A private view of a new department store that will redefine the shopping experience.

Welcome to Adora.

Adora is the new department store which opens in Manila late November 2007, featuring an exclusive mix of brands, from premium to off-pitch, with an intimacy and focus totally fresh to the Phillipines. Adora will be the region’s most inspirational centre of fashion, beauty, accessories, jewellery and homewares.

From the hottest, most lusted-after items to new discoveries and the trends of tomorrow, our surprisingly accessible and perfectly conceived range of merchandise is guaranteed to offer consistent delights.

Adora is a seamless, evolving and eye-opening shopping experience; a world of ‘everyday wonders’. The sales floor continually evolves, every visit reveals something new, and our services consistently transcend expectations.

The Adora team brings over 50 years’ experience to this new venture: Republic Retailers is a group of individuals who collaborate to connect the world through trade. We love to buy and we love to sell.

This for-your-eyes-only preview is an invitation to share our mission to start a worldwide reshaping of the retail landscape from Manila.

MissioN ANd VisioNTo be the premier department store in Asia for an edited and curated shopping experience.

From sourcing to styling, from buyers to the shop floor, we keep our eyes open and our ears to the ground to create a comprehensive experience for our customers.

EdiTEd ANd CURATEdThe spirit of Adora is that of a magazine sprung from the page – an edited selection of the newest trends. our meticulous research ensures that Adora will be the first outlet for the great designers of the future.

We treat our departments as a curator would an art exhibition. it’s all about doing more than just housing brands; at Adora we create an innovative and inspiring mix of merchandise. We capture and blend the spirits of the cities where we do our buying, such as Bangkok, Florence, Barcelona, New delhi and New York.

sUPER PREMiUMour merchandise will be focused, thorough, and the best in its class.The store will carry a core collection, with consistently refreshed brand accents and new concepts on a daily basis. Premium brands make up 20 to 30 per cent, and while the remainder is totally accessible, it is researched with the same commitment to quality.

ThE sToRE The store blends classic and contemporary elements of design and décor to create the perfect setting for the merchandise. Velvet backdrops create a sense of luxury and elegance, while chandeliers provide glamorous focus for each department.

The design incorporates European grandeur, drawing shoppers into a world of tradition that references the heritage of premium brands. indeed every element of the in-store experience, from the stone architraves between departments, to the designer furniture from Jacques Garcia, Thomas Pheasant and Bill sofield, draws shoppers into a world of discovery.

ThE AdoRA CUsToMER 01. ThREE TiMEs A LAdYMother, executive, womanAs her driver whisks her from salcedo Village towards Makati, she peruses Flair and Tush for the latest styles. Equally at home in a department store as she is in the boardroom, or in her kitchen at home baking cakes with her kids, she is the modern, successful, fashion-conscious woman.

02. ToP doGNothing but the besthe’s the single, seasoned alpha male professional who puts work first. supremely disciplined and with a strong sense of style, he appreciates the value of looking good. While obsessive about buying clothes and accessories at a good price, he can pick out an ozwald Boateng suit at 100 paces.

03. YoUNG GUNsWork hard, play hardThey run with the pack, and their lives and loves revolve around their careers, social lives and Facebook. often found with like-minded compadres trading gossip over post-work drinks at the in-store bar en route to the latest club; they’re the ones teaming superga sneakers with the cutting-edge designers you’ll see in next month’s Monocle.

04. hoT-PREss hEiREssEsLive for fashionThe self-styled fashion queens of independent means whose breezy lack of career concerns make acquiring an encyclopaedic knowledge of the latest trends, designers, and products their business. Can line up out-of-towners with a two-week nightlife and shopping itinerary without missing a beat.

dEPARTMENT LisTGlobal EditMens RTWMens denimMens shoes and BagssunglassesBeauty25ArtisanhomeBarTravelFlowersWatches and diamondsWomens RTWWomens shoes and BagsWomens AccessoriesWomens ActiveFashion Jewellery

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iCoNiC sTAFFWith their brains, beauty and breeding, Adora’s iconic staff exist to provide personal shopping and styling as standard. Many cut their teeth in the five-star hotel and hospitality sector; all are passionate about retail andconsistently strive to exceed premium-service benchmarks.

The staff provide service that transcends customer expectations, whether it is the cosmetic department offering advice on spa treatments, or the flower department revealing the principles of floristry. in short: we set the service standard not just for department stores, but for every kind of company.

EVERYdAY WoNdERsAdora is as stimulating and up-to-the-minute as a flick through your favourite magazine, with a multitude of surprises thrown in for good measure. ‘Everyday wonders’ are key – whether it’s the arrival of a new brand, fresh seasonal packaging, the launch of a window concept or customised toiletries in our powder rooms, the Adora experience is constantly evolving and ever-inticing.

ThE CREATiVE ExPREssioNThe Adora brand, which is expressed on everything from gift boxes (pictured left) to wrapping tissue, is clean, crisp and confident, striking a balance between elegance and modernity. The primary colours of the palette – black and pistachio – combine classic sophistication with fresh youthful modernity, while the old style typography adds a sense of heritage and provenance, in perfect harmony with the spirit of the merchandise. The Adora logotype itself combines straight lines and curves, anchored by the central “o” of the name.

G/ F Republic Retailers hQ 36 Meralco AvenuePasig City 1600 PhiLiPPiNEs T +63 2 687 4809 F +63 2 637 9207 info @ adora.ph www.adora.ph