Initiating and sustaining community development work

AimDevelop business models, to solve a perceive

social complexity

Objectives:Identify need within the communityDefine a possible social entrepreneurial modelInterpret how this model can be analysed using

the business planning pro-former

Define the project:

“Start with a cogent and concise one sentence statement of the business idea. A sentence that is so clear and appealing that the reader can immediately visualise or see the business”.

Short term impact:Increase social activity for social usersSkill development

Long term impact:Movement into less supported living?Qualifications?Generate funding to pay for other services?

Project summary

What’s the potential scale of this business? Is the idea really sound? How strong is the team? What’s the risk and return?

HistoryThe short history section should answer the question: where are we now and what have we already achieved?

This could include a description of the service already offered.

This can be secured accurately from the website!

Product or ServiceAims and objectives of the project:What is the project hoping to achieve?Who will they be working with?What are the steps will you take to get there?What it will be used for?What makes your project unique or

distinctive advantages?What could go wrong with the project?

Market and competitors?Who is delivering what and where?How is your product / service different from

theirs?You will need to carryout internet based

research to investigate what is out there.You show good qualitative (descriptive)

understanding of how the market works, what your customers want, how you can reach them and what adjustments they may have to make to support your product or service.

Reaching the marketHow will you price your product?What will it cost you? How will you promote the product? Word of mouthFlyersWebsiteSpecial events

Production and operationsWhat resources will you need?How will you monitor the effectiveness of the

product?

ManagementHow much experience have they got?Do they have track record for delivering? What have they delivered already?What skills and qualities will your staff need?

Finance – Don’t get too detailed! Fundraising strategies:Grants from the government?Self funding?Private funding? Research and identify sources of potential

fundingAttendance at the centre will generate funding,

therefore you should focus this section numbers of people using the service

How much money do they currently make? - look on charity commission website.

Video ClipThe principle of social enterprises

Risks and returnRisk:Lack of sales return – no increase in attendance

Return:What new opportunities could arise? Increase in attendance at centre, money generated, more services for community.

ActivityProduct design activity

Group Presentations

Offsite tripWe will leave at 1:00 – meet at the class roomWear appropriate clothing – waterproofs and

suitable shoesPlease complete the over 18s consent formWe return by 3:15The cost of the trip will be £2.50 – we will pay

on entry to the centre