agile pune 2014 gamification techniques for agile

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Applying Gamification Techniques in Agile Agile Pune – Nov 2014 Senthilkumar Rajamarthandan Archana Joshi http://in.linkedin.com/in/arcjoshi

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Applying Gamification Techniques in Agile Agile Pune – Nov 2014 Senthilkumar Rajamarthandan Archana Joshi http://in.linkedin.com/in/arcjoshi

Copyright © Cognizant Technologies Solution U.S. Corporation 2014 1

Background

400+ 400+ New, delivery focus

a g i l e

Several hundred million dollar product revenue

4 Time zones

Global rollout of online legal research product for law firms to efficiently provide online research and analytical capabilities

Copyright © Cognizant Technologies Solution U.S. Corporation 2014 2

Challenges faced

Get it Right First Time

Engage and motivate the team

Be a true vendor partner with the customer

Copyright © Cognizant Technologies Solution U.S. Corporation 2014 3

Can we overcome these challenges & have

fun while doing it?

Copyright © Cognizant Technologies Solution U.S. Corporation 2014

What is a game?

4

game goals players

challenge interaction

rules

goals players rules

interaction

challenge

Copyright © Cognizant Technologies Solution U.S. Corporation 2014

Gamification – What?

5

Applying Game-Design thinking, Game Mechanics & Principles into

Non-Game Applications to improve

“Engagement”, “Motivation” & meet

“Desired Outcomes”

Copyright © Cognizant Technologies Solution U.S. Corporation 2014

How Gamification Works

6

Copyright © Cognizant Technologies Solution U.S. Corporation 2014

Industry Examples

7

Copyright © Cognizant Technologies Solution U.S. Corporation 2014 8

Before Gamification initiatives

40%

500+

$600k

1000 hrs

3.8

DELIVERY CHALLENGES

Cost of Quality / Technical Debt

– 3 Curve, Minesweeper

Innovation value –

Innovate, Cloudburst

Backlog Tickets

- Bugs Premier League

Performance Fixes Effort

– 3 Curve

Leverage existing infrastructure,

Minimal Expenses

Without affecting

deliveries

Employee Motivation & Satisfaction

Copyright © Cognizant Technologies Solution U.S. Corporation 2014 9

Copyright © Cognizant Technologies Solution U.S. Corporation 2014

Minesweeper – 2 week hardening sprint

10

Minesweeper, a gamification initiative launched for release, encourages developers to do cross module functional testing, identify defects and provide fix.

Minesweeper Launch

Early identification of defects !! Lesser defects in certification cycle!!

Launched Minesweeper

13 OCT

Module 1

13 OCT

Module 2

15 OCT 16 OCT 17 OCT

Module 3 Module 4

31 OCT 31 OCT 29 OCT 28 OCT 27 OCT 20 OCT

Minesweeper Closed

Module 9 Module 8 Module 7 Module 6 Module 5

Timeline

Modules Tested

Highlights

# Modules Tested : 8 # Defects Identified : 127 # Defects Fixed : 28*

Awards

Best Bug Finder Best Bug Fixer

Copyright © Cognizant Technologies Solution U.S. Corporation 2014 11

BUGS PREMIER LEAGUE – Content Services

Copyright © Cognizant Technologies Solution U.S. Corporation 2014 12

Rewards for New Ideas/Innovations • Top Innovation of the month (Team Award)

• Top Ideator of the month (Associate Award)

• Award WAH points to implemented ideas

This Contest is to encourage creativity among team members and recognize out-of-the-box thinking. The ideas can be categorized into technology related, tools automation, improvement in current process, product feature enhancements etc.,

Contest Objectives • Code Quality • Performance • Features Completion on time

Idea Campaign

• Leads will conduct Innovation campaign on 15th of every month with their respective module

• Leads will shortlist top idea during the campaign and reward WAH points to associate

• Consolidate top 10 ideas that can be categorized into technology, process, product features, tools automation etc.,

• Plan and implement the top rated ideas

• Communicate product specific ideas to Customer Team

Contest Guidelines

Rewards and Gifts

Copyright © Cognizant Technologies Solution U.S. Corporation 2014

Gamification – Key Tools & Measurements

13

Cost Of Quality

• Development and Integration of niche technology rules with SONAR brings more control over defect leakage

• Cost of Quality was brought down by 75% by automating code quality checks and code & test coverage

Sonar Integration

• Performance Driven Development (PDD) process was incorporated to address performance hotspots during development cycle

• Reduction of performance related issues at the later stage of development

• Effective usage of TFS Urban Turtle to track the development task status and timely Feature completion

• Innovation Café Portal encourages creativity among associates and recognize out of the box thinking.

• This portal helps associates to log their ideas, conduct depth rating, select the best innovation and top ideators.

• Webstar Tracker pulls down the open defects from the system and circulate the dashboard via email to development team

• Associate takes an action based on the published dashboard and start fix the defects accordingly.

Performance

On time Delivery

Backlog Reduction

Performance Driven

Development

Urban Turtle

Innovation Cafe

Webstar Tracker

Innovation & Thought Leadership

Copyright © Cognizant Technologies Solution U.S. Corporation 2014

After Gamification

14

75%

< 50

$1.6M

200 hrs

4.0

DELIVERY HIGHLIGHTS

Cost of Quality / Technical Debt Employee Motivation &

Satisfaction

Innovation value

Backlog Tickets

Performance Fixes Effort

Copyright © Cognizant Technologies Solution U.S. Corporation 2014

Industry Speak

15

By 2014, more than 70% of Global 2000 companies will use atleast one gamified application By 2015, more than 50% of all organizations will “Gamify” innovation processes

By 2013, 50% of social business initiatives will include an enterprise gamification component

Thank you!