advocamp: marie ross
TRANSCRIPT
You Created Some Content,Now What?
@influitive | #advocamp
Marie RossFounding PartnerNext Level Customer Marketing
You Created Some Content,
Now What?
Marie Ross, Founding PartnerNext Level Customer Marketing
March 9, 2016
Now What?
AmplifyYourContent
Simply Strategies to Amplify Your
Content:
• Leverage your Marketing Teams
• Market your Customer’s Story multiple times across different channels
• Create a Mini Campaign with 1 or 2 pieces of content
University of North Texas CampaignVideo live on EMC.com Cloud Expertise page
Students at @UNTsocialgo wild over their onsite campus
experience #EMC!
WikibonCUBE interview at EMC World 2015
EMC Pulse Blog Complete & Media Interview scheduled with TechTarget
VMworld 2015 Speaker with 2 Press Release Quotes
Complete
#2 Contributor to Share of
Voice
Yamaha Motor SportsVideo live on EMC.com Cloud Expertise page
Dedicated Microsite featured:- Videos- Infographic
Entire Social Campaign was created using Teaser Video
4,556Organic Social Clicks
213Replies
100kVideo Views
3,078Retweets
1,500Followers
Key Takeaways• Create Compelling Content• Leverage & Partner with your Marketing Teams• Create & Document a Mini Marketing Campaign with your
Customer’s Story • Marketing your Customer’s Story is NOT a One-Time Event
#Advocamp
Marie RossFounding PartnerNext Level Customer Marketing
Top 3 Takeaways:
1. Create compelling content and while you're at it – leverage and partner with your marketing teams to do it.
2. Create and document a mini marketing campaign with your customer's story.
3. Marketing your customer's story is NOT a one-time event.
You Created Some Content, Now What?