agbs mba syllabus 4th sem

Fourth Semester

Course Code Course Title Lectures (L) Hours per week

Tutorials (T) Hours per week

Practical (P) Hours per week

Credit Unit

MGBIT 20401 E-Commerce 3 - - 3MGBIB 20401 Global Corporate Social

Responsibility and Sustainability Management

3 - - 3

MGBBS 20401 Business Communication – IV

2 - - 2

MGBBS 20402 Personal and Professional Excellence

1 - 1 2

Elective-II(A,B,C,D,E)

Same combination as chosen in 3rd semester i.e. elective I

- - - 16

MGBDI 20460 Dissertation - - - 9

TOTAL 35

Elective-II Papers for Specialization in MarketingMGBMK20401 Advanced Marketing

Research3 1 - 4

MGBMK 20402 Consumer Behavior 3 1 - 4

Elective-II Papers for Specialization in FinanceMGBFN 20401 Security Analysis and

Portfolio Management3 1 - 4

MGBFN 20402 Forex Banking 3 1 - 4

Elective-II Papers for Specialization in HRMGBHR 20401 Recruitment Selection

Training & Development3 1 - 4

MGBHR 20402 Performance Appraisal and Potential Evaluation

3 1 - 4

Elective-II Papers for Specialization in IT & OperationsMGBIT 20402 Systems Engineering &

Project Management3 1 - 4

MGBIT 20403 Workflow, ERP & BPR 3 1 - 4

Elective-II Papers for Specialization in IBMGBIB 20402 Growth Prospects Of Thrust

Areas Of Indian Exports3 1 - 4

MGBIB 20403 Risk and Insurance in International Trade

3 1 - 4

E - COMMERCE

Course Code: MGBIT 20401 Credit Units: 04

-------------------------------------------------------------Amity Global Varsity-----------------------------------------------------

Course Objective:E commerce (“electronic commerce”) is anything that involves doing business electronically. It obviously includes commerce conducted over the internet, but it can include other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses heavily on the internet; but covers other aspects of e commerce as well. This course aims to develop the students’ ability to manage commercial transactions electronically, particularly through the internet. The course is concerned with the main functional areas of management and processing in the world of international business.

Learning OutcomesAt the end of the course students will be able to: Explore E commerce dimensions, including driving forces and impact on business, individuals, culture, and global

economics. Examine the evolution, role, function and impact of E commerce in global business operation. Use common models to describe business to business and business to customer transactions. Understand business security issues, including internet risks, protections, privacy, policies, and emerging business practices

on the Net. Track electronic payment systems, explaining online advertising, promotional strategies, and public policies. Describe ethical dimensions of the Internet in a local, regional, national, and global perspective. Explore needed features for building an effective web site.

Course Contents:

Module I: E-commerce: FoundationDefinitions and content of EC fieldAdvantages and LimitationsThe Driving Forces of ECImpact of ECEC Strategy

Module II: Launching a Business on the InternetInternet ArchitectureThe Life Cycle ApproachOverview of the different phasesThe NetworkInformation TransferHosting a web site

Module III: Success & Failure of E commerce venturesThings that can go wrongSite visibilityEvaluation of web sites and usability testingWeb site content and traffic managementWe site Optimization

Module IV: E-Tailing (Retailing in EC - B2C)Overview of MarketBusiness Models of Electronic MarketingDirect MarketingOnline Customer ServiceGlobal versus Regional Marketing

Internet Shopping

Module V: E-Business Models, E- Marketing & E-AdvertisingE-businessVarious Business ModelsAmity Global VarsityProposed Syllabus: MBAAcademic Year 2008-09

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Characteristics Models of B2B ECE-advertising E-marketing

Module VI: Electronic Payment SystemsServices and Cash flow Electronic Payment MediaPayment System ModelsCyber Banking

Module VII: E-SecurityThe Risks in CyberspaceProtection and RecoveryEncryption

Module VIII: Legal and Ethical IssuesThe Major ThreatsTaxation IssuesLegal DisputesIndian IT Act and Right to Information ActCyber Laws: A Global Perspective

Module IX: M-Commerce & Global ECM-commerce in Indian and global perspectiveMarket Place versus Market spaceVirtual CommunitiesGlobal EC

Module X: The FutureBeyond e commerceImplications of emerging technologiesResearch in ECFuture of EC

Learning Methods:This course is based upon interaction between the students and the teachers. Wherever possible a link will be made between the academic underpinning and its practical application. Students will be given time to develop skills and analyse the benefits and limitations of using e commerce in organisations. A ‘hands on’ approach will ensure that students can develop a wide range of knowledge of different applications of e commerce. The practical knowledge can be used to develop an awareness of how e commerce can be adopted by organisations to improve business efficiency. This will be achieved via a combination of case studies, evaluations of actual e commerce projects, guest lectures and self study sessions. It is very important that the students go through the textbook chapter(s) and other reference material before coming to the class.

Examination Scheme:

Components P1 C1 CT1 EEWeightage (%) 10 10 20 60

Turban, Lee, King and Chung, 2005, Electronic Commerce- A Managerial Perspective, Pearson Education Awad Elias M, 2004, Electronic Commerce: From Vision To Fulfillment Prentice Hall, 4th Edition Joseph P T , 2000- Electronic Commerce: A Managerial Perspective Prentice Hall. Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley Parag Diwan and Sunil Sharma, 2002, Electronic Commerce (Excel Books, New Delhi) Kennith Laudon and Jane Laudon – Management Information Systems: Managing the Digital Firm 2005, (Ninth Edition)

Prentice Hall. Raymond Frost and Judy Strauss, 2002, "E Marketing", Prentice Hall

Amity Global VarsityProposed Syllabus: MBAAcademic Year 2008-09

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GLOBAL CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY MANAGEMENT

Course Code: MGBIB 20401 Credit Units: 04

Course Objective:


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The main purpose of this paper is to make the managers of tomorrow aware of the imperative need to recognize and address the global environmental and social impacts of their activities which, together with profits are popularly known as the ‘ triple bottom line’ issues of Sustainable Development (SD).

The course reflects that investors are also showing growing concern not only on eco-efficiency, but in business ethics, corporate social responsibility and human rights, all integral to the agenda of sustainable development which directly relates to competitive advantage and corporate governance on a continuous basis.

Learning Outcomes:

At the end of the course, students will be able to:

Define new and emerging business opportunities and financial risks associated with environmental quality, social justice and economic efficiency.

Discuss on how businesses need to manage their sustainability agenda as an integral part of their competitive strategy and to get their various stakeholder groups onto the same platform.

Examine shifts in responsibility for sustainability from self regulation to public regulation and use new technology, ‘soft innovation’ focusing on new forms of strategic thinking, new styles of networked commerce, and radically new triple bottom line management systems.

Evaluate ways to meet such challenges proactively using tools such as self-regulatory initiatives, voluntary standards, new accounting procedures, reporting and communication processes etc., to remain globally competitive.

To assist businesses and concerned stakeholders in establishing and managing systems to steer environmental, social and economic sustainability on a continuous basis.

The primary objective of this course is to impart a basic understanding of the social and environmental sustainability challenges facing managers in today’s world. The course seeks to develop students’ critical capacities for self-reflection and action in relation to these concepts. Course graduates will possess the understanding and experience to integrate environmental and social sustainability with commercial and economic success. Lectures and readings provide an overview of the critical literature in environmental and social issues, the history of the sustainability movement, including the various social and economic movement from which the current practices of sustainability in business and society grew, and the key actors and the basic literature in the field. The course also addresses the global issues surrounding sustainable management and reviews the major frameworks of sustainability that provide the scientific foundations and economic principles of how sustainability can help managers to achieve natural competitive advantage.

Course Contents

Module I: Introduction Definitions, relevance and need for internalization of CSR & sustainability management for corporations Principles of Sustainable Management Triple Bottom Line – TBL/3BL: ‘People, Planet, Profit’ : the social, environmental, and financial accountability of

businesses

Module II: Principles of Sustainable Management (SM)

Social and environmental sustainability challenges Integration of SM with commercial and economic success Current practices of sustainability in business Global issues and major frameworks Scientific foundations and economic principles

Module III: Strategic Corporate Social Responsibility Bottom of The Pyramid: Social Responsibility or Market Opportunity Corporate Strategy and CSR What CSR Is and Is Not A Moral Argument for CSR A Rational Argument for CSR An Economic Argument for CSR Why is CSR Relevant Today


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CSR: Do Stakeholders Care?

Module IV: The Strategic Context of CSR & its Implementation The Strategic Lens: The E.S.C.S. Framework Positive Brand Building Crisis Management CSR Business Plan of Action - Short Term & Medium term Implementation From a Strategic Perspective: Planning Implementation From a Firm Perspective: Action

Module V: Managing Global Corporate Social Responsibility: Issues Organizational Issues Economic Issues Societal Issues

Module VI: Triple Bottom Line (TBL/3BL) – the goal of sustainability

Definition The Bottom Lines Arguments in favor of the concept Arguments against the concept Legislation

Module VII: Monitoring and Reporting Systems Energy, Environment and Social Audits Sustainability Reporting

Learning MethodsTutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:


William B. Werther Jr. & David Chandler,” Strategic Corporate Social responsibility ,Stakeholders in a Global Environment “, SAGE Publications:

Kotler Philip & Nancy Lee, “Corporate Social Responsibility: Doing the Most Good for your company and your Cause”, John Wiley & Sons, Inc.

C. K.Prahalad & Allen Hammond,” Serving the World’s Poor, Profitably”, Harvard Business Review, September 2002 Kotler P & Roberto EL,” Social marketing. Strategies for changing public behavior. New York, Free Press, 1989. xii, Andreasen Alan R.,” Ethics in Social Marketing “ Georgetown university Press, 2001 Doppelt Bob ,” Leading Change toward Sustainability, A Change-Management Guide for Business, Government and Civil

Society”, Greenleaf Publishing, 2003

Helpful Websites

www.beyondgreypinstripes.org

www.csrwire.com

www.ibef.org

www.rmes.ubc.ca

www.learningforsustainability.net


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http://www.sagepub.co.uk/authorDetails.nav?contribId=531822

http://www.learningforsustainability.net/

http://www.rmes.ubc.ca/

http://www.ibef.org/

http://www.csrwire.com/

http://www.beyondgreypinstripes.org/

http://www.greenleaf-publishing.com/add_getquantity.kmod?productid=48

http://www.sagepub.co.uk/authorDetails.nav?contribId=531823


www.iisd.org/networks/manage

www.imd.ch/research/centers/csm/index.cfm

www.ibscdc.org

www.trst.com

BUSINESS COMMUNICATION - IV

Course Code: MGBBS 20401 Credit Units: 01

Course Objective: The influx of multinationals, FDIs and Retail Management makes global communication a harsh reality and offers cultural communication challenges. This course is designed to inculcate transcultural communication skills among the young Amitians.

Course Contents: Amity Global VarsityProposed Syllabus: MBAAcademic Year 2008-09

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http://www.trst.com/

http://www.ibscdc.org/

http://www.imd.ch/research/centers/csm/index.cfm

http://www.iisd.org/networks/manage


Module I: Importance of Culture in Communication Principles of effective cross cultural communicationDeveloping Communication Competence

Module II: Barriers to effective communicationSender, Receiver and Situation related barriersMeasures to overcome the barriersListening skills

Module III: Cross cultural communicationCharacteristics of cultureSocial differencesContextual differencesNonverbal differencesEthnocentrism

Note: 1 written test of 20 marks of one hour duration will be conducted. Also, each student will be required to make a presentation for 20 marks over and above the teaching hours. They will have to be programmed accordingly.

BEHAVIOURAL SCIENCE – IV (PERSONAL AND PROFESSIONAL EXCELLENCE)

Course Code: MGBBS 20402 Credit Units: 01

Course Objective:This course aims at imparting an understanding of:Build and leverage your professional reputation.Maintain focus in pressure situations.Make a balanced choice between professional and personal commitments


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Course Contents:

Module I: Individual, Society and NationIndividual Differences and Dimensions of PersonalitySocialization ProcessRelating to the Nation: Values, Culture, ReligionSense of pride and PatriotismManaging Diversity

Module II: Components of Excellence Personal Excellence: Identifying long-term choices and goals Uncovering the talent, strength & styleAnalyzing choke points in your personal processes by analysis in area of placements, events, seminars, conference, extracurricular activities, projects etc.Developing professional power: Goal-setting, time management, handling criticism, interruptions and time wasters

Module III: Career Planning Knowing one’s Interest and AptitudeIdentifying available ResourcesSetting goals to maintain focus: Developing Positive attributes in personalitySelf-reliance and Employability skills

Module IV: Stress Management for Healthy Living Meaning and Nature of StressStages of stressCauses and Consequences of stress: Personal, Organizational and EnvironmentalPersonal Styles and strategies of coping

Module V: Professional Success Building independence & interdependenceReducing resistance to changeContinued reflection (Placements, events, seminars, conferences, projects extracurricular Activities etc.)

Module VI: End-of-Semester Appraisal Viva based on personal journalAssessment of Behavioral change as a result of trainingExit Level Rating by Self and Observer

References: J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College Publishers Raman, A.T. (2003) Knowledge Management: A Resource Book. Excel Books, Delhi. Kamalavijayan, D. (2005). Information and Knowledge Management. Macmillan India Ltd. Delhi

DISSERTATION

Course Code: MGBDI 20460 Credit Units: 09

Course Objective:Dissertation provides an opportunity to the students to demonstrate the ability to devise, to show the application of skills of data collection, critical analysis and concept synthesis necessary for formation of defensible conclusions. It also provides a platform to demonstrate ability to draw appropriate conclusions argued from the evidence presented and also a forum to demonstrate the skills of structuring and present a balanced informed, complete, clear and concise written argument.


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Examination Scheme:

Contents & Layout of the Report 30Conceptual Framework 10Objectives & Methodology 15Implications & Conclusions 15Viva/ Presentations 30

Total 100

ELECTIVE PAPERS FOR SPECIALIZATION IN MARKETING

ADVANCED MARKETING RESERACH

Course Code: MGBMK 20401 Credit Units: 04

Objectives:

To develop knowledge in the applications of business research in the marketing & organizing marketing research activities in the organization. To develop knowledge in framing research project, data collection, and processing techniques and data analysis.


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To develop awareness of computer applications in data processing. To develop awareness of internet based data collection.

Contents:

UNIT-I: Marketing Research - IntroductionWhat is marketing research?Basic & applied ResearchValue & limitationsOverview of research processUsers and Doers

UNIT-II: Marketing Information & Decision Support Systems Application of Marketing ResearchVariety of applicationsThe client / researcher interfaceArticulation with decision stagesInformation systems and marketing research

UNIT-III: Research objectives & plansThe research objectivesThe research plan

UNIT-IV: Experimental DesignsThe setting of experimentsTrue experimental designExtension of true experimental designHow to select an experimental design?

UNIT-V: Measurement and ScalingManagerial considerations for measurement error avoidanceThe development of measurement scaling methodsSelecting the appropriate scale to use

UNIT-VI: Questionnaire design & Qualitative ResearchFunctions of questionnaireQuestionnaire designObservation and psychological measures

UNIT-VII: Sampling, Data analysis and interpretationResearcher summary of sampling selectionSampling size decisions Investigation of Associations (Interdependence methods)Factor analysis, cluster analysis, multidimensional scalingPlanning requirements of efficient analysis

UNIT-VIII: Presentation of research findings and follow through International Marketing Research Forecasting procedures in M.R. Product Research Advertising research Marketing & Sales Analysis Research Brand positioning and Market segmentation Evaluating new marketing strategies

UNIT-IX: Emerging applications of MR - database marketing & relationship marketing


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Client / researcher interface Client / researcher management concern Managing marketing research development Marketing research agencies M.R. organization Research for M.R.

UNIT-X: Ethical issues in Marketing ResearchCode of ethicsEthical issues involving the treatment of respondents/subjectsEthical issues in the treatment of buyers / clientsEthical issues relating to the treatment of research


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Consumer Behaviour

Course Code: MGBMK 20402 Credit Units: 04

Course Objective:Consumer Behavior is full of complexities due to involvement of umpteen variables. Each of these variable influences each other in the buying process. The course therefore will help students stimulate their minds to think coherently about consumers by identifying relevant variables, describing their basic characteristics and specifying how the variable relates to each other. An attempt will be to make the subject easier by examine in an organized fashion the consumer behavioral aspects such as personality, learning, perception of a variety of external situation, motives and so and so forth.

Learning Outcomes:On the successful completion of this module the student will be able to: Understand the characteristics and significance of consumer behaviour. Appreciate the influencing factors on consumer behaviour Assess the various models and theories of consumer behavior and apply them suitably for making decisions

Course Contents:

Module I: IntroductionDefining and describing the scope of Consumer BehaviourA few examples of consumer behavior having a variety of marketing implicationConsumer characteristics leading to selection of target markets

Module II: Environmental influencesSocio- culture influncesRole of :CultureSub-cultureSocial ClassSocial Groups Inter-personal influnces

Module III: Individual determinants of consumer behaviourHow consumer proceeds through a decision process relating to product and servicesPersonality and Self conceptMotivation and involmentInformation processingLearning and MemoryAttitudes and Attitude change

Module IV: Consumer Decision ProcessDecision-making based on envirnmental influnces and individual determinantsProblem RecognitionInformation Search and evaluationPurchasing processPost purchase behaviour

Module V: Popular models of consumer behaviorConsumer Research ProcessImportance of research in marketing decision makingConsumerism-Consumer position in society and the problems facing the marker place and the marketerEthical and Social Responsibilities of Business, Government and consumers themselves


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Module VI: Organizational Buying BehaviourPsychology of Buyers and SuppliersThe concepts of Buying CentreThe role of each of the member involved in organization buying processThe weightage given to obervations/comments of each member in term of materials, quality, delivery and price issue while making final buying decisions

Learning Methods:Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:


References:

Sheth Jagdish N, 2002, - Consumer Behaviour and Beyond, Banwari Mittal, Brunce I Newman, The Drydon Press Harcourt Brace College Publishers

Rose D. Blackwell, Paul W. Minard, James F Engel, 2001, Consumer Behavior, Harcourt collage Publisher, 9th edition2nd edition,

Leon G Schifman, Leshe Largar Kamank, 2002, Consumer Behaviour, Prentice Hall of India, 7th Edition


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ELECTIVE PAPERS FOR SPECIALIZATION IN FINANCE

Security Analysis and Portfolio Management

Course Code: MGBFN 20401 Credit Units: 04

Course Objective:The far-reaching developments in the world of finance have redefined the role of the finance manager, placing a premium on well-trained young men and women possessing superior professional skills in financial analysis and management. The finance manager of today is called upon to evolve finance strategies that dovetail with the firm’s competitive business strategies.

Learning Outcomes:On the successful completion of this module the student will be able to: Assess the various financial market instruments and securities Understand the factors effecting equity valuations Analyse the various theories of portfolio management and apply quantitative tools for optimum results

Course Contents:

Module I: Nature and Scope of Investment Management and Portfolio AnalysisInvestment Management and Security Analysis - Portfolio Management Practices in International markets.Risk and Return - Total Risk - Portfolio Risk - How Diversification Helps? - Market Risk - Combining Risky and Risk less - Securities.

Module II: Fundamental Security Analysis Economic Environment Analysis - Industry Analysis - Company Analysis - Growth Stocks.Technical Analysis : Basic Tenets of Technical Analysis - Dow Theory - Behaviour of Stock Prices - Major Trends - Charts and Trend Lines - Resistance and support Lines - Different Patterns.Efficient market theory.

Module III: Capital Asset Pricing Model - Assumptions - the Capital MarketLine - Security Market Line - CAPM with Relaxed Assumptions.Portfolio Evaluation: Portfolio Formula Plans - Risk AdjustedMeasures - Sharpe's Reward-to-Variability - Treynor's VolatilityRatio - Jensen's Differential Return.

Module IV Equity ValuationFinancial Markets and Instruments, Analysis and Valuation of Equity Investments

Module IV: Fixed Income Valuation and AnalysisFinancial Markets and Instruments Analysis of Derivatives and Other ProductsModule V: Portfolio ManagementModern Portfolio Theory, Investment Policy, Asset Allocation, Practical Portfolio Management, Performance Measurement, Management of Investment Institutions


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Examination Scheme:


References:

Fisher, D.E.Security Analysis & Portfolio Management, Prentice Hall, N.D. 2001: Gleason, J.T., Risk- The New Management Imperative in Management, Jaici, Kolkata 2001 Reilly, F.K. & Brown, K., Investment Analysis & Portfolio Management, Dryden Press, 2002 Brealey, R.A. & Myers, S.C., Principles of Corporate Finance, Tata Macgraw Hill, ND 2002 Luenberger, David G., “Investment Science,” Oxford University Press, 1998. Malkiel, Burton G., “A Random Walk Down Wall Street,” 6e, W.W. Norton and Company, New York, 1996. Prassanna Chandra Investment Analysis & Portfolio Management Tata Macgraw Hill 2002


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FOREX BANKING

Course Code: MGBFN 20402 Credit Units: 04

Course Objective:This course focuses on the practical aspects of Forex Banking Management. It will also help the students to translate their theoretical knowledge into practical dimensions of Forex Banking.

Learning Outcomes:On the successful completion of this module the student will be able to: Understand the factors and concepts of foreign exchange and their role in banking operations Have a grasp of the workings of the financial and capital markets Examine the various banking operations and their relevance to industry Assess the procedures and policies of government and other regulatory bodies and their implications for the naming industry Analyse financial derivatives and Foreign exchange risk

Course Contents:

Module I: The role of the financial system and Banking theoryFinancial institutions – financial markets – the financial system and the real economy Role and functioning of International banks – commercial banks and creation of money – Building Societies

Module II: Money, Capital Markets and Structure of interest ratesDiscount markets – parallel markets – monetary policy and money markets – significance of capital markets -bonds - equities 'Administered' and market-determined interest rates – loan able funds v liquidity preference theories – term structure - risk and term premia – various theories: pure expectations, market segmentation, preferred habitat –rates

Module III: Foreign exchange market Exchange rate riskNature of forex markets - Interest Rate Parity – International Fisher Effect – Purchasing Power Parity Risk management

Module IV: International Capital MarketsEurobonds – financial globalizations – regulation of the currencies.


Examination Scheme:Components P1 C1 CT1 EEWeightage (%) 10 10 20 60

References:

Van Horne, James C., Financial Markets Rates and Flows, 6th edition, Prentice Hall, Inc., New Jersey, 2001. Bhattacharya, Hrishike,Working capital management: strategies & techniques ,P.H.I.,New Delhi,2005 Fabozzi, Frank J,Foundation of finanical markets and institutions,3rd,Tata McGraw Hill,New Delhi,2006 Hull, John C,Fundamentals of future and options options markets,4th,Tata McGraw Hill,New Delhi,2002 Pathak, Bharti V,Indian financial system,Pearson Education,New Delhi,2003 Krugman, Paul R,International economics theory and policy,6th,Pearson Education,New Delhi, 2006 Hull, John C,Options,futures & other derivations,6th,Pearson Education,New Delhi,2006


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Elective Papers for Specialization in HR

Recruitment, Selection, Training & Development

Course Code: MGBHR 20401 Credit Units: 04

Course Objective:The main Purpose of this paper is to familiarize the participants understanding the applicability and techniques of Recruitment, Selection, Training and Development in any organisation on global context. A Broader and wider perspective is undertaken in relation to the management of employment relationship. The module is designed to understand the role of HR Planning, development and its effective link to policies and strategic practices in organisation for effective people management right from forecasting the requirement of employees to the effective development.

Learning Outcomes:On the successful completion of this module the student will be able to: Identify the key issues of Selection, training and development Understand the factors effecting recruitment due to mergers, acquisitions & globalisation Appreciate the various tools of training and structured training programmes in organisation Forecast demand & supply of human resources, training and development

Course Contents:

Module I: Introduction to Recruitment Introduction and Importance of RecruitmentRecruitment strategies in diverse work forceLabour Market information & SourcesForecasting supply and demand for labourInternal & External ApplicantsSummary, Review Questions & Case Studies

Module II: Employee Selection Selection – An HR ResponsibilityEvaluating Abilities & Selection ProcessScreening & Hiring AlternativesInternational HRM, Expatriate RightsTemporary and Leasing Help Summary, Review Questions & Case Studies

Module III: Trends effecting HRM & Requirement of Training Impact of technologyDiversity initiatives at Intel, Cisco SystemsIndustry and occupational trendsStrategies to accommodate changeSummary & Review Questions, Case Studies.

Module IV: Managerial Effectiveness & Training Tools to improve managerial effectiveness - KaizenQuality Circles - Time ManagementTraining Process and Methodology – Need and objectives, Tools and Aids for TrainingLearning Principles, Climate for ChangeSummary & Review Questions, Case Studies.

Module V: Retaining Human Resources Global Dilemma, Managing Transnational TeamsMotivation – Rewarding and Rewarded Jobs


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Team / Incentive based systemsDesign and redesign of working systemsSummary & Review Questions, Case Studies


Examination Scheme:


References:

Pareek, Udai Managing transition: the HRD response; conference papers - New Delhi: Tata McGraw-Hill, 1992 Appraising and Developing Managerial Performance - Rao, T V. Ahmedabad: A H R D, 1992 Robbins, Stephen. P. Management, PHI, New Delhi, 2000 Udai Pareek, 2000, Understanding Organisational Behaviour, Oxford University Press. Monappa, Arun, Managing human resources - Delhi: Macmillan, 1997 Mejia, Luis R G,Managing human resource,4th, Pearson Education,New Delhi,2006 Beck, Robert C,Motivation theories and principles,Pearson Education,New Delhi,2000 Cascio, Wayne F, Managing Human Resource, 6th, Tata McGraw Hill, New Delhi,2003 Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi,2004 Sanghi, Seema, Towards personal excellence, Response Books, New Delhi, 2002 Epstein Robert, The Big Book of Motivation Games, Tata McGraw Hill, New Delhi, 2001 Aswthappa, K., HR and Personnel Management, Tata McGraw Hill, New Delhi, 2005 Biddle, Derek, Human Aspects of Management, 2nd, Jaico Publishing House, Mumbai, 2002


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Performance Appraisal and Potential Evaluation

Course Code: MGBHR 20402 Credit Units: 04

Course Objective:The main Purpose of this paper is to familiarize the participants understanding the applicability and techniques of performance appraisal and potential evaluation on global context. A Broader and wider perspective is undertaken in relation to the management of employment relationship. The module is designed to understand the role of HR Planning, development and its effective link to policies and strategic practices in organisation for effective people management.

Learning Outcomes:On the successful completion of this module the student will be able to: Identify the key issues of potential evaluation and performance appraisal. Understand the factors effecting performance appraisal and performance management Various tools of performance measurement and performance appraisal Management by objectives, role of HR personnel in Performance appraisal

Course Contents:

Module I: Introduction to Performance Appraisal Performance Appraisal Management System Classical approaches to people and organisationsCurrent trends in Performance AppraisalDefinition, Ethics and Concepts of Performance Management Summary, Review Questions & Case Studies

Module II: Evaluation of Management Systems Performance Management and feedbackNeed and objective of Appraisal SystemsTools and aids for evaluation of performanceModel for benchmarking HR Practices, Legal ConsiderationsSummary, Review Questions & Case Studies

Module III: Methods and importance of Performance Management Importance and Scope of Performance Management Different methods of Performance Appraisal Rating Errors & Tools for improvementSteps for effective Performance Appraisal SystemSummary, Review Questions & Case Studies

Module IV: Management by Objectives Management by ObjectivesAppraisal Schedule, Problems with PA FormsMonitoring Employees on the jobInternational ApplicationsCompetency MappingSummary, Review Questions & Case Studies

Module V: Training and Development Training the AppraisersPlanning and strategizing trainingIntegrating training with Performance management systemsImportance of employee developmentSetting Objectives and Selecting Training ApproachLearning Methods:


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Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:


References:

Personnel Management for Executives - Chaturvedi, K K. Mumbai: Himalaya, 1998 Effective Personnel Management: a skill and activity based approach - Anderson, Alan H Oxford: Blackwell, 1994Personnel Management: modern concepts and techniques - Dessler, Gary 3rd ed - Reston: Reston Pub, 1984 Mackay, Lesley The Changing nature of personnel management - London: Institute of Personnel Management, 1987Mills, Gordon E. Analysis in human resource training and organization development - Reading: Addison-Wesley, 1988Pareek, Udai Managing transition: the HRD response; conference papers - New Delhi: Tata McGraw-Hill, 1992Pettman, Barrie O. Manpower planning workbook - England: Gower, 1984Beck, Robert C,Motivation theories and principles,Pearson Education,New Delhi,2000Cascio, Wayne F,Managing Human Resource, 6th, Tata McGraw Hill, New Delhi,2003Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi,2004


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ELECTIVE PAPERS FOR SPECIALIZATION IN IT & OPERATIONS

Software Engineering and Project Management


Course Objective:The objective of this course is to make the student aware of the latest practices in Project management and systems Engineering with an emphasis on Quality concepts, Risk Management and Configuration Management

Learning Outcomes:On the successful completion of this module the student will be able to: Identify the key issues in Software Processes, tools and Quality. Understand the concept of System Modeling, Data Modeling, Business Modeling.

Product Modeling and modeling of system architecture Plan , Estimate and Schedule a project plan

Course Contents:

Module I : Introduction to Software EngineeringIntroduction to Software Engineering - definitions, Key challenges in SE, evolving role of software.

Module II : The Software ProcesSoftware Engineering – Process, Methods and ToolsSoftware Process Models – Waterfall Model, Prototyping, Spiral Model, Rapid Application Development, V ModelSoftware Engineering Institute Capability Maturity Model – SEI/CMM

Module III : Software Requirements and DesignRequirements Engineering Process, SRS – contents and characteristics, Software Design Basics, Architectural design, Data design, User Interface design, Design Approaches – function & object-oriented, Cohesion & Coupling

Module IV : Software TestingSoftware Testing Fundamentals, Testing Strategies, Types of Testing - WBT & BBT, Test Plans, Test Case Design, Milestones, Walkthroughs and Inspections, Debugging

Module V : Software Reliability and Quality ManagementSoftware Reliability, Quality Concepts, Quality Factors, SQA, Quality Models, FTRs.

Module VI : Software Project ManagementProject Management Concepts, Types of Projects, Activities covered by SPM, Software Project Planning, Project Evaluation, Effort Estimation (COCOMO Model) and Project Scheduling, Risk Management, Software Configuration Management


Examination Scheme:Components P1 C1 CT1 EEWeightage (%) 10 10 20 60

References: Roger S. Pressman ,Software Engineering , McGraw Hill International Edition Stevens,Peralita, Using UML software engineering with objects & comp, Pearson education Ian Sommerville , Software Engineering (6th Edition), Addison Wesley


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http://www.amazon.com/exec/obidos/search-handle-url?_encoding=UTF8&search-type=ss&index=books&field-author=Ian%20Sommerville


Edward Yourdon and Richard H. Thayer, Software Engineering Project Management, 2nd Edition, Wiley-IEEE Computer Society Pr.

Software Engineering – Roger S. Pressman, McGraw Hill International Edition


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http://www.amazon.com/Software-Engineering-Project-Management-2nd/dp/0818680008/ref=sr_1_1?ie=UTF8&s=books&qid=1211435404&sr=1-1


Enterprise Resource Planning


Course Objective:In the face of intense competition and other business pressures on organizations, quality initiatives and continuous, incremental process improvement, though still essential, will no longer be sufficient. Such radical levels of change require powerful information technology tools such as ERP to facilitate the fundamental redesign of work. Students learn about the state-of-the-art techniques used in support of business process redesign.

Learning Outcomes:On the successful completion of this module the student will be able to: Understand the concepts, vies and latest methodologies of business process design Understand key concepts in the design and utilization of best business practices embedded in an Enterprise Resource

Planning System.

Course Contents:

Module I: Introduction to ERPOverview of ERP, its importance, Evolution, ERP Packages, Advantages of ERP, and its futureFunctional Modules of ERP, Risks & Benefits of ERP, ERP & related technologiesIntegration of ERP, SCM and CRM applications

Module II: ERP ImplementationIntroduction , Why ERP, Reasons for Implementing ERP, Implementation ChallengesERP Implementation Life Cycle, Success & Failure Factors of an ERP ImplementationERP Package Selection and EvaluationERP Implementation Process

Module III: Present and FutureERP and eBusinessERP, Internet and WWWFuture Directions and Trends in ERP

Module IV: Business Engineering and marketing of ERPBPR, ERP & IT – their linkageBusiness Model of ERPMarketing Dynamics & Competitive Strategy

Module IV: Practical aspects of ERP Introduction to ERP packages – SAP, BAAN, PeopleSoft & Open Source ERP

Examination Scheme:


Text : Enterprise Resource Planning : Alexis Leon, TMH, 2nd Edition Michael Hammer and James Champy, Harper Business Process Mapping: How to Reengineer Your Business Process, V. Daniel Hunt, John Wiley & Sons The Essence of Business Process Reengineering, Joe Peppard and Philip Rowland, Prentice-Hall Redesigning Enterprise Processes for e-Business, Omar A. El Sawy, McGras-Hill


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ELECTIVE PAPERS FOR SPECIALIZATION IN IB

GROWTH PROSPECTS OF THRUST AREAS OF INDIAN EXPORTS


Course Objective:The course aims to develop an awareness of thrust products of India’s exports and to identify specific market for thrust products of India’s export. It will enable the students to understand prospects of India’s export in the background of multi lateral trading system & global competitors and to develop an ability to use trade information avail from various sources to analyze and prepare market potential reports, to understand India’s Foreign Trade Policy and the Institutional mechanism for promoting exports from India.

Learning Outcomes:On the successful completion of this module the student will be able to: Examine the past and present scenario, and trends of Indian exports Understand the factors effecting Indian international trade Assess the status, potential, challenges and strategies for furthering exports in key thrust areas

Course Contents:

Module I: IntroductionIndia’s International Trade-Present ScenarioTrends in India’s ExportFuture outlook

Module II: Focus on Specific Growth SectorsGems and JewelleryLeather and FootwearTextilesAgriculture and Processed Food SectorEngineering/Automobile SectorTea, Coffee and Spices

Module III: Foreign Trade Policy-2004-09Special Focus InitiativesGeneral Provisions Regarding Imports And ExportsPromotional MeasuresDuty Exemption / Remission SchemesExport Promotion Capital Goods Scheme

Module IV: Study of Specific MarketsUSA : World biggest importer and ExporterEU : Single Largest market Focus LAC : Potential Market for Export from India

Module V: Institutional Framework for Export Promotion of Thrust SectorsRole of EPCs and other Trade Promotion bodies is promoting Export From IndiaRole of EoUs, EPZs and SEZs in India’s Export



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Examination Scheme:


References: Garg Pawan Kumar, 2002, Export of India’s major products : Problem & Prospects, New Century Publications Pratima, Dikshit, Dynamics of Indian Export Trade, Deep & Deep Publications, 2002 Weiss Kenneth D., Building an Import/Export Business, 3rd Edition, Wiley

Authors:, 2002 Website of Ministry of Commerce, www.commin.nic.in Centre for Promotion of Imports from Developing Countries; www.cbi.nl Annual Economic Survey of India RBI Bulletins Newsletters of Trade Promotion Organisations and Export Promotion Councils. Khurana, P K, Export management, Galgotia Publication, New Delhi, 2001 Jain, R K, Foreign trade policy and handbook of procedures 2004-2009 (vol. 1), 9th Centax Publication, New Delhi,2006 Mathur, Vibha, India : foreign trade policy & W T O, New Century, New Delhi, 2003 Garg, Anand, Foreign trade policy and handbook of prodeduess 2006-07, usiness Data pub. Comp., New Delhi, 2006

Helpful Websites: www.fao.org www.comtrade.org www.wto.org, www.fieo.com www.bisnetindia.com www.indianindustry.com www.igep.org www.apeda.com www.aepcindia.com www.chemexcil.org www.capexil.com www.texprocil.com www.reservebank.com www.cbi.nl www.tdctrade.com www.intracen.org www.worldbank.org www.apectariff.org www.china.org.cn www.cgcc.org.hk www.agmarknet.nic.in www.eanindia.com www.indianemarketplace.com www.customs.ustreas.gov www.mkaccdb.eu.int www.wcoomd.org

RISK AND INSURANCE IN INTERNATIONAL TRADE


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http://www.china.org.cn/

http://www.apectariff.org/

http://fita.org/marketplace/product.php?asin=0471202495



Course Objectives:The course aims at making the students conversant with risk of cross border business (Trade, Investments and Long Term Projects) and the techniques available for mitigating those risks. The role of Insurers and the products and services offered by them would be gone in detail to equip the students with decisions making tools.

Learning Outcomes:At the end of the course, the student will be able to: understand the concept of risk in business managementlearn various techniques available to assess and mitigate those risksdevelop strategic alternativesevaluate different kinds of risks and their impact on different areas

Course Contents:

Module I: Concept of RiskConcept of Risk and Objectives of Risk ManagementRisk Management TechniquesReview Session

Module II: InsuranceConcept of InsuranceMarine, Aviation and Transport RisksMarine Insurance LawMarine Insurance Policies – major insurance clausesPrinciples of assessment and underwritingClaim ProceduresLiability InsuranceGroup discussion of marine and air cargo policies issued by Indian and foreign companies

Module III: Political RiskPolitical Risk analysis, Sovereign Risk, Country Risk, Human Development Index, Corruption Index, Ratings Trade and Investment BarriersMeasures for containing Political Risk

Module IV: Credit RiskCredit Risk of Payment ProceduresCredit Management and Credit InsuranceRole of Export Credit Guarantee CorporationProducts and Services Recovery and Claim Procedures

Module V: Interest Rate RiskImportance of Interest rate riskMeasurement of interest rate riskInterest rate risk managementFutures, Options and Swaps


Examination Scheme:


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Text & References:Singh MP & Chopra VS, 2005, Risk Management in International Trade, Universal Publishers, 1st EditionShapiro A C, 2004, Multinational Financial Management, Prentice Hall of IndiaJain P K, Peurard J and Yadav S, 2003, International Financial Management, Prentice Hall of IndiaE C G C Brochures and Marine Risk Policy


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agbs mba syllabus 4th sem

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