top ten advertising mistakes

Download Top Ten Advertising Mistakes

Post on 18-Dec-2014

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10 simple suggestions to improve your communication efforts from Show-N-Tell. Enjoy!

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  • 1. Top Ten Advertising Mistakesfor more information go to www.show-n-tell.co
  • 2. Mistake #10: Thinking SEO Too Soon TRAFFIC OR CUSTOMERS? YOUR WEBSITE Focus On YOUR WEBSITE CONVERSION, Not Trafc. Only when your conversion strategy is working should you spend money on transitioning that success into an SEO strategy
  • 3. Mistake #9: Its Just Good Branding THE PERFECT ADVERTISING FORMULA:If you invest this ...and it does notamount in advertising... generate this amount 1.00 2.00 ...then your advertising is a failure. ADVERTISING IS AN INVESTMENT. WOULD YOU CONTINUE BUYING STOCKS THAT LOSe YOUR MONEY EVERY TIME?
  • 4. Mistake #8: Expecting Instant Results ONLY WHAT IS RARE IS OF VALUE WE ARE HIT WITH 3,000 ADS A DAY WHAT IS OF VALUE IS TRUST AND THAT ONLY COMES WITH TIME WHAT ARE YOU DOING TO GAIN TRUST? (PLEASE DONT SAY MORE PRINT ADS)
  • 5. Mistake #7: Advertising Is MarketingIf Advertising Is A Leaf, Marketing Is The Tree. Marketing Advertising Branding 90% 5% 5% Dening Introduces When And Solving Solution To Customers A Customer Customers Validate The Problem Problems Solution
  • 6. Mistake #6: Bypassing Old Customers IF YOUR CURRENT CUSTOMERS ARE NOTYOUR SALES FORCE, THEN YOU ARE FIGHTING A LOSING BATTLE. If your product is not generating referrals from your current customers, then no amount of advertising is going make up for it.
  • 7. Mistake #5: Money Before TestingWOULD YOU BUY A CAR THAT MIGHT WORK?Yet businesses buy ads without any guarantee the ads will work. Never before have there been so many venues to test the effectiveness of your advertising BEFORE you spend a dime
  • 8. Mistake #4: No Specic AudienceDO YOU DIAL A RANDOM PHONE NUMBER AND EXPECT TO REACH YOUR MOTHER? Knowing your ideal customer is essential. If you do not know your ideal customer, stop everything youre are doing and start over.
  • 9. Mistake #3: No Response Analysis THE ULTIMATE GOAL IS TO MAKE YOUR CUSTOMERS PREDICTABLE Receive Clean Analyze & Solve Targeted & Track Data Organize Customer Effective Data Problem AdvertisingWhen you know what your customers are going to do before they do it, everything about your business will improve.
  • 10. Mistake #2: Advertising Trumps BoringBESTSELLING AUTHOR SETH GODIN SAID IT BEST:If
  • 11. the
  • 12. marketplace
  • 13. isnt
  • 14. talking
  • 15. about
  • 16. you,
  • 17. theres
  • 18. a
  • 19. reason.
  • 20. If
  • 21. people
  • 22. arent
  • 23. discussing
  • 24. your
  • 25. products,
  • 26. your
  • 27. services,
  • 28. your
  • 29. cause,
  • 30. your
  • 31. movement
  • 32. or
  • 33. your
  • 34. career,
  • 35. theres
  • 36. a
  • 37. reason.
  • 38. And
  • 39. youre
  • 40. probably
  • 41. boring
  • 42. on
  • 43. purpose.
  • 44. You