Age18-3435-4950+

26%36%38%

39%Household income of $100k+

68%College

educated

81%Shopped or

bought online

55/45split of

female/male

72%are married or living together

1.5 million unique visitors per month

21.7 million page views each month

77% of traffic occurs between 7am-5pm

5.29 pages per visit by viewers

WCVB.com… The Boston Channel

Source: Google Analytics , Marshal Marketing 2012

Top Ten Reasons to Advertise Online

1. ReachMass reach or niche audience, the internet can do it all.

2. Branch BuildingBuild your brand in the most engaging environment.

3. RelevantThe right ad for the right audience at the right time.

4. CreativeOffering a kaleidoscope of rich creative opportunities.

5. EngagementOnline can get your attention and keep it. For ages.

6. SocialPeople are inherently social and especially so when they’re online.

7. AccountableThe internet is the most accountable medium ever.

8. InteractiveEnabling brands to respond to and extend engagement with consumers.

9. Real-timeUpdate and improve campaigns in real-time, unique to online.

10. MobileBrand building on the move, in the palm of your hand.

Why Advertise Online?

TV, Web & Mobile: An effective multi-screen approachWe can assemble a campaign that creates impact and awareness, using all of our station assets.

On the Go

Wake Up to Newscenter 5Every morning, more viewers start their day with Newscenter 5 than with any other Boston newscast. Busy professionals get their daily dose of news before heading out the door…

WCVB.comThere’s no better way to reach the coveted at work audience than with WCVB.com. Our online traffic skyrockets Monday-Friday between 9am-5pm.

All Day, Every Day

WCVB MobileThe same great content you’ve come to expect on WCVB-TV… now available on your mobile device in both a news app and WAP mobile website.

WCVB-TVWith premiere programming including Newscenter 5, Chronicle, and ABC Primetime, viewers round out their day with Channel 5.

Evening

At Work

Morning

Now, with the combination of television, online and mobile, you can constantly reach people continuously through each “daypart” of their busy active lives… using our multi-screen approach.

Why WCVB.com & WCVB Mobile: Reach Your Target AudienceThere’s no better way to reach the coveted at work audience than with WCVB.com. Our online traffic skyrockets Monday-Friday between 9am-5pm, and our mobile users tend to use their smart phones heavily during afternoons and evenings.

------ TV

------ Online

------ Mobile

WCVB.com Your Source for Breaking News

The same news coverage you’ve come

to expect on Newscenter 5 can also be

found on WCVB.com.

• Breaking News

• Local News

• National News

• Team 5 Investigates

• Sports

• Entertainment

WCVB.com provides user with real-time

news updates via both video and news

updates directly from the NewsCenter5

assignment desk.

• TRAVEL• LEGALEASE• REAL ESTATE• AUTOMOTIVE

• CHRONICLE• COMMUNITY• ULOCAL• CONTESTS• SLIDESHOWS• VIDEOCASTS• POLLS/SURVEYS• “FEATURED ON 5”

Content For YOUR LifestyleFrom News to Weather to Real Estate, WCVB.com provides users limitless engagement opportunities in content areas suited to our users’ daily lifestyle.

• WEATHERFIVE DAY FORECASTLIVE RADARWEATHER VIDEOCASTSWEATHER ALERTSWEATHER BLOGS

• HEALTHHEALTH SOURCE

• NEWSLOCAL NEWSNATIONAL NEWSTEAM 5 INVESTIGATESSPORTSMONEYENTERTAINMENT

The same news coverage you’ve come to expect on Newscenter 5 can also be found on WCVB.com.

• Breaking News• Local News• National News• Team 5 Investigates• Sports• Entertainment

With great features such as live radar and real-time videocasts, the Weather section provides users with a reliable, up-to-the-minute Forecast, straight from Newscenter 5’s weather studio.

The Chronicle page is loaded with captivating content directly from the country’s longest running news magazine show!

• Archived segments• Upcoming shows• Behind-the-scenes

slideshows• Blogs, and much more

WCVB.com’s Health page, along with Health Source, align with WCVB-TV’s award-winning heatlhcare coverage.

Users can catch up on both hard-hitting health news as well as informational lifestyle content affecting us all.

The new WCVB.com delivers local content in a much more focused, engaging and useful environment.

Live, Local, and Targeted

CW56.comTV38.com

WHDH.comMyFoxBoston.com

CBSBoston.comWCVB.com

0 100000 200000 300000

Income $100K+

CW56.comTV38.com

WHDH.comMyFoxBoston.com

CBSBoston.comWCVB.com

0 200000 400000 600000

Adults 35+

CW56.comTV38.com

WHDH.comMyFoxBoston.com

CBSBoston.comWCVB.com

0 200000400000600000800000

Adults 18+

CW56.comTV38.com

WHDH.comMyFoxBoston.com

CBSBoston.comWCVB.com

0 200000 400000 600000

Women 18+

Targeted Reach

Source: The Media Audit 2012

WCVB.com is… LOCAL

A majority of WCVB.com’s traffic is derived

directly from users within the Boston DMA.

This ensures that your advertising

campaign message is served up to your

target audience.

Beware of other local sites boasting large

online traffic but with a high proportion of

users from out-of-state, thus rendering

them useless to your advertising campaign.

The Power of TV & Online TogetherA significant differentiator of WCVB.com is its ability to cross-promote using WCVB-TV. Our proven “web driver” formula along with consistent on-air promotion helps deliver high traffic to WCVB.com.

Sources: Internet Broadcasting Study & The Multi-Screen Marketer (IAB)

Custom sponsorships are the

hallmark of online marketing with

WCVB.com.

We can create an opportunity that

will both deliver measurable results

and align your business with

WCVB.com.

Our tailored opportunities can

include sponsorships featuring

multiple sponsors, such as

Health Source and LegalEASE,

or larger annual entitlements

including Real Estate and

Health.

Real Estate

Health Source

LegalEASE

Health

Custom Sponsorships

Advertising Options

728x90 leaderboard

300x250 display unit

IAB ad units (728x90 leaderboard and

300x250) appear on every page on

WCVB.com.

AD SPECS:

Leaderboard: 728x90 pixel ad, 40K max file size

Display: 300x250 pixel ad, 40K max file size

IAB Ad Units

728x90 leaderboard

300x600 foundation ad and 940x40 pencil

ad combo

The forecast page is one of the most-visited

pages on WCVB.com, and features three

prominent ad units:

• 300x600 foundation ad

• 940x40 pencil ad

• 728x90 leaderboard

Advertising Options

Weather Section

Creative Executions

Hover Ad

The Hover Ad anchors itself to the bottom of your browser (above the fold) on any section you target. As you scroll up and down on your site’s page, the Hover Ad follows.

The Hover Ad gives viewers the choice to collapse the message. When this happens, a client-branded Leave Behind appears at the bottom left of the screen and remains above the fold.

AD SPECS:120 x ‘length of window browser’40K maxFlash file, no animation

Must have a close buttonCannot be viewed in Internet Explorer 6.Not able to be served via third party ads.

Hover Ad Unit Collapsed Leave Behind

Try it Live!Try it Live! Click here

Floating Rich Media

Creative Executions

Floating Rich Media Ads float over the page content, cutting through standard Web ads and immediately engaging the visitor.

The ads begin moving over the main content of a site when the page first loads.

The ads then disappear after a maximum of 10 seconds and the companion display ad remains on the page.

AD SPECS:Display ad 300x250 pixel ad; 30K maxFloating Rich Media: 500x300 max, must have a close button, flash, must appear above the fold

Try it Live! Click here

• High impact pushdown ads grab the viewers attention by pushing down the title bar and all content on the homepage for an expandable ad impression

• Rich Media “rolls down” for approximately 7 seconds on initial page load, then rolls back up.

• User expansion available in leave behind element.

Creative Executions

Home Page Push Down

AD SPECS:• Unexpanded ad is 940x40; 10K max• Expanded ad size is 940x300; 30K max• 7 seconds total

Try it Live! Click here

Creative Executions

• Medium Rectangle Display ads are standard sized display ads that play a short video clip within the body of the ad.

• Size: 300x250

• After the video plays, the ad reverts back to the teaser element.

In Banner Video

300x250 In Banner VideoAD SPECS:• :15 second max• 4 cycle max• Must include a play button • Can be Auto-play (click for audio)• Quicktime, avi, wmv• 40K max, Flash 8 with Action Script 2.0

Try it Live! Click here

More and more viewers are watching their favorite ABC Network

shows on their computers when they are not able to watch them on TV.

The ABC Video Player on WCVB.com has averaged 357,000 programs

viewed per month.

The audience for what amounts to a private screening is different--

more upscale, and engaged. Because there only four 30 second

commercials within the program with only ONE commercial per pod,

recall after only one exposure is exceptional along with the viewers'’

opinion of the sponsoring brands.

Advertising Options

ABC Video Player

• :30 second spots in ABC online programming

• Leaderboard and display ads running in sync with :30 second spots in online programming

Online Marketing will never be the same…

ADVERTISER BENEFITS

• Heavy Engagement via a series of interactive links and hotspots within your creative

• Pinpointed, addressable messaging – tailor your message to different segments

• Deep analytics

• and much more

WCVB.com now offers Dynamic Interactive Video, a game-changing advertising platform that

takes user engagement to an entirely new level.

Dynamic Interactive Video boosts online advertising performance by providing new ways to add impact and relevance quickly and easily, creating active views and extended engagement with viewers via sight, sound & motion.

Creative Executionspowered by

Dynamic Interactive Video

Creative Executionspowered by

ENGAGEMENTIncrease brand engagement and socialization by adding rich interactive elements to your current videos.

Dynamic Interactive Video

Video Message

CAPABILITIES:

Survey

Specials

New Inventory

Printable offer

Lead Capture

Location Finder

Maps & Directions

Link to other videos

Archive previous videos/commercials

Redeemable Coupon

Social Media Posting

Creative Executionspowered by

Dynamic Interactive Video

The dynamic interactive video unit will reside as an ad unit on WCVB.com

Once user rolls curser over the unit, it will expand into a fully interactive video interface.

Creative Executionspowered by

Dynamic Interactive Video

WCVB Mobile

Recently launched is the new WCVB mobile app. Mobile banner ads are highly effective and are

driving great results.

• 400,000 average monthly visitors

• 10 million average monthly pageviews

• Available via the WCVB App as well as WAP site

• WCVB App available for iPhone, Android and Blackberry

Source: Google Analytics, 12 Month Average 2012

Static Mobile Ads

• Products expand to take over the entire screen of smartphone/tablet (IAB Ad – HTML5 or HTML5 Mobile Banner Ad).

WCVB Mobile

Expandable Ad Units

• Expanded unit can include logos, images and photos and can also have interaction the highlight device functionality.

• Expanded HTML5 Modules can be added to the pages to create dynamic interactive ad experiences through videos, image galleries, puzzles, mapping and lead generation forms.

CLICK HERE FOR A DEMO

Why Mobile…

By 2013, more people will use mobile phones than PCs to get online.

Source: Gartner, 2010

Early adopters of mobile advertising have the benefit of novelty – utilizing this new and effective form of advertising will inject energy into your brand.

–1 in 10 mobile web users said they have made a purchase based on a mobile web ad. –23% said they have visited a website because of a mobile ad.–13% said they have requested more information about a product or service after viewing a mobile web ad.–11% said they have gone to a store to check out a product because of a mobile web ad.

Source: Online Publishers Association

Thank You