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Global Digital Advertising Services - Procurement Market Intelligence

2016-2020

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Scope of The Report• Market insights of the global digital advertising services market

• Supply insights of the global digital advertising services market

• Pricing insights of the global digital advertising services market

• Category essentials of the global digital advertising services market

• Cost drivers that will shape the supplier landscape

• Understanding the challenges faced by the procurement managers

• Analysis of the key procurement best practices to drive the

maximum benefits

• Supplier market landscape and future trajectory of the market

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Procurement Best Practices

Buyers should adopt systematic procurement practices that allow them to gain better control over service providers,

irrespective of the prevailing market conditions, as it will help them manage their expenses better and procure good-

quality service.

• Unbundling of services

• Achieving right blend of traditional and non-traditional firms

• Listing down and categorizing negotiation levers

• Promoting competitive bidding scenarios

Key Strategies

Global Digital Advertising Services - Procurement

Market Intelligence 2016-2020

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Procurement Challenges

Most organizations find it difficult to find suppliers that are capable of localizing content and providing maximum

ROI.

Key Challenges

• Identification and training of right personnel

• Estimation of ROI

• High degree of content customization

Read more: https://goo.gl/i2zpOy

Top Suppliers and Regions

Suppliers Regions

• GroupM

• Leo Burnett Worldwide

• BBDO

• BlueFocus Group

• OgilvyOne Worldwide

• Americas

• Europe

• APAC

• Middle East

and Africa

View Our Report: Global Digital Advertising Services - Procurement Market Intelligence 2016-2020

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