aeriagames profile march2011

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Aeria Games & Entertainment, Inc. March 2011

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Page 1: AeriaGames Profile March2011

Aeria Games & Entertainment, Inc.March 2011

Page 2: AeriaGames Profile March2011

2

Market Opportunity

Confidential

Growth Trends

The global online games market is expected to grow at a CAGR of 21% to $13.6B in 2014.

The worldwide virtual goods market is estimated to grow from $2.3B in 2009 to $4.4B in 2014.

The market for downloadable Free-to-Play games for the English language is projected to grow at a CAGR of 34% from $466 million in 2009 to over $2B in 2015.

The principal growth drivers for the online games market are increasing broadband penetration in households, growing distribution of digital content, and increasing popularity of Massively Multiplayer Online Games (MMOGs).

Source: IDG, DFC Intelligence, PWC

Page 3: AeriaGames Profile March2011

3

Company Description

Aeria Games is a leader in the fast growing

Free-to-Play (F2P) micro-transaction based

Massively Multiplayer Online Gaming (MMOG)

market.

Aeria Games provides a global publishing

platform that offers a single sign-on and single

virtual currency across all games and

territories.

The Company has approximately 200 full-time

employees globally with offices in Silicon

Valley/USA (120), Berlin/Germany (60), and

São Paulo/Brazil (20).

With a community of 17M+ gamers, a portfolio

of 18 downloadable games plus 10 browser

games, and expansion initiatives for browser,

social and mobile games, Aeria Games is well

positioned to dominate the micro-transaction

gaming market across all major platforms.

Aeria Games has proven industry leading

monetization with an average revenue per

paying user per month (ARPPU) of $80+,

across all territories.

Management Team

Responsible for overall company strategy and

execution

Lan Hoang – CEO & Co-Founder

Responsible for the worldwide publishing

operations

JT Nguyen – COO

Responsible for the European publishing

organization and operations

Pascal Zuta – Managing Director, Europe

Responsible for the Latin American publishing

organization and operations

Paulo Fernandes – COO Latin America

Responsible for the overall administration and

finance

Vu Hoang – CFO & Co-Founder

Responsible for publishing platform

technology development and operations

Terry Ngo – CTO & Co-Founder

Confidential

Page 4: AeriaGames Profile March2011

4

Company History

August, 2006

Formation of Aeria Games with

Last Chaos as the first title to be

published

February, 2007

Official commercial

launch of Last Chaos

December, 2007

Launch of Shaiya

English and DOMO

June, 2008

Opening of

Europe office

in Berlin,

Germany

December, 2008

Launch of Shaiya

German

August, 2010

Opening of

Brazil office in

São Paulo,

Brazil

Milestones

Time

February, 2010

Launch of

Shaiya Spanish

2007 Platform

Implementation of Single

Sign-on, social

networking, and

publishing infrastructure

2008 Platform

Implementation of

multiple languages,

multiple currencies,

global single virtual

currency, and cross

Atlantic data centers

2009 Platform

Implementation of player

acquisition tracking, data

warehouse, cloud

computing, and enhanced

monetization applications

2010 Platform

Implementation of browser

games publishing and Aeria

Now portal for browser game

distribution

2011 Platform

Implementation

of mobile

games

publishing and

Aeria Mobile

portal

2009

Record simultaneous

game launches in

Germany, France,

Turkey, and global

English

December, 2007

US Reached

profitability

Confidential

Page 5: AeriaGames Profile March2011

5

Company Positioning

GROWTH

Large Gaming Community

17M+ players

Global Reach

Publishes MMO games globally,

supports 9 languages across North

America, Europe, and Latin America

Global Presence

Offices and operations in Silicon

Valley/USA, Berlin/Germany and São

Paulo/Brazil

Confidential

Industry Leading User Monetization

$80+ monthly ARPPU

Multiple Payment Options in Multiple

Currencies

Supports 30+ payment options and 11 currencies

Strong Analytics

Analytics provides insights to gamer behavior leading to

increased ARPPU/buyer conversion & better

acquisition/retention of users

RE

AC

H

Proven Results and a Hyper-Growth Story

Rapidly growing community with an average of 700K+

new gamers per month

Scalable Marketing

Complete marketing tracking system with proven ROI

Expansion in Browser & Mobile Platforms

Developed API for developers to easily integrate to

AeriaNow browser platform. Working on mobile

platform to be launched Q2, 2011.

MONETIZATION

Plug-n-Play Platform

Games can be integrated and

launched globally in multiple

languages and immediately

monetizable

Highly Robust and Scalable

Proven service for millions of players

Device Agnostic

Games can be on PC, Browser,

Tablet, or Mobile smart phones

TE

CH

NO

LO

GY

Page 6: AeriaGames Profile March2011

6

Community

Confidential

Player Profile For North America

Under 130%

13 to 1824%

19 to 2542%

26 to 3316%

34 to 408%

Above 4010%

Age

Male78%

Female22%

Gender

Caucasian56%

African American

5%

Asian26%

Latino7%

Native American

2%

Other4%

Ethnicity

United States24%

Germany18%

France11%

Argentina10%

Turkey10%

Brazil9%

Mexico8%

Canada4% Poland

3%Spain3%

Portal Traffic

The Aeria Games community is currently 17 million

users strong, and is one of the fastest growing Free-to-

Play gaming communities with a growth rate of 700k+

per month.

The portal attracts 8M monthly visitors with North

America attracting 28% of total visitors, Latin America

27%, and Europe 45%.

Based on a recent survey, active gamers from North

America are primarily male, ages 19 to 25, and of

Caucasian descent.

1.3 million active gamers have logged in and played

within the last 60 days.

Page 7: AeriaGames Profile March2011

7

Games Portfolio

Confidential

Game Launch Schedule for 2011

Special Force ES/PT

Metal Assault EN

Wolf Team FR

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Eden Eternal ENRealm of Titans EN

Lime Odyssey EN

TBD US

Shaiya IT

Metal Assault PT

Wolf Team RU

Metal Assault ES Eden Eternal PT

Grand Fantasia IT Eden Eternal FR

Eden Eternal ES

TBD EU

TBD LA

TBD EU

Aquiris FPS

Co – Developed IP

Current portfolio consists of 18 downloadable MMO games and

10 browser games in the fantasy, social, and action categories.

All games are completely Free-to-Play and support the virtual

item selling revenue model.

Shaiya leads the fantasy category with launches in 8 territories,

Grand Fantasia leads the social category with launches in 5

territories, and Wolf Team leads the action category with

launches in 3 territories. These 3 game franchises generate a

total of 70% of the monthly revenue.

IP Development - Aeria Games has established a partnership

with Aquiris Game Studio to co-develop the first massive

multiplayer FPS to be built using the Unity 3 Engine with a

launch date set for Q3, 2011.

Page 8: AeriaGames Profile March2011

8

Global Publishing Platform

Aeria Games has a scalable global MMO

publishing platform that supports a unified

virtual currency, single sign-on, multiple

languages, multiple currencies (USD, EUR,

etc.), with over 30 payment providers

worldwide.

Complete data warehouse and analytics

tools, using player cohort analysis, to track

all important acquisition, retention and

monetization metrics.

Using state-of-the-art technology, our

platform can easily support hundreds of

thousands of concurrent users.

Platform is open to partner games with real-

time access to reports.

With four data centers worldwide and cloud

technology, games are deployed near

gamers to minimize network latency.

A complete suite of tools have been

developed for acquisition tracking, retention

analysis, and monetization applications.

Real-time support ticket prioritization

provides faster and better services to paying

players.

Payment

Providers

(PayPal,

prepaid card,

SMS, etc.)

Authentication

Providers

(Facebook, etc.)

Billing

System

Platform API

Payment APIAuthentication

API

Community

API

Aeria Games

AuthenticationMessaging,

Profiles, etc.

To

ols

& A

dm

inis

tratio

n

Marketing

Tracking

Analytics

Tools

Billing

Reports

Download

Games

Partner

Games

Browser

Games

Mobile

Games

Gamers

Partners

Aeria Games Portal Partner Access

Game Operations (Tech & Support)

Multiple Data Centers & Clouds

Aeria Support Team

Confidential

Page 9: AeriaGames Profile March2011

9

Management Team

Confidential

Lan Hoang is the CEO and co-founder of Aeria Games, and brings over 10 years of experience in management and business development.

As a serial entrepreneur, Lan has invested in and co-founded several companies in various industries ranging from technology outsourcing,

trading to internet and mobile related businesses. Lan has extensive experience in the gaming sector, as a director of ActozSoft, a listed

game developer in Korea, and as an early investor and collaborator of Aeria Inc., a listed company in Japan, which founded Gamepot, a

major Japanese publisher, and other game and internet-related companies. He currently serves as a director for Corporate Finance

Partners Asia and Japan internet.com. Lan also has 7 years of experience as a corporate attorney specializing in restructuring, finance and

cross-border investments. .

Lan received his Doctor of Jurisprudence from Stanford Law School and a bachelor’s degree in Economics from the University of Houston.

Lan Hoang – CEO & Co-Founder

JT Nguyen – COO

JT Nguyen is the COO of Aeria Games, overseeing the worldwide publishing operations of the company. JT has over 10 years of

experience working in both Fortune 500 companies as well as in Silicon Valley startups in the mobile, eCommerce, B2B, aerospace,

financial, and gaming industries. Prior to joining Aeria Games, JT held an operations strategy position at HSBC where he consulted with

the global business teams within the credit card division. At the start of his career, JT held hardware and software engineering positions at

Motorola and Bluedog, a startup company in Silicon Valley.

JT holds an MBA from the Anderson School of Management at UCLA, a Masters in Electrical Engineering from Stanford University, and a

bachelor's degree in Electrical Engineering from the University of Illinois at Urbana Champaign.

Pascal Zuta – Managing Director, Europe

Dr. Pascal Zuta is the German Managing Director for Aeria Games Europe GmbH and oversees the European publishing division. Prior to

joining Aeria Games in summer 2009, Dr. Zuta was in charge of Corporate Development for Bertelsmann, Inc in San Francisco. He has

several years of experience in entrepreneurialism and leadership in the film and new media industry. In 2006 he founded bloomstreet.net –

a venture capital funded online social network. Simultaneously he was a producer and co-founder of Sanktuarium Filmproduction.

Dr. Zuta received his MBA at the European Business School Oestrich-Winkel and University of Berkeley in California. He also holds a

Doctor’s degree in media science from the Hochschule für Film und Fernsehen Konrad Wolff.

Page 10: AeriaGames Profile March2011

10

Management Team

Confidential

Paulo Fernandes – COO Latin America

Vu Hoang – CFO & Co-Founder

Terry Ngo – CTO & Co-Founder

Paulo Fernandes is the COO of Aeria Games do Brasil, overseeing the Latin America publishing business. Paulo joined Aeria Games in

2010 and created the marketing, publishing and customer service operations from the ground up in São Paulo, Brazil. Prior to joining Aeria

Games, Paulo led the Latin America business unit at ATI, a world leader in computer and consumer electronics graphics and video

components, prior to being acquired by AMD. At AMD, he was a member of the local office executive team, leading a12-person group

responsible for generating $56M in revenue and growing market share from 5% to 38% in Latin America. Paulo also managed the sales

department of Olivetti Computers in Brazil and had held several key positions in marketing agencies and other technology companies

throughout his career.

Paulo holds a bachelor’s degree in Communications with specialization in journalism and has several technology and business gaming

articles published in Brazil.

Vu Hoang is the CFO and co-founder of Aeria Games, and brings over years of experience in entrepreneurialism and leadership to the

company. As a serial entrepreneur, Vu has helped establish several companies in various industries. He is currently the CFO of SGO Inc.,

an import/export companies specializing in construction equipment trading. Vu also serves on the board of advisors for RubyCoins, a

company that specializes in secure in-game payment solutions for micro-transaction based games.

Vu holds bachelor’s degree in Biology from the University of Houston

Terry Ngo is the CTO and co-founder of Aeria Games and is responsible for all technology strategy and development in the company. Terry

has over 12 years of experience in scalable Internet applications in consumer, enterprise and mobile software in both startup and Fortune

500 companies. Prior to Aeria Games, he held a senior engineering position at Good Technology where he co-authored a patent in

maintaining current data for wireless devices. Terry held engineering management roles at Open Harbor, leading teams in providing

technical solutions and development of software-as-a-service (SAAS) for several multi-national companies.

Terry holds a Masters in Electrical Engineering from Stanford University and a dual bachelor’s degree in Computer Engineering and

Mathematics from Southern Methodist University.