for their stance on political ads 78 ... - horizon media€¦ · social media minefield facebook...
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SOCIAL MEDIA MINEFIELDFACEBOOK GETS A FOR THEIR STANCE ON POLITICAL ADS
Facebook is on thin ice re: political ads, while Twitter is doing a better job of tapping into the country’s mood. The vast majority of Americans agree that Twitter is right to ban political ads and disagree with
Facebook’s continued persistence in allowing them. However, among the minority who agree with Facebook, it’s clear that reliance on – and a�nity for – it outweigh their distaste for these ads.But there may be a sting in the tail for Facebook – continued political ads could upset users.
WITHIN MINORITY WHO SUPPORT FACEBOOK’S DECISION
POLITICAL ADS ON FACEOOK... BUT THEY ALSO...
they believe Facebook better represents who they are
For more information about the data please contact: Stephen Hall, [email protected]
Twitter is right to ban political ads no matter what78% Facebook is right to
allow political ads, even if not fact-checked22%
Independent DemocratRepublican
Twitter is right to ban political ads no matter what
Facebook is right to allow political ads, even if not fact-checked
70% 75% 85%
15%30% 25%
23% more aligned with my values vs 8% for Twitter
23% make me angry vs 6% for Twitter
19% make me want to give up hopevs 6% for Twitter
22% are not crediblevs 10% for Twitter25% make me feel part of like-minded
community vs 8% for Twitter
34% teach me new thingsvs 6% for Twitter
SOCIAL MEDIA MINEFIELD
FOR THEIR STANCE ON POLITICAL ADSFACEBOOK GETS A
FINGER ON THE PULSE