Advertiseat Blue Grass Airport

Opportunities to Reach Travelers from around the Globe

For more information on advertising opportunities, contact Amy Caudill at 859.425.3126 or acaudill@bluegrassairport.com

The Best of the Bluegrass

The heart of the Bluegrass region is constantly growing. As the tourism, health care, retail, educational and cultural center for both central and eastern Kentucky, the Bluegrass region offers a diverse economy and strong workforce. More than 550,000 residents have made the greater Lexington area their home. The region also serves as the home for major corporations such as Lexmark International, Toyota Motor Manufacturing USA, LinkBelt Construction Equipment, Xerox, Tempur-Pedic and Alltech—just to name a few.

Lexington’s business community is

flourishing. The community offers

an exceptional quality of life and has

received national prominence and

rankings in the following areas:

• #1Citytofindajob (Forbes Magazine)

• #9Bestplaceforbusinessand careers (Forbes Magazine)

• #3Bestplacetoretire (CNN Money)

• #5Bestcityforfamilies (Parenting Magazine)

• #5Bestcityfortopmedium-sizedU.S.cityforentrepreneurs (Grasshopper Group)

• #6Bestcityforcollegegraduates(The Daily Beast)

Boasting miles of greenery, the

Bluegrass region is well known for its

reputation as the Horse Capital of the

World. The region is home to more

than 450 horse farms, two spectacular

race courses and two of the world’s

most prestigious Thoroughbred

auction companies.

Lexington’s love for horses is equally

matched with its affinity to craft the

world’s finest bourbon. The famous

Kentucky Bourbon Trail has a large

imprint in the Bluegrass region, and

Lexington is only a short drive away

from several legendary distilleries

including Woodford Reserve, Wild

Turkey, Buffalo Trace and Four Roses.

Residents from neighboring counties

in the Bluegrass go the distance to

visit Lexington for major events such

as horse races at Keeneland Race

Course and the Red Mile; athletics

with the University of Kentucky

Wildcats; and performances at

Lexington Center, Centre College and

Eastern Kentucky University’s Center

for the Arts. Lexington is also home

to international sporting events like the

Alltech FEI World Equestrian Games

and the Rolex Kentucky Three-Day

Event.

Approximately 92 million Americans have taken at least one roundtrip airline flight in the past 12 months

Affluent and upscale Americans who take four or more flights per year account for almost 60% of all airport advertising impressions

Airline travelers are 50% more likely to have an annual household income of $100,000 or more than the average American

Business frequent flyers are 48% less likely to be exposed to television compared to the average adult; thus making it harder to reach travelers through traditional advertising mediums

Due to a high dwell time and large format ads, travelers are 128 percent more likely to scan a QR code with a smart phone, compared to the average adult

Travelers are spending more time at the airports than they did in the past. Sixty-five percent of airline travelers spend more than 30 minutes in the airport terminal (after passing through security.) Nearly one in three (30%) spend longer than one hour waiting to board their plane.

AnUpscaleAdvertisingMedium

As advertisers seek new opportunities to reach their customers, they will quickly learn that an airport provides a unique chance to capture the upscale, sophisticated consumer. In today’s world of heightened security, travelers are spending more time in the airport terminal. Here’s an overview of today’s airport consumer:

Statistics provided by Arbitron Airport Advertising Study and Scarborough USA+

Advertisers at Blue Grass Airport have multiple options within the terminal

building and on property to reach their consumers. From wall wraps located

in the airport concourses to digital displays at baggage claim, the airport can

accommodate advertisers in multiple locations, depending on the message you

are trying to communicate.

Optionsinclude:

AbouttheAirport

Lexington is the home of Blue Grass Airport, which serves over one million passengers from central and eastern Kentucky. With passengers from a 54-county service area, Blue Grass Airport will provide you with multiple opportunities to reach worldwide visitors coming in to explore the area as well as local clientele taking business and leisure trips from their regional airport.

Serving 15 non-stop destinations on five airlines, Blue Grass Airport is the primary airport for almost 600,000 individuals who reside within a 30-miles radius of the airport as well as the 1.5 million residents of central and eastern Kentucky.

AdvertisingOptions

Terminal Doorway Wraps

Wall Wraps

Backlit Displays

Baggage Claim Digital Displays

Baggage Claim Reservation Center

Baggage Cart Advertising

Jet Bridge Advertising (interior)

Brochure Displays

Product Displays

Special Event Banners

Doyouhaveotherideas? Share your thoughts with us and we will do our best to accommodate you! Blue Grass Airport will gladly customize an advertising package to best suit your needs.

Monthly Passengers 91,733

Monthly Impressions 275,199

Annual Passengers 1,100,801

Annual Impressions 3,302,403

TerminalMap