adtech & martech barometer - 2015 market review

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AdTech & MarTech Barometer 2015 Market Review 2015 STRICTLY PRIVATE AND CONFIDENTIAL

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Page 1: AdTech & MarTech Barometer - 2015 Market Review

AdTech & MarTech Barometer2015 Market Review

2015 STRICTLY PRIVATE AND CONFIDENTIAL

Page 2: AdTech & MarTech Barometer - 2015 Market Review

2

About Results International

A MARKET-LEADING CORPORATE FINANCE ADVISORY FIRM… …WITH GLOBAL REACH

• 40 person team; 250+ completed transactions

• Broad global network

• Creative solutions

• Senior level focus on every transaction

• Founded in 1991

• Entrepreneurial and owner-managed

DEEP DOMAIN EXPERTISE IN THREE INTER-RELATED SECTORS… …AND BROAD INDUSTRY NETWORKS

Marketing

Healthcare

Technology

QUARTERLY TECH REPORT – 2015 ANNUAL REVIEW: ADTECH & MARTECH

Page 3: AdTech & MarTech Barometer - 2015 Market Review

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Dec-14Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Jan-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Feb-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Mar-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15Apr-15May-15May-15May-15May-15May-15May-15May-15May-15May-15May-15May-15May-15May-15May-15May-15May-15May-15May-15May-15May-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jun-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Jul-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Aug-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Sep-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Oct-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Nov-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-15Dec-1550%

60%

70%

80%

90%

100%

110%

120%

130%

140%

150%

Diversified Internet NASDAQ Comp MarTech Data AdTech

QUARTERLY TECH REPORT – 2015 ANNUAL REVIEW: ADTECH & MARTECH

Results International Global AdTech & MarTech Indices

Dec-15Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15

Notes: Based on share prices as at 31st December 2015; indices weighted by market capitalisationSources: Capital IQ and Results analysis

LAST

12

MON

TH S

HARE

PRI

CE P

ERFO

RMAN

CE

(0.7%)

42.8%

5.7%

(5.7%)

(37.3%)

Q4 2015 PERFROMANCEDiversified Internet 22.5%Nasdaq Comp 8.4%Data 6.6%AdTech 1.7%MarTech (2.1%)

Page 4: AdTech & MarTech Barometer - 2015 Market Review

4

(100%)

(50%)

-

50%

100%

150%

(80.4%)

(35.8%)

(2.0%)

(49.5%)(57.7%)(55.1%)

(85.1%)

(46.8%)

(78.8%)(78.3%)(54.5%)

1.9%

(28.2%)(39.7%)(30.4%)

(45.5%)(20.3%)(20.3%)

(6.2%)

67.5%

(12.3%)

8.7%

51.8%

3.2%

(3.3%)

10.4%

(39.5%)

46.6%

117.8%

(51.0%)

34.1%

(34.2%)

(100%)

(80%)

(60%)

(40%)

(20%)

-

20%

40%

60%

(78.2%)

(38.2%)

5.5%

(14.0%)

14.4%

(5.0%)

(58.1%)

10.1%

(45.7%)

(25.3%)

0.0%13.2%10.8%

29.3%35.5%

(2.9%)

26.0%20.6%4.4%

21.4%

1.0%

(4.4%)

(26.7%)

5.9% 6.8% 13.5%

(8.8%)

21.9%32.0%

12.4%16.4%15.0%

AdTech & MarTech: Share Price Performance

EV/2015E Net Revenue n.m 0.3x - 2.4x 1.6x 1.0x 0.6x 2.2x 3.3x 0.6x 3.9x 1.0x 1.5x 1.4x 2.2x 8.3x 5.9x11.3

x11.5

x1.9x 4.9x 4.4x 1.3x 7.9x 3.0x 16.1

x6.7x4.1x4.3x 1.0x 0.3x 11.0

x(1)

(1) 2015E Net Revenue data is unavailable(2) These companies have IPO’d within the last 12 months, the share price movement represents the change between each stocks respective IPO date (see slide 4) and 31 st December 2015Note: Based on share prices as at 31st December 2015Sources: Capital IQ and Results analysis

(2) (2)

(2)

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ADTECH DIVERSIFIED INTERNETMARTECH DATA

LAST

12

MON

TH S

HARE

PRI

CE

PERF

ORM

ANCE

Q4 2

015

QUARTERLY TECH REPORT – 2015 ANNUAL REVIEW: ADTECH & MARTECH

Page 5: AdTech & MarTech Barometer - 2015 Market Review

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AdTech & MarTech: Selected Stocks – Performance Since IPO

COMPANY IPO DATE DESCRIPTION RAISED ($M)

INDICATIVE PRICE RANGE ($)

IPO LISTING PRICE ($)

DAY 1 INCREASE

CURRENT INCREASE

CURRENT EV ($M)

EV / NET REVENUE

2015EEV / EBITDA

2015E

Jun-15 AI ad optimisation 42 n.a. 2.1 4.2% (80.4%) (7) n.m. n.m.

May-15 eCommerce platform 131 12.0-14.0 17.0 51.1% 51.8% 2,152 11.0x n.m.

Mar-15 Localised ad targeting 75 10.5-12.5 11.5 (15.1%) (85.1%) 23 0.3x n.m.

Oct-14 Marketing automation 125 22.0-24.0 25.0 20.4% 125.2% 2,030 11.3x n.m.

Sept-14 Multi-channel ad server 75 n.a. 1.7 0.8% (51.1%) 42 n.a. n.a.

Jul-14 Programmatic video DSP 44 7.0-8.0 7.0 64.3% 94.3% 437 3.9x n.m.

Jul-14 Multi-channel ad network 70 n.a. 3.9 4.4% (60.3%) 159 2.4x 11.1x

Apr-14 SSP 102 15.0-17.0 15.0 33.9% 9.7% 718 3.3x n.m.

Nov-13 Multi-channel network 33 n.a. 1.0 20.0% (90.4%) 22 1.0x n.m.

Oct-13 DSP focused on retargeting 251 27.0-29.0 31.0 14.2% 27.7% 2,201 4.3x 19.6x

Sep-13 DSP 116 27.0-29.0 29.0 93.4% (88.0%) 151 0.6x n.m.

Aug-13 Video ad network 46 12.0-14.0 9.0 0.0% (61.0%) 72 1.0x n.m.

Nasdaq

LSE

NYSE

AIM

Nasdaq

Nasdaq

NYSE

AIM

NYSE

AIM

NYSE

NYSE

(1) Current increase from IPO price; Market data as of 31st December 2015Note: Calendarised to December year end; $ millions, except share price data; Multiples capped at 20x EV / Revenue and 60x EV / EBITDASources: Capital IQ and Results analysis

QUARTERLY TECH REPORT – 2015 ANNUAL REVIEW: ADTECH & MARTECH

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Page 6: AdTech & MarTech Barometer - 2015 Market Review

6

AdTech MarTech Data Diversified Internet

Global AdTech/ MarTech

-

5%

10%

15%

20%

25%

30%

35%

26.5%

30.4%

0.7%

17.0%

20.4%

AdTech MarTech Data Diversified Internet

Global AdTech/ MarTech

-

1.0 x

2.0 x

3.0 x

4.0 x

5.0 x

6.0 x

7.0 x

8.0 x

1.0 x

7.1 x

3.2 x

6.7 x

2.7 x

AdTech & MarTech: Valuation Benchmarks

(1) (1)

(1) Global AdTech / MarTech represents the median of all stocks in AdTech, MarTech, Data & Diversified InternetNotes: EV = Enterprise Value; Financials calendarised to December year end; Median values reportedSee Selected Publicly Traded Companies (Slide 11) for details of companies included in each categorySource: Capital IQ & analyst reports

REVENUE GROWTH (2015-16E) EV / NET REVENUE 2015E

QUARTERLY TECH REPORT – 2015 ANNUAL REVIEW: ADTECH & MARTECH

Page 7: AdTech & MarTech Barometer - 2015 Market Review

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Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 20150

20

40

60

80

100

120

-

$1bn

$2bn

$3bn

$4bn

$5bn

$6bn

$7bn

$8bn

$9bn

5443

74

52

108101

113106

98 101112

100

Number of deals Total disclosed deal value ($bn)

NUMB

ER O

F DEA

LS

TOTA

L DI

SCLO

SED

DEAL

VAL

UE ($

BN)

AdTech & MarTech: Global M&A Activity Q1 2013 – Q4 2015

(1) Q3 2014 data includes Alliance Data’s acquisition of Conversant ($2.2bn)(2) Q2 2015 data includes Verizon’s acquisition of AOL ($4.3bn)Sources: Press Releases, Capital IQ, Mergermarket, 451 Research and Results analysis

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QUARTERLY TECH REPORT – 2015 ANNUAL REVIEW: ADTECH & MARTECH

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AdTech & MarTech: Selected Deals in H2 2015

DATE BUYER TARGET EV ($M) EV/REVENUE COMPANY DESCRIPTION TARGETLOCATION

Dec 15 20 1.0x B2B mobile ad network

Dec 15 - - Programmatic ad optimisation

Dec 15 141 1.0x Ad network with proprietary ad formats

Nov 15 20 1.0x Rich media Ad Server

Nov 15 450 7.9x Marketing BI DMP

Nov 15 1,083 2.4x Email and social marketing

Sep 15 683 6.3x TV and movie measurement

Sep 15 120 - Content management & GRC

Sep 15 - - Mobile attribution

Sep 15 - - In-store customer analytics

Sep 15 89 1.9x Social and video ad network

Sep 15 - - Mobile ad app SDK

Sep 15 17 1.1x Mobile and social DSP

Sep 15 500 - OTT video content

Sep 15 218 1.9x Mobile ad network and ad exchange

Aug 15 - - Predictive marketing CRM

Aug 15 - - Cross-channel optimisation and personalisation

Jul 15 1,000 6.0x Multi-channel, big data marketing cloud

(1) In certain cases EV/Revenue are publicly reported estimates; TTM net revenues have been used where possible (gross revenues minus TAC generated in the last 12 months); EV = transaction value scaled to 100% shareholding plus net debt (incl. minority interest)

(2) Earn out of $25m has not been included in the calculation of EV(3) Deal has been announced, but is yet to close(4) Earn out of $86m (£56m) has not been included in the calculation of EVSources: Press Releases, Capital IQ, Mergermarket, 451 Research and Results analysis

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AdTech & MarTech: Selected Deals in H1 2015

DATE BUYER TARGET EV ($M) EV/REVENUE COMPANY DESCRIPTION TARGETLOCATION

Jun 15 720 3.5x Campaign management and optimisation stack

Jun 15 - - Targeted TV SSP

May 15 43 1.6x Ad server & search retargeting

May 15 12 1.1x Mobile DSP

May 15 4,135 2.3x Online publisher and full ad tech stack

May 15 26 4.2x eCommerce marketing platform

Apr 15 533 - Predictive cross-device retargeting

Apr 15 120 - mCommerce platform

Apr 15 200 5.0x eCommerce marketing automation

Apr 15 22 3.1x Mobile ad tracking

Mar 15 100 4.3x Retargeting DSP

Mar 15 85 5.0x Programmatic direct SSP

Mar 15 58 1.9x Mobile marketing optimisation

Mar 15 195 5.6x DMP

Feb 15 30 - App marketing SSP

Feb 15 - - Omni-channel shopper data & analytics

Jan 15 - - Ad exchange with DSP & SSP capabilities

Jan 15 125 6.3x B2B DMP

(1) In certain cases EV/Revenue are publicly reported estimates; TTM net revenues have been used where possible (gross revenues minus TAC generated in the last 12 months); EV = transaction value scaled to 100% shareholding plus net debt (incl. minority interest)

(2) Earn out of $22m has not been included in the calculation of EVSources: Press Releases, Capital IQ, Mergermarket, 451 Research and Results analysis

(1)

QUARTERLY TECH REPORT – 2015 ANNUAL REVIEW: ADTECH & MARTECH

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Page 10: AdTech & MarTech Barometer - 2015 Market Review

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AdTech & MarTech: Selected Fundraisings in H2 2015

DATE COMPANY TYPE OF ROUND

FUNDS RAISED

($M)INVESTOR PARTICIPATON COMPANY DESCRIPTION COMPANY

LOCATION

Dec 15 Series C 49 Mercato Partners (lead investor), Staley Capital and Silicon Valley Bank Data-driven marketing

Dec 15 - 22 Danica Pension DSP, DMP and Ad Server

Dec 15 Series B 30 Led by several major institutional investors, including European Investment Bank and Dutch L’Arche BV Native ad automation

Oct 15 Series C 33 Partech (lead investor), Highland Capital Partners Europe and Nauta Capital Social media monitoring

Oct 15 - 20 Accel-KKR eCommerce insight and optimisation

Oct 15 Series C 53 Insight Venture Partners, Lead Edge Capital, Mack Capital, Volition Capital (lead investors) and Silicon Valley Bank Tag and data management

Oct 15 Series B 65 Lightspeed Venture Partners (lead investor), Sequoia Capital, IDG Ventures and Lakestar

B2B predictive marketing data and analytics

Oct 15 Series C 58Index Ventures (lead investor), Andreessen Horowitz, Bain Capital Ventures, Battery Ventures, Benchmark, Citi Ventures, Correlation Ventures, Danhua Capital, Pharus Capital Management, Salesforce Ventures and Tenaya Capital

Content A/B testing

Sep 15 Debt 100 Tennenbaum Capital Partners Mobile discovery platform

Sep 15 Debt 30 Silicon Valley Bank Programmatic ad exchange

Sep 15 Series A 33 Vector Capital B2C marketing cloud

Sep 15 Series B 40 IHeartMedia (lead investor), Advance Publications, Upfront Ventures and Foundry Group; Silicon Valley Bank (debt) Social data and ad buying

Aug 15 Series B 45 Tenaya Capital (lead investor), Sequoia Capital, SoftTech VC and others

Mobile marketing automation

Jul 15 Series E 67 Silicon Valley Bank (debt); Sapphire Ventures (lead investor), Cross Creek Advisors and previous investors Ad viewability and fraud

Jul 15 Series D 50Founders Fund (lead investor), BlueRun Ventures, Glynn Capital Management, AME Cloud Ventures, Yuan Capital, Salesforce Ventures, Formation 8

B2B predictive marketing

Jul 15 Series F 50 Susquehanna Growth Equity Content recommendation

Jul 15 Series G 30Sageview Capital (lead investor), Adobe Systems, Altos Ventures, Costanoa Venture Capital, Greenspring Associates, Salesforce.com Ventures, Scale Venture Partners and Sigma West

B2B account-based marketing

Jul 15 Series D 42 FTV Capital (lead investor), Mayfield Fund, InterWest Partners and FirstMark Capital

Omni-channel content management

(1) Round is reported to be split between unspecified equity and debt funding(2) Round is reported to be split $30million equity funding, $10million debt funding(3) Round is reported to be split $27million equity funding, $40million debt fundingSource: Press Releases, Capital IQ, Mergermarket and Results analysis

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AdTech & MarTech: Selected Fundraisings in H1 2015

DATE COMPANY TYPE OF ROUND

FUNDS RAISED

($M)INVESTOR PARTICIPATON COMPANY DESCRIPTION COMPANY

LOCATION

Jun 15 - 54 Harmony Partners (lead investor), Industry Ventures, DFJ Esprit, Trinity Ventures, Crosslink Capital and Adams Street Partners DSP

Jun 15 Series B 13 Smedvig Capital (lead investor), Panoramic Growth Equity Search retargeting

Jun 15 Series A 12 Softbank Capital and Google Ventures Predictive eCommerce targeting

Jun 15 Series D 33 FTV Capital (lead investor), Battery Ventures, First Round Capital and Shasta Ventures

Targeted in-email advertising

Jun 15 Series D 21 Ares Capital Corporation (lead investor), Vision Private Equity, Verlinvest, Syngenta Ventures and Unilever Ventures Mobile marketing CRM

May 15 Series D 74 Vitruvian Partners (lead investor), Seed Capital, Northzone, Index Ventures and DFJ Esprit

eCommerce review community

May 15 Series B 30 Neuberger Berman Digital media planning & management

May 15 Series C 40 Lightspeed Venture Partners (lead investor), Lerer Hippeau Ventures, First Round Capital, GGV Capital and Sequoia Capital Marketing management

Apr 15 Series A 5 Dawn Capital (lead investor), Northzone and Conor Ad viewability

Mar 15 Series E 46 Battery Ventures, Intel Capital, and Iconiq Capital Social media management

Mar 15 Series D 35 Sapphire Ventures (lead investor), Foundation Capital and Polaris Partners

Mobile analytics & marketing for apps

Mar 15 Series C 45 Undisclosed Augmented reality mobile ads

Feb 15 Series D 32 Adobe and Salesforce Ventures (lead investors), Cue Ball, Greycroft Partners, Hillsven Capital and US Venture Partners Content curation

Feb 15 Series D 31 Georgian Partners (lead investors), Bain Capital, Battery Ventures, Tenaya Capital and Presidio Ventures Tag management

Feb 15 Series C 16Frog Capital (lead investor), Bertelsmann Digital Media Investments, Greycroft, Sussex Place Ventures and Silicon Valley Bank

Affiliate marketing

Feb 15 Series E 117Fidelity Management and Research Company (lead investors), Marker Financial Advisors, Steadfast Capital, Advance Publications, Comcast Ventures; Groupe Arnault, Yahoo Japan and private investors

Content recommendation engine

Jan 15 Series D 55 Institutional Venture Partners (lead investor), Sequoia Capital, Greycroft Partners and IDG Capital Partners App data & analytics

Jan 15 Series C 30 Gimv, Partech and Elaia and BPI (investors), Bank of China, HSBC, BNPP and BPI (debt) Video SSP(1) Round is reported to be split $27million equity funding, $27million debt funding

(2) Round is reported to be split €12million equity funding, €6.5million debt funding(3) Round is reported to be split €12million equity funding, £10million debt fundingSource: Press Releases, Capital IQ, Mergermarket and Results analysis

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QUARTERLY TECH REPORT – 2015 ANNUAL REVIEW: ADTECH & MARTECH

Page 12: AdTech & MarTech Barometer - 2015 Market Review

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COMPANY OPERATING METRICS VALUATION METRICSPRICE ($) % OF 52 MARKET TOTAL NET ENTERPRISE REVENUE GROWTH EBITDA MARGIN NET REVENUE EBITDA Revenues

(31-DEC-15) WEEK HIGH CAP CASH DEBT VALUE ($M) CY14-15 CY15-16 CY2015 CY2016 CY2015 CY2016 CY2015 CY2016ADTECHAdgorithms LTD 0.41 18.1% 27 35 (35) (7) 56.3% 65.0% 67.5% 58.7% n.m. n.m. n.m. n.m.Blinkx plc 0.25 42.0% 101 75 (75) 26 (11.1%) 3.7% (0.4%) 3.2% 0.3 x 0.3 x n.m. 8.8 xCriteo SA 39.60 69.1% 2,490 305 (290) 2,201 56.1% 26.0% 21.8% 24.8% 4.3 x 3.4 x 19.6 x 13.7 xCrossrider Plc 0.82 50.5% 120 78 (78) 42 n.a. n.a. n.a. n.a. n.a. n.a. n.a. n.a.Marin Software Incorporated 3.58 41.5% 133 33 (30) 103 7.6% 5.7% (10.4%) 0.1% 1.0 x 0.9 x n.m. n.m.Matomy Media Group Ltd. 1.54 42.7% 144 43 15 159 0.8% 34.7% 22.1% 28.1% 2.4 x 1.8 x 11.1 x 6.5 xMaxPoint Interactive, Inc. 1.71 15.2% 45 49 (21) 23 33.8% 11.2% (20.0%) (27.7%) 0.3 x 0.3 x n.m. n.m.Opera Software ASA 5.71 47.8% 838 85 78 917 20.1% 20.4% 15.8% 18.3% 1.6 x 1.3 x 10.0 x 7.2 xRightster Group Plc 0.09 20.3% 34 12 (12) 22 70.1% 39.9% (71.6%) (19.3%) 1.0 x 0.7 x n.m. n.m.Rocket Fuel Inc. 3.49 20.7% 150 83 0 151 13.9% 2.6% (58.2%) (8.6%) 0.6 x 0.5 x n.m. n.m.Taptica International Ltd 0.92 35.3% 64 23 (23) 41 (2.0%) 52.5% 9.7% 25.0% 2.2 x 1.5 x 23.0 x 5.8 xThe Rubicon Project, Inc. 16.45 79.9% 798 80 (80) 718 76.3% 33.0% 3.9% 5.5% 3.3 x 2.4 x n.m. 44.5 xTremor Video, Inc. 2.06 62.9% 107 66 (66) 42 29.8% 27.0% (46.3%) (2.1%) 0.6 x 0.4 x n.m. n.m.TubeMogul, Inc. 13.60 57.9% 519 84 (83) 437 40.6% 28.7% (21.1%) (10.5%) 3.9 x 3.0 x n.m. n.m.YuMe, Inc. 3.51 55.0% 121 48 (48) 72 (11.5%) 3.6% (15.5%) (7.8%) 1.0 x 0.9 x n.m. n.m.MARTECHBazaarvoice, Inc. 4.38 46.6% 353 110 (53) 300 6.9% 8.4% (3.5%) 3.9% 1.5 x 1.4 x n.m. 35.8 xBrightcove Inc. 6.20 73.3% 203 24 (22) 180 6.8% 8.0% 5.0% 6.2% 1.4 x 1.2 x 26.9 x 20.1 xConstant Contact, Inc. 29.24 67.7% 981 181 (181) 801 11.2% 13.9% 19.7% 21.9% 2.2 x 1.9 x 11.0 x 8.7 xDemandware, Inc. 53.97 71.1% 2,132 183 (183) 1,949 45.9% 28.7% 7.8% 8.2% 8.3 x 6.5 x n.m. n.m.HubSpot, Inc. 56.31 93.7% 2,134 105 (104) 2,030 54.6% 33.7% (13.6%) (8.8%) 11.3 x 8.5 x n.m. n.m.Marketo, Inc. 28.71 80.6% 1,336 113 (106) 1,230 39.9% 32.1% (8.7%) (5.3%) 5.9 x 4.4 x n.m. n.m.New Relic, Inc. 36.43 90.8% 2,022 189 (189) 1,833 61.4% 37.9% (21.6%) (10.9%) 11.5 x 8.4 x n.m. n.m.Shopify Inc. 25.80 61.2% 2,339 187 (187) 2,152 86.4% 43.6% (1.0%) 2.7% 11.0 x 7.7 x n.m. n.m.DATAAcxiom Corporation 20.92 89.3% 1,658 181 28 1,686 (15.0%) (0.1%) 14.6% 16.0% 1.9 x 1.9 x 13.2 x 12.0 xAlliance Data Systems Corporation 276.57 88.6% 16,949 977 14,554 31,503 22.4% 12.2% 29.2% 29.4% 4.9 x 4.3 x 16.6 x 14.7 xExperian plc 17.71 95.0% 17,040 165 3,356 20,396 (3.8%) 1.6% 33.6% 34.5% 4.4 x 4.3 x 13.1 x 12.6 xTeradata Corporation 26.42 56.2% 3,514 874 (164) 3,350 (7.9%) (4.8%) 21.9% 24.0% 1.3 x 1.4 x 6.1 x 5.8 xDIVERSIFIED INTERNETAlphabet Inc. 778.01 97.4% 539,129 70,912 (62,415) 476,714 14.1% 17.0% 40.4% 44.4% 7.9 x 6.8 x 19.6 x 15.2 xAmazon.com, Inc. 675.89 97.0% 317,102 14,428 4,159 321,261 20.5% 20.9% 10.2% 11.3% 3.0 x 2.5 x 29.5 x 21.8 xeBay Inc. 27.48 41.2% 32,994 5,301 2,138 35,132 (2.9%) 4.8% 40.8% 41.2% 4.1 x 3.9 x 10.0 x 9.5 xFacebook, Inc. 104.66 94.6% 297,275 15,834 (15,708) 281,567 39.9% 37.8% 62.4% 61.3% 16.1 x 11.7 x 25.9 x 19.1 xYahoo! Inc. 33.26 65.5% 31,545 5,882 (4,632) 26,913 (8.3%) (4.0%) 8.0% 13.3% 6.7 x 7.0 x n.m. 52.1 x25th percentile (0.6%) 5.2% (12.0%) (3.7%) 1.3 x 1.3 x 11.0 x 8.7 xMedian 20.1% 20.4% 7.8% 8.2% 2.7 x 2.2 x 14.9 x 13.1 x75th percentile 43.3% 33.4% 21.9% 24.9% 5.6 x 4.4 x 22.1 x 19.8 x

AdTech & MarTech: Selected Publicly Traded Companies

Notes: Broker reports have been used for selected company financials – Liberium (Aug-15) for Adgorithms, Numis (May-15) for Blinkx, JP Morgan (Nov-15) for Criteo, Canaccord Genuity (Nov-15) for Matomy Media, William Blair (Nov-15) for MaxPoint Interactive, Cenkos (Oct-15) for Rightster, BMO Capital Markets (Nov-15) for Rocket Fuel, N+1 Singer (Sep-15) for Taptica, Jefferies (Dec-15) for The Rubicon Project, Jefferies (Nov-15) for Tremor Video, BMO Capital Markets (Aug-15) for TubeMogul, Deutsche Bank (Nov-15) for YuMe, RBC Capital Markets (Dec-15) for Alphabet and JP Morgan (Oct-15) for Yahoo!Note: Calendarised to December year end. Cap multiple at 20x EV/Revenue and 60x EV/EBITDA. Net debt is inclusive of minority interest and preferred equity. Net revenues have been used where appropriateSources: Capital IQ, market data as of 31st December 2015

QUARTERLY TECH REPORT – 2015 ANNUAL REVIEW: ADTECH & MARTECH

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QUARTERLY TECH REPORT – 2015 ANNUAL REVIEW: ADTECH & MARTECH

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