advertising thought leadership - venable llp · advertising, u.s. news and world report, 2011-2012...

HONORS AND AWARDS Top ranked in Chambers USA 2013

Law Firm of the Year, National Advertising, U.S. News and World Report, 2011-2012

Ranked top-tier among the nation’s top advertising firms in the Legal 500 guide

ADVERTISING AND MARKETING QUICK FACTS Nearly 70 attorneys focused on advertising and marketing law

Attorneys who have held senior positions at key regulatory agencies

An exceptional track record in pursuing and defending emergency court actions

A team—including a licensed U.S. customs broker—who can guide

ADVERTISING CLAIMS what you say is as important as how you say it 9/10/2013 Who’s ‘The Best’? The Legal Parameters of Puffery

Gregory J. Sater DRMA Voice

9/1/2013 Legal Myth Busters

Gregory J. Sater Electronic Retailer Magazine

8/14/2012 Nutrisystem’s Pinterest Testimonials Found to Violate FTC Guidelines


8/9/2013 The World's Greatest Puffery Blog, Part Two

Randal M. Shaheen, Amy Ralph Mudge AllAboutAdvertisingLaw.com

8/8/2013 The World's Greatest Puffery Blog


8/5/2013 How to Keep Cool with all of the Confusing Cases with ‘Up To’ Claims


7/29/2013 Disclosure in #1 Tinted Moisturizer NAD Case Not the Right Match


7/24/2013 Can We Get a Mulligan?


7/1/2013 Nine Out of 10 Regulators Prefer Substantiated Preference Claims

Jeffrey D. Knowles, Randal M. Shaheen Response Magazine

6/14/2013 An Artisanal Blog on Artisanal Labeling


advertising thought leadership

http://www.responsemagazine.com/drma/who-s-best-legal-parameters-puffery-6061

http://www.venable.com/gregory-j-sater/

http://www.nxtbook.com/ygsreprints/ERA/g36012_era_sep2013/index.php#/50


http://www.responsemagazine.com/drma/nutrisystem-s-pinterest-testimonials-found-violate-ftc-guide-4690?utm_source=RM&utm_medium=email&utm_campaign=the-voice_08_14_2012&utm_content=nutrisystem-s-pinterest-testimonials-found-violate-ftc-guide-4690


http://www.allaboutadvertisinglaw.com/blog/2013/08/worlds-greatest-puffery-blog-part-two.html

http://www.venable.com/Randal-M-Shaheen

http://www.venable.com/Amy-R-Mudge

http://www.allaboutadvertisinglaw.com/blog/2013/08/worlds-greatest-puffery-blog.html



http://www.allaboutadvertisinglaw.com/blog/2013/08/how-to-keep-cool-with-all-of-the-confusing-cases-with-up-to-claims.html



http://www.allaboutadvertisinglaw.com/blog/2013/07/disclosure-in-1-tinted-moisturizer-nad-case-not-the-right-match.html



http://www.allaboutadvertisinglaw.com/blog/2013/07/can-we-get-a-mulligan.html



http://www.responsemagazine.com/direct-response-marketing/legal-review-9-out-10-regulators-prefer-substantiated-5408

http://www.venable.com/Jeffrey-D-Knowles


http://www.allaboutadvertisinglaw.com/blog/2013/06/an-artisanal-blog-on-artisanal-labeling.html



http://www.venable.com/Chambers-USA-releases-full-2013-rankings-05-28-2013

http://www.venable.com/NEP/pressreleases/NewsDetail.aspx?news=e9e6a328-9577-4ea7-8d38-d85498032989

http://www.venable.com/Venable-has-record-year-in-latest-Legal-500-rankings-06-10-2013

you through any cross-border trade matters

PRACTICE FOCUS Advertising and marketing

Advertising compliance

Claims substantiation

Sweepstakes, contests and prize promotions

Mobile marketing

Internet and social media

Privacy and data security

Media, entertainment and endorsements

Advertising, marketing and IP litigation

Advertising

Internet and social media

Rights of privacy

Trademarks, copyrights and patents

Branding

Anti-counterfeiting

Consumer class actions

Proposition 65

California business and professions code

Entertainment

Self-regulatory matters

National Advertising Division (NAD)

Electronic Retailing Self-Regulation Program (ERSP)

Other alternative dispute resolution bodies

Government litigation and investigations

FTC investigations

Attorney General investigations

Other advertising-related litigation

Advertising-related consumer class actions

CAN-SPAM

State unfair and deceptive trade practices acts

REGULATORY KNOW-HOW Federal Trade Commission

Federal Communications Commission

6/11/2013 Advertising and Marketing Law Fundamentals for Consumer Financial Products and Services Allyson B. Baker, Randal M. Shaheen, Jonathan L. Pompan Webinar

5/10/2013 “New” Claims: There are Rules for Reboots


5/7/2013 Product Demonstrations Deliver Reward…and Risk

Randall K. Miller, Jeffrey D. Knowles DRMA Voice

5/1/2013 FTC vs. POM Wonderful: Trench Warfare


5/1/2013 Getting Back to the Basics

Gregory J. Sater Response Magazine

4/17/2013 A Clean Bill of Substantiation Health: Doctor Recommended and Doctor

Formulated Claims Randal M. Shaheen, Amy Ralph Mudge AllAboutAdvertisingLaw.com

4/16/2013 Anything You Can Clean, I Can Clean Better


3/14/2013 Price Match Guarantees – Easy to Offer, Hard to Limit


3/12/2013 Why So Negative on Negative Option?

Jeffrey D. Knowles, Gary D. Hailey DRMA Voice

3/1/2013 More Muscle Behind Fitness Consent Decrees


2/21/2013 "It's My Trademark" No Defense in False Advertising Challenge


2/5/2013 FTC, POM Wonderful Battle Continues


1/28/2013 Does Adding A Disclaimer Always Make Your Claim “Safe?”


http://www.venable.com/files/Publication/b65ba50f-4b19-408a-8100-4ec6ff35bdef/Presentation/PublicationAttachment/2202d37b-415f-46c5-9ad1-57dbd0352075/Advertising_and_Marketing_Law_Fundamentals_for_Consumer_Financial_Products_and_Servic.pdf

http://www.venable.com/files/Publication/b65ba50f-4b19-408a-8100-4ec6ff35bdef/Presentation/PublicationAttachment/2202d37b-415f-46c5-9ad1-57dbd0352075/Advertising_and_Marketing_Law_Fundamentals_for_Consumer_Financial_Products_and_Servic.pdf

http://www.venable.com/Allyson-B-Baker


http://www.venable.com/jonathan-l-pompan

http://www.allaboutadvertisinglaw.com/blog/2013/05/old-spock-vs-new-spock.html



http://www.responsemagazine.com/drma/product-demonstrations-deliver-reward-and-risk-5245?utm_source=RM&utm_medium=email&utm_campaign=the-voice_05_07_2013&utm_content=product-demonstrations-deliver-reward-and-risk-5245

http://www.venable.com/Randall-K-Miller


http://www.nxtbook.com/ygsreprints/ERA/g33556_era_may2013/index.php#/24


http://www.response-digital.com/response/201305?pg=41#pg56


http://www.allaboutadvertisinglaw.com/blog/2013/04/a-clean-bill-of-substantiation-health-doctor-recommended-and-doctor-formulated-claims.html




http://www.responsemagazine.com/drma/anything-you-can-clean-i-can-clean-better-5194?utm_source=RM&utm_medium=email&utm_campaign=the-voice_04_16_2013&utm_content=anything-you-can-clean-i-can-clean-better-5194


http://www.allaboutadvertisinglaw.com/blog/2013/03/price-match-guarantees-easy-to-offer-hard-to-limit.html#sthash.QOsuioyA.dpuf



http://www.responsemagazine.com/drma/why-so-negative-negative-option-5127


http://www.venable.com/Gary-D-Hailey

http://www.electronicretailermag.com/2013/03/more-muscle-behind-fitness-consent-decrees/


http://www.allaboutadvertisinglaw.com/blog/2013/02/its-my-trademark-no-defense-in-false-advertising-challenge.html



http://www.responsemagazine.com/drma/ftc-pom-wonderful-battle-continues-5033


http://www.allaboutadvertisinglaw.com/blog/2013/01/aloha-one-of-us-was-recently-in-hawaii-and-taking-a-break-from-the-blog-but-it-is-hard-even-in-paradise-to-avoid-running-in.html



Food and Drug Administration

United States Postal Service, Postal Rate Commission

Do-Not-Call regulations

State consumer agencies

Electronic Retailing Self-Regulation Program

Better Business Bureau, National Advertising Division

Network broadcast standards

RELATED SERVICES Advertising agreements

Consumer product safety

Product liability

Environmental law

Postal Service compliance

Commercial co-venture arrangements

Antitrust and trade regulation

International trade

Law enforcement investigations

Legislative representation

U.S. Customs and homeland security

ASSOCIATION LEADERSHIP Venable attorneys have long-standing relationships with many industry associations, such as

Electronic Retailing Association

Direct Marketing Association

Interactive Advertising Bureau

Association of Postal Commerce

Promotional Marketing Association

1/1/2013 Advertising Substantiation Standards, A Brave New World Gregory J. Sater International Research Services, Inc. Newsletter

1/1/2013 What Does It Mean To Be "As Seen on TV"


11/6/2012 Unsubstantiated Weight-Loss Claims May Slim Marketers' Wallets


11/1/2012 Differentiation Is Not Just in the Eye of the Marketer

Jeffrey D. Knowles, Amy Ralph Mudge, Randal M. Shaheen Response Magazine

10/19/2012 The Scope of Liability for False Advertising Claims

Maura A. Marcheski, Randal M. Shaheen, Amy Ralph Mudge AllAboutAdvertisingLaw.com

10/12/2012 Advertising to Kids - More than Just Truth and Accuracy


10/11/2012 No Consent Decree Is Too Old to be Enforced


10/1/2012 Marketing to Teens: Not All Fun and Games

Gregory J. Sater, Amy Ralph Mudge Electronic Retailer Magazine

9/20/2012 FTC Gives the Skinny on Weight Loss Testimonials and Substantiation

Maura A. Marcheski, Randal M. Shaheen AllAboutAdvertisingLaw.com

9/6/2012 ‘Your Baby Can Read’ Case Is Instructive for Marketers

Jeffrey D. Knowles, Leonard L. Gordon DRMA Voice

9/1/2012 A Legal Checklist for D2C Advertising

Jeffrey D. Knowles, Gregory J. Sater Electronic Retailer Magazine

7/9/2012 FTC’s Substantiation Standards Take Center Stage in Basic Research

Case Jeffrey D. Knowles, Randal M. Shaheen DRMA Voice

7/4/2012 Use Caution When Waving The Made In USA Flag – FTC Back On

Domestic Origin Beat Randal M. Shaheen, Amy Ralph Mudge AllAboutAdvertisingLaw.com

http://www.venable.com/advertising-substantiation-standards-a-brave-new-world-01-21-2013/


http://www.nxtbook.com/ygsreprints/ERA/g31442_era_electronicretailer_jan2013/#/22


http://www.responsemagazine.com/drma/unsubstantiated-weight-loss-claims-may-slim-marketers-wallet-4845



http://www.responsemagazine.com/direct-response-marketing/legal-review-differentiation-not-just-eye-marketer-4871




http://www.allaboutadvertisinglaw.com/blog/2012/10/the-scope-of-liability-for-false-advertising-claims.html#sthash.YB61VBbf.dpuf

http://www.venable.com/Maura-A-Marcheski



http://www.allaboutadvertisinglaw.com/blog/2012/10/advertising-to-kids-more-than-just-truth-and-accuracy.html#sthash.K09zUKTZ.dpuf



http://www.responsemagazine.com/drma/no-consent-decree-too-old-be-enforced-4795


http://www.nxtbook.com/nxtbooks/naylor/ERAM1012/index.php#/28



http://www.allaboutadvertisinglaw.com/blog/2012/09/ftc-gives-the-skinny-on-weight-loss-testimonials-and-substantiation.html#sthash.4NOlVXpA.dpuf



http://www.responsemagazine.com/drma/your-baby-can-read-case-instructive-marketers-4737


http://www.venable.com/Leonard-L-Gordon




http://www.responsemagazine.com/drma/ftc-s-substantiation-standards-take-center-stage-basic-resea-4598?utm_source=RM&utm_medium=email&utm_campaign=the-voice_07_10_2012&utm_content=ftc-s-substantiation-standards-take-center-stage-basic-resea-4598

http://www.responsemagazine.com/drma/ftc-s-substantiation-standards-take-center-stage-basic-resea-4598?utm_source=RM&utm_medium=email&utm_campaign=the-voice_07_10_2012&utm_content=ftc-s-substantiation-standards-take-center-stage-basic-resea-4598



http://www.allaboutadvertisinglaw.com/blog/2012/07/we-all-feel-patriotic-this-time-of-year-particularly-those-of-us-in-dc-gearing-up-for-the-fireworks-over-the-capital-well.html#sthash.NCO3QmRN.dpuf

http://www.allaboutadvertisinglaw.com/blog/2012/07/we-all-feel-patriotic-this-time-of-year-particularly-those-of-us-in-dc-gearing-up-for-the-fireworks-over-the-capital-well.html#sthash.NCO3QmRN.dpuf



6/18/2012 Fast Track to the FTC: Continuing a Claim with New Support After NAD Recommends Discontinuing Amy Ralph Mudge AllAboutAdvertisingLaw.com

6/6/2012 NAD Tells Ocean Spray To Drink Its Vegetables And That Superior Taste

Test Messages Are No Laughing Matter Randal M. Shaheen, Amy Ralph Mudge AllAboutAdvertisingLaw.com

http://www.allaboutadvertisinglaw.com/blog/2012/06/fast-track-to-the-ftc-continuing-a-claim-with-new-support-after-nad-recommends-discontinuing.html#sthash.pjbVq1tN.dpuf

http://www.allaboutadvertisinglaw.com/blog/2012/06/fast-track-to-the-ftc-continuing-a-claim-with-new-support-after-nad-recommends-discontinuing.html#sthash.pjbVq1tN.dpuf


http://www.allaboutadvertisinglaw.com/blog/2012/06/nad-tells-ocean-spray-to-drink-its-vegetables-and-that-superior-taste-test-messages-are-no-laughing-.html#sthash.6T2XtXqc.dpuf

http://www.allaboutadvertisinglaw.com/blog/2012/06/nad-tells-ocean-spray-to-drink-its-vegetables-and-that-superior-taste-test-messages-are-no-laughing-.html#sthash.6T2XtXqc.dpuf



AFFILIATE MARKETING 3/14/2013 FTC's Updated .com Disclosures Guidance

Jonathan L. Pompan, Ellen Traupman Berge DM Confidential

3/1/2013 What Lead Generators Need to Know About the Consumer Financial

Protection Bureau (CFPB) Jonathan L. Pompan LeadsCon 2012

2/8/2013 CFPB to Focus on Use of Social Media

Jonathan L. Pompan AllAboutAdvertisingLaw.com

2/7/2013 Extra! Extra! Marketer Using Fake News Sites Has No Immunity from

FTC Leonard L. Gordon, Maura A. Marcheski AllAboutAdvertisingLaw.com

12/11/2012 Telemarketing, E-mail, and Text Message Marketing: Tips to Avoid

Lawsuits Ari N. Rothman, Molly T. Cusson, Jonathan L. Pompan LeadsCouncil Webinar

11/1/2012 The More Things Change, The More They Stay the Same: Applying

Section 5 to Emerging Marketing Practices Lisa Jose Fales, Ellen Traupman Berge Antitrust Magazine

10/23/2012 Update on Legal, Regulatory Developments in Lead Generation

Advertising Jonathan L. Pompan, Alexandra Megaris LeadsCouncil Presentation

5/1/2012 Appellate Court Ruling Changes Game for E-Mail Campaigns

Jeffrey D. Knowles, Ari N. Rothman Response Magazine

4/1/2012 CFPB Warns of Service Provider Scrutiny

Jonathan L. Pompan Client Alert

3/15/2012 Commercial Email Advertisements Using Both Proxy/Privately

Registered Domains and Generic "From" Lines Deemed Unlawful J. Douglas Baldridge, Ari N. Rothman Client Alert

2/8/2012 Understanding the Legal Issue in Social Networking

Melissa Landau Steinman Knowledge Congress Webinar

2/1/2012 Evolving Legal and Regulatory Landscape for Lead Generation

Jonathan L. Pompan LeadsCon 2012

http://www.venable.com/ftcs-updated-com-disclosures-guidance-03-14-2013/


http://www.venable.com/Ellen-T-Berge

http://www.venable.com/files/Publication/69d4865f-9827-47c7-a8c6-a45184ff62a6/Presentation/PublicationAttachment/4c1e7c3f-af64-478c-8984-a87636b7709a/What_Lead_Generators_Need_to_Know_About_the_Consumer_Financial_Protection_Bureau_CFPB.pdf

http://www.venable.com/files/Publication/69d4865f-9827-47c7-a8c6-a45184ff62a6/Presentation/PublicationAttachment/4c1e7c3f-af64-478c-8984-a87636b7709a/What_Lead_Generators_Need_to_Know_About_the_Consumer_Financial_Protection_Bureau_CFPB.pdf


http://www.allaboutadvertisinglaw.com/blog/2013/02/cfpb-to-focus-on-use-of-social-media.html


http://www.allaboutadvertisinglaw.com/blog/2013/02/extra-extra-marketer-using-fake-news-sites-has-no-immunity-from-ftc.html




http://www.venable.com/files/Publication/fabb2ac9-3808-47f8-ac6f-8a5d8e5afcd8/Presentation/PublicationAttachment/ac438ee8-fc36-4041-a8d6-924938798453/Telemarketing_Email_and_Text_Message_Marketing_Tips_to_Avoid_Lawsuits.pdf

http://www.venable.com/files/Publication/fabb2ac9-3808-47f8-ac6f-8a5d8e5afcd8/Presentation/PublicationAttachment/ac438ee8-fc36-4041-a8d6-924938798453/Telemarketing_Email_and_Text_Message_Marketing_Tips_to_Avoid_Lawsuits.pdf

http://www.venable.com/ari-n-rothman

http://www.venable.com/Molly-T-Cusson


http://www.venable.com/files/Publication/12444fd1-feb1-4f10-9f59-33aeb530c805/Preview/PublicationAttachment/d90d9f73-a5a4-4b8f-8e62-3685ee37b656/Antitrust_Fall-2012_Fales_Berge.pdf

http://www.venable.com/files/Publication/12444fd1-feb1-4f10-9f59-33aeb530c805/Preview/PublicationAttachment/d90d9f73-a5a4-4b8f-8e62-3685ee37b656/Antitrust_Fall-2012_Fales_Berge.pdf

http://www.venable.com/Lisa-J-Fales


http://www.venable.com/files/Publication/5cd90122-dc01-400b-b81f-bc87d879ff78/Presentation/PublicationAttachment/015d7610-f8eb-47bd-b993-c132d4764f51/Current_Legal_and_Regulatory_Issues_Facing_Lead_Generation_Advertising_and_Marketing.pdf

http://www.venable.com/files/Publication/5cd90122-dc01-400b-b81f-bc87d879ff78/Presentation/PublicationAttachment/015d7610-f8eb-47bd-b993-c132d4764f51/Current_Legal_and_Regulatory_Issues_Facing_Lead_Generation_Advertising_and_Marketing.pdf


http://www.venable.com/Alexandra-Megaris

http://www.response-digital.com/response/201205?#pg82



http://www.venable.com/cfpb-warns-of-service-provider-scrutiny-04-18-2012/


http://www.venable.com/commercial-email-advertisements-using-both-proxyprivately-registered-domains-and-generic-from-lines-deemed-unlawful-03-15-2012/

http://www.venable.com/commercial-email-advertisements-using-both-proxyprivately-registered-domains-and-generic-from-lines-deemed-unlawful-03-15-2012/

http://www.venable.com/J-Douglas-Baldridge


http://www.venable.com/files/Event/2e72411c-8cf8-4412-bb2a-37e32d5d2b6d/Presentation/EventAttachment/62068417-f129-4b46-a3ed-f972e65ada76/Knowledge_Congress_Social_Media_Presentation.pdf

http://www.venable.com/melissa-l-steinman

http://www.venable.com/files/Publication/9b7b950b-f9c1-405e-8800-1a1a00c9dbd3/Presentation/PublicationAttachment/ff03e62c-5e07-4774-85e8-1e0c5f669682/Evolving_Legal_and_Regulatory_Landscape.PDF


BRAND PROTECTION 4/29/2013 Locked Up Like Lindsay Lohan: Name-Dropping Remains Protected in Art

and Music Randal M. Shaheen, Amy Ralph Mudge AllAboutAdvertisingLaw.com

3/1/2013 Protect Your Brand Against New Top-Level Domain Names

Janet F. Satterthwaite, Jacqueline Levasseur Patt Client Alert

8/1/2013 Cooperation Drives Positive Developments in Bilateral Brand Protection

Marcella Ballard, Lindsay B. Meyer, Justin E. Pierce, Amanda C. Blunt Client Alert

7/1/2013 Brand Protection: What You Don't Know Can Hurt You

Jeffrey D. Knowles, Roger A. Colaizzi Electronic Retailer Magazine

5/1/2013 Guidelines for Protecting Company Trade Secrets

Armand J. Zottola, Robert F. Parr Client Alert

4/1/2013 Smartphones Spotlight Design Patents

Jeffrey D. Knowles, Steven J. Schwarz Electronic Retailer Magazine

12/4/2012 NuWave Over-Cooks IP Lawsuit vs. Super Wave


12/1/2012 Color or Colour? Color Trademarks Treated Differently in US and EU

Janet F. Satterthwaite, Jacqueline Levasseur Patt House Marques

10/18/2012 Nontraditional Marks and the Careful Selection of Forum, Infringing

Articles and Even Media By Brand Owners Can "Make or Break" the Winning Strategy Marcella Ballard Client Alert

9/1/2012 A Legal Checklist for D2C Advertising

Jeffrey D. Knowles, Gregory J. Sater Electronic Retailer Magazine

8/6/2012 Protecting Your Intellectual Property – Monitoring Licensees’ Use of

Your Trademarks in Advertising Claims Randal M. Shaheen, Amy Ralph Mudge Association of Corporate Counsel

8/2/2012 The $60 Million iPad Trademark Lesson Applies to All Brands

Andrew D. Price, Justin E. Pierce AllAboutAdvertisingLaw.com

http://www.allaboutadvertisinglaw.com/blog/2013/04/no-blog-can-really-take-itself-seriously-unless-its-written-about-lindsay-lohan-plus-our-marketing-department-claims-she.html

http://www.allaboutadvertisinglaw.com/blog/2013/04/no-blog-can-really-take-itself-seriously-unless-its-written-about-lindsay-lohan-plus-our-marketing-department-claims-she.html



http://www.venable.com/the-time-is-here-protecting-your-brands-against-new-top-level-domain-names-03-18-2013/

http://www.venable.com/Janet-F-Satterthwaite

http://www.venable.com/jacqueline-l-patt

http://www.venable.com/new-efforts-in-bilateral-brand-protection-08-16-2013/

http://www.venable.com/Marcella-Ballard

http://www.venable.com/Lindsay-B-Meyer

http://www.venable.com/Justin-E-Pierce

http://www.venable.com/Amanda-C-Blunt

http://www.electronicretailermag.com/2013/07/brand-protection-what-you-dont-know-can-hurt-you/


http://www.venable.com/Roger-A-Colaizzi

http://www.venable.com/files/Publication/6e372cda-315e-49ec-8681-3e22fc4e0431/Presentation/PublicationAttachment/7d0fe1fb-5917-4d45-a0fb-4ca116f0947b/Guidelines_for_Protecting_Company_Trade_Secrets.pdf

http://www.venable.com/Armand-J-Zottola

http://www.venable.com/Robert-F-Parr

http://www.electronicretailermag.com/2013/04/smartphones-spotlight-design-patents/


http://www.venable.com/Steven-J-Schwarz

http://www.responsemagazine.com/drma/nuwave-over-cooks-ip-lawsuit-vs-super-wave-4922?utm_source=RM&utm_medium=email&utm_campaign=the-voice_12_04_2012&utm_content=nuwave-over-cooks-ip-lawsuit-vs-super-wave-4922


http://www.marques.org/Newsletters/Newsletter/Default.asp?NewsletterID=11&art=8#8

http://www.venable.com/Janet-F-Satterthwaite

http://www.venable.com/jacqueline-l-patt

http://www.venable.com/fashion-and-ip-roundup--nontraditional-marks-and-the-careful-selection-of-forum-infringing-articles-and-even-media-by-brand-owners-can-make-or-break-the-winning-strategy-10-18-2012/



http://www.venable.com/Marcella-Ballard




http://www.acc.com/legalresources/quickcounsel/pripmluoytiac.cfm

http://www.acc.com/legalresources/quickcounsel/pripmluoytiac.cfm



http://www.allaboutadvertisinglaw.com/blog/2012/08/the-60-million-ipad-trademark-lesson-applies-to-all-brands.html#sthash.h914j9Ny.dpuf

http://www.venable.com/andrew-d-price

http://www.venable.com/Justin-E-Pierce

7/1/2012 Counterfeiting: Why We Should Care and What We Can Do Gregory J. Sater, Christopher S. Crook Electronic Retailer Magazine

5/22/2012 IP: A New Way to Pay for Intellectual Property Infringement Litigation

Gregory J. Sater Inside Counsel

http://www.nxtbook.com/nxtbooks/naylor/ERAM0712/#/26


http://www.venable.com/Christopher-S-Crook

http://www.insidecounsel.com/2012/05/22/ip-a-new-way-to-pay-for-intellectual-property-infr


DOT COM DISCLOSURES 7/23/2013 FTC Tells Search Engines and Social Media Sites: “You Got to Keep 'Em

Separated” Amy Ralph Mudge AllAboutAdvertisingLaw.com

4/16/2013 The FTC's Revised .com Disclosures Guide: What Third Party Advertisers

and Lead Generators Need to Know Jonathan L. Pompan, Ellen Traupman Berge LeadsCouncil Webinar

3/14/2013 FTC's Updated .com Disclosures Guidance

Jonathan L. Pompan, Ellen Traupman Berge DM Confidential



12/20/2012 Ensuring Privacy and Compliance in the World of Children's Apps: A

Brief Guide to the FTC's Second Report on Mobile Apps for Kids Kelly A. DeMarchis, Kristen R. Brown AllAboutAdvertisingLaw.com

2/8/2012 Understanding the Legal Issue in Social Networking


http://www.allaboutadvertisinglaw.com/blog/2013/07/hows-your-luminosity.html

http://www.allaboutadvertisinglaw.com/blog/2013/07/hows-your-luminosity.html


http://www.venable.com/files/Publication/98da93f8-479e-434a-8602-1d59367fb522/Presentation/PublicationAttachment/605700b4-b1e7-469b-a964-2150e9c0c7f9/The_FTCs_Revised_com_Disclosures_Guide_What_Third_Party_Advertisers_and_Lead_Generato.pdf

http://www.venable.com/files/Publication/98da93f8-479e-434a-8602-1d59367fb522/Presentation/PublicationAttachment/605700b4-b1e7-469b-a964-2150e9c0c7f9/The_FTCs_Revised_com_Disclosures_Guide_What_Third_Party_Advertisers_and_Lead_Generato.pdf



http://www.venable.com/ftcs-updated-com-disclosures-guidance-03-14-2013/







http://www.venable.com/ensuring-privacy-and-compliance-in-the-world-of-childrens-apps-a-brief-guide-to-the-ftcs-second-report-on-mobile-apps-for-kids-12-20-2012/


http://www.venable.com/Kelly-A-DeMarchis

http://www.venable.com/Kristen-R-Brown



MARKETING OF FDA-REGULATED PRODUCTS 8/13/2013 Food for Thought: Understanding FDA's Proposed Rules for Importers of

Food and Dietary Supplements and How They May Impact Your Business Lindsay B. Meyer, Ashley W. Craig, Matthew R. Rabinowitz, Claudia A. Lewis, Michelle C. Jackson, Todd A. Harrison, Ralph S. Tyler, John G. Moore Client Alert

8/1/2013 FDA Serves Up Another Helping of Draft Guidance on Medical Foods

David G. Adams, Todd A. Harrison, Claudia A. Lewis, Ralph S. Tyler, Michelle C. Jackson, John G. Moore, Erin E. Seder Client Alert

7/19/2013 The FTC's Head Scratcher on FDA Pre-Approval

Leonard L. Gordon AllAboutAdvertisingLaw.com

4/8/2013 USDA Releases Draft Guidance on the Definition of Natural vs.

Synthetic Claudia A. Lewis, Erin E. Seder AllAboutAdvertisingLaw.com

2/28/2013 FDA Warning Letter Makes Shout-Out to Facebook

Todd A. Harrison, Erin E. Seder AllAboutAdvertisingLaw.com

12/1/2012 Off-Label Marketing Protected by First Amendment

David G. Adams, Todd A. Harrison, Claudia A. Lewis, Ralph S. Tyler, Matthew R. Rabinowitz White Paper

http://www.venable.com/food-for-thought--understanding-fdas-proposed-rules-for-importers-of-food-and-dietary-supplements-and-how-they-may-impact-your-business-08-13-2013/



http://www.venable.com/Lindsay-B-Meyer

http://www.venable.com/Ashley-W-Craig

http://www.venable.com/Matthew-R-Rabinowitz

http://www.venable.com/claudia-a-lewis


http://www.venable.com/Michelle-C-Jackson

http://www.venable.com/Todd-A-Harrison

http://www.venable.com/Ralph-S-Tyler

http://www.venable.com/John-G-Moore


http://www.venable.com/fda-serves-up-another-helping-of-draft-guidance-on-medical-foods-08-28-2013/

http://www.venable.com/David-G-Adams




http://www.venable.com/Michelle-C-Jackson


http://www.venable.com/Erin-E-Seder

http://www.allaboutadvertisinglaw.com/blog/2013/07/the-ftcs-head-scratcher-on-fda-pre-approval.html


http://www.allaboutadvertisinglaw.com/blog/2013/04/usda-releases-draft-guidance-on-the-definition-of-natural-vs-synthetic.html

http://www.allaboutadvertisinglaw.com/blog/2013/04/usda-releases-draft-guidance-on-the-definition-of-natural-vs-synthetic.html



http://www.allaboutadvertisinglaw.com/blog/2013/02/fda-warning-letter-makes-shout-out-to-facebook.html



http://www.venable.com/files/Publication/51e3d92e-4e4a-4d87-99b7-c8cfc1b58980/Presentation/PublicationAttachment/2a0c84f6-af3c-4184-ba34-d0d52f62779e/FDA-Memo--Second_Circuit_Rules_Off-Label_Marketing_is_Protected_by_First_Amendment.pdf

http://www.venable.com/David-G-Adams




http://www.venable.com/Matthew-R-Rabinowitz

ENVIRONMENTAL MARKETING CLAIMS 9/3/2013 It's Not Easy to "Act Naturally"

Leonard L. Gordon AllAboutAdvertisingLaw.com

12/1/2012 An Overview of the FTC's New and Improved Green Guides

Randal M. Shaheen, Amy Ralph Mudge The Antitrust Source

12/1/2012 It's Easier Being Green

Jeffrey D. Knowles, Amy Ralph Mudge, Randal M. Shaheen Electronic Retailer Magazine

10/3/2012 New FTC "Green Guides" Provision Sets Standards for the Use of

Associations' Environmental Certifications and Seals of Approval in Advertising Gary D. Hailey Client Alert

10/2/2012 The Final Green Guides Are Here

Leonard L. Gordon, Maura A. Marcheski, Randal M. Shaheen, Amy Ralph Mudge AllAboutAdvertisingLaw.com

9/1/2012 Release of Study Leaves Marketers Wondering Just What FTC is "Up

To" Jeffrey D. Knowles, Gregory J. Sater Response Magazine

7/10/2012 Free The Green Marketing Guides! Green Claims Continue To Dominate

Marketplace Randal M. Shaheen, Amy Ralph Mudge AllAboutAdvertisingLaw.com

http://www.allaboutadvertisinglaw.com/blog/2013/09/its-not-easy-to-act-naturally.html


http://www.venable.com/files/Publication/09f5bb08-f367-4d74-a9fc-78d26f550487/Presentation/PublicationAttachment/8d4b7d49-7d20-4468-b2bc-809e02ce9547/Antitrust_source_dec12.pdf



http://www.nxtbook.com/ygsreprints/ERA/g30901_era_er-dec2012/index.php?startid=24




http://www.venable.com/new-ftc-green-guides-provision-sets-standards-for-the-use-of-associations-environmental-certifications-and-seals-of-approval-in-advertising-10-03-2012/




http://www.allaboutadvertisinglaw.com/blog/2012/10/the-final-green-guides-are-here.html






http://www.response-digital.com/response/201209#pg66

http://www.response-digital.com/response/201209#pg66



http://www.allaboutadvertisinglaw.com/blog/2012/07/free-the-green-marketing-guides-green-claims-continue-to-dominate-marketplace.html

http://www.allaboutadvertisinglaw.com/blog/2012/07/free-the-green-marketing-guides-green-claims-continue-to-dominate-marketplace.html



NEGATIVE OPTION MARKETING 3/12/2013 Why So Negative on Negative Option?


7/1/2012 FTC Describes What it Wants to See in Negative Options


http://www.responsemagazine.com/drma/why-so-negative-negative-option-5127



http://www.nxtbook.com/nxtbooks/naylor/ERAM0712/index.php#/41/OnePage


SOCIAL MEDIA 7/30/2013 "We Are Never, Ever, Ever Getting Back Together" Without Contest

Rules in Place Maura A. Marcheski AllAboutAdvertisingLaw.com

4/23/2013 Shutting Down Charitable Sweeps: New Florida Law Has Potential

Effect on Cause Marketers Melissa Landau Steinman, Kristalyn J. Loson AllAboutAdvertisingLaw.com

2/28/2013 FDA Warning Letter Makes Shout-Out to Facebook

Todd A. Harrison, Erin E. Seder AllAboutAdvertisingLaw.com

2/8/2013 CFPB to Focus on Use of Social Media

Jonathan L. Pompan AllAboutAdvertisingLaw.com



12/20/2012 Ensuring Privacy and Compliance in the World of Children's Apps: A

Brief Guide to the FTC's Second Report on Mobile Apps for Kids Kelly A. DeMarchis, Kristen R. Brown AllAboutAdvertisingLaw.com

12/20/2012 It's Beginning to Look a Lot Like…COPPA

Emilio W. Cividanes, Stuart P. Ingis, Julia Kernochan Tama AllAboutAdvertisingLaw.com



6/25/2012 Twitter "Advertising" Disclosures An Issue In The UK As Well

Guest Blogger AllAboutAdvertisingLaw.com

2/8/2012 Understanding the Legal Issues in Social Networking


http://www.allaboutadvertisinglaw.com/blog/2013/07/we-are-never-ever-ever-getting-back-together-without-contest-rules-in-place.html

http://www.allaboutadvertisinglaw.com/blog/2013/07/we-are-never-ever-ever-getting-back-together-without-contest-rules-in-place.html


http://www.allaboutadvertisinglaw.com/blog/2013/04/shutting-down-charitable-sweeps-florida-adopts-new-law-prohibiting-certain-charitable-gaming-activities-with-unintended-con.html

http://www.allaboutadvertisinglaw.com/blog/2013/04/shutting-down-charitable-sweeps-florida-adopts-new-law-prohibiting-certain-charitable-gaming-activities-with-unintended-con.html


http://www.venable.com/Kristalyn-J-Loson

http://www.allaboutadvertisinglaw.com/blog/2013/02/fda-warning-letter-makes-shout-out-to-facebook.html



http://www.allaboutadvertisinglaw.com/blog/2013/02/cfpb-to-focus-on-use-of-social-media.html








http://www.venable.com/Kelly-A-DeMarchis

http://www.venable.com/Kristen-R-Brown

http://www.venable.com/its-beginning-to-look-a-lot-like-coppa-12-20-2012/

http://www.venable.com/emilio-w-cividanes

http://www.venable.com/stuart-p-ingis/

http://www.venable.com/julia-k-tama



http://www.allaboutadvertisinglaw.com/blog/2012/06/asa-adjudications.html#sthash.NPh38PSJ.dpuf



SPOKESPERSON AGREEMENTS 6/12/2012 Ferris Bueller's Teacher Gets The Day (And More Off): Sues Over

Endorsement Contract Randal M. Shaheen, Amy Ralph Mudge AllAboutAdvertisingLaw.com

5/1/2012 Court Refuses to Dismiss Celebrity Endorsement Breach Of Contract

Case Randal M. Shaheen, Amy Ralph Mudge AllAboutAdvertisingLaw.com

http://www.allaboutadvertisinglaw.com/blog/2012/06/ferris-buellers-teacher-gets-the-day-and-more-off-sues-over-endorsement-contract.html#sthash.6oEVHUDP.dpuf

http://www.allaboutadvertisinglaw.com/blog/2012/06/ferris-buellers-teacher-gets-the-day-and-more-off-sues-over-endorsement-contract.html#sthash.6oEVHUDP.dpuf



http://www.allaboutadvertisinglaw.com/blog/2012/05/hanes.html#sthash.pFDPsNGB.dpuf

http://www.allaboutadvertisinglaw.com/blog/2012/05/hanes.html#sthash.pFDPsNGB.dpuf



TESTIMONIALS AND ENDORSEMENTS 9/1/2013 Legal Myth Busters




7/1/2013 Nine Out of 10 Regulators Prefer Substantiated Preference Claims

Jeffrey D. Knowles, Randal M. Shaheen Response Magazine

5/1/2013 Getting Back to the Basics

Gregory J. Sater Response Magazine

4/17/2013 A Clean Bill of Substantiation Health: Doctor Recommended and Doctor

Formulated Claims Randal M. Shaheen, Amy Ralph Mudge AllAboutAdvertisingLaw.com

9/20/2012 FTC Gives the Skinny on Weight Loss Testimonials and Substantiation

Maura A. Marcheski, Randal M. Shaheen AllAboutAdvertisingLaw.com

5/8/2012 Endorsements From Regular People Are Powerful, but Mind the FTC's

Guidelines Leonard L. Gordon, Jeffrey D. Knowles Response Magazine

2/8/2012 Understanding the Legal Issues in Social Networking


http://www.nxtbook.com/ygsreprints/ERA/g36012_era_sep2013/index.php#/50




http://www.responsemagazine.com/direct-response-marketing/legal-review-9-out-10-regulators-prefer-substantiated-5408



http://www.response-digital.com/response/201305?pg=41#pg56






http://www.allaboutadvertisinglaw.com/blog/2012/09/ftc-gives-the-skinny-on-weight-loss-testimonials-and-substantiation.html#sthash.4NOlVXpA.dpuf



http://www.responsemagazine.com/drma/endorsements-regular-people-are-powerful-mind-ftcs-guideline-4447?utm_source=RM&utm_medium=email&utm_campaign=the-voice_05_08_2012&utm_content=endorsements-regular-people-are-powerful-mind-ftcs-guideline-4447

http://www.responsemagazine.com/drma/endorsements-regular-people-are-powerful-mind-ftcs-guideline-4447?utm_source=RM&utm_medium=email&utm_campaign=the-voice_05_08_2012&utm_content=endorsements-regular-people-are-powerful-mind-ftcs-guideline-4447





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