agbs mba st 2nd, 3rd, 4th sem

Master of Business Administration

Duration – 2 Years Full Time

Programme Structure and CurriculumSemester I: Academic Session 2008

-------------------------------------------------------------Amity Global Varsity-----------------------------------------------------

Summary

S. No. Year Semester Subjects Credit Unit

1. I 1 8 25

2 2 8 25

3. II 3 10 +

S.T.*

34

4. 4 8 +

DIS **

43

Total 128

* S.T.: Summer Training, Report & Presentation

** DIS.: Dissertation

Amity Global VarsityProposed Syllabus: MBAAcademic Year 2008-09

2 of 108


First Semester

Course Code Course Title Lectures (L) Hrs per week

Tutorials (T) Hrs per week

Practical (P) Hrs per week

Credit Units

MGBMK 10101 Marketing Management 3 1 - 4MGBFN 10101 Accounting And Finance 3 1 - 4MGBIT 10101 Information Technology 2 - 1 3MGBOM 10101 Quantitative Applications in

Management 2 1 - 4

MGBEN 10101 Business Economics 3 - - 3MGBHR 10101 Human Resource Management 3 - - 3MGBBS 10101 Business Communication – I 2 - 2MGBBS 10102 Self Development &

Interpersonal Skills1 - 1 2

TOTAL 25

Second Semester




Credit Unit

MGBGM 10201 Business Environment 3 - - 3MGBFN 10201 Financial Management 3 1 - 4MGNHR 10201 Organizational Behavior 2 1 - 3MGBLW 10201 Business Law 2 1 - 3MGBOM 10201 Production & Operations

Management3 1 - 4

MGBMK 10201 International Marketing Management

3 1 - 4

MGBBS 10201 Business Communication – II 2 - 2MGBBS 10202 Behavioral Communication &

Relationship Management 1 - 1 2

TOTAL 25


3 of 108


Third Semester

Course Code Course Title Lectures (L) Hours per week

Tutorials (T) Hours per week

Practical (P) Hours per week

Credit Unit

MGBSM 20301 Strategic Management 3 - - 3MGBED 20301 Entrepreneurship Development 3 - - 3MGBBS 20301 Business Communication –III 1 - - 2MGBBS 20302 Leading Through Teams 1 - 1 2MGBSI 10250 Summer Internship 9

Elective-I(A, B, C, D, E)

Choice of any 2 Specialization Streams

- - - 24

TOTAL 43

Elective-IA Papers for Specialization in MarketingMGBMK 20301 Product & Brand Management 3 1 - 4MGBMK 20302 Marketing of Services 3 1 - 4MGBMK 20303 Retail and Sales Management 3 1 - 4

Elective-IB Papers for Specialization in FinanceMGBFN 20301 Mergers, Acquisitions and Re-

structuring3 1 - 4

MGBFN 20302 Corporate Tax Planning 3 1 - 4MGBFN 20303 Investment Banking and Financial

Services3 1 - 4

Elective-IC Papers for Specialization in HRMGBHR 20301 Industrial Relations and Labor Laws 3 1 4MGBHR 20302 Management of Change and

Compensation Management3 1 - 4

MGBHR 201303 Cross Cultural HRM 3 1 - 4

Elective-ID Papers for Specialization in IT & OperationsMGBIT 20301 Data Warehousing & Data Mining 3 1 - 4MGBIT 20302 Data Communications, Networking

& Emerging Computing Environments

3 1 - 4

MGBOR 20301 Operations and Supply Chain Management

3 1 - 4

Elective-IE Papers for Specialization in IBMGBIB 20301 Global Sourcing and Business

Development3 1 - 4

MGBIB 20302 Export,Import Documentation and Logistics

3 1 - 4

MGBIB 20303 International Institutions and Trade Implications

3 1 - 4


4 of 108


Fourth Semester




Credit Unit

MGBIT 20401 E-Commerce 3 - - 3MGBIB 20401 Global Corporate Social

Responsibility and Sustainability Management

3 - - 3

MGBBS 20401 Business Communication – IV

2 - - 2

MGBBS 20402 Personal and Professional Excellence

1 - 1 2

Elective-II(A,B,C,D,E)

Same combination as chosen in 3rd semester i.e. elective I

- - - 16

MGBDI 20460 Dissertation - - - 9

TOTAL 35

Elective-II Papers for Specialization in MarketingMGBMK20401 Advanced Marketing

Research3 1 - 4

MGBMK 20402 Consumer Behavior 3 1 - 4

Elective-II Papers for Specialization in FinanceMGBFN 20401 Security Analysis and

Portfolio Management3 1 - 4

MGBFN 20402 Forex Banking 3 1 - 4

Elective-II Papers for Specialization in HRMGBHR 20401 Recruitment Selection

Training & Development3 1 - 4

MGBHR 20402 Performance Appraisal and Potential Evaluation

3 1 - 4

Elective-II Papers for Specialization in IT & OperationsMGBIT 20402 Systems Engineering &

Project Management3 1 - 4

MGBIT 20403 Workflow, ERP & BPR 3 1 - 4

Elective-II Papers for Specialization in IBMGBIB 20402 Growth Prospects Of Thrust

Areas Of Indian Exports3 1 - 4

MGBIB 20403 Risk and Insurance in International Trade

3 1 - 4


5 of 108


AMITY GLOBAL VARSITY

Summary

First Semester




Credit Units

MGBMK 10101 Marketing Management 3 1 - 4

MGBFN 10101 Accounting And Finance 3 1 - 4

MGBHR 10101 Human Resource Management

3 1 - 4

MGBIT 10101 Information Technology 3 - 1 4

MGBOM 10101 Quantitative Techniques and MR

3 1 - 4

MGBEN 10101 Business Economics 3 1 - 4

MGBBS 10101 Self Development & Interpersonal Skills

3 1 - 2

MGBEG 10101 Business Communication 2 1 2

TOTAL 28


6 of 108


Table of Contents

SEMESTER 1........................................................................................................................................................................8

Marketing Management.................................................................................................................................8Accounting And Finance.............................................................................................................................11Human Resource Management....................................................................................................................13Information Technology..............................................................................................................................15Quantitative Applications and MR..............................................................................................................18Business Economics....................................................................................................................................21Business Communication............................................................................................................................24Self-Development And Interpersonal Skills................................................................................................25


7 of 108


SEMESTER 1

MARKETING MANAGEMENT

Course Code: MGBMK 10101 Credit Units: 04

Course Objective:The course aims to provide students with an introductory understanding of Marketing, with a special focus on the role of marketing in an international business context. It provides the students with an awareness and consideration of tools available to a marketer. It will enable the students to realize the importance of customers and their behavior in the context of marketing decisions.

Learning Outcomes:At the end of the course students will be able to:

- Explain key concepts and elements of marketing management and differentiate between marketing and sales

- Examine the 4Ps of Marketing and discuss different strategies- Analyze consumer behaviour for various sectors and assess the STP strategies of different multi-

national companies.

Course Contents:

Module 1: Marketing - Managing Profitable Customer Relationships- Introduction to Marketing- Differentiation between Marketing and Selling- Marketing Management - 5 Ps – product, promotion, place, price, placement- Management orientations- Customer relationship management and strategies- Challenges for Marketing Managers- Important concepts- BCG matrix, Green marketing , Services marketing, Direct marketing, Rural

marketing (only basic concepts)

Module 2: Marketing Environment, Marketing Information System and Marketing Research- Factors affecting marketing Environment- Macro and Micro Factors- Marketing Information System- concept and importance- Marketing Research- introduction and process

Module 3: New-Product Development and Product Life-Cycle Strategies- Product Attributes- New Product Development strategies- Idea generation to commercialization- Product Life Cycle strategies- different marketing strategies for different stages- Branding, packaging and labeling.

Module 4: Marketing Channels and Supply Management - Marketing channels- concept , importance- Retailers Vs. Wholesalers- Integrated supply chain management


8 of 108


Module 5: Integrated Marketing Communication Strategy - Tools of marketing communication mix- Process of IMC- AIDA Model and L and S model- Advertising- Sales Promotion - Personnel Selling

Module 6: Consumer Markets, Consumer Buyer Behavior and Demand Forecasting- Definition of consumer market- Decision Making Process - Types of buying decision behavior- Factors influencing consumer buyer behavior- Adoption and diffusion process for new products- Demand forecasting- concept- Methods of estimating future demand

Module 7: Building the Right Relationships with the Right Customers- Market Segmenting- Understand the major basis for segmenting consumer and business markets- Market Targeting. - Identify attractive market segments and device a target marketing strategy- Positioning for competitive advantage

Module 8: Pricing Considerations and Approaches- New product pricing Strategies- Product mix pricing strategies- Price – Adjustment Strategies- Price Change

Teaching and Learning Methods

The assessment programme will be student driven, requiring the student to develop his/ her communication skills by presentation and debate. Critical participation of students is expected in each of the assessment programme. The class lectures will focus on an International context to understand the environment in which decisions have to be made and learning of tools of decision-making in marketing. To achieve the aforesaid, a mixed pedagogy will be followed including lectures, profusely illustrated by case examples of Indian and International companies. The students will form a group and each group will pick up any one major product category and select a non Indian company. It will study, and then write about, the marketing strategy followed by this company. Case studies will be discussed by the instructor and accompanied by group presentations - written and oral - by the students under the supervision of the faculty.

Examination Scheme:

Components P1 C1 CT1 EE1Weightage (%) 10 10 20 60


9 of 108


Text & References:

Text: Kotler.P and Keller.K, Marketing Management: Analysis, Planning, Implementation, and Control, 12th

edition, Prentice-Hall, USA, 2005

References:Kotler.P, Marketing Management, 12th Edition, Pearson Education, Asia, 2003Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998Johannsen.H and Terry.G, International Dictionary of Management, Kogan Page, India, 2002Kotler.P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson

Education, London, 2001Harvard Business Review

Helpful Web Siteshttp://www.marketingterms.com/http://www.knowthis.com/general/terms.htm


10 of 108


ACCOUNTING AND FINANCE

Course Code: MGBFN 10101 Credit Units: 04

Course Objective:The course aims to develop an understanding of the importance, language and techniques of Financial and Cost accounting along with skills for preparation and analysis of financial statements for better management planning and control. It aims to explain how the costing techniques are useful in the process of managerial decision making.

Learning Outcomes:At the end of this course the students should be able to: Demonstrate an understanding of the double entry accounting system and basic accounting concepts Prepare all major financial statements Develop skills to analyze the financial statements Understand the basic concepts of company accounts and process of determination of cost, cost-sheets,

process and marginal costing.

Course Contents:

Module 1: IntroductionConcepts of accounting, Users of accounting information, Scope of and inter-relationship between financial, cost and management accounting, Introduction to HR Accounting, Accounting records and books, Trial Balance.

Module 2: Final Accounts Preparation of Profit and Loss account and Balance Sheet, Inventory valuation and the matching of revenue and expenses, Fixed assets and depreciation, Analysis of a Company’ s Balance Sheet.

Module 3: Analyzing of Financial Position Financial ratios analysis: Liquidity, activity, financial structure, profitability and share investment ratios, Analysis of Financial Statements.

Module 5: Company AccountsAccounting for Business Combinations; Introduction to stocks, shares and stock markets.

Module 6: Cost and Management AccountingIntroduction to cost and management accounting, Cost sheet, Material Cost, Process Costing, Marginal costing and Cost Volume – Profit

Learning MethodsA series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international financial business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit.


11 of 108


Examination Scheme:


Text & References:Text: Tulsian P C, 2004, Financial Accounting, Tata McGraw Hill

References: Rustagi R P, 2000, Graded Problems & Solutions in Financial Management, Galgotia Publishing Co Nigam, B N Lall, Cost accounting :principles and practices, P.H.I., New Delhi,2005 Horngren, Charles T, Introduction to management accounting,13th, Pearson Education, New Delhi,2005 Bhattacharya, Ashish K,Principal and practice of cost accounting,3rd,P.H.I.,New Delhi,2005 Wood's, Frank, Business Accounting 1,9th,Pearson Education, New Delhi,2002 Horngren, Charles T, Introduction to management accounting,13th,P.H.I., New Delhi,2005 Beams, Floyd A, Advanced accounting,8th,Prentice Hall, New Jersey, 2003 Pahler, Arnold J, Advanced accounting : concepts & practice,8th ,Thomson South-western, Australia,

2003


12 of 108


HUMAN RESOURCE MANAGEMENT

Course Code: MGBHR 10101

Course ObjectiveTo sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of Human Resource Management.

Learning outcomes

By the end of these modules and the relevant readings, students should be able to:Describe the relationship between HRM and organisational performance and be able to critically evaluate the empirical evidence.Critically evaluate alternative perspectives on HR practices.Analyse the relationship between HR practices and their outcomes for the individual and organisation.Evaluate the effectiveness of different HR practices.Recognize the limitations of the theories covered.

Course Contents

Module-I : Human Resources Management In Perspective Concept, Nature and scope of Human Resource Management, Growth and development of Human Resource Management in India, Emerging trends of HM in Globalized economy. The Challenge of Human Resources Management Strategy and Human Resources Planning

Module-II : Developing Effectiveness In Human Resources Expanding the Talent Pool: Recruitment and Careers . Employee Selection Training and Development Appraising and Improving Performance

Module-III : Meeting Human Resources Requirements Equal Employment Opportunity and Human Resources Management Job Analysis, Employee Involvement and Flexible Work Schedules

Module-IV : Introduction To Compensation Management Wages & Salary concepts Methods of wage determination in India Executive compensation Incentive based pay system Emerging trends of compensation management

Module- V : Industrial Relations Concept, values and scope, Approaches to Industrial relations Trade UnionismAmity Global VarsityProposed Syllabus: MBAAcademic Year 2008-09

13 of 108


Collective bargaining

Evaluation Scheme:

Component Codes CT-1 CT-2 H-1 + V-1 EEI

Weight age planned (%) 15 15 10 60

Text Books:Garry Dessler - Human Resource Management, Pearson

Reference Books : V.S.P. Rao - Human Resource Management, Excel Books W.F.Cascio - Managing Human Resources, TMH Aswathapa, - Human Resource & Personnel management, TMH Vnekat Ratnam-Industrial Relation, Oxford & IBH Mamoria and mamoria - Dynamics of Industrial Relation, Himalaya Publishing 7. Sinha Sinha,

Industrial Relations, Pearson. Gomez-Mejia, Balkin & Cardy-Managing Human Resources, Pearson. 4. Subba Rao,

Personnel & Human Resource Management, Text and Cases, Himalaya Publication. Mathies and Jackson - Human Resource Management, Thomson Baron - Strategic Human Resources: Framework for general Managers John Wiley

INFORMATION TECHNOLOGY


14 of 108


Course Code: MGBIT 10101 Credit Units: 04

Course Objective:The aim of this unit is to introduce the student to the evolution, role, function and impact of Information Technology (IT) and Information Systems (IS) in international business operations. It will develop the students’ ability to identify sources of information and how these can be used in the decision-making process by leveraging IT and networking.

This course requires the students to develop practical applications ability and knowledge as well as the ability to recommend how IS and IT should be used in global business. Students will also demonstrate their understanding of fundamental business issues of the Information Age Enterprise through in-class discussion of real-world business cases.

Learning Outcomes:At the end of the course students will be able to:

- Explain key concepts and elements of information technology and information systems - Examine the evolution, role, function and impact of IT & IS in global business operation.- Identify sources of information and assess how they can be used in the decision making process by

leveraging information technology and networks.

Course Contents:

Module I: Information Technology in Management Fundamentals of Information Technology in management Organizations, Environments, IT & IS E-business/E-commerce in global scenario: Role in transforming business and management in

organizations with focus on IB Use of communication systems in information management

Module II: Information Systems within Business Management Introduction to common used system and models Relationship between IS, organizations and business processes Types of IS(TPS, OAS, MIS, DSS, ESS and SIS) Information management and decision making Managing international Information systems

Module III: Knowledge based systems Intelligent support systems & concepts of Artificial Intelligence Data Mining & Data warehousing Emerging trends in Information management systems

Module IV: Managerial implications of IT/IS in Global business Planning, Organizing and controlling Information Security, Tools and techniques Legal and Ethical issues Future of Information management

Module V: Practical aspects and applications of IT/IS Introduction to MIS packages and tools Working with MS-WORD


15 of 108


Creating, Editing, Formatting Documents Working with tables Mail Merge Introduction to spreadsheet packages: MS-Excel Building a spreadsheet – basic functions Application, conditional calculation and plotting graphs Making presentations with MS-PowerPoint Introduction to Database Management System Web interface and techniques Introduction to ERP & CRM solutions

Learning Methods:This course is based upon interaction between the students and the teachers. Wherever possible a link should be made between the academic underpinning and its practical application. Students will be given time to develop skills and analyse the benefits and limitations of the use of IS and IT in organisations. A ‘hands on’ approach will ensure that students can use integrated programmes and have a wide range of knowledge of different applications. The practical knowledge can be used to develop an awareness of how IT and IS can be adopted by organisations to improve business efficiency. This will be achieved via a tutor-developed case study, an evaluation of a local organisation, guest lectures and industry visits. Part of the learning process will also be producing a paper (in groups) on a relevant topic.

Examination Scheme:


Text & References:

Text: Laudon Kennith and Laudon Jane (2005) – Management Information Systems: Managing the Digital Firm,

9th Edition, Prentice Hall of India.

References:Turban, McLean and Wetherbe (2004) – Information Technology for Management 4th Edition, John Wiley

& SonsRober Murdic G. (1998) - Management Information Systems, Prentice Hall of IndiaJawadekar W.S. (1998) - Management Information Systems, Tata McGraw Hill


16 of 108


QUANTITATIVE APPLICATIONS AND MR

Course Code: MGBOM 10101 Credit Units: 04

Course Objective:The objective of this course is to develop the understanding of the various statistical models, used for decisions making in the functions of the management of any organization and the basic tenets of research methodology and report preparation. The course will focus on quantitative and descriptive research methods and techniques that are essential for the validity and reliability of the research process. The course will identify and review the components essential for preparation of research proposals, research reports, business proposals and feasibility studies in order to develop report writing and formal presentation skills of the research projects undertaken.

Learning Outcomes:On completion of this module students will have: Considered the nature of research methods and research methodologies Evaluated and justified the research methodologies to be employed Identified the components and problems/constraints underlying a research project and report proposal Use statistical techniques to collect and analyze data Produce forecasts based on formalized procedures Apply quantitative techniques to business situations. Developed the ability to analyze, interpret and conclude research findings and provide relevant

recommendations Carried out a formal presentation on how to write a project report.

Course Contents:

Module 1: Research Methodology and Research Methods Objective, significance and types of research Research Methods vis-à-vis Methodology Research Process and criterion for good research Ethics in Business Research

Module 2: Research Problem and Research Design Defining and Identifying the Problem Formulation of Hypothesis Techniques involved in defining the Problem Meaning and features of Research Design Types of Research: Qualitative and Quantitative Research Developing a Research Plan: Industry Specific Research Proposals

Module 3: Sampling Design and Scaling TechniquesCensus and sample surveyCriteria for selecting a sampling procedureMeasurement and Scaling techniquesClassification and importance of Scaling techniquesMarket Specific Sample survey


17 of 108


Module 4: Interpretation and Analysis of DataMethods of Data collection: Primary and Secondary DataConstructing Questionnaires: GuidelinesElements / Type of Analysis of DataQuantitative Decision Making, Application in Business & Management. Classification of Data, Diagrammatic & Graphical Presentation of DataMeasures of Central Tendency Measures of DispersionProcessing OperationsUsage of Statistical Software such as SPSSProblems of accuracy in interpretation of data

Module 5: Testing of Hypothesis Z-test F-test T-test Chi-Square Test

Module 6: Forecasting TechniquesCorrelation & Regression Analysis, Time Series Analysis – Trend Analysis, Cyclical Analysis, Seasonal Analysis, Irregular Variation

Module 7: Design and Analysis of Experiments Analysis of Variance Completely Randomized Design Factorial Design ( 22 Factorial Experiment , 23 Design)

Module 8: Report Writing Significance of Report Writing: Market Research and Experience Based Reports Mechanics and Steps in writing a Research Report Techniques and Interpretation of Research Process Salient aspects of Oral Presentation

Learning Methods:A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to quantitatively study the various aspects of international business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit. The class will be doing Cases throughout the semester. Students will prepare three written cases in small groups of 4-6 students. There will be presentations also in which the student have to collect, collate and analyze the data.

Examination Scheme:



18 of 108


Text & References:Text: Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing House, Ist EditionDr .S. Shajahan ( 2004) , Research Methods for Management 2nd Edition, Jaico Publishers

References: Levin R.I. & Rubin S. R. 2002, Statistics for Management, 9th Ed. Prentice Hall of India Gupta S P & Gupta M P, 2000, Business Statistics, 12th Ed. Sultan Chand & Sons Sharma J K, 1997, Operations Research: Theory & Application, Mac Millan India. Ltd. Hooda, R P,(2003),Statistics for business and economics,3rd,Macmillan Publication,New Delhi Richard C. Grinold And Ronald N. Kahn, Active Portfolio Management: Quantitative Theory And

Applications, 1995 Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, Quantitative Equity Portfolio Management:

Modern Techniques And Applications Chapman & Hall/Crc Financial Mathematics Series, 2007 Kothari C R, (1990) Research Methodology: Methods & Techniques , Wishwa Prakashan Publisher Cooper, Donald R and Schindler, Ramela (2000) Business Research Methods, Tata Mc Graw Hill

Levin & Rubin (2004), Statistics for Management, 8th Ed, Prentice Hall of India Srivastava, Shenoy and Sharma (2002)., Quantitative Techniques for Business Decisions, 4 th Ed ,

Allied Publishers


19 of 108

http://www.amazon.com/Quantitative-Equity-Portfolio-Management-Applications/dp/1584885580/ref=sr_1_3?ie=UTF8&s=books&qid=1211804055&sr=1-3

http://www.amazon.com/Quantitative-Equity-Portfolio-Management-Applications/dp/1584885580/ref=sr_1_3?ie=UTF8&s=books&qid=1211804055&sr=1-3

http://www.amazon.com/Active-Portfolio-Management-Quantitative-Applications/dp/1557388245/ref=sr_1_1?ie=UTF8&s=books&qid=1211804055&sr=1-1

http://www.amazon.com/Active-Portfolio-Management-Quantitative-Applications/dp/1557388245/ref=sr_1_1?ie=UTF8&s=books&qid=1211804055&sr=1-1


BUSINESS ECONOMICS

Course Code: MGBEN 10101 Credit Units: 04

Course Objective:The course aims to train the students with modern tools of micro economics and macro economic analysis and to help them understand and analyze the complexities of the real business world and also enhance their ability for intuitive decision making.

Learning Outcomes:On successful completion of the course, students will be able to:

- Understand the application of basic micro-economic principles and macro economic concepts for business decision making

- Develop a rational decision making perspective and analytical frame work required for managerial decision making.

Course Contents:

Module I: Introduction- Managerial Economics (Micro and Macro) nature and scope- Circular flow of Economic Activity- Objective of a Firm- Constrained Decision Making

Module II: Basic Concepts- Concept of Economic Profit, Opportunity Cost and Accounting Profit- Functional Relationship – Total, Average and Marginal- Equi-Marginalism- Time Perspective in Decision Making

Module III: Demand, Supply and Market Equilibrium - Determinants of Market Demand- Law of Demand - Deamand Function and its relationship with Total and Marginal Revenue- Elasticity of Demand – Price Elasticity, Income Elasticity, Cross Elasticity- Using Elasticity in Decision Making- Determinants of Market Supply- Law of Supply - Determination of Market Equilibrium- Demand Forecasting

Module IV: Production Analysis- Production Function- Production Function with one variable input – short run analysis- Production Function with two variable input – long run analysis- ISO COST and ISO QUANTS- Economies of Scale


20 of 108


Module V: Cost Analysis- Economic concept of cost- Opportunity Cost- Explicit and Implicit Cost- Marginal, Incremental and Sunk Cost- Short run Cost function- Long run Cost function- Contribution Analysis, Break Even, Operating Leverage- Estimation of Cost Function

Module VI: Market Structure- Price output under Perfect Competition- Price output under Monopoly - Price output under Monopolistic Competition- Price output under Oligopoly- Barrier to Entry and Strategic Behavior leading to Imperfection

Module VII: Indicators of Economic Growth- National Income, Real National Income, Per Capita Income- Human Development Index, Physical Quality of Life Index- Gross Domestic Product, Gross National Product, Net National Product

Module VIII: Monetary Policy- Bank Rate Policy- Open Market Operation- Cash Reserve Ratio, SLR

Module IX: Fiscal Policy- Revenue Budget & Capital Budget- Surplus Budgeting and Deficit Budgeting

Learning Methods:A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international economic business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit.

Examination Scheme:


Text & References:

Text: Cris Lewis & Peterson, 2002, Managerial Economics, Tata McGraw HillDwivedi,D.N.(2006), “Managerial Economics”, Vikas Publishing House.


21 of 108


References:Samulson, Paul A, Economics, 18th edition, Tata McGraw Hill, 2005Economics, 3rd edition, Sloman, Prentice hall of India, 2004Mote, V L, Managerial Economics: Concepts and Cases, Tata McGraw Hill, 2005Chaturvedi, D D , Managerial Economics: Text and Cases, Brijwasi Book, 2003Gupta, A C, Business Economics, Rawat Publication, 2003Branscon William H, Macroeconomic theory and Policy, 3rd edition, Harper and Row, 1989Sharma, Soumitra, Macroeconomic Management, Macmillan Publication, 1995Mathews, Kent, Economics and Politics of money- the selected essays of Alan Walters, Edward Elgar, 1998Dornbush, Rudiger, Macroeconomics, 9th edition, Tata McGraw Hill, 2004Mansfield,E.(1996), “Managerial Economics- Theory Application, and Cases”, W.W. Norton and Co., New York.Koutsoyiannis,A.(1979), “Modern Microeconomics”, Macmillan, London.Ivan Png(2004), “Managerial Economics”, 2nd Edition, Blackwell Publishers. RH Dholakia and A.N Oza(1997), “Microeconomics for Management Studies”, Oxford University Press.Brownong, E.K. and Brownong, J.M., “Microeconomic Theory and Application”, Scott Foresman and Co., London.Allen, R.G.D.(1956), “ Mathematical Analysis for Economists”, Macmillan, London.Salvatore,D.(1989), “Managerial Economics”, McGraw Hill, New York.Parl R Ferguson,Glenys J Ferguson(2000), “ Business Economics”, Macmillan, London. K. E. Boulding(1948), “ Economic Analysis” Harper and Bros., New York.Pindyek & Rubinfield(2004), “ Microeconomics”, Prentice Hall of India, New Delhi.Shapiro, Edward, “ Macroeconomic Analysis”, Harcourt Brace Jovanovich, New York.Prabhat Patnaik(1997), “Macroeconomics”, Oxford University Press.Bhole, L.M.(2004),“Financial Institutions and Markets: Structure, Growth and Innovations”, Fourth Edition, Tata McGraw-Hill Publishing Co., New Delhi.Gupta, Suraj B. (1999), “Monetary planning for India”, Oxford University Press. New Delhi.Economic Survey (2007-08)Bhatia, H.L., “Public Finance”, Vikas Publishing House.H.G. Mannur(1999), “ International Economics”, Oscar Publications.Sawyer & Sprinkle (2004), “International Economics”, Prentice Hall of India.


22 of 108

http://203.197.231.130:8080/jspopac/html/Browse?brwbuttonid=B&link=AGupta,%20Suraj%20B


BUSINESS COMMUNICATION

Course Code: MGBBS 10101 Credit Units: 02

Course Objective: One cannot ‘not communicate’. This course is designed to facilitate our young Amitians to communicate effectively by emphasizing on practical communication through refurbishing their existing language skills and also to bring one and all to a common take-of level.

Course Contents:

Module I: Fundamentals of communication Relevance of communicationEffective communication Models of communicationEffective use of language

Module II: Tools of communication Proficiency in English – The international Language of businessBuilding vocabulary(Denotative & connotative)Extensive vocabulary drills (Synonyms / Antonyms / Homonyms)One Word substitutionIdioms & phrasesMechanics and Semantics of sentencesWriting sentences that really communicate(Brevity, Clarity, and Simplicity)Improving the tone and style of sentences

Module III: Barriers to Effective use of languageAvoiding clichésRemoving redundanciesGetting rid of ambiguityEuphemismJargonsCode switching Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. They will have to be programmed accordingly.


23 of 108


SELF-DEVELOPMENT AND INTERPERSONAL SKILLS


Course Objective:This course aims at imparting an understanding of:Self and the process of self exploration Learning strategies for development of a healthy self esteemImportance of attitudes and their effect on work behaviorEffective management of emotions and building interpersonal competence.

Course Contents:

Module I: Understanding Self Formation of self concept Dimension of SelfComponents of selfSelf Competency

Module II: Self-Esteem: Sense of Worth Meaning and Nature of Self EsteemCharacteristics of High and Low Self EsteemImportance & need of Self EsteemSelf Esteem at workSteps to enhance Self Esteem

Module III: Emotional Intelligence: Brain Power Introduction to EIDifference between IQ, EQ and SQRelevance of EI at workplace Self assessment, analysis and action plan

Module IV: Managing Emotions and Building Interpersonal Competence Need and importance of Emotions Healthy and Unhealthy expression of emotionsAnger: Conceptualization and CycleDeveloping emotional and interpersonal competenceSelf assessment, analysis and action plan

Module V: Leading Through Positive Attitude Understanding Attitudes Formation of AttitudesTypes of AttitudesEffects of Attitude on BehaviorPerceptionMotivationStress


24 of 108


AdjustmentTime ManagementEffective PerformanceBuilding Positive Attitude

Module VI: End-of-Semester Appraisal Viva based on personal journalAssessment of Behavioral change as a result of trainingExit Level Rating by Self and Observer

Text & References:

Covey, R. Stephen: Seven habits of Highly Effective People, 1992 Edition, Simon & Schuster Ltd., Khera Shiv: You Can Win, 1st Edition, 1999, Macmillan Goleman, Daniel: Emotional Intelligence, 1995 Edition, Bantam Books Brian Tracy, Maximum Achievement: Strategies And Skills That Will Unlock Your Hidden Powers To

Succeed, 1995 Kevin Eikenberry, Remarkable Leadership: Unleashing Your Leadership Potential One Skill At A Time,

2007


25 of 108

http://www.amazon.com/Remarkable-Leadership-Unleashing-Potential-Skill/dp/078799619X/ref=sr_1_4?ie=UTF8&s=books&qid=1211863545&sr=1-4

http://www.amazon.com/Maximum-Achievement-Strategies-Skills-Succeed/dp/0684803313/ref=sr_1_1?ie=UTF8&s=books&qid=1211863545&sr=1-1

http://www.amazon.com/Maximum-Achievement-Strategies-Skills-Succeed/dp/0684803313/ref=sr_1_1?ie=UTF8&s=books&qid=1211863545&sr=1-1


Second Semester




Credit Units

MGBGM 10201 Business Environment 3 - - 3MGBFN 10201 Financial Management 3 1 - 4MGBHR 10201 Organisation Behaviour 2 1 - 3MGBLW 10201 Business Law 2 1 3MGBOM 10201 Production &

Operations Management

3 1 - 4

MGBMK 10201 International Marketing Management

3 1 - 4

MGBEG 10201 Business Communication – II

2 - - 2

MGBBS 10201 Behavioral Communication and Relationship Management

1 - 1 2

Total 25


26 of 108


Table of Contents

SEMESTER 1I....................................................................................................................................................................29

Business Environment.................................................................................................................................29Financial Management.................................................................................................................................32Organisation Behaviour...............................................................................................................................34Business Law...............................................................................................................................................36Production & Operations Management.......................................................................................................38International Marketing Management.........................................................................................................41Business Communication - II......................................................................................................................44Behavioural Science – II (Behavioural Communication And Relationship Management).........................45


27 of 108


SEMESTER 1I

BUSINESS ENVIRONMENT

Course Code: MGBGM 10201 Credit Units: 03

Course Objective:The main purpose of this paper is to educate the students about the broad Economic Environment, it’s contents and the Indian Economic scenario in the Global Picture. The course illustrates a wider picture of the Indian Business Environment, Role of Government, state of Indian Economy with a view that conducting business is exciting, challenging and globally oriented. This course will provide the students with an integrated and practical approach to understand the concepts of Global Management and also to provoke critical thinking about various principles, guidelines and practices of Global Business Management.

Learning Outcomes:At the end of this course, students are expected to: Understand the external influence of economic environment on managerial decision making. Develop an understanding with the present economic environment of India, Government Policies and

Planning Develop a clear understanding of the conceptual frameworks and definitions of specific terms that are

integral to the literature of business environment Attain a clear understanding of the various factors that help determine the appropriateness of different

management strategies for different types of business ventures in different business environments

Course Contents:

Module 1: Introduction to Business EnvironmentConcept of Business EnvironmentBasic Indicators and factors

Module 2: Business Planning Environment in IndiaProcess of PlanningIndia’s five year PlansBusiness Policies and ReformsTrade & Foreign Exchange PolicyForeign Investment & Technology PolicyFiscal & Monetary Policy

Module 3: Globalization and trends in Management System Introduction, definition and explanation of globalizationDrivers of GlobalizationManaging in Global MarketplaceStrategies for going globalDifferent Entry ModesStrategic Alliances

Module 4: The Cultural, Political, Legal and Economic environment facing Global Business Amity Global VarsityProposed Syllabus: MBAAcademic Year 2008-09

28 of 108


The Cultural EnvironmentThe concept of cultureThe strategy for managing across cultureCross-cultural differences & similaritiesThe Political and Legal Environment The Political system and its functionsImpact of Political system on management decisionFormulating legal & political strategies in International BusinessThe Economic Environment Facing Global Business Classifying Economic SystemKey Macroeconomic issuesAdapting to Foreign Economic System

Module 5: Corporate GovernanceThe concept of Corporate GovernanceLeading Indicators of Corporate GovernanceNorms in India:

Kumar Manglam Birla Committee ReportNaresh Chandra Committee Report

Module 6: Foreign Investment & Multinational CorporationsNeed & Components of Foreign CapitalFDI and FII inflow in India: Trends & PatternAdvantages & Disadvantages of Foreign Investment InflowsMultinationals in India

Module 7: Stock Exchange and its regulationsDealings on Stock ExchangesOrganization of Stock Exchange in IndiaNational Stock Exchange of IndiaSEBI- Capital market reforms and developments

Teaching and Learning Methods

Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:

Components P1 C1 CT1 EEWeightage (%) 10 10 20 60

Text & References:

Text: Francis Cherulinum; Business Environment, Text & Cases, Latest Edition, Himalaya Publishing House Amity Global VarsityProposed Syllabus: MBAAcademic Year 2008-09

29 of 108


References: Economic Survey, Government of India, 2007-2008 Economic Environment of Business, Millennium Edition , Himalaya Publishing House, S.K. Mishra &

V.K. Puri Bedi Suresh, Business Environment, 1st Edition 2004, Excel Books, Fabozzi, Frank J, Foundation of Financial markets and institutions, 3rd Edition, Tata McGraw Hill New

Delhi 2006 Hodgetts Richard M. Luthans Fred (2003), International Marketing Cultural Strategy & Behaviour, Tata

McGraw Hills Publishing Co. Ltd. Daniels John D., Radebaugh Lee H., Sullivan Daniel P., (2002), Globalization and Business, Prentice

Hall Daily Newspaper: Business Standard, Economic Times, Business Line, The Financial Express Periodicals: The Week, Economist, Forbes, Fortune, Business World, Business Week


30 of 108


FINANCIAL MANAGEMENT


Course Objective:The purpose of the Financial Management is to furnish students with a general understanding of the financial decision making process globally. The course principally concentrates to develop a high level understanding of the tactical and strategic significance of the financial management function in the Multinational organizations. The aim is not to turn participants into practicing accountants; the philosophy is rather to provide critical appreciation of the significance of financial concepts in the development of projects and operations. The unit will enhance the ability to extract relevant information from accounting data for the purpose of decision-making.

Learning Outcomes:On the successful completion of this module the student will be able to: Identify the key issues in financial management and analyze time value of money. Differentiate methods of investment appraisals and apply appropriate appraisal technique for a given

organization and Evaluate risk & return. Understand and apply the inter-relationship of exchange rates, inflation rates and interest rates. Design capital structure of a company and understand the determinants of dividend Identify and analyse the different forms of risk faced by organizations in an international environment Implement strategies to manage these risks.

Course Contents:

Module IFinancial Management: An Overview Functions & objectives of financial managementTime Value of Money: Concept of value and return, time preference for money, compound value, present value, value of an annuity and perpetuity.

Module IIBasics of Capital BudgetingAnalysis of capital budgeting decisions. Project Analysis: Capital Budgeting, Techniques of Selecting Capital Projects, Complex investment decisions, Risk Analysis in Capital Budgeting, Capital RationingCost of capital and multinational financial environment, how to cost various sources of funds, calculation of weighted cost of capital, marginal cost of capital and investment decisions, CAPM. Capital structure of multinational corporation, debt versus equity financing, capital structure of MNCs versus domestic firm.Financial leverage, Operating leverage, Combined Leverage.

Module IIIDividend Theory, Dividend Policy, Forms of Dividends, factors affecting dividend decisions.

Module IVCapital Structure theories: NI and NOI Approach, Traditional Approach & MM Hypothesis. Factors affecting Capital Structure decisions.


31 of 108


Working Capital Management: Financing working capital & optimal plan, principles of working capital, Cash management, Receivables management, Inventory management.

Learning Methods

A series of class room lectures followed by interactive discussions will focus on International context so that students can understand the environment in which they decisions have to be made. They have to understand the financial complexities arising out of domestic as well as international environment. Case analysis along with the practical problems in the class and also as part of the home assignments is also required to develop a good understanding of the subject for the students.

Examination Scheme:

Components PI CI CTI EEIWeightage (%) 10 10 20 60

Text & References:

Text: Srivastava Ashish & Mishra Amit, 2008 - Financial Management (Oxford University Press)

References: MY Khan & PK Jain- Financial Management Text & Problems (Tata Mc Graw -Hill Publishing

company, Third edition Van Horne J C- Fundamentals of financial Management (Pearson Education, 2003) IM Pandey- 2001- Financial Management (Vikas Publishing House Pvt Ltd,) Gitman-2003-Principles of Managerial Finance (Pearson Education,) Chandra P 2003 -Financial Management Theory & Practice (Tata Mc Graw -Hill Publishing company,) Kemp, R., White, M. and La Rue, D. 2003 national Financial Management Jeff Madura-2000, International Financial Management, 6th ed., ITP Madura & Schnusenberg-2000, Study Guide, ITP Moffett, Stonehill, and Eieman-2004, Fundamentals of Multinational Finance, First Edition, Addison

Wesley


32 of 108


ORGANISATION BEHAVIOUR

Course Code: MGBHR 10201 Credit Units: 04

Course Objective:The main purpose of this paper is to familiarize the participants understanding the human as well as organisational behavior and management practices. Emphasis is on practically applied behavioral science concepts and techniques to understand and learn the challenges of human organisations in this highly competitive world. To course will equip the student with the skills which visualize the impact of globalisation on individuals and organisation, with a blend of theoretical formulations with practical applications in global context.

Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues in Organisational Behaviour.Understand the factors of globalisation, effect on organisational behaviour.Impact of changing trends in Organisational structure and functioningIdentify and analyze issues related to work and motivation in organisation

Course Contents:

Module I: Approach to Organisation BehaviorIntroduction & Modern approach to Organisation behaviorChanging Profiles of employers and employeesGlobalisation of Organisation and businessChallenges of leading an organisationSummary & Review Questions, Case Studies.

Module II: Impact of changing trends Human relations – dimensional importance & Values, tools and techniquesDiagnosing the environsImpact of IT & Outsourcing on OrganisationsSocial and cultural approach for global changeSummary & Review Questions, Case Studies.

Module III: Managing work and Motivation Models & Integration of Four Motivation theoriesJob satisfaction and moralePromotion of intrinsic motivation in global contextThe Global perspective of motivating through workCoping behavior, managing stress, frustration and burnoutSummary & Review Questions, Case Studies.

Module IV: Personality and LeadershipConcepts of Leadership, Determinants, Models of PersonalityConcept of self – esteem, Socialisation, Components of attitudesLeadership styles and organisational valuesChallenges in Global business environs and Situational Leadership


33 of 108


Summary & Review Questions, Case Studies.

Module V: Leading Effective Teams & working in Groups Team as a competitive strategy & obstacles for effective team performanceGroups – Importance & Dynamics Global Organisation, Reaching out the Global Customer & Role of individuals Functional & Dysfunctional competition and cooperation in OrganisationSummary & Review Questions, Case Studies.

Module VI: Organisation Design & DevelopmentVarious types of Organisational Structure & designImpact of technology on Organisation design & developmentRole of Ethics in organisation growth Social responsibility – Organisational obligation Summary & Review Questions, Case Studies.

Learning Methods:Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:


Text & References:

Text: Griffin & Moore, 2004, Organisation Behaviour and Managing People, Jaico Publications

References:- Robbins, Stephen. P., 2004, Organizational Behaviour, Prentice Hall of India, New Delhi- Drunker, Peter F, 1975, The Practice of Management, Allied, New Delhi- Udai Pareek, 2001, Understanding Organisational Behaviour, Oxford University Press.- Nirmal Singh, 2001, Organisational Behaviour, Deep & Deep, New Delhi - Paul Hersey, 2002, Dewey Johnson Management of Organisational Behaviour, PHI, New Delhi- Monappa, Arun, 2000, Managing human resources - Delhi: Macmillan- Sikula, Andrew F, 1984, The Management of human resources: personnel text and current issues /

Andrew F Sikula and John F McKenna - New York: John Wiley- Towers Brian, 1992, The Handbook of human resource management - Oxford: Blackwell


34 of 108


BUSINESS LAW

Course Code: MGBLW 10201 Credit Units: 04

Course Objective:The objective of the course is to acquaint the students with the basic fundamentals of business related laws which have significant bearing on business organization.

Learning OutcomesAt the end of the course the student will be able to:

Understand and analyze various business laws Understand taking business decisions under legal framework of business. Understand the issues and challenges in wake of various amendments

Course Contents:

Module I: Companies Act, 1956 - Meaning, definition and characteristics of company- Type of companies and features of various types of companies- Incorporation of companies- Memorandum and articles of Association- Prospectus and commencement of Business' Allotment of share and debentures- Transfer and transmission of shares- Share warrant and share certificate- Membership of companies- Borrowing powers; meetings; managerial remuneration- Winding up of companies.

Module II: Contract Act, 1872- Essentials of valid contract- Offer and acceptance- Consideration, Capacity to contract- Free consent, discharge of contract- Breach of contract; remedy of breach of contract.

Module III: Sales of Goods Act 1930- Formation of contract of sales- Capacity to buy and sell- Bail agreement- Conditions and warranties- Rule of Caveat Emptor- Rights of unpaid seller.

Module IV: Information Technology Act 2000 - Technical terms, Electronic Governance attribution and acknowledgement of electronic records,

certifying authorities


35 of 108


Module V: Consumer Protection Act 1986- Rights and duties of the consumer- Tribunal forums and appellate authorities- An understanding of significant cases and role of NGO’s.

Module VI: Negotiable Instruments Act, 1881- Differences from a contract- Classes

o Promissory noteo Bill of exchange

Module VII: Important Provisions- Foreign exchange management Act regarding holding, handling and transfer of foreign exchange.

Learning Methods:Tutorials, Interactive sessions, Case studies, Extensive research projects, Seminars- the course is covered by adopting a combination of Lecture methods, Class presentations by the students groups, self study sessions and real life case analysis by the students.

Examination Scheme:


Text & References:Text: Kapoor N.D. (Latest Edition) Mercantile Law, Sultan Chand

References: Maheshwari and Maheshwari-Business Law, Sultan Chand Kuchal M.C. Company Law, Sultan Chand Pagare Dinkar -Mercantile Law, Sultan Chand Shukla M.C. -Mercantile Law Sultan Chand


36 of 108


PRODUCTION & OPERATIONS MANAGEMENT

Course Code: MGBOM 10201 Credit Units: 04

Course Objective:It is endeavored to lay a strong foundation of basics of production and operation management and its application amongst the student to help them to apply to problem solving. The course content will also improve the knowledge to improve the quality of product and minimize cost.

Learning Outcomes:On the completion of the module the student will be able to:

Undertake methods and procedures for facility location and layout planning. Understand and apply Production planning and control. Identify type of process techniques and plan Demand Forecasting. Evaluate methods of capacity planning and utilization of capacity. Undertake production scheduling and work measurement Examine statistical quality control and inventory management.

Course Contents:

Module IRole and scope of Production ManagementProduction management vs operation managementProductivityProduct Decision

Module IIFacility locationFactor effecting location decisionMethod of facility locationProcedures for facility planning

Module IIILayout planning and analysisVarious type of layoutFactor affecting layout decisionQuality of a good Layout

Module IVProduction planning and controlRelationship between planning and controlProcess of Production PlanningMethod of controlling the Production Planning

Module VProduction process analysis


37 of 108


Various type of process techniquesBatch ProcessingJob Processing

Module VIDemand forecasting for operationStatistical tool for demand forecastingNon statistical tool for demand forecastingAnalysis of external environment

Module VIIProduction capacityEffective utilization of capacityMethod of Capacity PlanningCapacity Planning environment

Module VIIIProduction schedulingGantt chartCPM PERT

Module IXWork measurementMotion study, Time studyPMTS techniques of work measurement

Module XInventory managementEOQ, various inventory control techniquesType of InventoryImportance of Inventory

Learning methods:The course is covered by adopting a combination of lecture methods, class discussions and presentations with self study sessions. It also encompasses tutorials, interactive sessions, case studies, extensive research projects, seminars, and weekly assignments. Each student is required to do back ground reading from the specified modules before coming to the class. Case studies are to be analyzed, discussed outside the class a preparatory work.

Examination Scheme:


Text & References:

Text:


38 of 108


Stevion Nahmias- Latest edition, 2001-Production and Operation Management Analysis, McGraHill International edition.

References: Production and Operations Management, Chary, Tata McGraw Hill Production and Operations Management, Nair, Tata McGraw Hill Production and Operations Management, Russell Taylor, Pearson Education Operations management for MBA’s, Meredith, Jack R, John Wiley & Sons Operations management: process, Krajewski, Lee J, Pearson Education Dilworth James B - Fifth edition, 1997-Production Operation Management -, McGraw-Hill International

edition Krejewshi Lee J- sixth edition, 2002-Operations Management –Pearson Education Asia Ebert. Ronald J- fifth edition, 1996-Production and Operation Management - Prentice Hall of India Nair N.G- Fifth edition, 1994-Production Operation Management - Tata McGraw-Hill Ltd. Publication


39 of 108


INTERNATIONAL MARKETING MANAGEMENT


Course Objective:The course introduces the student to the various aspects of international marketing with the principle objective of developing skills in the identification, analysis and solution of the problems encountered in the theories and the practice international marketing abroad.

Learning Outcome:On the completion of the module the student will be able to: Undertake secondary research into the national and international target markets. Analyze and rank- order market opportunities. Commission appropriate primary research in foreign markets. Propose adaptations to the marketing mix to meet the needs of individual product/ market combinations. Plan and create a programme of market expansion abroad.

Course Contents:

Module I: Global Marketing: An OverviewIntroduction to Global Marketing Reasons / ObjectivesEnvironment of International MarketingTransnational Marketing – Domestic to global

Various termsEPRG framework

Driving & Restraining Forces

Module II: Social & Cultural EnvironmentBasic aspects of culture

Cultural KnowledgeCulture and its elements

Analytical Approaches to Cultural FactorsMaslow’s hierarchy of needs

Hofstede’s Cultural Typology The SRC Enviromental Sensitivity

Module III: Global Advertising Global Advertising and Branding.Selecting an advertising agency Creating Advertising

Module IV: Global Marketing Channels and Physical DistributionChannel objectives and ConstraintsDistribution Channels: Terminology and StructurePhysical Distribution and Logistics


40 of 108


Module V: Global Marketing Information SystemsOverview of GMIS Sources of Market InformationFormal marketing Research

Module VI: Global segmentation Targeting & PositioningGlobal Market SegmentationGeographicPsychographicBehaviourBenefitVertical Vs HorizontalGlobal Targeting Criteria for Global targetingSelecting a GTMSGlobal PositioningMarketing in a Developing Country

Module VII: Global e-marketing The Death of Distance Relationship marketing Living in an Age of Technological Discontinuities Components of the Electronic value chain

Learning Methods:The assessment programme will be student driven, requiring the student to develop his/ her communication skills by presentation and debate. Critical participation of students is expected in each of the assessment programme. Students will be assessed on the basis of, their acquired knowledge of theory and the ability to apply the same to practical situations, in the form of projects and research assignments, which will reflect the various views available to the marketer. To achieve the pass in the module student should gain 40% in the both, examination and the course work.

Examination Scheme:


Text & References:

Text: Warren. .J. Keegan, Global Marketing Management, 7th, Prentice Hall, USA, 2002

References: Matt.H, Brand Failures- 100 Branding Mistakes of all The Time, Kogan Page, 2003, UK Cateora.P and Graham.J, International Marketing, 12th, Mc Graw Hill, 2005, USA, Hemel Hempstead, Prentice-Hall, 1995 Kotler.P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002 Boone.e and Kurtz.D, Contemporary Business 2003, Thompson Press, USA, 2003 Kotler.P, Armstrong.G, Saunders.J and Wong.v, Principles of Marketing , 2nd, Pretice Hall, USA, 1999


41 of 108


Hooley. G, Saunders.J and Piercy.N, Marketing Strategy and Competitive Positioning,2nd, Prentice-Hall, 1998

Kotler P and Kinzer C, Marketing Management, 11th, Pearson Education, London, 2002 Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European edition, Pearson

Education, London, 2001Helpful Web Sites http://www.mhhe.com/business/management/ballmcculloch/directory2.mhtml http://www.marketingterms.com/ http://www.knowthis.com/general/terms.htm


42 of 108


BUSINESS COMMUNICATION - II

Course Code: MGBEG 10201 Credit Units: 02

Course Objective: This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of the corporate communication network. The Verbal Communication (oral and written) will be the lingua franca of this endeavour.

Course Contents:

Module I: Communication in PracticeVerbal Communication

Communication Networks Developing writing skills

Inter- office communicationThe business lettersE mail – Netiquette (etiquette on the mail)Intra- office communicationMemosNoticesCircularsAgenda and MinutesBusiness Report writingResume writing

Module II: Cross Functional Communication Marketing/ Integrated marketing communicationProject management communicationHuman Resource communicationFinancial Communication

Module III: Communication for Public RelationsFunctions and activities of PRReputation ManagementBuilding Corporate Image and IdentityNegotiation Techniques

Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. They will have to be programmed accordingly.


43 of 108


BEHAVIOURAL SCIENCE – II (BEHAVIOURAL COMMUNICATION AND RELATIONSHIP MANAGEMENT)


Course Objective:This course aims at imparting an understanding of:Process of Behavioral communicationAspects of interpersonal communication and relationshipManagement of individual differences as important dimension of IPR

Course Contents:

Module I: Behavioral Communication Scope of Behavioral CommunicationProcess – Personal, Impersonal and Interpersonal CommunicationGuidelines for developing Human Communication skillsRelevance of Behavioral Communication in relationship management

Module II: Managing Individual Differences in Relationships PrinciplesTypes of issuesApproachesUnderstanding and importance of self disclosureGuidelines for effective communication during conflicts

Module III: Communication Climate: Foundation of Interpersonal Relationships Elements of satisfying relationshipsConforming and Disconfirming CommunicationCulturally Relevant CommunicationGuideline for Creating and Sustaining Healthy Climate

Module IV: Interpersonal Communication Imperatives for Interpersonal CommunicationModels – Linear, Interaction and TransactionPatterns – Complementary, Symmetrical and ParallelTypes – Self and Other OrientedSteps to improve Interpersonal Communication

Module V: Interpersonal Relationship Development Relationship circle – Peer/ Colleague, Superior and SubordinateInitiating and establishing IPREscalating, maintaining and terminating IPRDirect and indirect strategies of terminating relationshipModel of ending relationship

Module VI: End-of-Semester Appraisal Viva based on personal journalAssessment of Behavioral change as a result of trainingExit Level Rating by Self and ObserverAmity Global VarsityProposed Syllabus: MBAAcademic Year 2008-09

44 of 108


Third Semester




Credit Unit

MGBSM 20301 Strategic Management 3 - - 3MGBED 20301 Entrepreneurship Development 3 - - 3MGBBS 20301 Business Communication –III 1 - - 2MGBBS 20302 Leading Through Teams 1 - 1 2MGBSI 10250 Summer Internship 9

Elective-I(A, B, C, D, E)

Choice of any 2 Specialization Streams

- - - 24

TOTAL 43

Elective-IA Papers for Specialization in MarketingMGBMK 20301 Product & Brand Management 3 1 - 4MGBMK 20302 Marketing of Services 3 1 - 4MGBMK 20303 Retail and Sales Management 3 1 - 4

Elective-IB Papers for Specialization in FinanceMGBFN 20301 Mergers, Acquisitions and Re-

structuring3 1 - 4

MGBFN 20302 Corporate Tax Planning 3 1 - 4MGBFN 20303 Investment Banking and Financial

Services3 1 - 4

Elective-IC Papers for Specialization in HRMGBHR 20301 Industrial Relations and Labor Laws 3 1 4MGBHR 20302 Management of Change and

Compensation Management3 1 - 4

MGBHR 201303 Cross Cultural HRM 3 1 - 4

Elective-ID Papers for Specialization in IT & OperationsMGBIT 20301 Data Warehousing & Data Mining 3 1 - 4MGBIT 20302 Data Communications, Networking

& Emerging Computing Environments

3 1 - 4

MGBOR 20301 Operations and Supply Chain Management

3 1 - 4

Elective-IE Papers for Specialization in IBMGBIB 20301 Global Sourcing and Business

Development3 1 - 4

MGBIB 20302 Export,Import Documentation and Logistics

3 1 - 4

MGBIB 20303 International Institutions and Trade Implications

3 1 - 4


45 of 108


STRATEGIC MANAGEMENT

Course Code: MGBSM 20301 Credit Units: 03

Course Objective:

International Strategy is a term used to describe strategic activities of firm operating across borders. It is a distinct area of management. ‘Global’, is a new replacement for the term ‘International’. Hence ‘International Strategy’ and ‘Global Strategy’ are sometime used interchangeably. International Strategic Management is relatively new and dynamic discipline and requires strong relationship with other areas of management. A new strategic initiative can not be successfully implemented unless it is supported by all the other functional areas of the organization like production, finance, HR. marketing, material management and quality etc. International Strategic Management is thus deeply interwoven with other aspects of business management. The aim of this course is to give learner an understanding of theory and principles of strategic management with a wider perspective towards ‘Global Strategic Thinking’. The course presents a process of developing and implementing a strategic plan within an organization for international business

Learning Objectives:At the end of the course, the student will be able to:

Understand the concepts of strategy and strategic management Learn its role in International Business Management Conduct strategic analysis for making right strategic choices Develop strategic alternatives Make right choices of strategies and effectively implement them.

Course Contents:

Module I: Introduction & Basic Concepts Introduction and Course Overview Concept of Strategy and Strategic management Nature of ‘ International Strategic Management’ Evolution of Strategic Management Strategic Management Process Levels of Strategy

Module II: Role of environment on strategy Value chain analysis External environment - Macro & Micro environment - Opportunities & threats

- Global business environment Internal Environment

- Strengths & weaknesses- Present strategies, Capabilities & Core Competencies.

MODULE III: Vision, Mission, Business Definition, Goals and Objectives Of Global Companies MODULE IV: Evolution of Global Corporation

Why do firms internationalize /Globalize Phases of Global strategy Global Strategic Planning/ Management Problems in IS Planning Corporate Social Responsibility

MODULE V: Global Strategic Analysis- Building strategic alternatives & choices Porter’s 5 Force Model ETOP & SAP Profile SWOT/TOWS Matrix


46 of 108


BCG, GE Nine Cell Matrix Hofer’s Model Strickland Grand Strategy selection model

MODULE VI: Formulating International Strategies Generic strategies Grand strategies Corporate/Business/Functional strategies International strategic alliances

MODULE VII: Implementation, Evaluation and Control of International strategies Operationalising and Institutionalizing strategy Strategic leadership Managing culture in a global organization Strategic evaluation and control Balance Score Card

Learning Methods:Various teaching and learning styles will be used in this module. Lecturing will be used in a number of classes to clarify background information. Interactive discussions will be used to help students learn from each other. Case studies will be used as a basis for reinforcing ideas, improving oral presentation skills, improving written communication skills, and develop an appreciation for team participation.

Examination Scheme:


SUGGESTED READINGS:

Pearce John A & Robinson Richard B, Strategic Management: Formulation, Implementation and Control, McGraw Hill, 2001Johnson & Scholes, 2001, Exploring Strategic Change, Pearson Higher EducationKamel Mellahi & J George Frynas, Global Strategic Management, Oxford University PressStrategic Management: A Methodical Approach, by A.J. Rowe, E. Dickel, R.O. Mason and N.H. Snyder, Addison Wesley, New York, 2003T L Wheelen and J D Hunge 1996, Strategic Management, Addison-Wesley PublishingB.De Wit and R. Meyer 1994, Strategy-Process, Content, Context, West Publishing.Strategic Management Journal.Academy of Management Journal.F. Tau 1995, the responsiveness of information technology to business strategy formulation – An empirical study, Journal of

Information Technology

ENTREPRENEURAL DEVELOPMENT


47 of 108


Course Code: MGBED 20301 Credit Units: 03

Course Objective:

Entrepreneurship is the art of imagination. Entrepreneurship is the practice of starting new organizations or revitalizing mature organizations, particularly new businesses generally in response to identified opportunities. Entrepreneurship is often a difficult undertaking, as a vast majority of new businesses fail. Entrepreneurial activities are substantially different depending on the type of organization that is being started. Entrepreneurship ranges in scale from solo projects (even involving the entrepreneur only part-time) to major undertakings creating many job opportunities. Many "high-profile" entrepreneurial ventures seek venture capital or angel funding in order to raise capital to build the business. Angel investors generally seek returns of 20-30% and more extensive involvement in the business. Many kinds of organizations now exist to support would-be entrepreneurs, including specialized government agencies, business incubators, science parks, and some NGOs.


Understand the concepts of Entrepreneurship Learn its role in real practical life Develop entrepreneurial strategies. Make right choices of strategies and effectively implement them.

Course Contents:

Unit I Entrepreneurship: Definition of Entrepreneur, Entrepreneurial motivation and barriers; Internal and external factors; Types of entrepreneurs; Theories of entrepreneurship; Classification of entrepreneurshipCreativity and Innovation: Creative Problems Solving, Creative Thinking, Lateral Thinking, Views of De Bono, Khandwala and others, Creative Performance in terms of motivation and skills.

Unit II Creativity and Entrepreneurial Plan: Idea Generation, Screening and Project Identification, Creative Performance, Feasibility Analysis: Economic, Marketing, Financial and Technical; Project Planning, Evaluation, Monitoring and Control, segmentation, Targeting and positioning of Product, Role of SIDBI in Project Management.

Unit III Operation problems: Incubation and Take-off, Problems encountered, Structural, Financial and Managerial Problems, Types of Uncertainty. Institutional support for new ventures: Supporting organizations; Incentives and facilities; Financial Institutions and Small-scale Industries, Govt. Policies for SSIs

Unit IV Family and non-family entrepreneurs: Role of Professionals, Professionalism vs. family entrepreneurs, Role of Woman entrepreneur, Sick industries, Reasons for Sickness, Remedies for Sickness, Role of BIFR in revival, Bank Syndications.

Unit V Values and Ethics: Ethical Behaviour, Indian Ethos, Indian Value System and Values, Teaching from scriptures and tradition (Geeta, Ramayana, Mahabharata, Upanishadas, Vedas, Bible and Quoran) Corporate Governance: Issues, need, corporate governance code, transparency & disclosure, role of auditors, board of directors and share holders; Global issues of governance, accounting and regulatory frame work, corporate scams, committees in India and abroad, corporate social responsibility

Examination Scheme


48 of 108

http://en.wikipedia.org/wiki/Non-governmental_organization

http://en.wikipedia.org/wiki/Science_park

http://en.wikipedia.org/wiki/Business_incubator

http://en.wikipedia.org/wiki/Capital_(economics)

http://en.wikipedia.org/wiki/Angel_investors

http://en.wikipedia.org/wiki/Venture_capital

http://en.wikipedia.org/wiki/Venture_capital

http://en.wikipedia.org/wiki/Business

http://en.wikipedia.org/wiki/Organization

http://en.wikipedia.org/wiki/Organization



SUGGESTED READINGS:

1) Couger, C- Creativity and Innovation (IPP, 1999) 2) Nina Jacob, - Creativity in Organizations (Wheeler, 1998)3) Velasquez- Business Ethics- Concepts and Cases (Prentice-Hall, 5th edition) 2002.4) Kitson Alan- Ethical Organization (Palgrave) 2001.5) Reed Darryl- Corporate Governance Economic Reforms & Development (Oxford) 2004, London.6) Jonne & Ceserani- Innovation & Creativity (Crest) 2001.7) Bridge S et al- Understanding Enterprise: Entrepreneurship and Small Business (Palgrave, 2003)8) Holt- Entrepreneurship: New Venture Creation (Prentice-Hall) 1998.9) Hunger J D and Wheelen T L- Strategic Management (Addison-Wesley, 1999) 10) Singh P and Bhanderkar A- Winning the Corporate Olympiad: The Renaissance Paradigm (Vikas)11) Dollinger M J- Entrepreneurship (Prentice-Hall, 1999


49 of 108


BUSINESS COMMUNICATION - III


Course Objective: Actions speak louder than words.’ Every business communicator needs to understand the nuances of ‘body language and voice.’ This course is designed to enable the young Amitians to decipher the relevance of Kinesics, Proxemics and Para Language that cater to the fundamental requirements of effective business presentations and speeches.

Course Contents:

Module I: Non- Verbal Communication Principles of non- verbal communicationKinesicsProxemicsParalanguage and visible code

Module II: Speaking SkillsPronunciation drills (Neutralizing regional pulls)Conversational EnglishGuidelines to an effective presentation

Module III: Interviews and GDs

Note: 1 written test of 20 marks of one hour duration will be conducted. Also, each student will be required to make a presentation for 20 marks over and above the teaching hours. They will have to be programmed accordingly.


50 of 108


BEHAVIOURAL SCIENCE – III (LEADING THROUGH TEAMS)


Course Objective:This course aims to enable students to:Understand the concept and building of teamsManage conflict and stress within teamFacilitate better team management and organizational effectiveness through universal human values.

Course Contents: Module I: Teams: An Overview Team Design Features: team vs. groupEffective Team Mission and VisionLife Cycle of a Project TeamRationale of a Team, Goal Analysis and Team Roles

Module II: Team & Sociometry Patterns of Interaction in a TeamSociometry: Method of studying attractions and repulsions in groupsConstruction of sociogram for studying interpersonal relations in a Team

Module III: Team Building Types and Development of Team Building Stages of team growthTeam performance curveProfiling your Team: Internal & External DynamicsTeam Strategies for organizational visionTeam communication

Module IV: Team Leadership & Conflict ManagementLeadership styles in organizationsSelf Authorized team leadershipCauses of team conflictConflict management strategiesStress and Coping in teams

Module V: Global Teams and Universal Values Management by values Pragmatic spirituality in life and organizationBuilding global teams through universal human values Learning based on project work on Scriptures like Ramayana, Mahabharata, Gita etc.


SUGGESTED READINGS: Organizational Behaviour, Davis, K. J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company


51 of 108


SUMMER INTERNSHIP

Course Code: MGBSI 10250 Credit Units: 09

Course Objective:Summer Internship exposes students to new analytical and technical skills to communicate with and to seek information from the professional people. The educational process in the internship course seeks out and focuses attention on many latent attributes. These attributes are intellectual ability, professional judgment and decision making ability, inter-disciplinary approach, skills for data handling, ability in written and oral presentation, sense of responsibility etc.

Examination Scheme:

A. Internship Report (Research/ Problem based)1. Introduction / Objectives 052. Methodology 053. Knowledge/ Comprehension of the problem/ issue & critical

Discussion of relevant literature 054. Analysis of Issues & Problems 105. Data handling 056. Conclusions / Recommendations, Future Implications 157. Presentation & Organization 05

B. Presentation & Viva 30

Total 80

C. Diary 10D. Faculty/ Student Contact 10E. Case Study 40F. Synopsis 10

Total 70

G. Internship proposal 10H. Mid Term & Final Evaluation

(Including invitation for corporate Meet) 10I. Questionnaires 30

Total 50

Grand Total 200

Elective Papers for Specialization in Marketing

Product and Brand Management


52 of 108



Course Objective:The main objective of the course is to make the students learn and conceptualize the entire gamut of developing new products, improving the existing products and managing the performance of product items and product line(s) as a whole to maximize the company’s profit. The course also gives students the insight of process involved in branding decisions and strategies for growth of brands.

Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues and concepts of products and brandsEvaluate product and brand strategies and make suitable recommendations Conceptualize suitable marketing decisions for product mix and product lines

Course Contents:

Module I: The Product Management ProcessThe Product Management Function Product Management DecisionsWhat is a Product Portfolio?Drawbacks of the Product Portfolio ApproachProduct Manager’s Management System – ScopeResponsibility and AuthorityThe need for a Product Management System

Module II: The Product Planning SystemThe Traditional Approaches to Product PlanningA Matrix Approach to Product PlanningProduct Evaluation Matrix in a NutshellA Model to Add Clarity and System to the Judgements Involved in Product PlanningPLC as an aid to Product PlanningOperational zing the PLCPLC as a Tool to Plan Market Share Strategies

Module III: Diffusion of Innovation The adoption ProcessClassification of AdoptersDiffusion of Consumer InnovationsDiffusion of Industrial Innovations

Module IV: Generation, Screening and Development of New Product IdeasInnovation and the new product development processGeneration of new product ideasSources of new product ideasMethods of generating new product ideasScreening of new product ideasCriteria for screening new product ideasDevelopment of new product ideas

Module V: Economic Analysis Evaluation of New Product ideas/conceptsPurpose of Economic AnalysisMarket PotentialMarket DemandEstimating SalesSales Forecasting MethodologiesEstimating Costs, Sales and ProfitsBreak-Even AnalysisReturn on Investment


53 of 108


Economic Analysis Summary Form

Module VI: Test Marketing and New Product LaunchPurposes of Test MarketTest Marketing or no Test Marketing?Test Marketing Strategies Simulated Test Marketing New Product Launch – the Marketing PlanDefining and Selecting the Target MarketProduct Strategy and Product PositioningPricing the New ProductAdvertising the New Product

Module VII: Packaging DecisionsImportance of Packaging in MarketingPackaging as an ArtPackaging ConceptPackaging and Product DifferentiationScience and technology of PackagingPacking Notes and Packing ListsTrends in Packaging MachineryFunctions of PackagingPackaging StrategiesLegal Aspects of PackagingCost Effectiveness of PackagingSocial Aspects of Packaging

Module VIII: Branding and Brand PositioningBrandingBrand Name Selection ProcessPositioning of a BrandWhat do you do when you are first?The Mind Eliminates vs. the Mind RanksPositioning: Product DifferentiationSome Classic Positioning ExamplesIngredients of a Leadership PositionPositioning of a FollowerRepositioning the Competition

Module IX: Marketing Integrated Communication ProcessThe Role of Marketing CommunicationConcept of Marketing Communication\The Occurrence of Marketing CommunicationThe Sources of Misunderstanding in CommunicationElements of the Promotion Mix


Examination Scheme:


SUGGESTED READINGS:

Morse Stephen, 2002, Handbook of Successful Product Management, Jaico Enterprises, 1st Edition


54 of 108


Kapoor Jagdeep, 2003, Brand Switch, Jaico Enterprises, 1st Edition Kotler Philip, 2005, Marketing Management – Thompson Press(I) Ltd, 12th edition, Kapoor, Jagdeep, Brand switch, Jaico Publishing House, Mumbai, 2004 Keller, Kevin Lane, Stratigic brand management building, Pearson Education, New Delhi, 2003 Panwar, J S, Beyond consumer marketing , Response books, New Delhi, 2004 Owens, ORV, The psychology of relationship selling, Jaico Publishing House, Mumbai, 2003 Minett, Steve, B2B marketing : A radically different approach, Prentice Hall, London, 2002 Matt.H, Brand Failures- 100 Branding Mistakes of all The Time, Kogan Page, 2003, UK


55 of 108


Marketing of Services


Course Objective:The course aims to differentiate services from tangible products and to make the students understand the complexities of handling intangibles. It also aims to sensitize the students on strategic areas needing special attention in effective marketing of services and to explain service quality management and related challenges in service management

Learning Outcomes:On the successful completion of this module the student will be able to:Identify the aspects of services marketing

Course Contents:

Module IFoundation of Services MarketingIntroduction-services; a comparative analysis; Salient features of marketing services; Why Marketing of Services? The behavioural profile of users; Marketing Information system.

Module IIDetailed aspects of services marketingMarketing Mix of Services – an Introduction :Service attributes; Life cycle concept, Positioning of services; Segmentation and targeting.Pricing : Pricing the service, pricing issues for services, Organizational objectives and pricing policy Promotion and communication : Internal/ external communication process; Promotional message, Promotion mix; Media choice and selection; Managing the promotional effort.People : Role of employee, Staff selection and recruitment; Training and development Process and physical evidence.

Module IIICustomer expectations of the serviceLevels; Influencing factors; related issues;Corporate image; Corporate identity; Customer perceptions and physical evidence; Process and technological development.Customer perception : Influencing factors; Strategies; Understanding perception through Marketing ResearchBuilding Customer Relations: Relationship Marketing; Market segmentation; Retention strategies; Service design and positioning

Module IVFinancial Services Marketing – an introductionSpecial characteristics of financial services marketing; Financial services rules and regulation; Marketing and competitive environment; Financial services marketing mix; Bank Marketing.The concept: Justification of marketing banking services; Users of the above services; Marketing segmentation basis; Marketing mix

Module VNon Financial Services Marketing – an introductionSpecial characteristics of Non-financial services marketing; Non-financial services rules and regulation; Marketing and competitive environment; Non- financial services marketing mix; Bank Marketing.


56 of 108


The concept: Justification of marketing banking services; Users of the above services; Marketing segmentation basis; Marketing mixHospitality ServicesThe concept: Justification of marketing hospitality services; Users of the above services; Marketing segmentation basis; Marketing mixEducational ServicesThe concept: Justification of marketing Educational services; Users of the above services; Marketing segmentation basis; Marketing mixHospital ServicesThe concept: Justification of marketing hospital services; Users of the above services; Marketing segmentation basis; Marketing mixConsultancy ServicesThe concept: Justification of marketing consultancy services; Users of the above services; Marketing segmentation basis; Marketing mix Learning Methods:Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:


SUGGSETED READINGS:

Valerie Zeithaml & Mary Jo Bitner, 2002, Services Marketing, Tata McGraw Hill, 3rd Edition Christopher Lovelock, 2002, Services Marketing, Prentice Hall, 5th Edition Valarie A. Zeithaml, Mary Jo Bitner, And Dwayne D. Gremler, Services Marketing, 2008 Christopher Lovelock And Jochen Wirtz, Services Marketing,6th Edition, 2006 By Philip Kotler, Thomas Hayes, And Paul N. Bloom, Marketing Professional Services - Revised, 2002 Raymond P. Fisk, Stephen J. Grove, And Joby John, Interactive Services Marketing Third Edition, 2007, Evelyn Ehrlich And Duke Fanelli, The Financial Services Marketing Handbook: Tactics And Techniques That Produce

Results, 2004 Rick Crandall, Marketing Your Services : For People Who Hate To Sell, 2002 Laurie Young, Marketing The Professional Services Firm: Applying The Principles And The Science Of Marketing To The

Professions, 2005 Troy Waugh, 101 Marketing Strategies For Accounting, Law, Consulting, And Professional Services Firms, 2004


57 of 108

http://www.amazon.com/Marketing-Strategies-Accounting-Consulting-Professional/dp/0471651109/ref=sr_1_26?ie=UTF8&s=books&qid=1211792752&sr=1-26

http://www.amazon.com/Marketing-Professional-Services-Firm-Professions/dp/0470011734/ref=sr_1_12?ie=UTF8&s=books&qid=1211792497&sr=1-12

http://www.amazon.com/Marketing-Professional-Services-Firm-Professions/dp/0470011734/ref=sr_1_12?ie=UTF8&s=books&qid=1211792497&sr=1-12

http://www.amazon.com/Marketing-Your-Services-People-Hate/dp/0071398716/ref=sr_1_10?ie=UTF8&s=books&qid=1211792497&sr=1-10

http://www.amazon.com/Financial-Services-Marketing-Handbook-Techniques/dp/1576601560/ref=sr_1_7?ie=UTF8&s=books&qid=1211792497&sr=1-7

http://www.amazon.com/Financial-Services-Marketing-Handbook-Techniques/dp/1576601560/ref=sr_1_7?ie=UTF8&s=books&qid=1211792497&sr=1-7

http://www.amazon.com/Interactive-Services-Marketing-Third-Raymond/dp/0618641807/ref=sr_1_4?ie=UTF8&s=books&qid=1211792497&sr=1-4

http://www.amazon.com/Marketing-Professional-Services-Philip-Kotler/dp/073520179X/ref=sr_1_3?ie=UTF8&s=books&qid=1211792497&sr=1-3

http://www.amazon.com/Services-Marketing-Valarie-Zeithaml/dp/0073380938/ref=sr_1_1?ie=UTF8&s=books&qid=1211792497&sr=1-1


Retail and Sales Management


Course Objective:The Retail Management module aims to make students learn the intricacies of formulating and implementing Retail Strategies and the Retail Mix by taking into account the logistics and supplies of goods/services and to understand the implications of retail management on customer satisfaction and leveraging the Retail Strategy to create Competitive Advantage.

Learning OutcomesOn the successful completion of this module the student will be able to: Understand the concepts of retail and sales in business management Develop plans for retail and sales of different product categories Analyse strategies of retail and sales management adopted by multinational organisations Assess the importance of quality, budgeting and auditing in the area of retail and sales.

Course Contents:

Module IIntroduction/Overview of RetailingKey terms and conceptsBenefits and nature of the retailing industry

Module IIStrategies and Operational frameworkStrategic positioning tacticsDeveloping retail plan to achieve competitive advantageAnalysis of ethical, social, legal, economic and competitive environment, and their implications on retail management

Module IIICustomer identification and understanding consumer behaviorPurchase decision process and categorizing customersApplying research and customer information to retail management

Module IVAll about retail stores(Location and site evaluation, Design and Layout, Human Resource Management and Operations Management, Financial Analysis and Mgmt., Merchandise Management and Pricing)

Module VMerchandising and pricing in retail managementRetailer/Vendor relationsIntegrated marketing communications in retail managementChallenges and recent developments in retail managementIntegrating and controlling the retail strategy

Module VI Sales AuditingSales BudgetingSales Organization

Module VIIQuality of a good sales personCompensation of the sales person


58 of 108



Examination Scheme:


Suggested Readings:

Bajaj Chetan & Tuli Rajnish, 2005, Retail Management, Oxford University Press, 1st Edition Cliff Richard & Govoni, Sales Management Barry Berman, Joel R. Evans, 2002, Retail Management: A Strategic Approach, 9th Edition Prentice Hall Gerald Manning & Barry Reece, 2004, Selling Today, Prentice Hall,7th edition Kotler.P, Marketing Management, 11th, Pearson Education, Asia, 2003 Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998 Johannsen.H and Terry.G, International Dictionary of Management, Kogan Page, India, 2002

Kotler.P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002 Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson Education, London,

2001 Harvard Business Review

Elective Papers for Specialization in Finance


59 of 108


Mergers, Acquisitions and Re-Structuring


Course Objective:The course aims to make students learn how to analyze the mechanisms underlying the creation (and destruction) of value in mergers, acquisitions and corporate restructuring. The students will learn to examine the reasons to acquire, choice of target and recognition of the anticipated challenges, risks and pitfalls of the approach. They will also study some instances of corporate restructuring, whether they are driven by strategic considerations of external pressures, and again, the potential sources of value creation, risks and challenges.

Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues and concepts of mergers and acquisitionsUnderstand the major strategies that underlie most M&A transactionsExamine the necessary conditions for value to be created Assess various case studies to analyze valuation strategies, pre and post merger issues and challenges.

Course Contents:Module I: Basics of Mergers and AcquisitionCorporate Restructuring-objectives of merger, demerger, acquisition, types of merger, competition, Bill 2002 Horizontal, Vertical, Conglomerate, Case studies on Tata Tetley, HLL Restructuring, OBC-GTB, BSNL; MTNL

Module II: Introduction to Acts and policiesMerger & Acquisition and Amalgamation as per AS-14.

Module III: De-mergers and Reverse MergersDe-merger, spin off, split up, tax advantages of demerger, Reverse Merger (L & T-Grasim).

Module IV: Role of SEBISEBI regulations on Merger & Acquisition, Takeover Code

Module V: Defensive StrategiesDefensive actions on takeover bids

Module VI: Merchant Banking and M&ARole of Merchant Bankers in Mergers & Acquisition

Module VII-IX: M&A Models and TheoriesValuation Models on Merger & Acquisition: (a) DCF Model, (b) Public Enterprises, (c) Book Value, (d) Adjusted Book value (e) Three Stage growth model,

Module X: Ratio Analysis and Valuation StrategiesSwap Ratio, Valuation Practices in India, LBO, MBO, Case Study-Tata Tetley

Module XI: Taxation Aspects in M&ATreatment of goodwill, premium & Taxation aspects 72A, 2(140, Tax Benefit of Merger & Acquisition.

Module XII: Post Merger AnalysisSuccess and failure of Merger & Acquisition, International Cases: AOL & Time Warner



60 of 108


Examination Scheme:


SUGGESTED READINGS:

Rajeshwer C H, 2004, Merger and Acquisition - New Perspectives ICFAI Press www.incometaxindia.gov.in www.indiataxes.com


61 of 108


Corporate Tax Planning


Course Objective:In this unit students will learn about tax provisions for both individuals and limited companies. They will learn how to calculate taxable income and tax payable taking account of all types of Income and relevant expenditure and any appropriate tax-free allowances. The unit covers Income tax, corporation tax and capital gains tax for individuals and businesses.

Learning Outcomes:On the successful completion of this module the student will be able to:Understand the Indian tax environment and types of taxation thereinCompute income and tax under the specifies heads in the Indian corporate tax systemDevelop the ability to file returns and meet the legal norms and procedures.

Course Contents:

Module IBasic term and concept: person, assessee, previous year, assessment year, rate of taxes, income, total income, scope of total income and residential status& income exempt from tax. Tax planning in respect of residential statusConcepts: Tax planning, tax avoidance, tax evasion. Tax avoidance v tax evasion. Tax planning v tax management

Module II: Income under the head salaryEmployer–employee relationship, basis of charge, meaning of salary, treatment of gratuity, pension, encashment of leave, , allowance, perquisites, profit in lieu of salary, leave travel concession, provident fund, standard deduction, entertainment allowance. Tax planning with respect to salariesIncome under the head house propertyBasis of charge, essential condition for taxing income under this head, concept of deemed ownership, determination of annual value, deduction from annual value.Income under the head of profit and gain of business & profession-Chargeability of income under the head profit and gain of business and profession, expenses deductible, amount not deductible, maintenance of accounts by certain person carrying out business and profession, compulsory audit of accounts.Income under the head capital gainBasis of charge, type of capital asset, transaction not considered as transfer. Computation of capital gainIncome under the head income from other sourcesChargeability, Deduction, Computation under this head

Module IIISetting off of losses inter heads of income and carry forward of losses to next year

Module IVCorporate tax in India; types of companies; residential status and tax incidence; taxation of companies; carry forward and set off of losses. Tax planning with respect to companies.

Module IVComputation of total income, net taxable income, and tax payable in case of individual and company. Deduction under sec 80CCC to 80U, rebate u/s 88,88b, 88c. Filing of return, assessment procedure, provision of advance tax, tax deducted at source, taxation authorities. Minimum alternate tax. Value added tax.



62 of 108


Examination Scheme:


SUGGESTED READINGS:

Singhania V K, 2007, Corporate tax planning, Taxmann, Ahuja, Girish Corporate Tax Planning & Management Bharat Law House 2007 Girish Ahuja And Ravi Gupta Corporate Tax Planning & Management Bharat Law House 2007 John E. Karayan, Charles W. Swenson, And Joseph W. Neff, Strategic Corporate Tax Planning, Kindle Edition,2002 Kaushal Kumar Agrawal, Corporate Tax Planning, 6th Ed., Vol. 1, 2007 Rajeev Puri, Corporate Tax Planning And Management, 2003 R.N. Lakhotia, Corporate Tax Planning Handbook, 2006 George Brode, Tax Planning for Corporate tax planning for Corporate Acquisitions. 2003 Cumulative Supplement, No. 2,

2003 Ghosh, R.K. & Saha, S., Income Tax Rules, Taxman ND 2007 Singhania V K, 2007, Direct Taxes Planning and Management, Taxmann. Ahuja, Girish Corporate tax planning & management Bharat Law House 2007 Girish Ahuja and Ravi Gupta Corporate tax planning & management Bharat Law House 2007 Taxmann's statutory manual for chartered accountants, company secretaries, cost and works accountants, advocates. - New

Delhi: Taxmann, 2007 Ready Recknor Taxmann, 2007


63 of 108

http://www.amazon.com/Planning-Corporate-Acquisitions-Cumulative-Supplement/dp/1884673198/ref=sr_1_12?ie=UTF8&s=books&qid=1211803624&sr=1-12

http://www.amazon.com/Corporate-Planning-Handbook-R-N-Lakhotia/dp/8170946433/ref=sr_1_4?ie=UTF8&s=books&qid=1211803624&sr=1-4

http://www.amazon.com/Corporate-Planning-Management-Rajeev-Puri/dp/8127210994/ref=sr_1_3?ie=UTF8&s=books&qid=1211803624&sr=1-3

http://www.amazon.com/Corporate-Tax-Planning-6th-Vol/dp/812690917X/ref=sr_1_2?ie=UTF8&s=books&qid=1211803624&sr=1-2


INVESTMENT BANKING AND FINANCIAL SERVICES


Course Objective:

One of the most upcoming sectors, and a field interesting a lot of students perusing finance as their specialization. Mood of the economy is upbeat and it’s imperative that the students should have the desired knowledge of this subject to sustain in financial markets. It is also very important carrier alternative for all finance specialization students.


Understand the concepts of investment banking. Learn its role in financial markets Conduct financial analysis for making right strategic choices Make right choices of strategies and effectively implement them.

Course Contents:

UNIT 1 :Financial Theory and Structure(6 sessions) :Financial Regulations ,Corporate Finance ,Quantitative Finance

UNIT II: Financial Markets and Institutions(6 sessions) : Financial Institutions , International Securities Markets ,Securities and Options . Valuation of Securities ,Options, Futures and Derivatives ,Trading and Money Markets ,Fixed income ,Portfolio Management ,Forex and Money markets

UNIT III: Financial system and market: Constituents and functioning. RBI – Role and functions. Regulation of money and credit, Monetary and fiscal policies, Techniques of regulation, and rate. Foreign exchange market, financial sector reforms in India, Financial services: nature, scope and uses etc.

UNIT IV: Investment Banking Process : Investment Banking introduction,i. M&A and Private Placement : Industry Overview , Market Overview ,Client , Valuation, Process ,Buyer/Investor ,Descriptions ii. Financing : Industry Overview , Market Overview, Client - Positioning , IPO Valuation, Marketing , Pitch Process

UNIT V: Banking: Commercial banks: Industry, constituents, performance, limitations etc. Determination of commercial interest rates: fixed and floating. Sources of funds and their utilization. Profitability vs. liquidity. Liability management. Management of capital funds- capital adequacy norms. Gap analysis. Non- performing assets. Strategies for making them viable.

Examination Scheme:



64 of 108


Elective Papers for Specialization in Human Resources

Industrial Relations and Labor Laws


Course Objective:The main Purpose of this paper is to familiarize the participants with the various aspects of Industrial Relations and to inculcate in-depth knowledge on labour laws as well as Industrial relations as designed and enacted in India. An insight about the systems in case of employer – employee disputes is also given for the students understanding.Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues in Industrial Relations and Labour Law.Understand Trade unionism and role of government.Insight on various Labour laws and Industrial applets.Identify and analyze issues related to conflict negotiation Course Contents:

Module I: Theory and Concepts of Industrial RelationsIR – Theories, Attitudes and Different Schools of thoughtRoles of Workers, Management & Government in IRConditions for good IR and cause of poor IRIntroduction to Social Security, impact on employee relationsSummary & Review Questions, Case Studies.

Module II: Trade Unions and Industrial Disputes Origin and Importance of Trade unions, Forms of Unrest & Effect of strikesChanging Public Perception of Trade unions, Future role of Trade unions in IndiaTrade Union Act – 1926, Industrial Dispute Act – 1947Machinery for settlement of industrial disputes, key provisions of I. D actSummary & Review Questions, Case Studies.

Module III: Collective Bargaining Nature and advantages of collective bargainingNegotiation of Agreement and Implementation of agreementRenewal and revision of agreementCurrent Collective Bargaining trends and reasons for failure of CB in IndiaSummary & Review Questions, Case Studies.

Module IV: Grievance Management Types, Causes and Effects of grievancesModel grievance redressal in India & Procedure Handling a grievance & Enforcing Grievance resolution methodologyCollecting & Analyzing Grievance data Summary & Review Questions, Case Studies.

Module V: Employee discipline and workers participation Importance of discipline & disciplinary actions (Process and limitations)Handling indiscipline – Management’s optionsObjectives and forms of workers participation in ManagementForums of Participation and how to make WPM effective in India?Summary & Review Questions, Case Studies.

Module VI: Labour Legislation Scope and significance of social security, legislations


65 of 108


EPF and miscellaneous provisions act – 1952, Payment of Gratuity act - 1972ESI act – 1948, Workmen’s Compensation act - 1923Maternity Benefits act – 1961, Payment of Wages ActContract Labour (Regulation & Abolition) act -1970Summary & Review Questions, Case Studies.


Examination Scheme:


SUGGESTED READINGS:

Monappa Arun 1989, Industrial Relations, Tata Mc Graw Hill, New Delhi Handerson, Richard I, Compensation Management & Knowledge Based World, 9th , Pearsoneducation, Delhi, 2006 Sen, Ratna, Industrial Relation In India: Shifting Paradigms, Macmillan Publication, New Delhi, 2005 Tiwari, Mahendra, Mechanism in perspective of Industrial Relations, RBSA Publishers, Jaipur, 2005 Arora, Mondal, Industrial Relations, Excel Books, new Delhi, 2005 Diwedi, R.S, Managing Human Resource: Industrial relation, Galgotia Publication, New Delhi, 1997 Raj, Aparna, Industrial relations In India, New Century, New delhi, 2003 Joseph, Jerome, Industrial Relations, Response Books, New Delhi, 2004 Srivastava, S.C, Industrial Relations & Labour Laws, 4th rev., Vikas Publication House, New Delhi, 2000 Soundarapandian, M,ed., Rural labour Market, Serials Publications, New Delhi, 2005 Venkataratnam, C.S, Globalization And Labour Management Relations, Response Books, New Delhi, 2005 Greenaway,David,ed,Trade,investment,migration & labour market adjust, Palgrave Macmillan,Hampshire Flippo. E. B, 2000, Personnel Management, Tata Mc Graw Hill, New Delhi Mamoria. C. B, 2004, Dynamics of Industrial Relations in India, Himalaya Publishing House. R. S. Diwedi, 2001, Managing HR, Industrial Relations in Indian Enterprise, Galgotia. Aswathappa, K., 2002, Human resources and personnel management - New Delhi: Tata McGraw-Hill


66 of 108


Management of Change and Compensation Management


Course Objective:The main Purpose of this paper is to familiarize the participants with the various aspects of Change Management, with a view that conducting business is exciting, challenging and globally oriented. This course will provide the students with an integrated and practical approach to understand the basic concepts of Change in Management, technologies and various approaches with reference to globalization and also to provoke critical thinking about various principles, guidelines and mechanisms adopted in this science. The course discusses meaning, importance and scope of Compensation Management.

Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues of Compensation and Change management.Understand the factors of globalization, effect on compensation and related changesImpact of changing trends in evaluation of job, design and redesign of jobsIdentify and analyze issues related to Job, compensation mechanism and changes

Course Contents:

Module I: Overview of Compensation Management Nature, Importance & Objective of Compensation ManagementPhilosophy, Scope and wage conceptsPrinciples & Machinery for wage determinationManagement Thinkers & critical evaluationActs related to Compensation managementSummary & Review Questions, Case Studies.

Module II: Management – Job Evaluation Nature, Scope, and importance of Job evaluationConcepts of Job Description and specificationPrinciples and Methods of Job evaluationInternal & External equity, Job surveysSummary & Review Questions, Case Studies.

Module III: Pay and benefits Principles of reward strategy, developing and designing salary structuresPre requisites for salary fixation, bonus, incentivesMonitory benefits as motivators – scope and processSocial security and retirement benefitsSummary & Review Questions, Case Studies.

Module IV: Linking wages with performance Performance criteria & ChoicesObjectives & scope of linking wages with performanceTypes of performance based compensation schemes, international perspectiveDesigning performance based compensation schemesSummary & Review Questions, Case Studies.

Module V: Change Management Global Organization, Reaching out the Global CustomerAdaptations of change in organization Learning and preparing for the changeConsulting approaches and skillsSummary & Review Questions, Case Studies.


67 of 108



Examination Scheme:


SUGGESTED READINGS:

Richard I. Henderson, Compensation Management in a Knowledge-Based World (9th Edition), McGraw hill edition Robbins, Stephen. P., 2004, Organization Behaviour, Prentice Hall of India C. Mamoria, 2000, Personnel Management, Himalaya Publications Dewan, J M, Labour Management, Discovery Publishing House, New Delhi,1996 Handerson, Richard I, Compensation Management in and knowledge based world,9th, Pearson Education, Delhi,2006 Srivastava, S C, Industrial relations & labour laws, 4th rev., Vikas Publication House, New Delhi, 2000 Sen, Ratna, Industrial relation in India : shifting paradigms, Macmillan Publication, New Delhi, 2005


68 of 108


CROSS CULTURAL HUMAN RESOUIRCE MANAGEMENT


Course Objective:

Cross culture is the most important subject that a management student should understand. Especially a student of global school should understand it with its different repercussions in the present context of globalization. HRM i.e. Human Resource Management in the present scenario of MNC’s is very important for HR department to manage. Different cultures have different needs, hence cross cultural HRM just gives the requisite knowledge to handle situations effectively.


Understand the concepts of Cross Cultural HRM. Learn its role in Global Organizations Develop strategies

Course Contents:

UNIT I : Understanding Culture: Culture and globalization, Models and theories of culture, Cultural analysis.

UNIT II: Internationalizing management: Managing MNCs, International dimensions of work orientation, Expatriation, repatriation, case study discussion (INTEL and CISCO)

UNIT III: International Human Resource Management: Functions and Philosophy of HRM, HRM strategies and practice, Employee relations and participation, HR practices in Asian, American and European countries.

UNIT IV: Cross Cultural Issues – Topical research in cross-cultural HRM such as: New applications of theory, Empirical developments in culture, Current practice in international HRM, cross cultural management, grievances issues in cross cultural organizations.

UNIT V: Recent Trends in International HRM: study the recent trends in organizations worldwide, strategies for managing cross cultural issues, case studies.

Examination Scheme:


SUGGESTED READINGS: Dowling, P.& Welch D. (2004) International Human Resource Management, 4th Edition, International Thompson

Press. Harzing A-W. & Van Ruysseveld J. (Eds) (1995) International HRM, London: Sage Hofstede, G. (2001) Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across

Nations, 2nd Ed., London: Sage. Hollinshead, G. & Leat, M. (1995) HRM – An International Comparative Perspective, London: Pitman Guirdham M. (1999) Communicating Across Cultures, London: MacMillan Jackson T. (2002) International HRM: a Cross-Cultural Approach, London: Sage Joynt, P. & Morton B. (Eds) (1999) The Global HR Manager, London: IPD


69 of 108


Elective Papers for Specialization in Information Technology & Operations

Data Warehousing and Data Mining


Course Objective:The objective of this course is to familiarize the students with the concepts of databases, decision support systems, data Warehouses and to provide an in-depth insight into their architectural types, various activities starting from design, loading, extraction and usage of transformed data for various functional areas. The course also provides an insight into another related area that helps mines useful information from loads of data. Various data mining techniques are examined to assess their relevance in respective areas of mining information.

Course Contents:

Module I: Data Warehousing in BusinessData Warehousing goals and objectives, Failures of past Decision support systems, operational versus Decision support systems, Warehousing as a viable solution, and definition of data warehousing

Module II: Data Warehouse: The building blocksDefining Features, Data warehouses and data marts, Overview of components and metadata in the data warehouse.

Module III: Data Warehousing Planning & requirementsKey issues is planning data warehouse, Development Phases, Process flow within a data warehouse, Dimensional analysisModule IV: Data warehouses architectureData warehouse architecture model, components & framework, importance of Metadata.

Module V: Data warehouse designFrom requirements to data design, Dimensional Modeling Concepts - Star Schema, Snowflake Schema

Module VI : OLAP in the Data WarehouseData warehouse versus Operational systems, Need for multidimensional analysis, major features and functions, OLAP models, OLAP implementation considerations.

Module VIII: Data Mining Basics & techniquesData Mining definition, Knowledge discovery process, OLAP vs. data Mining, Major Data Mining Techniques, Data Mining Applications.

Learning Methods:LecturesExercise for Practice Presentations for better understanding of concepts

Examination Scheme:


SUGGESTED READINGS:

Data warehousing fundamentals, Paulraj Ponniah, John Wiley & sons, 2005 Building the Data Warehouse, W. H. Inmon, John Wiley & Sons.2, 2004 Data Warehousing in Real world, Sam Anahory and Dennis Murray. Addison Wesley, 2004 George M. Marakas, Modern Data Warehousing, Mining, and Visualization: Core Concepts, Publisher: Prentice Hall, 2002


70 of 108

http://vig.pearsoned.com/store/product/1,1207,store-12521_isbn-0131014595,00.html


Data Communications, Networking & Emerging Computing Environments


Course Objective:The objective of this course is to familiarize the students with the concepts, applications and managerial implications of data communication, networking and emerging computing environments.

Course Contents:

Module I: Introduction to Data Communications & NetworksData Communications networks & its components, Communications Channels, Channel Capacity & bandwidthComputer networks- definition, goals & types Communication mediaNetwork TopologiesNetwork Models, Network Standards and Future Trends

Module II: Network Architecture ISO OSI Model – its description & its drawbacksProtocols in OSI Reference ModelTCP/IP Model & its drawbacksComparison between OSI and TCP/IP

Module III: Networking TechnologiesLANs – Importance, types, Components & IEEE 802.3 (Ethernet), implications for managementWireless LANsWANs architectureVirtual Private NetworksInternet – Concept, architecture & access technologies, implications for management

Module IV: Mobile CommunicationGSM, CDMA technologies and their pros and cons

Module V: Network Security and Managerial ImplicationsNeed for Security, types of threatsEmerging solutionsNetwork Configuration and managementCost ManagementImplications for management

Learning Methods:Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, SeminarsEach student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:


SUGGESTED READINGS:


71 of 108


FitzGerald Jerry & Dennis Alan, 2005, Business Data Communications and Networking – John Wiley & Sons, 8th Edition Tanenbaum, Andrews, Computer networks 4th ed, Pearson Education Deitel, H M Internet & world wide web: how to program 3rd,Pearson Education Comer, Douglas E, Internetworking with TCP / IP: client server (vol. 3),2ndPearson Education Hahn, HarleyThe internet complete reference, 2nd, Tata McGraw Hill Panko, Raymond R, Business Data communications and networking, 3rd, Prentice Hall Stamper, David A, Business Data communications , 6th ed, Prentice Hall


72 of 108


OPERATIONS AND SUPPLY CHAIN MANAGEMENT

Course Code: MGBOR 20301 Credit Units: 04

Course Objective:Operations and Supply chain, are the integral contributors to an organization’s top and bottom line success. This course is based on a foundation in the theories and practice of management in businesses where operations and supply chain management are critical to success. These include product and process design, choosing appropriate technology, adopting efficient work methods, planning (including location and facilities layout), streamlining the flow of people and materials, and continuously improving the quality of the final product, in order to create internal and external customer value.

Course Contents:

Module I: IntroductionScopeImportance and History of operations management.

Module II: Competitive Advantage through operations managementValue chain analysisExperience curve

Module III: ProductProduct life cycle Product designProduct development

Module IV: Production and Operations ManagementTypes of processesForecasting methodsForecasting errors. Recent developments in operations managementOperations Management in the Indian context.

Module V: Inventory ManagementInventory managementConceptsInventory modelsEconomic order quantityInventory control

Module VI: Planning and SchedulingOperations planning and schedulingAggregate output planningMaster production schedulesElements of scheduling

Module VII: Quality ManagementQuality managementStatistical Quality Control (SQC)Statistical Process Control (SPC). Japanese manufacturing techniques. Just In Time manufacturing. Total Quality Management - basic conceptsTQM programme given by Dr W E Deming, Dr Joseph Juran and Mr Philip Crossby

Module VIII: Layout Planning


73 of 108


ConceptsTypes of layoutsSite locationCriteria for plant location decisions

Module IX: Project ManagementProject Evaluation and Review Techniques (PERT). Critical Path Method. (CPM)

Module X: Supply Chain Management Basic ConceptsCharacteristics of business partners of a supply chain. Elements of supply chain management systems


Examination Scheme:


SUGGESTED READINGS:

Norman Gaither & Greg Frazier, 2005, Operations Management - Thomson , South Western E Adam And Ronald J Ebert, 2005, Production And Operations Management, Prentice Hall Of India Cecil Bozarth And Robert B. Handfield , Introduction To Operations And Supply Chain Management 2nd Edition, 2007 Roberta (Robin) Russell And Bernard W. Taylor , Operations Management: Creating Value Along The Supply Chain, 2007 Roberta (Robin) Russell And Bernard W. Taylor , Operations Management: Creating Value Along The Supply Chain, 6th

Edition , Loose Leaf, 2008 Terry P. Harrison, Hau L. Lee, And John J. Neale , The Practice Of Supply Chain Management: Where Theory And

Application Converge (International Series In Operations Research & Management Science), 2005 Sunil Chopra And Peter Meindl, Supply Chain Management: Strategy, Planning And Operations, 2000 David L. Taylor And David Brunt, Manufacturing Operations And Supply Chain Management: The LEAN Approach, 2000 John Tom Mentzer, Matthew B. Myers, And Theodore P. Handbook Of Global Supply Chain Management, 2006


74 of 108

http://www.amazon.com/Handbook-Global-Supply-Chain-Management/dp/1412918057/ref=sr_1_10?ie=UTF8&s=books&qid=1211792273&sr=1-10

http://www.amazon.com/Manufacturing-Operations-Supply-Chain-Management/dp/1861526040/ref=sr_1_8?ie=UTF8&s=books&qid=1211792273&sr=1-8

http://www.amazon.com/Supply-Chain-Management-Strategy-Operations/dp/0130264652/ref=sr_1_7?ie=UTF8&s=books&qid=1211792273&sr=1-7

http://www.amazon.com/Practice-Supply-Chain-Management-International/dp/0387240993/ref=sr_1_6?ie=UTF8&s=books&qid=1211792273&sr=1-6

http://www.amazon.com/Practice-Supply-Chain-Management-International/dp/0387240993/ref=sr_1_6?ie=UTF8&s=books&qid=1211792273&sr=1-6

http://www.amazon.com/Operations-Management-Creating-Value-Supply/dp/0470095156/ref=sr_1_3?ie=UTF8&s=books&qid=1211792273&sr=1-3

http://www.amazon.com/Introduction-Operations-Supply-Chain-Management/dp/0131791036/ref=sr_1_1?ie=UTF8&s=books&qid=1211792273&sr=1-1


Elective Papers for Specialization in International Business

Global sourcing and business development

Course Code: MGBIB 20301 Credit Units: 04

Course Objective:

Increasingly, in the global business arena, companies are continually searching for sustaining competitiveness in their operations. Global Business Integrations is seeing free & fairly liberal flow of various resources going into business operations. It has gone beyond just enhancing internal efficiencies and companies currently are realizing that efficiencies and competencies across the company frontiers and even national boundaries have to be tapped and utilized in the fiercely globally competitive conditions to remain at the top of competitiveness

Learning Objectives:The course coverage will attempt to introduce to the students an appreciation of various facets of the above subject and other important points involved in dealing with the above subject in International Context

Course Contents:

UNIT I:

Current Business Landscape & Changing Demands, Global competitive Pressures, Survey findings on International Sourcing, characteristics of future winners. International economists view on importance of sourcing

UNIT II:

Basic understandings. Sourcing and few other similar terms often used in this context. Reasons & Benefits of outsourcing; Variation in themes and Types & Hierarchal levels of sourcing of business functions. Potential Drivers leading to Make or Buy Decisions & Strategies in International Context

UNIT III:

Business/Global Competitive Index & Country of Origin Factors .Market Research & Selection of Service Provider & Process steps. Challenges & Issues Involved in Outsourcing

UNIT IV: Global Compacts 10 Principles (UN) Charter

Potential Risks – Country/Vendor/Process/Cultural/Perceived. Wrong & Right ways –Terms to be covered in the negotiation to avoid pitfalls

UNIT V:Ensuring seamless & effective integration. Factors for achieving success

Managing global relationships; Managing Global Teams & Working Practices in action. Unique aspects of Global Sourcing. Achieving Excellence in Global Outsourcing

UNIT VI: Offshore outsourcing of IT work, offshore outsourcing, Global Sourcing Standards , Understand how standards help global sourcing; Understand affects of standards on project outcomes


75 of 108


Examination Scheme:


Suggested Readings:- Sourcing in India- Strategies and Experiences in the Land of Service Offshoring by Guido Nassimbeni and Marco Sartor,

Palgrave Macmillan, Published: November 2008 Global Sourcing of Business and IT Services by Leslie P. Willcocks and Mary C. Lacity ,Series: Technology, Work and

Globalization ,Palgrave Macmillan The Practice of Outsourcing From Information Systems to BPO and Offshoring ,Edited by Mary C. Lacity and Leslie P.

Willcocks, Palgrave Macmillan The Handbook of Global Outsourcing and Offshoring by Ilan Oshri, Julia Kotlarsky and Leslie P. Willcocks, Palgrave

Macmillan Outsourcing and Management- Why the Market Benchmark Will Topple Old School Management Styles By Thomas

Nelson Tunstall, Palgrave Macmillan Published: March 2007


76 of 108

http://us.macmillan.com/author/thomasnelsontunstall

http://us.macmillan.com/author/thomasnelsontunstall

http://www.palgrave.com/products/Search.aspx?auID=16470






http://www.palgrave.com/products/Search.aspx?s=380955

http://www.palgrave.com/products/Search.aspx?s=380955




EXPORT IMPORT DOCUMENTATION AND LOGISTICS


Course Objective:Trade procedures and documentation formalities are a critical part of international business management. This subject aims at imparting knowledge of trade procedures and documentation formalities with a view to enable the participants to develop a systematic approach in handling trade transaction and incidental paper work.

Learning Outcomes:On completion of this module students will have: Considered the framework of export and import documentation Evaluated and justified the various documents for processing export and import orders Evaluated the legal implications in the area of exports and imports Assessed the various terms and conditions of export finance Developed the ability to critically examine the EXIM policy framework

Course Contents:

Module I: IntroductionExport Documentation Framework

Module II: Documents for processing export order and legal implications Processing of an Export OrderINCO TermsForeign Exchange Regulation Act and introduction to FEMA

Module III: Export Finance and documentsExport Payment TermsExport FinanceForward Exchange Cover

Module IV: Central excise clearance Customs Clearance of Export CargoCustoms Clearance of Import CargoRole of Clearing and Forwarding AgentsShipment of Export CargoNegotiation of Export Documents

Module V: EXIM Policy FrameworkEPCG SchemeDuty Exemption SchemeExport Oriented Units and Export processing ZonesExercise on Negotiation of Export Documents.

Learning Methods:Class room lectures: Each class is intended to be approximately 60 minutes of lecture and 15 minutes in discussion. The discussion period may involve newsworthy events related to EXIM policy etc. The class will be doing Cases throughout the semester. Students will prepare three written cases in small groups of 4-6 students. There will be presentations also in which the student have to collect, collate and analyze the data. A few additional journal articles related to topics discussed will be made available at the Library. The latest articles on international policies on exports and imports will be distributed for discussion.


77 of 108


Examination Scheme:


SUGGESTED READINGS:

Khurana P K, 2002, Export Management, Galgotia Publications

Notes of Amity Distance Education Course for EIDL E. Johnson, Export/Import Procedures And Documentation (Export/Import Procedures & Documentation, 2002) Thomas A. Cook, The Ultimate Guide To Export Management, 2001 Michael B. Stroh, A Practical Guide To Transportation And Logistics, 2006 Donald F. Wood, Anthony Barone, Paul Murphy, And Daniel L. Wardlow, International Logistics, 2002 www.iift.org.in www.commin.nic.in www.tdctrade.com www.intracen.org


78 of 108

http://www.commin.nic.in/

http://www.iift.org.in/

http://www.amazon.com/International-Logistics-Donald-F-Wood/dp/0814406661/ref=sr_1_2?ie=UTF8&s=books&qid=1211804627&sr=1-2

http://www.amazon.com/Practical-Guide-Transportation-Logistics/dp/0970811519/ref=sr_1_4?ie=UTF8&s=books&qid=1211804627&sr=1-4

http://www.amazon.com/Ultimate-Guide-Export-Management/dp/0814405819/ref=sr_1_3?ie=UTF8&s=books&qid=1211804627&sr=1-3

http://www.amazon.com/Export-Procedures-Documentation/dp/081440734X/ref=sr_1_1?ie=UTF8&s=books&qid=1211804627&sr=1-1


INTERNATIONAL INSTITUTIONS AND TRADE IMPLICATIONS


Course Objective:Foreign Trade Management has gained considerable significance in India in the last decade. The objective of the course is to inculcate a strong understanding on global economic and trading environment, trade liberalization initiatives taken by the government, policy framework, trends and pattern of export – import trade and foreign trade management. Learning Outcomes:On the successful completion of this module the student will be able to:Identify the key issues in the international trade environmentAnalyze the past and present export import policies of the country with References: to other nationsAssess the role of multinational organizations and trade blocs in development of the international trade environmentExplore and analyze the country’s foreign trade and implications of government policies.

Course Contents:Module I: International Trade Environment Multilateral Trading SystemInstitutional Framework for Multilateral Trading System – WTOLegal Framework for Multilateral Trading SystemImplications of Uruguay Round – The Indian Perspective4th Ministerial Meeting – Doha Declaration

Module II: Multinational OrganizationsRole of World Bank & IMF in International TradeUNCTADMIGAInternational Trade Centre ( ITC ), GenevaCentre for Promotion of Imports from Developing Countries

Module III: Regional Trade BlocksEU, NAFTA, ASEAN, SAARC, LAIA, CARICOM

Module IV: Trade Information for ExportsMinistry of CommerceExport Promotion Councils and Commodity BoardsIndia Trade Promotion OrganizationExport – Import Bank of IndiaExport Credit and Guarantee Corporation ( ECGC ) of IndiaFederation of Indian Export Organizations (FIEO )DGCI & S

Module V: Settlement of Trade Dispute Litigation, Conciliation, ArbitrationAction against Erring ExportersQuality Complaints and Settlement Mechanisms

Module VI: FEMA and ExportFEMA and Exchange Control RegulationsManner of Realizations of Export ProceedsExchange Control DeclarationWrite Off of Unrealized Export BillsLiberalized Exchange Rate Management System.


79 of 108


Module VII: India’s Foreign TradeTrends and Direction in India’s Exports

Learning MethodsTutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:


SUGGESTED READINGS:

Export Management : 6th Revised Edition : P.K Khurana , Galgotia Publishing Company, 2007: Exporter’s Manuel 2004, Nabhi Publications International Business – Roger Bennett : Pearson Education, 2001 International Business Environment and Management – V.K Bhalla & S. Shivaramu, Anmol Publications Pvt. Ltd. , 8 th

Edition, 2004Useful Web Sites www.wto.org www.worldbank.org www.imf.org www.unctad.org www.miga.org www.europa.eu.int www.nafta-sec-alena.org www.intracen.org www.aseansec.org


80 of 108

http://www.aseansec.org/

http://www.intracen.org/

http://www.nafta-sec-alena.org/

http://www.europa.eu.int/

http://www.miga.org/

http://www.unctad.org/

http://www.imf.org/

http://www.worldbank.org/

http://www.wto.org/


Fourth Semester




Credit Unit

MGBIT 20401 E-Commerce 3 - - 3MGBIB 20401 Global Corporate Social

Responsibility and Sustainability Management

3 - - 3

MGBBS 20401 Business Communication – IV

2 - - 2

MGBBS 20402 Personal and Professional Excellence

1 - 1 2

Elective-II(A,B,C,D,E)

Same combination as chosen in 3rd semester i.e. elective I

- - - 16

MGBDI 20460 Dissertation - - - 9

TOTAL 35

Elective-II Papers for Specialization in MarketingMGBMK20401 Advanced Marketing

Research3 1 - 4

MGBMK 20402 Consumer Behavior 3 1 - 4

Elective-II Papers for Specialization in FinanceMGBFN 20401 Security Analysis and

Portfolio Management3 1 - 4

MGBFN 20402 Forex Banking 3 1 - 4

Elective-II Papers for Specialization in HRMGBHR 20401 Recruitment Selection

Training & Development3 1 - 4

MGBHR 20402 Performance Appraisal and Potential Evaluation

3 1 - 4

Elective-II Papers for Specialization in IT & OperationsMGBIT 20402 Systems Engineering &

Project Management3 1 - 4

MGBIT 20403 Workflow, ERP & BPR 3 1 - 4

Elective-II Papers for Specialization in IBMGBIB 20402 Growth Prospects Of Thrust

Areas Of Indian Exports3 1 - 4

MGBIB 20403 Risk and Insurance in International Trade

3 1 - 4


81 of 108


E - COMMERCE


Course Objective:E commerce (“electronic commerce”) is anything that involves doing business electronically. It obviously includes commerce conducted over the internet, but it can include other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses heavily on the internet; but covers other aspects of e commerce as well. This course aims to develop the students’ ability to manage commercial transactions electronically, particularly through the internet. The course is concerned with the main functional areas of management and processing in the world of international business.

Learning OutcomesAt the end of the course students will be able to: Explore E commerce dimensions, including driving forces and impact on business, individuals, culture, and global

economics. Examine the evolution, role, function and impact of E commerce in global business operation. Use common models to describe business to business and business to customer transactions. Understand business security issues, including internet risks, protections, privacy, policies, and emerging business practices

on the Net. Track electronic payment systems, explaining online advertising, promotional strategies, and public policies. Describe ethical dimensions of the Internet in a local, regional, national, and global perspective. Explore needed features for building an effective web site.

Course Contents:

Module I: E-commerce: FoundationDefinitions and content of EC fieldAdvantages and LimitationsThe Driving Forces of ECImpact of ECEC Strategy

Module II: Launching a Business on the InternetInternet ArchitectureThe Life Cycle ApproachOverview of the different phasesThe NetworkInformation TransferHosting a web site

Module III: Success & Failure of E commerce venturesThings that can go wrongSite visibilityEvaluation of web sites and usability testingWeb site content and traffic managementWe site Optimization

Module IV: E-Tailing (Retailing in EC - B2C)Overview of MarketBusiness Models of Electronic MarketingDirect MarketingOnline Customer ServiceGlobal versus Regional Marketing


82 of 108


Internet Shopping

Module V: E-Business Models, E- Marketing & E-AdvertisingE-businessVarious Business ModelsCharacteristics Models of B2B ECE-advertising E-marketing

Module VI: Electronic Payment SystemsServices and Cash flow Electronic Payment MediaPayment System ModelsCyber Banking

Module VII: E-SecurityThe Risks in CyberspaceProtection and RecoveryEncryption

Module VIII: Legal and Ethical IssuesThe Major ThreatsTaxation IssuesLegal DisputesIndian IT Act and Right to Information ActCyber Laws: A Global Perspective

Module IX: M-Commerce & Global ECM-commerce in Indian and global perspectiveMarket Place versus Market spaceVirtual CommunitiesGlobal EC

Module X: The FutureBeyond e commerceImplications of emerging technologiesResearch in ECFuture of EC

Learning Methods:This course is based upon interaction between the students and the teachers. Wherever possible a link will be made between the academic underpinning and its practical application. Students will be given time to develop skills and analyse the benefits and limitations of using e commerce in organisations. A ‘hands on’ approach will ensure that students can develop a wide range of knowledge of different applications of e commerce. The practical knowledge can be used to develop an awareness of how e commerce can be adopted by organisations to improve business efficiency. This will be achieved via a combination of case studies, evaluations of actual e commerce projects, guest lectures and self study sessions. It is very important that the students go through the textbook chapter(s) and other reference material before coming to the class.

Examination Scheme:


Turban, Lee, King and Chung, 2005, Electronic Commerce- A Managerial Perspective, Pearson Education Awad Elias M, 2004, Electronic Commerce: From Vision To Fulfillment Prentice Hall, 4th Edition


83 of 108


Joseph P T , 2000- Electronic Commerce: A Managerial Perspective Prentice Hall. Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley Parag Diwan and Sunil Sharma, 2002, Electronic Commerce (Excel Books, New Delhi) Kennith Laudon and Jane Laudon – Management Information Systems: Managing the Digital Firm 2005, (Ninth Edition)

Prentice Hall. Raymond Frost and Judy Strauss, 2002, "E Marketing", Prentice Hall


84 of 108


GLOBAL CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY MANAGEMENT


Course Objective:The main purpose of this paper is to make the managers of tomorrow aware of the imperative need to recognize and address the global environmental and social impacts of their activities which, together with profits are popularly known as the ‘ triple bottom line’ issues of Sustainable Development (SD).

The course reflects that investors are also showing growing concern not only on eco-efficiency, but in business ethics, corporate social responsibility and human rights, all integral to the agenda of sustainable development which directly relates to competitive advantage and corporate governance on a continuous basis.

Learning Outcomes:

At the end of the course, students will be able to:

Define new and emerging business opportunities and financial risks associated with environmental quality, social justice and economic efficiency.

Discuss on how businesses need to manage their sustainability agenda as an integral part of their competitive strategy and to get their various stakeholder groups onto the same platform.

Examine shifts in responsibility for sustainability from self regulation to public regulation and use new technology, ‘soft innovation’ focusing on new forms of strategic thinking, new styles of networked commerce, and radically new triple bottom line management systems.

Evaluate ways to meet such challenges proactively using tools such as self-regulatory initiatives, voluntary standards, new accounting procedures, reporting and communication processes etc., to remain globally competitive.

To assist businesses and concerned stakeholders in establishing and managing systems to steer environmental, social and economic sustainability on a continuous basis.

The primary objective of this course is to impart a basic understanding of the social and environmental sustainability challenges facing managers in today’s world. The course seeks to develop students’ critical capacities for self-reflection and action in relation to these concepts. Course graduates will possess the understanding and experience to integrate environmental and social sustainability with commercial and economic success. Lectures and readings provide an overview of the critical literature in environmental and social issues, the history of the sustainability movement, including the various social and economic movement from which the current practices of sustainability in business and society grew, and the key actors and the basic literature in the field. The course also addresses the global issues surrounding sustainable management and reviews the major frameworks of sustainability that provide the scientific foundations and economic principles of how sustainability can help managers to achieve natural competitive advantage.

Course Contents

Module I: Introduction Definitions, relevance and need for internalization of CSR & sustainability management for corporations Principles of Sustainable Management Triple Bottom Line – TBL/3BL: ‘People, Planet, Profit’ : the social, environmental, and financial accountability of

businesses

Module II: Principles of Sustainable Management (SM)

Social and environmental sustainability challenges Integration of SM with commercial and economic success Current practices of sustainability in business Global issues and major frameworks Scientific foundations and economic principles

Module III: Strategic Corporate Social Responsibility Bottom of The Pyramid: Social Responsibility or Market Opportunity


85 of 108


Corporate Strategy and CSR What CSR Is and Is Not A Moral Argument for CSR A Rational Argument for CSR An Economic Argument for CSR Why is CSR Relevant Today CSR: Do Stakeholders Care?

Module IV: The Strategic Context of CSR & its Implementation The Strategic Lens: The E.S.C.S. Framework Positive Brand Building Crisis Management CSR Business Plan of Action - Short Term & Medium term Implementation From a Strategic Perspective: Planning Implementation From a Firm Perspective: Action

Module V: Managing Global Corporate Social Responsibility: Issues Organizational Issues Economic Issues Societal Issues

Module VI: Triple Bottom Line (TBL/3BL) – the goal of sustainability

Definition The Bottom Lines Arguments in favor of the concept Arguments against the concept Legislation

Module VII: Monitoring and Reporting Systems Energy, Environment and Social Audits Sustainability Reporting

Learning MethodsTutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:


William B. Werther Jr. & David Chandler,” Strategic Corporate Social responsibility ,Stakeholders in a Global Environment “, SAGE Publications:

Kotler Philip & Nancy Lee, “Corporate Social Responsibility: Doing the Most Good for your company and your Cause”, John Wiley & Sons, Inc.

C. K.Prahalad & Allen Hammond,” Serving the World’s Poor, Profitably”, Harvard Business Review, September 2002 Kotler P & Roberto EL,” Social marketing. Strategies for changing public behavior. New York, Free Press, 1989. xii, Andreasen Alan R.,” Ethics in Social Marketing “ Georgetown university Press, 2001 Doppelt Bob ,” Leading Change toward Sustainability, A Change-Management Guide for Business, Government and Civil

Society”, Greenleaf Publishing, 2003

Helpful Websites

www.beyondgreypinstripes.org


86 of 108

http://www.beyondgreypinstripes.org/

http://www.greenleaf-publishing.com/add_getquantity.kmod?productid=48

http://www.sagepub.co.uk/authorDetails.nav?contribId=531823

http://www.sagepub.co.uk/authorDetails.nav?contribId=531822


www.csrwire.com

www.ibef.org

www.rmes.ubc.ca

www.learningforsustainability.net

www.iisd.org/networks/manage

www.imd.ch/research/centers/csm/index.cfm

www.ibscdc.org

www.trst.com

BUSINESS COMMUNICATION - IV



87 of 108

http://www.trst.com/

http://www.ibscdc.org/

http://www.imd.ch/research/centers/csm/index.cfm

http://www.iisd.org/networks/manage

http://www.learningforsustainability.net/

http://www.rmes.ubc.ca/

http://www.ibef.org/

http://www.csrwire.com/


Course Objective: The influx of multinationals, FDIs and Retail Management makes global communication a harsh reality and offers cultural communication challenges. This course is designed to inculcate transcultural communication skills among the young Amitians.

Course Contents:

Module I: Importance of Culture in Communication Principles of effective cross cultural communicationDeveloping Communication Competence

Module II: Barriers to effective communicationSender, Receiver and Situation related barriersMeasures to overcome the barriersListening skills

Module III: Cross cultural communicationCharacteristics of cultureSocial differencesContextual differencesNonverbal differencesEthnocentrism

Note: 1 written test of 20 marks of one hour duration will be conducted. Also, each student will be required to make a presentation for 20 marks over and above the teaching hours. They will have to be programmed accordingly.

BEHAVIOURAL SCIENCE – IV (PERSONAL AND PROFESSIONAL EXCELLENCE)



88 of 108


Course Objective:This course aims at imparting an understanding of:Build and leverage your professional reputation.Maintain focus in pressure situations.Make a balanced choice between professional and personal commitments

Course Contents:

Module I: Individual, Society and NationIndividual Differences and Dimensions of PersonalitySocialization ProcessRelating to the Nation: Values, Culture, ReligionSense of pride and PatriotismManaging Diversity

Module II: Components of Excellence Personal Excellence: Identifying long-term choices and goals Uncovering the talent, strength & styleAnalyzing choke points in your personal processes by analysis in area of placements, events, seminars, conference, extracurricular activities, projects etc.Developing professional power: Goal-setting, time management, handling criticism, interruptions and time wasters

Module III: Career Planning Knowing one’s Interest and AptitudeIdentifying available ResourcesSetting goals to maintain focus: Developing Positive attributes in personalitySelf-reliance and Employability skills

Module IV: Stress Management for Healthy Living Meaning and Nature of StressStages of stressCauses and Consequences of stress: Personal, Organizational and EnvironmentalPersonal Styles and strategies of coping

Module V: Professional Success Building independence & interdependenceReducing resistance to changeContinued reflection (Placements, events, seminars, conferences, projects extracurricular Activities etc.)


References: J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College Publishers Raman, A.T. (2003) Knowledge Management: A Resource Book. Excel Books, Delhi. Kamalavijayan, D. (2005). Information and Knowledge Management. Macmillan India Ltd. Delhi

DISSERTATION

Course Code: MGBDI 20460 Credit Units: 09

Course Objective:Amity Global VarsityProposed Syllabus: MBAAcademic Year 2008-09

89 of 108


Dissertation provides an opportunity to the students to demonstrate the ability to devise, to show the application of skills of data collection, critical analysis and concept synthesis necessary for formation of defensible conclusions. It also provides a platform to demonstrate ability to draw appropriate conclusions argued from the evidence presented and also a forum to demonstrate the skills of structuring and present a balanced informed, complete, clear and concise written argument.

Examination Scheme:

Contents & Layout of the Report 30Conceptual Framework 10Objectives & Methodology 15Implications & Conclusions 15Viva/ Presentations 30

Total 100

ELECTIVE PAPERS FOR SPECIALIZATION IN MARKETING

ADVANCED MARKETING RESERACH


Objectives:


90 of 108


To develop knowledge in the applications of business research in the marketing & organizing marketing research activities in the organization. To develop knowledge in framing research project, data collection, and processing techniques and data analysis. To develop awareness of computer applications in data processing. To develop awareness of internet based data collection.

Contents:

UNIT-I: Marketing Research - IntroductionWhat is marketing research?Basic & applied ResearchValue & limitationsOverview of research processUsers and Doers

UNIT-II: Marketing Information & Decision Support Systems Application of Marketing ResearchVariety of applicationsThe client / researcher interfaceArticulation with decision stagesInformation systems and marketing research

UNIT-III: Research objectives & plansThe research objectivesThe research plan

UNIT-IV: Experimental DesignsThe setting of experimentsTrue experimental designExtension of true experimental designHow to select an experimental design?

UNIT-V: Measurement and ScalingManagerial considerations for measurement error avoidanceThe development of measurement scaling methodsSelecting the appropriate scale to use

UNIT-VI: Questionnaire design & Qualitative ResearchFunctions of questionnaireQuestionnaire designObservation and psychological measures

UNIT-VII: Sampling, Data analysis and interpretationResearcher summary of sampling selectionSampling size decisions Investigation of Associations (Interdependence methods)Factor analysis, cluster analysis, multidimensional scalingPlanning requirements of efficient analysis

UNIT-VIII: Presentation of research findings and follow through International Marketing Research Forecasting procedures in M.R. Product Research Advertising research Marketing & Sales Analysis Research Brand positioning and Market segmentation


91 of 108


Evaluating new marketing strategies

UNIT-IX: Emerging applications of MR - database marketing & relationship marketing Client / researcher interface Client / researcher management concern Managing marketing research development Marketing research agencies M.R. organization Research for M.R.

UNIT-X: Ethical issues in Marketing ResearchCode of ethicsEthical issues involving the treatment of respondents/subjectsEthical issues in the treatment of buyers / clientsEthical issues relating to the treatment of research


92 of 108


Consumer Behaviour


Course Objective:Consumer Behavior is full of complexities due to involvement of umpteen variables. Each of these variable influences each other in the buying process. The course therefore will help students stimulate their minds to think coherently about consumers by identifying relevant variables, describing their basic characteristics and specifying how the variable relates to each other. An attempt will be to make the subject easier by examine in an organized fashion the consumer behavioral aspects such as personality, learning, perception of a variety of external situation, motives and so and so forth.

Learning Outcomes:On the successful completion of this module the student will be able to: Understand the characteristics and significance of consumer behaviour. Appreciate the influencing factors on consumer behaviour Assess the various models and theories of consumer behavior and apply them suitably for making decisions

Course Contents:

Module I: IntroductionDefining and describing the scope of Consumer BehaviourA few examples of consumer behavior having a variety of marketing implicationConsumer characteristics leading to selection of target markets

Module II: Environmental influencesSocio- culture influncesRole of :CultureSub-cultureSocial ClassSocial Groups Inter-personal influnces

Module III: Individual determinants of consumer behaviourHow consumer proceeds through a decision process relating to product and servicesPersonality and Self conceptMotivation and involmentInformation processingLearning and MemoryAttitudes and Attitude change

Module IV: Consumer Decision ProcessDecision-making based on envirnmental influnces and individual determinantsProblem RecognitionInformation Search and evaluationPurchasing processPost purchase behaviour

Module V: Popular models of consumer behaviorConsumer Research ProcessImportance of research in marketing decision makingConsumerism-Consumer position in society and the problems facing the marker place and the marketerEthical and Social Responsibilities of Business, Government and consumers themselves


93 of 108


Module VI: Organizational Buying BehaviourPsychology of Buyers and SuppliersThe concepts of Buying CentreThe role of each of the member involved in organization buying processThe weightage given to obervations/comments of each member in term of materials, quality, delivery and price issue while making final buying decisions


Examination Scheme:


References:

Sheth Jagdish N, 2002, - Consumer Behaviour and Beyond, Banwari Mittal, Brunce I Newman, The Drydon Press Harcourt Brace College Publishers

Rose D. Blackwell, Paul W. Minard, James F Engel, 2001, Consumer Behavior, Harcourt collage Publisher, 9th edition2nd edition,

Leon G Schifman, Leshe Largar Kamank, 2002, Consumer Behaviour, Prentice Hall of India, 7th Edition


94 of 108


ELECTIVE PAPERS FOR SPECIALIZATION IN FINANCE

Security Analysis and Portfolio Management


Course Objective:The far-reaching developments in the world of finance have redefined the role of the finance manager, placing a premium on well-trained young men and women possessing superior professional skills in financial analysis and management. The finance manager of today is called upon to evolve finance strategies that dovetail with the firm’s competitive business strategies.

Learning Outcomes:On the successful completion of this module the student will be able to: Assess the various financial market instruments and securities Understand the factors effecting equity valuations Analyse the various theories of portfolio management and apply quantitative tools for optimum results

Course Contents:

Module I: Nature and Scope of Investment Management and Portfolio AnalysisInvestment Management and Security Analysis - Portfolio Management Practices in International markets.Risk and Return - Total Risk - Portfolio Risk - How Diversification Helps? - Market Risk - Combining Risky and Risk less - Securities.

Module II: Fundamental Security Analysis Economic Environment Analysis - Industry Analysis - Company Analysis - Growth Stocks.Technical Analysis : Basic Tenets of Technical Analysis - Dow Theory - Behaviour of Stock Prices - Major Trends - Charts and Trend Lines - Resistance and support Lines - Different Patterns.Efficient market theory.

Module III: Capital Asset Pricing Model - Assumptions - the Capital MarketLine - Security Market Line - CAPM with Relaxed Assumptions.Portfolio Evaluation: Portfolio Formula Plans - Risk AdjustedMeasures - Sharpe's Reward-to-Variability - Treynor's VolatilityRatio - Jensen's Differential Return.

Module IV Equity ValuationFinancial Markets and Instruments, Analysis and Valuation of Equity Investments

Module IV: Fixed Income Valuation and AnalysisFinancial Markets and Instruments Analysis of Derivatives and Other ProductsModule V: Portfolio ManagementModern Portfolio Theory, Investment Policy, Asset Allocation, Practical Portfolio Management, Performance Measurement, Management of Investment Institutions


95 of 108



Examination Scheme:


References:

Fisher, D.E.Security Analysis & Portfolio Management, Prentice Hall, N.D. 2001: Gleason, J.T., Risk- The New Management Imperative in Management, Jaici, Kolkata 2001 Reilly, F.K. & Brown, K., Investment Analysis & Portfolio Management, Dryden Press, 2002 Brealey, R.A. & Myers, S.C., Principles of Corporate Finance, Tata Macgraw Hill, ND 2002 Luenberger, David G., “Investment Science,” Oxford University Press, 1998. Malkiel, Burton G., “A Random Walk Down Wall Street,” 6e, W.W. Norton and Company, New York, 1996. Prassanna Chandra Investment Analysis & Portfolio Management Tata Macgraw Hill 2002


96 of 108


FOREX BANKING


Course Objective:This course focuses on the practical aspects of Forex Banking Management. It will also help the students to translate their theoretical knowledge into practical dimensions of Forex Banking.

Learning Outcomes:On the successful completion of this module the student will be able to: Understand the factors and concepts of foreign exchange and their role in banking operations Have a grasp of the workings of the financial and capital markets Examine the various banking operations and their relevance to industry Assess the procedures and policies of government and other regulatory bodies and their implications for the naming industry Analyse financial derivatives and Foreign exchange risk

Course Contents:

Module I: The role of the financial system and Banking theoryFinancial institutions – financial markets – the financial system and the real economy Role and functioning of International banks – commercial banks and creation of money – Building Societies

Module II: Money, Capital Markets and Structure of interest ratesDiscount markets – parallel markets – monetary policy and money markets – significance of capital markets -bonds - equities 'Administered' and market-determined interest rates – loan able funds v liquidity preference theories – term structure - risk and term premia – various theories: pure expectations, market segmentation, preferred habitat –rates

Module III: Foreign exchange market Exchange rate riskNature of forex markets - Interest Rate Parity – International Fisher Effect – Purchasing Power Parity Risk management

Module IV: International Capital MarketsEurobonds – financial globalizations – regulation of the currencies.


Examination Scheme:Components P1 C1 CT1 EEWeightage (%) 10 10 20 60

References:

Van Horne, James C., Financial Markets Rates and Flows, 6th edition, Prentice Hall, Inc., New Jersey, 2001. Bhattacharya, Hrishike,Working capital management: strategies & techniques ,P.H.I.,New Delhi,2005 Fabozzi, Frank J,Foundation of finanical markets and institutions,3rd,Tata McGraw Hill,New Delhi,2006 Hull, John C,Fundamentals of future and options options markets,4th,Tata McGraw Hill,New Delhi,2002 Pathak, Bharti V,Indian financial system,Pearson Education,New Delhi,2003 Krugman, Paul R,International economics theory and policy,6th,Pearson Education,New Delhi, 2006 Hull, John C,Options,futures & other derivations,6th,Pearson Education,New Delhi,2006


97 of 108


Elective Papers for Specialization in HR

Recruitment, Selection, Training & Development


Course Objective:The main Purpose of this paper is to familiarize the participants understanding the applicability and techniques of Recruitment, Selection, Training and Development in any organisation on global context. A Broader and wider perspective is undertaken in relation to the management of employment relationship. The module is designed to understand the role of HR Planning, development and its effective link to policies and strategic practices in organisation for effective people management right from forecasting the requirement of employees to the effective development.

Learning Outcomes:On the successful completion of this module the student will be able to: Identify the key issues of Selection, training and development Understand the factors effecting recruitment due to mergers, acquisitions & globalisation Appreciate the various tools of training and structured training programmes in organisation Forecast demand & supply of human resources, training and development

Course Contents:

Module I: Introduction to Recruitment Introduction and Importance of RecruitmentRecruitment strategies in diverse work forceLabour Market information & SourcesForecasting supply and demand for labourInternal & External ApplicantsSummary, Review Questions & Case Studies

Module II: Employee Selection Selection – An HR ResponsibilityEvaluating Abilities & Selection ProcessScreening & Hiring AlternativesInternational HRM, Expatriate RightsTemporary and Leasing Help Summary, Review Questions & Case Studies

Module III: Trends effecting HRM & Requirement of Training Impact of technologyDiversity initiatives at Intel, Cisco SystemsIndustry and occupational trendsStrategies to accommodate changeSummary & Review Questions, Case Studies.

Module IV: Managerial Effectiveness & Training Tools to improve managerial effectiveness - KaizenQuality Circles - Time ManagementTraining Process and Methodology – Need and objectives, Tools and Aids for TrainingLearning Principles, Climate for ChangeSummary & Review Questions, Case Studies.

Module V: Retaining Human Resources Global Dilemma, Managing Transnational TeamsMotivation – Rewarding and Rewarded Jobs


98 of 108


Team / Incentive based systemsDesign and redesign of working systemsSummary & Review Questions, Case Studies


Examination Scheme:


References:

Pareek, Udai Managing transition: the HRD response; conference papers - New Delhi: Tata McGraw-Hill, 1992 Appraising and Developing Managerial Performance - Rao, T V. Ahmedabad: A H R D, 1992 Robbins, Stephen. P. Management, PHI, New Delhi, 2000 Udai Pareek, 2000, Understanding Organisational Behaviour, Oxford University Press. Monappa, Arun, Managing human resources - Delhi: Macmillan, 1997 Mejia, Luis R G,Managing human resource,4th, Pearson Education,New Delhi,2006 Beck, Robert C,Motivation theories and principles,Pearson Education,New Delhi,2000 Cascio, Wayne F, Managing Human Resource, 6th, Tata McGraw Hill, New Delhi,2003 Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi,2004 Sanghi, Seema, Towards personal excellence, Response Books, New Delhi, 2002 Epstein Robert, The Big Book of Motivation Games, Tata McGraw Hill, New Delhi, 2001 Aswthappa, K., HR and Personnel Management, Tata McGraw Hill, New Delhi, 2005 Biddle, Derek, Human Aspects of Management, 2nd, Jaico Publishing House, Mumbai, 2002


99 of 108


Performance Appraisal and Potential Evaluation


Course Objective:The main Purpose of this paper is to familiarize the participants understanding the applicability and techniques of performance appraisal and potential evaluation on global context. A Broader and wider perspective is undertaken in relation to the management of employment relationship. The module is designed to understand the role of HR Planning, development and its effective link to policies and strategic practices in organisation for effective people management.

Learning Outcomes:On the successful completion of this module the student will be able to: Identify the key issues of potential evaluation and performance appraisal. Understand the factors effecting performance appraisal and performance management Various tools of performance measurement and performance appraisal Management by objectives, role of HR personnel in Performance appraisal

Course Contents:

Module I: Introduction to Performance Appraisal Performance Appraisal Management System Classical approaches to people and organisationsCurrent trends in Performance AppraisalDefinition, Ethics and Concepts of Performance Management Summary, Review Questions & Case Studies

Module II: Evaluation of Management Systems Performance Management and feedbackNeed and objective of Appraisal SystemsTools and aids for evaluation of performanceModel for benchmarking HR Practices, Legal ConsiderationsSummary, Review Questions & Case Studies

Module III: Methods and importance of Performance Management Importance and Scope of Performance Management Different methods of Performance Appraisal Rating Errors & Tools for improvementSteps for effective Performance Appraisal SystemSummary, Review Questions & Case Studies

Module IV: Management by Objectives Management by ObjectivesAppraisal Schedule, Problems with PA FormsMonitoring Employees on the jobInternational ApplicationsCompetency MappingSummary, Review Questions & Case Studies

Module V: Training and Development Training the AppraisersPlanning and strategizing trainingIntegrating training with Performance management systemsImportance of employee developmentSetting Objectives and Selecting Training ApproachLearning Methods:


100 of 108


Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.

Examination Scheme:


References:

Personnel Management for Executives - Chaturvedi, K K. Mumbai: Himalaya, 1998 Effective Personnel Management: a skill and activity based approach - Anderson, Alan H Oxford: Blackwell, 1994Personnel Management: modern concepts and techniques - Dessler, Gary 3rd ed - Reston: Reston Pub, 1984 Mackay, Lesley The Changing nature of personnel management - London: Institute of Personnel Management, 1987Mills, Gordon E. Analysis in human resource training and organization development - Reading: Addison-Wesley, 1988Pareek, Udai Managing transition: the HRD response; conference papers - New Delhi: Tata McGraw-Hill, 1992Pettman, Barrie O. Manpower planning workbook - England: Gower, 1984Beck, Robert C,Motivation theories and principles,Pearson Education,New Delhi,2000Cascio, Wayne F,Managing Human Resource, 6th, Tata McGraw Hill, New Delhi,2003Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi,2004


101 of 108


ELECTIVE PAPERS FOR SPECIALIZATION IN IT & OPERATIONS

Software Engineering and Project Management


Course Objective:The objective of this course is to make the student aware of the latest practices in Project management and systems Engineering with an emphasis on Quality concepts, Risk Management and Configuration Management

Learning Outcomes:On the successful completion of this module the student will be able to: Identify the key issues in Software Processes, tools and Quality. Understand the concept of System Modeling, Data Modeling, Business Modeling.

Product Modeling and modeling of system architecture Plan , Estimate and Schedule a project plan

Course Contents:

Module I : Introduction to Software EngineeringIntroduction to Software Engineering - definitions, Key challenges in SE, evolving role of software.

Module II : The Software ProcesSoftware Engineering – Process, Methods and ToolsSoftware Process Models – Waterfall Model, Prototyping, Spiral Model, Rapid Application Development, V ModelSoftware Engineering Institute Capability Maturity Model – SEI/CMM

Module III : Software Requirements and DesignRequirements Engineering Process, SRS – contents and characteristics, Software Design Basics, Architectural design, Data design, User Interface design, Design Approaches – function & object-oriented, Cohesion & Coupling

Module IV : Software TestingSoftware Testing Fundamentals, Testing Strategies, Types of Testing - WBT & BBT, Test Plans, Test Case Design, Milestones, Walkthroughs and Inspections, Debugging

Module V : Software Reliability and Quality ManagementSoftware Reliability, Quality Concepts, Quality Factors, SQA, Quality Models, FTRs.

Module VI : Software Project ManagementProject Management Concepts, Types of Projects, Activities covered by SPM, Software Project Planning, Project Evaluation, Effort Estimation (COCOMO Model) and Project Scheduling, Risk Management, Software Configuration Management


Examination Scheme:Components P1 C1 CT1 EEWeightage (%) 10 10 20 60

References: Roger S. Pressman ,Software Engineering , McGraw Hill International Edition Stevens,Peralita, Using UML software engineering with objects & comp, Pearson education Ian Sommerville , Software Engineering (6th Edition), Addison Wesley


102 of 108

http://www.amazon.com/exec/obidos/search-handle-url?_encoding=UTF8&search-type=ss&index=books&field-author=Ian%20Sommerville


Edward Yourdon and Richard H. Thayer, Software Engineering Project Management, 2nd Edition, Wiley-IEEE Computer Society Pr.

Software Engineering – Roger S. Pressman, McGraw Hill International Edition


103 of 108

http://www.amazon.com/Software-Engineering-Project-Management-2nd/dp/0818680008/ref=sr_1_1?ie=UTF8&s=books&qid=1211435404&sr=1-1


Enterprise Resource Planning


Course Objective:In the face of intense competition and other business pressures on organizations, quality initiatives and continuous, incremental process improvement, though still essential, will no longer be sufficient. Such radical levels of change require powerful information technology tools such as ERP to facilitate the fundamental redesign of work. Students learn about the state-of-the-art techniques used in support of business process redesign.

Learning Outcomes:On the successful completion of this module the student will be able to: Understand the concepts, vies and latest methodologies of business process design Understand key concepts in the design and utilization of best business practices embedded in an Enterprise Resource

Planning System.

Course Contents:

Module I: Introduction to ERPOverview of ERP, its importance, Evolution, ERP Packages, Advantages of ERP, and its futureFunctional Modules of ERP, Risks & Benefits of ERP, ERP & related technologiesIntegration of ERP, SCM and CRM applications

Module II: ERP ImplementationIntroduction , Why ERP, Reasons for Implementing ERP, Implementation ChallengesERP Implementation Life Cycle, Success & Failure Factors of an ERP ImplementationERP Package Selection and EvaluationERP Implementation Process

Module III: Present and FutureERP and eBusinessERP, Internet and WWWFuture Directions and Trends in ERP

Module IV: Business Engineering and marketing of ERPBPR, ERP & IT – their linkageBusiness Model of ERPMarketing Dynamics & Competitive Strategy

Module IV: Practical aspects of ERP Introduction to ERP packages – SAP, BAAN, PeopleSoft & Open Source ERP

Examination Scheme:


Text : Enterprise Resource Planning : Alexis Leon, TMH, 2nd Edition Michael Hammer and James Champy, Harper Business Process Mapping: How to Reengineer Your Business Process, V. Daniel Hunt, John Wiley & Sons The Essence of Business Process Reengineering, Joe Peppard and Philip Rowland, Prentice-Hall Redesigning Enterprise Processes for e-Business, Omar A. El Sawy, McGras-Hill


104 of 108


ELECTIVE PAPERS FOR SPECIALIZATION IN IB

GROWTH PROSPECTS OF THRUST AREAS OF INDIAN EXPORTS


Course Objective:The course aims to develop an awareness of thrust products of India’s exports and to identify specific market for thrust products of India’s export. It will enable the students to understand prospects of India’s export in the background of multi lateral trading system & global competitors and to develop an ability to use trade information avail from various sources to analyze and prepare market potential reports, to understand India’s Foreign Trade Policy and the Institutional mechanism for promoting exports from India.

Learning Outcomes:On the successful completion of this module the student will be able to: Examine the past and present scenario, and trends of Indian exports Understand the factors effecting Indian international trade Assess the status, potential, challenges and strategies for furthering exports in key thrust areas

Course Contents:

Module I: IntroductionIndia’s International Trade-Present ScenarioTrends in India’s ExportFuture outlook

Module II: Focus on Specific Growth SectorsGems and JewelleryLeather and FootwearTextilesAgriculture and Processed Food SectorEngineering/Automobile SectorTea, Coffee and Spices

Module III: Foreign Trade Policy-2004-09Special Focus InitiativesGeneral Provisions Regarding Imports And ExportsPromotional MeasuresDuty Exemption / Remission SchemesExport Promotion Capital Goods Scheme

Module IV: Study of Specific MarketsUSA : World biggest importer and ExporterEU : Single Largest market Focus LAC : Potential Market for Export from India

Module V: Institutional Framework for Export Promotion of Thrust SectorsRole of EPCs and other Trade Promotion bodies is promoting Export From IndiaRole of EoUs, EPZs and SEZs in India’s Export



105 of 108


Examination Scheme:


References: Garg Pawan Kumar, 2002, Export of India’s major products : Problem & Prospects, New Century Publications Pratima, Dikshit, Dynamics of Indian Export Trade, Deep & Deep Publications, 2002 Weiss Kenneth D., Building an Import/Export Business, 3rd Edition, Wiley

Authors:, 2002 Website of Ministry of Commerce, www.commin.nic.in Centre for Promotion of Imports from Developing Countries; www.cbi.nl Annual Economic Survey of India RBI Bulletins Newsletters of Trade Promotion Organisations and Export Promotion Councils. Khurana, P K, Export management, Galgotia Publication, New Delhi, 2001 Jain, R K, Foreign trade policy and handbook of procedures 2004-2009 (vol. 1), 9th Centax Publication, New Delhi,2006 Mathur, Vibha, India : foreign trade policy & W T O, New Century, New Delhi, 2003 Garg, Anand, Foreign trade policy and handbook of prodeduess 2006-07, usiness Data pub. Comp., New Delhi, 2006

Helpful Websites: www.fao.org www.comtrade.org www.wto.org, www.fieo.com www.bisnetindia.com www.indianindustry.com www.igep.org www.apeda.com www.aepcindia.com www.chemexcil.org www.capexil.com www.texprocil.com www.reservebank.com www.cbi.nl www.tdctrade.com www.intracen.org www.worldbank.org www.apectariff.org www.china.org.cn www.cgcc.org.hk www.agmarknet.nic.in www.eanindia.com www.indianemarketplace.com www.customs.ustreas.gov www.mkaccdb.eu.int www.wcoomd.org

RISK AND INSURANCE IN INTERNATIONAL TRADE


106 of 108

http://www.china.org.cn/

http://www.apectariff.org/

http://fita.org/marketplace/product.php?asin=0471202495



Course Objectives:The course aims at making the students conversant with risk of cross border business (Trade, Investments and Long Term Projects) and the techniques available for mitigating those risks. The role of Insurers and the products and services offered by them would be gone in detail to equip the students with decisions making tools.

Learning Outcomes:At the end of the course, the student will be able to: understand the concept of risk in business managementlearn various techniques available to assess and mitigate those risksdevelop strategic alternativesevaluate different kinds of risks and their impact on different areas

Course Contents:

Module I: Concept of RiskConcept of Risk and Objectives of Risk ManagementRisk Management TechniquesReview Session

Module II: InsuranceConcept of InsuranceMarine, Aviation and Transport RisksMarine Insurance LawMarine Insurance Policies – major insurance clausesPrinciples of assessment and underwritingClaim ProceduresLiability InsuranceGroup discussion of marine and air cargo policies issued by Indian and foreign companies

Module III: Political RiskPolitical Risk analysis, Sovereign Risk, Country Risk, Human Development Index, Corruption Index, Ratings Trade and Investment BarriersMeasures for containing Political Risk

Module IV: Credit RiskCredit Risk of Payment ProceduresCredit Management and Credit InsuranceRole of Export Credit Guarantee CorporationProducts and Services Recovery and Claim Procedures

Module V: Interest Rate RiskImportance of Interest rate riskMeasurement of interest rate riskInterest rate risk managementFutures, Options and Swaps


Examination Scheme:


107 of 108



Text & References:Singh MP & Chopra VS, 2005, Risk Management in International Trade, Universal Publishers, 1st EditionShapiro A C, 2004, Multinational Financial Management, Prentice Hall of IndiaJain P K, Peurard J and Yadav S, 2003, International Financial Management, Prentice Hall of IndiaE C G C Brochures and Marine Risk Policy


108 of 108