advo grp prjkt
TRANSCRIPT
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Project
INTRODUCTION
TO
ADVERTISING
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IndexACKNOWLEDGEMENT
THE DULCET STORY
ABOUT USOTHER THINGS
PUNCH LINE
7 Ps
OF MARKETINGMARKET SEGMENTATION
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Marketing
Prasad V. Chowdhary - 06
Akash R. Gursale - 21
Siddhesh B. Khedekar - 34
Abhijit Zawre - 61
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ACKNOWLEDGEMENT
We thank Gita mam who has given us the
opportunity to present such a creativeproject and we in future will definitely try to
achieve the desired goals mentioned in the
same
This project has given us the platform to
explore the knowledge and experience and
we had a great learning experience during
the making of this project..
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The DULCET Story
Dulcet is the baby ofMr. Anthony Gonsalves, a portly jollyman who moved from Goa to Mumbai to make an entryinto the hearts of people with his lip smacking, mouthwatering sweets.
People who have had the opportunity of having a cakebaked by Mr. Gonsalves, will start salivating merely bythe mention of his name. Jadoo hain unke haathonmein say his patrons. And we just cannot deny that, youdo need some Abra-ca-dabra to bake cakes theGonsalves way.
After 20 years of working in the hospitality business, MrGonsalves decided it was time to done the retirementcap, much to the utter disappointment of his fans. But
fate had something else in store.
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About us Start each day right with a morning stop at ourvarious cake shops. Pick up a piece of ourspecial DULCET cake. We, of course, also carrymany other delicious treats including freshbaked mouthwatering cakes, pies, tarts,cheesecakes, etc. Andwhile youre there,you can take a look at our custom cake photoalbum!!!
We supply, pastries and baked goods forseveralrestaurants and caterers in the Anne ArundelCounty area. If you are interested in having ourbeautiful and delicious desserts, please give usa call at 100-100-100 or check our
website dulcet.com.
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OTHER THINGS
When you buy our cakes we also show the various otherrelated products that we have in store for you to choosefrom
This includes other confectionaries like
Pastries Chocolates
Candles
Decoration and novelty items
Cold drinks (COCO-COLA)
Our Merchandise (T-SHIRTS, CAPS, PAPER MASKS,PAPER CAPS AND HATS, ETC)
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Punch line
You dream it, well cake it.U.S.P.
Value for money in terms of size
Fresh ,Soft and Tasty
Wide range of variety
Also have a low-cal range.
Store timings.
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4PS OF MARKETING
Place
Price Product
Promotions
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PLACE
Weare
located
at DULCETS CAKES AND CONFECTIONARIES DULCET Kemps Corner. 2380 5239 DULCET Dadar East 2414 2447 DULCET Mahim 2422 5738
DULCET Prabhadevi 2433 1641 DULCET Thane West 2539 9995 DULCET Powai 2579 7161 DULCET Juhu 2618 2586 DULCET Versova 2631 4158 DULCET Andheri East 2826 4480
DULCET malad (west) 2830 5599 DULCET Andheri West 2620 7062 DULCET Bandra West 2642 2056
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PRODUCT AND PRICE Standard Design
Rs. 280 per kg
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Cakes will be available from
minimum half kgCutout Cakes
Rs. 400 per kg
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Tiered Cakes Rs.250
pre kg
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Holiday Cakes
Rs. 400 pre kg
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WE ALSO DO "PHOTO CAKES"!!
Bring us your photo and
we'll scan it on your next
cake. Call us for details!
Price : Rs.500 for per kg
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Custom-made cakes
price will bedepend oncakesize and concept
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Some cakes by customer request
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Price :Rs.600 1 kg
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Gousse
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Promotions for the product
Coupons & Pamphlets-Coupons & pamphlets will be placed in local newspapers
like Mumbai Mirror, Times Of India, Dainik Bhaskar,Maharashtra Times, Navakal, Loksata, Hindustan Times,Mid-Day.
Spam
Will be distributed through various websites like Orkut,Facebook, twitter, Yahoo, Gmail, Rediffmail.
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TV commercials
Our tvc will be aired on every local cablechannel Radio commercial
Radio commercials will be aired on
Radio City, Radio Mirchi, Meow, fever &Red fm.
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Smss
Smss will be sent to users of variousservice providers like Loop mobile,Airtel, Vodafone, trump, Virgin in
Mumbai.
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Phys
ical Evidence
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PE0PLE
SERVICES FOR OUR EMPLOIES
OVER TIME CHARGES
COUPENS AND PASSES FOR FAMILIES
INSURANCE POLICIES
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PROCCES
DULCET cake being on of the major cake processing units we have an integrated
A dedicated cell for countering problems in timely order delivery..
A dedicated hygenie department.
Happy consumer and Customer relationship
The needy Cake A CSR project
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MARKET SEGMENTATION
OurTarget Audience
Well, since its cakes our target audience is
going to comprise of all age groups and every
othersections and stratas ofsociety. As
cake, like one of those few free natured
delightful things crosses all boundaries of
land, community and religion. That is ofcourse if marketed in an according manner.
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THAN
K
YOU