The #1 Employee Advocacy& Engagement Platform

Unleashing Your Silent Majority: Turning Employees into Brand Advocates

Which Type of Advocacy is Right for You?

CUSTOMER ADVOCACY EMPLOYEE ADVOCACY

BOTH!

Employee Advocacy Defined

Why Employee Advocacy?

Source: 2016 Edelman Trust

Barometer

“Ignite your most powerful advocates, your employees”

People trust peers more than CEO’s, 63% vs. 49%.

WHAT IF…YOU LET YOUR EMPLOYEES BE YOUR

BRAND STORYTELLERS?

“Leveraging employees as brand ambassadors was an innovative and new social media strategy for IBM. The results exceeded our expectations .”

What Our Customers Say

“We know employees are already on social having conversations. They’re passionate and want access to the latest BMW Group information.”

Amber Armstrong, Social Marketing Director @ IBM

Andrew Cutler, Internal Communications Manager @ BMW

“We use Dynamic Signal to drive more employee engagement for marketing campaigns. Social is part of the Domo culture”

Julie Kehoe, VP Communications @ DOMO

HR & Company Culture

A Solution for Every Department

Sales & Marketing

LeadsInternal

Communications

BrandAwareness

EventPromotion

Increase Brand Awareness by 14X Drive 25% More Sales Leads Decrease Cost Per Lead by 12%

Best Practices & StrategiesWhen Launching an Employee Advocacy Program Focus on the user experience

Ensure ease of use (mobile and social) Select a group of socially savvy early

adopters Incorporate execs that will lead by example Implement content employees will want to

share Add gamification and recognition

#1 in Employee Advocacy

Three Takeaways1. Involve customers & employees

2. Implement technology to automate &

scale

3. Develop a strategy first