advance digital marketing program · 2020. 7. 14. · the active social media user of 250 million....


Instructor-led Online and Interactive Training Course

A D M P

As per the report by statista, the current Internet user in India is 460 million with the active social media user of 250 million. Digital spends in India is estimated to grow with a CAGR of 32% to Rs 18,986 Crore by 2020 & will touch almost 19,000 crores in the next three years.

Advanced Digital Marketing Program (ADMP), has been specially designed & structured by industry experts and veterans to create a Holistic 360-degree digital learning. Our certified digital marketing course is ideal for Marketing Professionals, Sales Professionals, entrepreneurs looking to learn new skills in the digital marketing field and those who wish to upskill themselves to have edge over other peers

ADMP course will help you build expertise in various areas of Digital Marketing - SEO, SEM, Social Media, Email Marketing, Inbound Marketing & Web Analytics. ADMP compliments you with additional specialization modules to strengthen your skillset based upon individual's objective.


Key Highlights – ADMP Course

Live Instructor-led Online Training

Attend from anywhere& Class Recording

Lifetime access to Latest Content (Presentations & Videos)

Case Study Based Learning

30+ Live Projects and Assignments

Special Q&A Session

100% Placement Assistance

Post Training Support

9+ Industry Certifications (inc Google&Hubspot)


Our Core Module

Search Engine Marketing Search Engine Optimization

Social Media Marketing Email Marketing

InboundMarketing Web Analytics

Affiliate Marketing Content Marketing

Specialization Module

How to become Freelancer with Digital Marketing?

Integrated Digital MarketingStrategy

Lead Sourcing

Media Planning & Buying


Our Digital Marketing Online Course offers a comprehensive & vast curriculum, covering all the required Skills to become a successful Digital Marketer. This course will help you provide an all-round digital marketing kit to your client right from the get-go. Our course also gets you up to speed with all the new age technologies, apps, and websites that are used by top digital marketers to provide desirable results

Search Engine Optimization [5 Module]

Course Curriculum

INTRODUCTION TO SEO

How Search Engine Works

Indexing & Crawling Basics

Optimizing Crawl Budget

Intro to SEO

natomy of a Search Result (Search Snippet)

What is On-page SEO (Content, Architecture, HTML)?

What is Off-page SEO/Link Building (Social, Content- based, PR)?

Intro & Background of SEO

Keyword Research

Keyword Research

Finding Seed Keywords: Mind Map for Keyword Research

Using Wikipedia, Forums for Keyword Research

Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords

Google Keyword Planner Tool

ON-PAGE SEO

HTML Basic

Web Page Basics: What is HTML, JavaScript,CSS

Basic HTML Tags to create a web page

HTML Tags for SEO: Title, H1, META Tags, IMG, A

- On page SEO

Crawling: XML, HTML Sitemaps, Robots.txt

Content Clusters (Creating SEO-based content)

Negative on-page to avoid


Technical SEO

URL Architecture

Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)

301 Redirects

Mobile SEO

App Store Optimisation

Mobile Websites: Responsive, Adaptive, Dynamic

Optimizing for Voice Search

OFF-PAGE SEO

Link Building

What is Link Building

Link Building Tactics

Manual Link Building Process

Link Building Metrics

Social SEO

Quora

YouTube Video SEO

Slideshare, Scribd and other Social Channels for SEO

Local SEO

What is Local SEO, Pigeon Update

Google My Business, Bing Places

Local Pages on your website

Local Listings/Citations

SEMrush.com Backlink

Backlink audit of one website

How to audit backlinks of competitors and gain insights?

SEO AUDIT & TOOLS

SEO Audits

What are SEO Audits?

Different Types of SEO Audits

RankBrain and the Future of SEO

Measurement with google Analytics

SEO Resource


· MOBILE AD CAMPAIGN

Universal App Campaigns

Mobile-Specific Bidding

Targeting Strategies

Measuring Mobile Ad Performance

Conversions Report Editor

Optimization Strategies

· SHOPPING CAMPAIGNS – INTRODUCTION

What are Google Shopping Ads

Product Listing Ads?

Where do they appear on Google?

What Shoppers on the internet do?

Google Shopping set retailers up for success

Features of Google Shopping Why PLA's?

- Path to creating PLA Ads

- Merchant Centre Steps

- Create Shopping Campaign on Google AdWords

- Track Performance and Optimize the Campaigns

YOUTUBE MARKETING – INTRODUCTION & AD FORMATS

YouTube Ad Formats

YouTube Campaign Creation

YouTube Analytics

Video Campaign Optimization Tips

Search Engine Marketing [5 Module]

INTRODUCTION TO SEM – FUNDAMENTALS

- Consumer Journey

- What is SEM?

- Why SEM?

- What is Google AdWords?

- Why Google AdWords?

- Google Network

- AdWords Terminologies

- How Does the SEM Auction Work?

- Structure of an AdWords Account

- Campaign Types

- Shopping and Mobile-specific campaign types

- Creation of Search Network Campaign

- Ad, Ad Formats, Ad Text Policies,

- Ad Text Best Practices, DKI

- Ad Extensions, Keyword Research

- Tools – Keyword Planner & Estimator

- Keyword Match types

- Keyword Strategies

- Landing Page

- Bidding and Budget

- Optimizing the Search Network Campaign

- Text best practices

CREATION OF GOOGLE DISPLAY NETWORK

- GDN Targeting Options

- Display Ad Formats

- Ad Gallery Tool

- Conversion Tracking

- GDN Campaign Creation

- Remarketing

- Smart Display Campaigns


Social Media Marketing – SMM [5 Module]

LINKEDIN MARKETING

- LinkedIn for Personal Branding

- Brand Marketing on LInkedIn

- LinkedIn Company Pages

- LinkedIn Advanced Search

- LinkedIn Premium

- LinkedIn Ads

SNAPCHAT & TWITTER MARKETING

Twitter Marketing for Brand Awareness

Twitter Ads

Twitter Analytics

Twitter Tools

· PINTEREST MARKETING

- Pinterest for business

- Marketing on Pinterest

- Best Practices

- Leveraging Rich Pins

- Analytics & Measurement

TIK TOK MARKETING

Tik Tok for Business

TakTak Ads

Building followers

Driving Engagement

INTRODUCTION TO SOCIAL MEDIA FACEBOOK MARKETING

Facebook Page Best Practices

Facebook Page Best Practices

KPIs to measure success

Facebook Insights

Facebook Business Manage

KPIs to measure success

Facebook Insights

Facebook Business Manager

Facebook Ad Campaign Objectives

Facebook Ad Targeting

INSTAGRAM MARKETING

Optimizing your instagram business profile

Crafting an Instagram content strategy

Best Practices

Influencer Marketing on Instagram

Analytics & Measurement

Instagram AdssuccessCampaigns

Email Marketing [3 Module]

DELIVERABILITY

Setting-up an Email Marketing Machine

ISPs, Hosting Facility and MTA

IP/DNS and Shared vs. Dedicated IPs

MX Record, Whitelisting,

Response Handlers and Bounces

EFFECTIVE EMAIL CONTENT

Conversation

Relevance

Incentives

Timing

Creative & Copy

Attributes


CUSTOMER ACQUISITION STRATEGY

- Rented List Emails

- Co-branded Emails

- Third Party Email Newsletters

- Viral Emails

- Event Triggered Emails

- House E-newsletters

- LinkedIn Ads

NURTURING & AUTOMATION

Tools to Enhance Lead Nurturing

Enhance Better Reach

Analyze Behavior Patterns

Analytics

Automation and More

· RESOURCES TO DO SITUATIONAL ANALYSIS AND PROGRESSIVE UPDATES

- Customer Personal Toolkit

- Complete Email Marketing Worksheet

- Content Editorial Calendar

- Digital Marketing Strategy Toolkit

- Email Contact Strategy Template

- Email Campaign Calculator

- Email Marketing Health Check

- Structuring Digital Marketing Team

- Issues

· EMAIL AUTOMATION

- What is Automation?

- How does it Work?

- What are the Benefits?

· CHOOSING AN AUTOMATION PLATFORM

- Features & Functions Available

- What are Workflows?

- How to Create a Workflow?

- Cost

- Most Widely Used Platforms

· SIMPLE AUTOMATION FUNCTIONS FROM MAILCHIMP

- Click to Reply Options – Demonstrated

- Other Features Explained

- Results – Demonstrated – Practical

Inbound Marketing [4 Module]

· Simple Automation Functions from MailChimp

Converting your prospects into leads using emails

Landing Page

Conversion Optimization

Conversion Optimization Patterns for Engaging website Visitors

Lifecycle Emails


Web Analytics [5 Module]

· SOCIAL MEDIA ANALYSIS

- Facebook Insights

- Twitter Analytics

- YouTube Analytics

- Social Ad Analytics /ROI measurement

· ACTIONABLE INSIGHTS

- Recap of Google Analytics reports and tools

- Finding actionable insights

- Getting the organization involved

- Creating a data-driven culture

- Resources

- Common mistakes analysts make

- Additional Web analytics tools

· SOCIAL CRM & ANALYSIS

- Radian6

- Sentiment Analysis

- Workflow Management

- Text Analytics

· Digital Analytics

- WebMasters

- AdWords Reports, Custom Reports, Custom Dimensions

- Dashboard and Segmentation

- Multi-Channel Funnels Reports

Attribution modeling and reports

INTRODUCTION

What's analysis?

Is analysis worth the effort?

Analysis vs Intuition

Introduction to Web Analytics

· GOOGLE ANALYTICS

- Getting Started with Google Analytics

- How Google Analytics works?

- Accounts, profiles and users navigation

- Google Analytics

- Basic Metrics

- The main sections of Google Analytics reports

• Traffic Sources

• Direct, referring, and search traffic

• Campaigns

• AdWords, AdSense

· CONTENT PERFORMANCE ANALYSIS

- Pages and Landing Pages

- Event Tracking and AdSense

- Site Search

· VISITOR ANALYSIS

- Unique visitors

- Geographic and language information

- Technical reports

- Benchmarking


Affiliate Marketing [2 Modules]

You will be introduced to Affiliate Marketing, Models of Affiliate Marketing. Study how to generate and convert leads. In the session guidance to success with Affiliate marketing will be provided.

Email inventories

Campaign types (CPM, CPC, CPV, CPA etc.)

Tracking methods

Fraud analysis and types of fraud

Key Optimization methods

Budget planning

Key Players

Mobile

Definition

Purpose/Where and why is Affiliate Marketing used

Resources required to get started with Affiliate Marketing

Top Players in the market for Affiliate Marketing

Re-Brokering and Payout models

Segregation of Affiliate Marketing

Web Display Inventories

Content Marketing [1 Module]

You will identify the myths about Content Marketing and know the tactics to create “Good” Content. You will learn to develop a Framework to begin a content marketing program, show ROI for content programs. Also, explore key resources and tools to create and curate content with this module.

- Myths about Content Marketing

- Identifying & creating “Good” Content

- Framework to begin a content marketing program

- How to show ROI for content programs

- About key resources and tools to create and curate content


The Advantage with Digital Edvantage

Best Online Marketing Training Institute in Mumbai

100% Live & Interactive Sessions

Our Advance Digital Marketing Course is 100% live & will be conducted by our industry experts who has more than 10 years of experience in the industry. The online sessions include brainstorming sessions, detailed discussion on the every topic, Q&A session & will be highly interactive which creates the environment of collaborative learning.

Hands on Assignments & Practical Training

The key value of our Digital Marketing Online Course at Digital EDvantage lies in its hands-on assignments. We ensure whatever you learn in each & every module is imparted in application which makes this course more relevant, meaningful &benificial. On completion of these Module assignments and Case Study assignments our Online Digital Marketing Course makes your Learning all the more practical.

Meet the technology

We don't just introduce you to the best of the best in the industry but we also introduce you to the right kind of technology that you require to develop digital marketing excellence. We have put together a list of the premium tools that are used by digital marketing leaders. We also identify what tools are going to be the future of tomorrow. We train you to be quickly effective and innovative in your campaigns that are required for you to be a digital marketing expert.

Placement opportunities

We will provide you complete assistance in looking for the right job that is complementary to your skillset. We have corporate tie up We take pride in offering 100% placement assistance.

Case studies & Live Projects

Our Digital Marketing Training Institute provides you with hands-on experience by working on real-time case studies and Live Projects. This will help you plan, execute, design and implement the digital marketing strategies that you learned with us. You will be able to analyze, track and amend your strategies based on the response and the expert guidance you receive from our teachers. This will help you learn the finer nuances and tricks of the trade

No prerequisite background required

You may have been an excellent student, or you may have been a student who was never inclined towards studies, but our course is here to develop your skills and fuel your passion in the right direction. We believe that metrics don't determine talent only hard work does. Our Digital Marketing Training Institute helps you develop your talent and polish the right kind of skills that will fuel your career trajectory in the right direction.


Who Should Attend?

· Marketing Professionals

· Sales Professionals

· Business Owners

· Entrepreneurs

· Students

· Aspiring Entrepreneurs

We partner with various organization who believe is us to fill their Digital Marketing manpower needs. We provide various live projects from our esteemed clients & agencies and give hands on experience to our students, we guide, mentor & train them throughout their journey.

Placement Services

Placement Process

The candidate's resume is refined and polished as per Market Standards. This helps him to be relevant to current day market needs.

The Resume is then shared with relevant organizations by our placement team

The organization selects the resumes that they like & follow it up with an initial round of discussion with the candidate informing him of the job profile.

Finally, the candidate is trained to sit in both the initial screening test and the final interview. This ensures that the right talent is connected to the right opportunity.


Certification

Every Participants will b awarded with Digital EDvantage Advance Digital Marketing Program certificate upon completion of all the Modules, Assignments & Examination. Along with our certificate they also be assisted to get google &Hubspot certification.


Below are the exam details which are conducted online. All the participants are eligible for the examination.

ADMP EXAM DETAILS

Exam Duration:120 Mins

Manimum marks:40

There is NO Negative marking

Successful completion of all assignments

No. of questions:60

Schedule as per wish & appear online

Project Partners &Our Participants work at


Project Partners &Our Participants work at

Intrested? Contact Us!+91-9768552507 or [email protected]


advance digital marketing program · 2020. 7. 14. · the active social media user of 250 million....

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