ADVERTISING INTELLIGENCE

© 2010 J. Davison

advertising

what is advertising?

‘let us march against Philip’

advertising principles

truth in advertising

© 2010 J. Davison

four competenciesresearch

write

teach

travel

© 2010 J. Davison

resourcefulnesssources of:

knowledge

products

ideas

inspiration

trust

© 2010 J. Davison

3 m’s

media

model

method

© 2010 J. Davison

advertising intelligence creative

e-commerce

integrated presence

marketing technology

direct response

list building

systems

© 2010 J. Davison

pre sales naming

branding

positioning

business models

© 2010 J. Davison

launch strategiesjoint ventures

media buying (PPC, PPV, CPA, CPM, etc)

© 2010 J. Davison

point of salepurchasing decision

e-commerce

tracking

checkout process

© 2010 J. Davison

cost-per acquisition landing pages

squeeze pages

sales pages

cpa networks

© 2010 J. Davison

upsellsone click

up sell

down sell

cross sell

© 2010 J. Davison

technologyhosting

backend

services

data

information

intelligence

© 2010 J. Davison

syndication

distribution channels

trust brokerage

information exchange

© 2010 J. Davison

publishing modelcreation

promotion

integration

© 2010 J. Davison

promotioncampaigns create leads and customers

customers create clients and backend sales

clients become leads for ascension

© 2010 J. Davison

creationproducing a cohesive lesson, media module or sales message

sourcing raw content, data, and information

free media

paid media

© 2010 J. Davison

integrationpartnerships through affiliates

affiliate products

product sourcing

affiliate recruitment

© 2010 J. Davison

advertorial networkslife tips

how life works

ara lifestyle

health headlines

© 2010 J. Davison

advertorial networks

content integration

advertorial syndication

© 2010 J. Davison

customer ascensioncommitment

timing

beliefs

levels

pricing

benefits

© 2010 J. Davison

commitmentinitial

significant

lifelong

© 2010 J. Davison

timingminutes

days

weeks

months

years

© 2010 J. Davison

beliefsawareness

deepening

reinforcement

expansion

© 2010 J. Davison

levelstrial

front end

back end

continuity

© 2010 J. Davison

pricingfree

low cost

mid tier

high tier

ultra affluent tier

© 2010 J. Davison

benefitsmonetary value

relationship value

evangelical value

© 2010 J. Davison

target affiliateslist owners

bloggers

mavens

publicists

promoters

© 2010 J. Davison

valuesgrowth

purpose

model

dynamics

perspective

execution

© 2010 J. Davison

3 m’s revisited

media

model

method

© 2010 J. Davison

legacyhealth

wealth

wisdom

© 2010 J. Davison

sales process optimizationonly for certain kinds of clients

there must be no limit to the amount of new business you can handle

you must have a scalable business

you must have a systemized business with a highly optimized and evolved customer fulfillment process

you must be willing to invest in media to acquire traffic