a per-user basis• Discounted Force.com Platform licenses may be available for non-profits and NGOs

CONFIDENTIALITY NOTICE: This document contains information confidential and proprietary to Application Experts, LLC.

AIM Licenses and Implementation

Software

AIM License

Includes:• Underlying Force.com Platform License

• AIM Core (Accounts, Contacts, and Interactions & AIM core functionality)

• AIM Fundraising and Investor Contacts• AIM Dealtracking

• AIM Portfolio Management

Also includes AIM support

Add-ons:

ShareSecure

Investor Correspondence

Investor Correspondence and ShareSecure combo

Implementation

Implementation costs will vary based on the complexity

of your needs. Some of the variables that affect

implementation costs include:

• Amount of data that needs to be

imported

• Number of data sources being

imported

• Custom reporting needs

• Number of users

• Number of office locations

• Technology environment

• Assets under management

• Investing types

• Investment vehicles

• Asset classes

Who is Using AIM?

Michael PainterPlexus Capital“The App-X team has been fantastic, bringing efficien-cies to every facet of our business--fundraising, marketing, deal execution and fund administration. They understand what we do and their team has changed how we manage our business.”

Charlene BachmanAccion International“We have been over-whelmingly pleased with how AIM has improved our internal processes, pipeline management, and relationship management.”

Jerome AntenenCarleon Capital Partners“Given App-X’s existing knowledge of the invest-ment management space, they were able to quickly understand our needs and suggest solutions that would address them while maintaining efficiency.”

Application Experts, LLC (App-X) is the leading provider of flexible web-based solutions for Alternative Asset Fund Managers, Institutional Investors, and Impact Investors.

App-X was founded in 2006 by Kevin Kelly. At that time, Kevin was working as an outsourced CTO for what is now a multi-billion dollar fund of funds in

Chicago and he identified the need for a web-based, tailored solution for the front- to mid-office of Private Equity and Venture Capital fund managers and funds of funds. From this insight, AIM was born.

In 2008, App-X participated in TechStars, a startup incubator based in Boulder, Colorado. Led by the mentorship of the founders of such companies as Tumblr, whitepages.com, and foursquare, the TechStars program helped App-X solidify the initial build-out of the AIM product and refine their go-to-market strategy.

In 2011, App-X was awarded certified B Corporation status, joining B Corp companies around the world in a commitment to solve social and environmental problems through the power of business. B Corps differ from traditional businesses in that they meet comprehensive and transparent social and environmental performance standards, meet higher legal accountability standards, and build business constituency for good business.

Over the last couple of years, App-X has worked with a wide variety of organizations across different subsectors of the Alternative Asset Management space including institutional investors like educational endowments and family offices, funds of funds, and fund managers in the buyout space, in the real estate space, and in the VC space. Subsequently, we have developed a unique perspective on the Private Equity world from the viewpoint of both an LP and a GP. The result is a continually-evolving and feature-rich product that is flexible enough to handle several different investing scenarios.

App-X is headquartered outside of Denver.

Kevin Kelly

About App-X