Ads  preview  -­‐  2012  

Channels and advertising opportunities

1. Display Banners (IAB Standards)

2. Premium Hotel Listings

3. Dedicated Newsletter – Solus

4. Online Contest/Promos

5. Route sponsorship

6. Custom Landing Pages / Microsites

Produc3on  –  Dynamic  Crea3ve    

Wego  Can  Build  From  Scratch  Or  Your  Exis:ng  Crea:ve  

6  Prices  (drawn  live  from  the  search  engine)      

Price  +  Brand  Message  (price  drawn  from  live  from  the  search  engine)  

Dynamic  Price  Inserted  Into  Exis:ng  468x60  

1a.  Display  ads  various  posi:on  

Bottom (LEADERBOARD 728x90) CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC

PREMIUM HOMEPAGE EXCLUSIVE, 100% SOV

1b.  Display  ads  various  posi:on  

SKYSCRAPER 160x600 CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC

MEC RECTANGLE 300x250 CAN ALSO BE TARGETED TO REACH AUDIENCE IN A SPECIFIC DESTINATION, ORIGIN ETC

2.Hotel premium listing SUBSCRIPTION-BASED, DRIVE DIRECT BOOKINGS TO YOUR SITE, PAYING NO COMMISSIONS

Feature Valuable Content Add your phone number, website link, and e-mail address to the top of your listing page! SYNDICATED IN YAHOO!TRAVEL,EBAY, VIASINGAPORE.COM, MSNTRAVEL, NEWSCORP SITES,DETIK, ETC

Stand out from the crowd Place your property one click or call away from thousands of potential guests searching your property’s location.

Create a Special Offer Your offer will be seen on the "rst page of your local hotel search results and in Wego Deals and weekly emails to members.

3.  Dedicated  Newsle@er  -­‐  Solus  Sample

ELECTRONIC DIRECT MAILER (EDM) DEDICATED NEWSLETTER 660x1200 FULLY CUSTOMIZABLE ACCORDING TO PREFERENCES, CAN BE TARGETTED GEOGRAPHICALLY, UP TO 90,000 ACTIVE SUBSCRIBERS

2  

4.  Co-­‐Branded  Online  Contest  

2

Partnership/Sponsorship    

Ø  Dedicated travel microsite •  In partnership with Wego.com travel search engine •  Sponsor’s branded micro-site •  Exclusive travel contents

A

D E

B

C Ø  Exclusivity / Branded Opportunities

Ø  Micro-site branded with sponsor’s corporate color, products or Services, (ie: A) Ø Thematic travel contents / Destination features / Hot spots / Event calendar (ie: B) Ø  Special features on partner’s services, & sights and sounds of tourist attractions (ie: C) Ø  Sponsor’s or partners banner hyperlinks to its own booking pages (ie: D) Ø  Special promotional deals available (ie: E)

5.  Route  sponsorship  +  loyalty  banner  

2  Highly  customizable  landing  page  with  

photo/video  viewing

1  Integrated  

booking  engine

2  

6.  Custom  Landing  Pages  /  Microsites  

Summary  :  Targeted,  Measurable,  Effec3ve,  Low  Cost  

Targeted: Travel-focused consumers

Measurable: Track from search to hand-off

Reach: Ongoing exposure in APAC

Media Rich: Interactive and engaging

Low Cost: 1/10th cost of traditional media

Thank  You  

 Nuniek �Head of Sales in Indonesia�nuniek@wego.com�+62 817 0159 311�+62 9438 4740�+62 21 2557 1683�Skype : nuniek59��Wisma Metropolitan II, 6th Floor �Jl.Jend Sudirman Kav.29-31�Jakarta 12920��