admission - indiana universityone earned subsequent to a first degree (earned at iub or elsewhere)....

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April 8, 2021 1 Direct Admission for First-Year Students As a Bloomington Kelley Direct Admit, you will bypass the admissions requirements current IU students must meet to be accepted into the program. This means you will start working with Kelley academic and career advisors from the first day you arrive. Direct admission is only offered to first-year students who are entering in the fall semester. Students who matriculate in the spring semester, transfer students, and students not intending to major in a Kelley business degree are not eligible for direct admission. Each year, qualified high school seniors are offered the opportunity to enter the Kelley School as first-year students. To be eligible for Direct Admission for First-Year Students , students must: 1. Be admitted, as a first-year student, to IU Bloomington for the Fall semester. 2. List any business major as the intended major on the IU Bloomington application. 3. Meet additional academic standards, as listed here . For additional information, please contact [email protected]. Admission There are a few ways that you can apply and be accepted into the Kelley Undergraduate Program. All of them start with applying to Indiana University Bloomington . For detailed information about admission to Kelley, please visit one of the pages below: Direct Admission for First-Year Students Current IU Students Transfer Students Second Bachelor's Degree Current IU Students Current IU student admission to Kelley is referred to as standard admission. Standard admission to the Kelley School is selective. Kelley has set admission courses and requirements you must meet in order to apply and be considered for entrance into the undergraduate business degree program. If you are seeking standard admission to the Kelley School of Business, please review the current IU student Kelley admission website for full details on: Required admission courses that must be taken at IU Bloomington Total number of completed, college-level credit hours Letter grade and GPA requirements Additional academic rigor and standards Transfer Students Transfer students must be admitted to Indiana University and enroll through the University Division for at least the first semester on campus. They are then eligible to apply using Standard Admission. Transfer students are encouraged to apply for Kelley School admission during their first two terms on the IU Bloomington campus. Transfer students are not guaranteed the availability of needed courses during their first term and it is likely that transfer students will need more than a total of four years in order to complete the degree. Overall, the Kelley School recommends that students transfer as soon as possible so that they prepare for upper level business courses by taking the prerequisites on the IU Bloomington campus. The Kelley Undergraduate Admissions team can assist students in evaluating which courses are best taken at IU Bloomington and which ones are appropriate to take at other schools. The Kelley School does not recommend transferring after the first two semesters of undergraduate work at another institution or school. Additional information can be found online here . Second Bachelor's Degree There are two types of second degrees, concurrent and sequential. A concurrent degree is one earned simultaneously with a first degree. A sequential degree is one earned subsequent to a first degree (earned at IUB or elsewhere). Students interested in pursuing a concurrent second degree must apply to the Kelley School of Business through the Standard Admission process. Questions about pursuing a concurrent degree should be directed to [email protected] . If you are a currently Kelley student and you want to complete a second, concurrent degree in another school at IU, then you should meet with an academic advisor from that school to learn more. The Kelley School of Business at IU Bloomington does not offer sequential bachelor’s degrees under any circumstance. Students, instead, are encouraged to pursue graduate work in their desired area of business. Accounting BUS–A 100 Basic Accounting Skills (1 cr.) BUS- A 100 is an I-Core prerequisite and required of all business majors. Introduces students to the accounting and financial information environment of the firm. Presents information including (1) financial accounting, (2) auditing and assurance, (3) management accounting, and (4) tax accounting. Includes current real-world examples taken from the popular business press. Provides students with the foundation necessary for higher-level accounting courses. BUS–A 200 Foundations of Accounting (Non- majors) (3 cr.) Only for non-business majors. This course addresses the role of accounting in society and business, with a special emphasis on fundamental concepts and the basic design of accounting systems. For non-business majors who are interested in learning about how accounting affects their lives and businesses. Not open to business majors. No credit toward a degree in business. Credit not given for both A200 and (A201 or A202). BUS–A 201 Introduction to Financial Accounting (3 cr.) P: BUS-A 100 with a grade of C or higher. A201 is an I-Core prerequisite and required of all business majors. Provides balanced coverage of the mechanics, measurement theory, and economic

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  • April 8, 2021 1

    Direct Admission for First-YearStudentsAs a Bloomington Kelley Direct Admit, you will bypass theadmissions requirements current IU students must meetto be accepted into the program. This means you will startworking with Kelley academic and career advisors fromthe first day you arrive. Direct admission is only offered tofirst-year students who are entering in the fall semester.Students who matriculate in the spring semester, transferstudents, and students not intending to major in a Kelleybusiness degree are not eligible for direct admission.

    Each year, qualified high school seniors are offeredthe opportunity to enter the Kelley School as first-yearstudents. To be eligible for Direct Admission for First-YearStudents, students must:

    1. Be admitted, as a first-year student, toIU Bloomington for the Fall semester.

    2. List any business major as the intended major on theIU Bloomington application.

    3. Meet additional academic standards, as listed here.

    For additional information, please [email protected].

    AdmissionThere are a few ways that you can apply and be acceptedinto the Kelley Undergraduate Program. All of them startwith applying to Indiana University Bloomington.

    For detailed information about admission to Kelley, pleasevisit one of the pages below:

    • Direct Admission for First-Year Students• Current IU Students• Transfer Students• Second Bachelor's Degree

    Current IU StudentsCurrent IU student admission to Kelley is referred to asstandard admission. Standard admission to the KelleySchool is selective. Kelley has set admission coursesand requirements you must meet in order to apply and beconsidered for entrance into the undergraduate businessdegree program.

    If you are seeking standard admission to the Kelley Schoolof Business, please review the current IU student Kelleyadmission website for full details on:

    • Required admission courses that must be taken atIU Bloomington

    • Total number of completed, college-level credithours

    • Letter grade and GPA requirements• Additional academic rigor and standards

    Transfer StudentsTransfer students must be admitted to Indiana Universityand enroll through the University Division for at leastthe first semester on campus. They are then eligible toapply using Standard Admission. Transfer students are

    encouraged to apply for Kelley School admission duringtheir first two terms on the IU Bloomington campus.

    Transfer students are not guaranteed the availability ofneeded courses during their first term and it is likely thattransfer students will need more than a total of four yearsin order to complete the degree. Overall, the Kelley Schoolrecommends that students transfer as soon as possibleso that they prepare for upper level business courses bytaking the prerequisites on the IU Bloomington campus.The Kelley Undergraduate Admissions team can assiststudents in evaluating which courses are best taken at IUBloomington and which ones are appropriate to take atother schools. The Kelley School does not recommendtransferring after the first two semesters of undergraduatework at another institution or school.

    Additional information can be found online here.

    Second Bachelor's DegreeThere are two types of second degrees, concurrentand sequential. A concurrent degree is one earnedsimultaneously with a first degree. A sequential degree isone earned subsequent to a first degree (earned at IUB orelsewhere).

    Students interested in pursuing a concurrent seconddegree must apply to the Kelley School of Businessthrough the Standard Admission process. Questionsabout pursuing a concurrent degree should be directed [email protected]. If you are a currently Kelley studentand you want to complete a second, concurrent degreein another school at IU, then you should meet with anacademic advisor from that school to learn more.

    The Kelley School of Business at IU Bloomington doesnot offer sequential bachelor’s degrees under anycircumstance. Students, instead, are encouraged topursue graduate work in their desired area of business.

    Accounting• BUS–A 100 Basic Accounting Skills (1 cr.) BUS-

    A 100 is an I-Core prerequisite and required ofall business majors. Introduces students to theaccounting and financial information environmentof the firm. Presents information including (1)financial accounting, (2) auditing and assurance, (3)management accounting, and (4) tax accounting.Includes current real-world examples taken from thepopular business press. Provides students with thefoundation necessary for higher-level accountingcourses.

    • BUS–A 200 Foundations of Accounting (Non-majors) (3 cr.) Only for non-business majors.This course addresses the role of accounting insociety and business, with a special emphasison fundamental concepts and the basic design ofaccounting systems. For non-business majors whoare interested in learning about how accountingaffects their lives and businesses. Not open tobusiness majors. No credit toward a degree inbusiness. Credit not given for both A200 and (A201or A202).

    • BUS–A 201 Introduction to Financial Accounting(3 cr.) P: BUS-A 100 with a grade of C or higher.A201 is an I-Core prerequisite and required of allbusiness majors. Provides balanced coverage ofthe mechanics, measurement theory, and economic

    https://kelley.iu.edu/programs/undergrad/admissions/current-iu/index.cshtmlhttps://kelley.iu.edu/programs/undergrad/admissions/future-freshman.cshtmlhttps://kelley.iu.edu/programs/undergrad/admissions/future-freshman.cshtmlhttps://kelley.iu.edu/programs/undergrad/admissions/future-freshman.cshtmlhttps://admit.indiana.edu/apply/index.shtmlhttps://kelley.iu.edu/programs/undergrad/admissions/current-iu/index.cshtmlhttps://kelley.iu.edu/programs/undergrad/admissions/current-iu/index.cshtmlhttps://kelley.iu.edu/programs/undergrad/admissions/current-iu/index.cshtmlhttps://kelley.iu.edu/programs/undergrad/admissions/current-iu/index.cshtmlmailto:[email protected]

  • 2 April 8, 2021

    context of financial accounting. Strikes a balancebetween a preparer's and a user's orientation,emphasizing that students must understand bothhow transactions lead to financial statements(preparer's orientation) and how one can infertransactions given a set of financial statements(user's orientation). Relies on current, real-worldexamples taken from the popular business press.First part of the course introduces students tothe financial accounting environment, financialstatements, the accounting cycle, and the theoreticalframework of accounting measurement. Secondpart of the course covers the elements of financialstatements, emphasizing mechanics, measurementtheory, and the economic environment. Credit notgiven for both A201 and (A205 or A200).

    • BUS–A 202 Introduction to ManagerialAccounting (3 cr.) P: BUS-A 100 with a gradeof C or higher. A202 is an I-Core prerequisiteand required of all business majors. Conceptsand issues associated with the accounting andmanagement of business; particular emphasis isgiven to understanding the role of accounting inproduct costing, strategic decisions, costing forquality, cost-justifying investment decisions, andperformance evaluation and control of humanbehavior. Credit not given for both A202 and (A207or A200).

    • BUS–A 205 Honors Introduction to FinancialAccounting (3 cr.) P: BUS-A 100 with a grade ofC or higher, and students must be admitted to theHutton Honors College or the Business HonorsProgram. A205 substitutes for A201, an I-Coreprerequisite that is required of all business majors.Concepts and issues associated with corporatefinancial reporting; particular emphasis is placedon understanding the role of financial accountingin the economy, how different accounting methodsaffect financial statements, and developing a basisfor lifelong learning. Credit not given for both A205and (A201 or A200).

    • BUS–A 207 Honors Introduction to ManagerialAccounting (3 cr.) P: BUS-A 100 with a gradeof C or higher, and students must be admittedto the Hutton Honors College or the BusinessHonors Program. A207 substitutes for A202, an I-Core prerequisite that is required of all businessmajors. This course is about developing and usingmeasurement systems to support firms' internaldecision making. The course shows students howaccounting information fits into the dynamics ofmanaging a complex entity and provides studentswith a conceptual framework for using managerialaccounting practices to solve economic problems.Credit not given for both A207 and (A202 or A200).

    • BUS-A 271 Global Business Analysis –Accounting (1.5 cr.) P: BUS-D 270 with agrade of C or higher. Provides students with anunderstanding of the major dimensions of globalaccounting, the factors affecting preparers andusers of global accounting, and the relative impactof various dimensions on countries, companies, andstakeholders.

    • BUS-A 272- Global Business Immersion –Accounting (3 cr.) P: BUS-D 270 with a grade of Cor higher, additional department consent required.

    The Global Business Immersion course includesinternational travel. It extends the knowledgegained in Global Business Environment, D270and concentrates directly on the management ofmultinational firms. Sample Topics:

    • Global Reporting in Switzerland: Providesstudents with an understanding of the majordimensions of global accounting, the factorsaffecting preparers and users of globalaccounting, and the relative impact of variousdimensions on countries, companies, andstakeholders. Includes an overseas trip toGeneva, Switzerland to visit businesses,governmental, and non-profit organizationalto learn first-hand the impact of globalaccounting.

    • Romania: Managing in Mature Markets:Students look at how managers shouldmeasure performance in the Romanianeconomy that has shifted from Soviet-styleeconomics to the current European Union.

    • BUS–A 303 Communication for Accountants(1 cr.) P: BUS-C 204 or BUS-C 205 with a gradeof C or higher; and declaration of the Accountingmajor. Required for all Accounting majors.Students are introduced to effective written andoral communication skills, specifically for use inan accounting career. The course approach is toview accounting-related interactions (accountinginterviews with clients, preparing audit reports, andso on) from a communication perspective. Studentsmay not receive credit for both A303 and BUS(C301 or X301). This course is taught by the CPCSdepartment.

    • BUS–A 310 Management Decisions and FinancialReporting (3 cr.) P: BUS-A 201 or BUS-A 205and BUS-A 202 or BUS-A 207, each course witha grade of C or higher. Accounting majors musttake A311 and A312 (not A310). Provides studentswith a thorough understanding of the theoreticalfoundations underlying financial reporting, therules used by accountants to measure the effectsof business decisions and to report the effects toexternal parties, the use of judgment in financialreporting, and the transformation of cash flowdecisions into accrual-based and cash-basedfinancial statements. Students are expected todevelop technical, analytical, and interpretive skillsrelated to economic transactions and accrual-basedfinancial statements. Credit not given for both A310and (A311 or A312).

    • BUS–A 311 Intermediate Accounting (3 cr.) P:BUS-A 201 or BUS-A 205 and BUS-A 202 or BUS-A 207, each course with a grade of C or higher.Provides students with a thorough understandingof the theoretical foundations and mechanicsunderlying financial reporting. This rigorous course issuitable for students seeking a career in accountingor finance. The course's primary objective is togive students the tools necessary to understandand execute appropriate accounting procedures,with an appreciation of the broader context inwhich accounting information is produced andutilized. A311 provides an overview of the financial

    https://kelley.iu.edu/programs/undergrad/academics/study-abroad/global-business-immersion.cshtml

  • April 8, 2021 3

    statements and then focuses in more detail onrevenue recognition, current assets, long-termassets, and accounting for investments. Credit notgiven for both A311 and A310.

    • BUS–A 312 Intermediate Accounting II (3 cr.) P:BUS-A 311 with a grade of C or higher. Providesstudents with a thorough understanding ofaccounting for long-term liabilities and debtinvestment, stockholders' equity, and preparationof cash flow statements. Course's first objective isto give students the tools necessary to understandand execute appropriate accounting procedures.Course's second objective is to help studentsunderstand the process through which accountingstandards are determined and to evaluate theoutcomes of that process from the perspectivesof managers, shareholders, auditors, and others.Students will learn to assess competing accountingtheories and methods from multiple perspectives.Credit not given for both A312 and A310.

    • BUS–A 324 Cost Management (1.5 cr.) P: BUS-A201 or BUS-A 205 and BUS-A 202 or BUS-A 207,each course with a grade of C or higher. Accountingmajors must take A325 (not A324). Product costingand strategic cost management. Covers severalaccounting systems and techniques that ascribecosts to products, services, and other activities, andthe costing systems' potential effects on businessdecisions in light of a firm's strategic, technological,and environmental position. Particular emphasisis placed on interpretation of the numbers andanalyses generated by various accounting systems.Credit not given for both A324 and A325.

    • BUS–A 325 Cost Accounting (3 cr.) P: BUS-A201 or BUS-A 205 and BUS-A 202 or BUS-A 207, each course with a grade of C or higher. Enablesthe student to prepare, use, and critically evaluatemanagement accounting information for purposesof strategic decision making, planning and control,product costing, and performance measurementand evaluation. Particular emphasis is placedon interpretation of the numbers and analysesgenerated by various accounting systems in orderto make effective managerial decisions. Credit notgiven for both A325 and A324.

    • BUS–A 327 Tax Analysis (1.5 cr.) P: BUS-A201 or BUS-A 205 and BUS-A 202 or BUS-A207, each course with a grade of C or higher.Accounting majors must take A329 (not A327).Provides a business framework for tax planningand decision making. Applications include selectionof savings vehicles for individuals, comparison ofbusiness entities, compensation tax planning, andinternational tax planning. Credit not given for bothA327 and A329.

    • BUS–A 329 Taxes and Decision Making (3 cr.) P:BUS-A 201 or BUS-A 205 and BUS-A 202 or BUS-A 207, each course with a grade of C or higher.Provides a business framework for tax planning anddecision making based on discounted, after-tax cashflows. Technical tax topics are covered within thecontext of the framework. Credit not given for bothA329 and A327.

    • BUS–A 337 Accounting Information Systems(3 cr.) P: BUS-P 370 or BUS-P 304 with a gradeof C or higher. The core of every organization's

    Information Systems, are accounting applicationswhich record, control, report, and augment decisionmaking. Both the future Accountant or BusinessTechnologist needs to understand the importanceand interconnected nature of this software. Thiscourse introduces or expands understanding ofERP software as it applies to Modern AccountingInformation systems at an Enterprise level. Topicsinclude: the SDLC, databases, fraud, internalcontrols (COSO and COBIT frameworks), analytics,reporting, and software project management.Students typically gain hands-on experience withleading ERP accounting software such as: SAPR/3, NetSuite, or Microsoft Dynamics. Students willdraw from lecture, texts, case studies, and teamprojects. Course content is updated frequently tocover emerging topics and current events in thisdynamic field. Taught concurrently with BUS-S 400;Accounting majors should enroll in A337 to meetstate CPA educational requirements. Credit notgiven for both A337 and S400.

    • BUS–A 422 Advanced Financial Accounting I(3 cr.) P: BUS-A 310 or BUS-A 312 with a gradeof C or higher. Generally accepted accountingprinciples as applied to partnership accounting,business combinations, financial reporting forcombined entities, foreign-currency and hedgingissues, derivatives, segment reporting and goodwillallocation/impairment. Particular emphasis is givento consolidated financial statements.

    • BUS–A 424 Auditing & Assurance Services(3 cr.) P: BUS-A 312 with a grade of C or higher.Objectives of course are to provide students withan understanding of: (1) the auditing environmentand professional ethics; (2) audit reports and theconditions under which alternatives are used; (3)basic auditing concepts; (4) audit evidence anddocumentation; (5) analytical reviews; (6) the auditrisk model; (7) review and documentation of internalcontrols; (8) audits of cycles; (9) statistical sampling;and (10) audit objectives and audit procedures formechanized systems. Emphasis is on the conceptualdevelopment of the subject matter, the nature ofprofessional practice, and the technology of auditing.

    • BUS–A 437 Advanced Management Accounting(3 cr.) P: BUS-A 325 with a grade of C or higher.Objective of course is to provide students withadvanced managerial accounting knowledge andskills. Emphasis is on strategic decision making andmanagement control systems. Students will providecase analyses and presentations.

    • BUS–A 440 Applied Professional and EmpiricalResearch in Accounting and Auditing (3 cr.) P:BUS-A 312 with a grade of C or higher. Studentswill identify accounting and auditing researchissues; access and use authoritative literature,professional databases and support software;develop supportable conclusions and communicatethe results of their research in a professionalmanner. Students will also learn about empiricalsocial-scientific research methods as applied toaccounting and auditing topics.

    • BUS–A 455 Topics in Accounting (1-3cr.) Variable topic, variable credit course inAccounting.

  • 4 April 8, 2021

    • BUS–A 490 Independent Study in Accounting (1–3 cr.) P: Consent of department chairperson and ofinstructor. Supervised individual study and researchin student's special field of interest. Student willpropose the investigation desired and, in conjunctionwith the instructor, develop the scope of work to becompleted. Comprehensive written report required.

    Business Economics and PublicPolicy

    • BUS–G 100 Business in the Information Age (3cr.) This course is designed to provide studentswith an introductory survey of business practices,public policy, and economic information. Major topicsinclude understanding the U.S. economic system,wealth creation, business structures, businessethics, entrepreneurship, key business disciplines,the role of government and the current economicenvironment both domestic and global.

    • BUS–G 202 Business, Government and Society(2 cr.) P: ECON-E 201 or ECON-S 201 with a gradeof C or higher. G202 is an I-Core prerequisite that isrequired of all business majors. It is also part of thesophomore Global Foundations Core. This course isintended to make students aware of the broad rangeof ways in which the non-market environment—especially government policy—affects business, andgain an understanding of the process through whichbusinesses and other special interest groups createand change the rules of the game under which theyfunction. In today’s economy, successful businessstrategy entails more than outmaneuvering rivalcompanies; managers must also devise strategiesto cope with the global, non-market forces thatconfront businesses and other forms of organization.Managers need to understand how public policy ismade and how special interest groups, includingtheir own businesses, can affect the policy process.This is true both for the CEO of a multinationalcorporation dealing with multiple governments andthe administrator for a local partnership trying to dealwith city officials.

    • BUS-G 271 Global Business Analysis (1.5 cr.,8 wks) P: BUS-D 270 with a grade of C or higher.Students apply the country analysis skills, learnedin BUS-D 270 Global Business Foundations, to aspecific country or region. Many Kelley departmentsoffer versions of this course. This means that, whileall versions focus on business analysis, each couldemphasize a different field of business and/or regionof the world.

    • BUS-G 272 Global Business Immersion (3 cr.,8 wks plus travel) P: BUS-D 270 with a gradeof C or higher, additional department consentrequired. The Global Business Immersion courseincludes international travel. It extends theknowledge gained in Global Business Environment,D270 and concentrates directly on the managementof multinational firms. Sample Topics:

    • European Economic Integration from theItalian Perspective: Explore the economicintegration process in Europe and how theEuropean Union’s policies influence the Italianeconomy.

    • Dynamic Economics in Korea: Over sixtyyears ago, the Korean economy consisted ofsmall farms. Now its companies are globalpowerhouses increasing their transactions withChina and Japan faster than with the U.S. Wewill examine how Korea achieved this throughpolicy and unique culture and how the countrymight balance its economic growth throughdomestic and foreign investment in the future.

    • Luxury Brands in France: Explore thelegacy and unique brand positioning of Frenchmultinational luxury conglomerates in adynamic global market.

    • BUS–G 300 Introduction to ManagerialEconomics and Strategy (3 cr.) P: ECON-E 201;only open to non-business majors. ManagerialEconomics is a course which illustrates howeconomic principles can be applied to makingeffective and profitable management decisions fora company. Within the course, students also learnhow to think strategically and apply the fundamentalsof game theory when they are making businessdecisions. The goal, then, of this course is to exposethe student to effective managerial decision-making.For a student interested in any management typeposition, this course will provide a fundamental basisfor further study. Managerial economics is also acourse that will serve the student throughout dailylife. Not open to business majors. No credit toward adegree in business. Students may not receive creditfor both G300 and G304.

    • BUS–G 303 Game Theory for Business Strategy(3 cr.) P: BUS-G 202 with a grade of C or higher.Game theory, a traditional tool for academiceconomists, has become increasingly popular in thebusiness world and is an essential tool of economicconsultants. A major in Business Economics andPublic Policy must have more than a rudimentaryknowledge of Game Theory. Managerial decisionsare not static and cannot be made in isolation. Amanager must take into account and react to the“moves” of rival firms, government, and his or hersubordinates and superiors within the company.Game theory is designed for the study of thesetypes of interactions. The ultimate aim of the courseis to strengthen your ability to think strategicallyin business situations, rather than to teach youfacts or theories. To achieve this aim, we iteratebetween theory and practice. We use both formalcase studies and real world examples to sharpen ourstrategic thinking skills.

    • BUS–G 304 Managerial Economics (3 cr.) P:BUS-G 202 with a grade of C or higher. Only forbusiness majors; non-majors should take G300.The main theme in the course is the application offormal analysis to managerial decisions in a varietyof settings. We begin by using optimization theoryto analyze the classical supply and demand modelof large markets, in which firms make productiondecisions based on a market price that they cannotaffect. Then, we move on to markets with fewerfirms, using game-theoretic tools to study managerialdecisions in an environment where those decisionsimpact the market as a whole. Lastly, we considerthe firm as a unit, focusing on more advanced pricing

    https://kelley.iu.edu/programs/undergrad/academics/study-abroad/global-business-immersion.cshtml

  • April 8, 2021 5

    strategies and contracting. This latter part of thecourse relies heavily on recent work in informationeconomics. Credit not given for both G300 andG304.

    • BUS-G 316 Sustainable Enterprise (3 cr.) P:Sohpomore standing required. A sustainableenterprise is defined as any human endeavorwith integrity in three interrelated dimensions –environmental, cultural/social, and economic—and whose collective actions meet the needs ofthe enterprise and its stakeholders today withoutcompromising the ability of future generationsto meet their needs. The purpose of this courseis to investigate the challenges of implementingsustainability in a variety of contexts and under oftendivergent perspectives. This course is designed togive students the tools to be able to identify andexplain how sustainability creates new opportunitiesfor, and constraints on, enterprise value creation.Students will first focus on short term strategies(low-hanging fruit) that will then create momentumfor more long term organizational change forsustainability (game changers).

    • BUS–G 345 Money, Banking, and CapitalMarkets (3 cr.) P: ECON-E 201 or ECON-S 201and ECON-E 202 or ECON-S 202, each coursecompleted with a grade of C or higher. This courseis designed to give students a broad introductionto the operation and structure of the U.S. financialsystem. It provides an analysis of the structure andfunctions of contemporary financial institutions andmarkets, together with an analysis of the prices thatare determined in these markets. Contemporarymacroeconomic and financial developments areemphasized and current phenomena and policyproposals and their implications are discussed.

    • BUS–G 350 Business Econometrics (3 cr.) P:ECON-E 370 or STAT-S 301 or MATH-M 365,each course completed with a grade of C orhigher and an admitted Business student. Theobjective of the course is to understand variouseconometric, statistical, and forecasting tools formaking informed business decisions. Econometrictheories will be studied in order to understand theproper use of various methods in applied work.Computer exercises and applications to the realworld problems will be emphasized. Topics includelinear regression, binary dependent variable,simultaneous equations models, two-stage leastsquares, regressions with time series data and paneldata methods.

    • BUS–G 400 Capstone in Economic Consulting(3 cr.) P: BUS-G 304. This capstone courseintends to develop or sharpen those skills thatare associated with a successful consultant. Agood economic consultant must be able to askthe right questions, possess a strong analyticalbackground, and be able to communicate findingsand recommendations effectively to his or her client.By analytical background, we mean: familiarity withsound economic thinking; ability to create or usefinancial, econometric, statistical, or other typesof modeling; effective command of spreadsheets,statistical software, and databases. In addition toall of the foregoing, a successful consultant mustdemonstrate a professional attitude, good judgment,

    the ability to work well both individually and as partof a team, and the ability to work under pressurewithout compromising on work quality. The studentwho takes this course is expected to be highlymotivated and have basic diagnostic, analytical, andcommunication skills. A capstone experience signalsa highly interactive structure between faculty andstudents.

    • BUS–G 406 Business Enterprise and PublicPolicy (3 cr.) P: BUS-G 202 with a grade of C orhigher. This course is about areas of governmentregulation that affect business, including AntitrustLaws, Consumer Protection, Natural Monopoly, thePolitics of Regulation, and Pollution. A business'sability to deal with such regulations is oftenthe single most important determination of itsprofitability.

    • BUS–G 456 Non-Market Risk Consulting (3 cr.) P:Sophomore standing required. Firms traditionallyfocus on outcomes: product quality, deliverytime, cost and pricing. Less attention has beengiven to process: environmental impacts, workerconditions and governance. With the reduction incommunication and coordination costs non-marketplayers such as activists, legislators and regulators,and society as a whole, have become more effectivein pressuring firms to focus on these process issues.Failure to do so leads to non-market risks: boycotts,negative information campaigns, legislation etc., thatdamages profitability. Non-market risk managementis aimed at spotting, mitigating, or eliminating theserisks. This course focuses on non-market riskconsulting strategies and how they may be alignedwith market strategies to drive log-run businessvalue.

    • BUS-G 481 Business Analytics ConsultingWorkshop (1.5 cr.) P: Department consentrequired. C: BUS-K 481. Students enroll inBUS-BE 481. The objective of this course is toprepare students for careers in business analyticsconsulting. This course will provide students with: 1)understanding the players in the business analyticsconsulting industry; and 2) develop engagementrecommendation for a client by applying decision-making frameworks.

    • BUS–G 490 Independent Study in BusinessEconomics and Public Policy (1-3 cr.) P:Department consent required. Supervised individualstudy and research in the student's special field ofinterest. The student proposes the investigationdesired and, in conjunction with the instructor,develops the scope of work to be completed. Writtenreport required. In conjunction with the EconomicConsulting major, a student may select to workwith an economic consulting firm in the summerfollowing the junior year. Upon returning to campus,the student then writes a detailed report on theinternship activities. An alternative is for the studentto work on an actual consulting job under theguidance of a faculty member.

    • BUS–G 492 Predictive Analytics for BusinessStrategy (3 cr.) P: BUS-G 350. This coursedevelops the analytical tools and hands-onexperience with data and economic models tooptimally utilize information in decision-making. In addition, students will learn: presentation and

  • 6 April 8, 2021

    communication skills for quantitative findings,targeted programming skills in VBA, and the basicsof identification for econometric models.

    • BUS–G 494 Public Policy and the InternationalEconomy (3 cr.) P: BUS-F 370 or BUS-F 304 witha grade of C or higher. The goal of this class isto help students develop a sound understandingof the basic elements of international trade andfinance and the effects of various internationaleconomic policies on domestic and world welfare.Topics on international trade will include the potentialgains and losses from free trade agreements, theinclusion of labor standard in international tradeagreements, globalization and its consequenceson income distribution, and the global businesspractices within the bounds of anti-corruptionlaws. International agreements on regional tradeliberalization (such as EU and NAFTA) and onmultilateral trade liberalization (e.g., WTO) will behighlighted. Topics on international finance willinclude foreign investment, capital control, balanceof trade, debt management, determination of foreignexchange rates, and international monetary system.

    Business Law and Ethics• BUS–L 100 Personal Law (3 cr.) Effects of law

    on everyday lives. Topics may include family law,criminal offenses and traffic violations, personalinjury and property damage claims, employee rights,landlord-tenant law, consumer rights, debt collection,selected real and personal property issues, wills andestates, selected contract law issues, and forms ofbusiness organization (partnership, proprietorship,and corporation).

    • BUS–L 201 Legal Environment of Business (3cr.) P: Sophomore standing. L201 is an I-Coreprerequisite that is required of all business majors.Emphasis on understanding the nature of lawthrough examining a few areas of general interest,such as the duty to avoid harming others (torts), theduty to keep promises (contracts), and governmentregulation of business. Credit not given for both L201and L293.

    • BUS–L 255 Topics in Business Law & Ethics (1–3cr.) Variable topics course dealing with current legalissues and trends in Business Law and Ethics.

    • BUS-L 271 Global Business Analysis (1.5 cr, 8wks) P: BUS-D 270 with a grade of C or higher.Students apply the country analysis skills, learnedin BUS-D 270 Global Business Foundations, to aspecific country or region. Many Kelley departmentsoffer versions of this course. This means that, whileall versions focus on business analysis, each couldemphasize a different field of business and/or regionof the world.

    • BUS-L 272 Global Business Immersion (3 cr,8 wks plus travel) P: BUS-D 270 with a gradeof C or higher, additional department consentrequired. The Global Business Immersion courseincludes international travel. It extends theknowledge gained in Global Business Environment,D270 and concentrates directly on the managementof multinational firms. Sample Topics:

    • Business and Human Rights in SouthAfrica: Students examine businesses’ role

    in protecting human rights and remedyingabuses, and learn to analyze a human rightscrisis and recommend a course of action.

    • The Business of Medicine inAustralia: Discover the legal and ethicalissues of the business of medicine from anAustralian perspective.

    • BUS–L 293 Honors Legal Environment ofBusiness (3 cr.) P: Sophomore standing or HuttonHonors College freshman and admission to HuttonHonors College or Business Honors program.L293 satisfies the L201 prerequisite for I-Core thatis required of all business majors. Emphasis onunderstanding the nature of law through examininga few areas of general interest, such as the dutyto avoid harming others (torts), the duty to keeppromises (contracts), and government regulation ofbusiness. Credit not given for both L293 and L201.

    • BUS-L 302 Sustainability Law & Policy (3 cr.) P:Sophomore standing required. The primary aimof the course is to provide students with a basicworking knowledge of sustainability generally andenvironmental law and policy in particular, focusingon the United States but put in a global perspective.The course is designed to give students a deepersense of the important relationship between law,ethics, business, and the natural environmentand to encourage them to think critically abouthow best to manage these relationships. Corecourse content includes U.S. statutes, regulations,and international treaties dealing with managingwaste, air and water pollution, public lands, andglobal environmental resources. Alternative waysof addressing environmental problems, such asmarket-based incentives, information disclosurerequirements, and voluntary programs will also beconsidered.

    • BUS-L 304 Critical Thinking, Decision Making,and Advocacy (1.5) P: BUS-L 201 or BUS-L 293with a grade of C or higher. This course will improvestudents’ ability to understand and evaluate theirown and others’ reasoning, which will develop theircapacity to construct, advocate, and defend strongarguments in the business context.

    • BUS-L 305: Business Planning and CorporateLaw (1.5 cr.) P: BUS-L 201 or BUS-L 293 with agrade of C or higher. This course examines the lawgoverning business organizations--partnerships,corporations, limited liability companies, and others--and the social policy underlying the law. The primaryfocus is on corporations, including such topics asfundamental corporate transactions and the role,rights, powers and duties of the various corporateactors.

    • BUS-L 310 Law of Personal Financial Planning(3 cr.) P: BUS-L 201 or BUS-L 293 with a grade ofC or higher. The study of the law related to financialplanning, including the rights and duties of ownersof personal property and the rights and duties ofdebtors and creditors affecting the decsions ofbusiness managers, accounting professionals,financial and investment executives, and financialplanning advisors.

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    • BUS–L 311 Law for Entrepreneurs (3 cr.) P: BUS-L 201 or BUS-L 293 with a grade of C or higer.Focuses on legal issues affecting new and growingbusinesses. Topics include choosing a legal formfor the business; financing-related legal issues;avoiding employment-related liability; contracts andsales; marketing and intellectual property laws; andlegal issues concerning business sales, mergers,acquisitions, and liquidations.

    • BUS–L 312 The Ethical Responsibilities ofBusiness (3 cr.) P: BUS-L 201 or BUS-L 293 witha grade of C or higher. This course is designed tohelp students develop their abilities to identify andaddress real world ethical dilemmas. The course iscase-based, with discussions focusing primarily onethical situations that confront individuals engagedin business. Topics covered include honesty,privacy, diversity/ discrimination, harassment, freespeech, whistle-blowing, intellectual property rights,ethics in finance, ethics in marketing, corporatesocial responsibility, globalization, and ethics ininternational business. L312 satisfied the BusinessLaw & Ethics (L375) graduation requirement. Creditnot given for both L312 and (L375 or L376).

    • BUS-L 313 Cultural Norms and Peace Buildingthrough Business (3 cr.) P: Sophomore standingrequired or Hutton Honors College student orBusiness Honors student. This course examines thecultural touchstones of sports, religion, music, andfilm to develop a better understanding of the culturalnorms that inform culture and that also provide waysfor cultures to find common ground, especially inbusiness.

    • BUS-L 314 International Business Law (3 cr.) P:BUS-L 201 or BUS-L 293 with a grade of C orhigher. The law and practice of international trade,licensing, and investment. Subjects include thelegal risks of international business, internationalpublic law, international organizations, and privatedispute settlement procedures, the risks associatedwith importing and emporting, foreign licensing andfranchising, and foreign investment.

    • BUS–L 315 The Business and Law ofEntertainment and Sports (3 cr.) P: BUS-L201 or BUS-L 293 with a grade of C or higher.L315 explores the legal and practical problemsfacing executives managing for-profit enterprisesin or related to the entertainment and sportsindustry. Focusing primarily on legal issues, yetnecessarily addressing collateral business issues,L315 considers the law affecting the decisions ofexecutives in entertainment companies, includingmotion picture studios, television broadcasters, andmusic companies. It also covers the law affectingdecisions of executives in sports franchises,leagues, and associations. More importantly, L315studies the law affecting transactions betweenbusinesses with contractual or other relationshipswith athletes, entertainers, sports franchises,leagues, athletic associations, and entertainmentcompanies, including especially corporate sponsors,manufacturers of licensed apparel, and equipmentmanufacturers, in addition to owners of stadiums andarenas. The law of intellectual property (includingcopyright, trademark, and right of publicity),government regulation, labor and employment law,

    financing alternatives, antitrust, and business ethicsare emphasized.

    • BUS-L 318 Business and Poverty Alleviation (3cr.) P: Sophmore standing or higher. Addressespotential for business to create poverty solutionsby accessing the market of the world's poorestfive billion (i.e., developing products and servicesthat are high-volume, low-margin profitable, andengage the poor as consumers and producers) andinvestigates causes of poverty, including influence ofcorporations in perpetuating root causes.

    • BUS–L 355 Topics in Business Law & Ethics (1-3cr.) Variable topics course dealing with current legalissues and trendsin Business Law and Ethics.

    • BUS-L 356 Intellectual Property Law & Strategyin a Global Environment (3 cr.) P: BUS-L 201 orBUS-L 293 with a grade of C or higher. The courseintroduces students to the concept of intellectualproperty (trade secrets, patents, copyrights,trademarks), which accounts for more than two-thirds of the value of large U.S. businesses. Itexplores the basic framework of legal protection forintellectual property under U.S. and internationallaw, as well as free competition and free speechdoctrines that limit the protection of intellectualproperty and define the boundary between fair andunfair competition.

    • BUS-L 360 Topics in Business Ethics (1.5cr.) P: BUS-L 312 or BUS-L 375 or BUS-L 376.This course provides an in-depth exploration of aparticular dimension or issue in business ethics.The focus of the course will vary from semester tosemester. Students may repeat BUS-L 360 for creditso long as the topics differ. Sample topics:

    • White-Collar Crime and Corporate Ethics • Ethics & Law in Fashion

    • BUS–L 375 Ethics and the 21st Century BusinessLeader (3 cr.) P or C: BUS-L 201 or BUS-L 293 witha grade of C or higher and Junior standing. Thiscourse is a graduation requirement for all Kelleymajors. The course is designed to enhance students’awareness of the ethical dimensions of businessdecisions and their ability to make reasonedjudgments about them. It provides students withbasic tools of ethical reasoning and the opportunityto practice these skills and reflect on their responsesto ethical dilemmas. Credit not given for both L375and (L376 or L312).

    • BUS–L 376 Ethics and the 21st Century BusinessLeader: Honors (3 cr.) P or C: BUS-L 201 or BUS-L 293 with a grade of C or higher, admission to theHutton Honors College or the Business HonorsProgram, and Junior standing. L376 is the honorsversion of L375, a graduation requirement for allKelley majors. The course is designed to enhancestudents’ awareness of the ethical dimensionsof business decisions and their ability to makereasoned judgments about them. It providesstudents with basic tools of ethical reasoning andthe opportunity to practice these skills and reflect ontheir responses to ethical dilemmas. Credit not givenfor both L376 and (L375 or L312).

    • BUS–L 408 Real Estate Law (3 cr.) P: BUS-L 201or BUS-L 293 with a grade of C or higher. Legal

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    problems related to ownership and transfer of realproperty; attention to landlord-tenant law and thetools of land-use planning (nuisance law, zoning,private restrictions, subdivision control, and eminentdomain).

    • BUS-L 413 Applied Dispute Resolution (1.5cr.) P: BUS-L 304 or BUS-L 305. This Law, Ethics& Decision Making capstone course builds uponthe argumentation and persuasion skills and thelegal and ethical frameworks gained in previous coursework. Through a series of applied exercises,it develops and hones students' skills in legalresearch, negotiation, written and oral advocacy, anddispute resolution.

    • BUS–L 455 Topics in Business Law & Ethics (1–3cr.) Variable topics course dealing with current legalissues and trends in Business Law and Ethics.

    • BUS–L 490 Independent Study in Business Law(1–3 cr.) P: Consent of department chairperson andof the instructor. Supervised individual study andresearch in student’s special field of interest. Thestudent will propose the investigation desired and, inconjunction with the instructor, develop the scope ofwork to be completed. Comprehensive written reportrequired.

    Finance and Real EstateFinance

    • BUS-F 212 Knall-Cohen Fund (1.5 cr.) P:Department Consent Required. This coursemimics the typical buy-side research analystexperience. Students do fundamental analysis ofan industry and of a stock in that industry, writestock recommendation report complete with ananalytic model, and present their stock idea to theKnall-Cohen Fund board, which is composed ofinvestment professionals.

    • BUS–F 255 Topics in Finance (1-3 cr.) Variabletopic, variable credit course in Finance. Sampletopics:

    • Introduction to Financial Careers/Concepts• Finance Diversity Program

    • BUS–F 260 Personal Finance (3 cr.) Financialproblems encountered in managing individual affairs:family budgeting, installment purchase, insurance,and home ownership.

    • BUS-F 262 Financial Markets (3 cr.) P: BUS-K 201,BUS-F 260 and BUS-A 200 or BUS-A 201 or BUS-A 202; not open to Business students. This courseprovides an overview of financial markets, includingstock markets, bond markets, derivative markets,and active management markets. Specifically, itexamines portfolio diversification, risk and return,mutual fund performance, market efficiency, bonds,options, and futures. No credit for juniors and seniorsin the Kelley School.

    • BUS-F 272 Global Business Immersion (3 cr.,8 wks plus travel) P: BUS-D 270 with a gradeof C or higher, additional department consentrequired. The Global Business Immersion courseincludes international travel. It extends theknowledge gained in Global Business Environment,

    D270 and concentrates directly on the managementof multinational firms. Sample Topics:

    • Innovation and Entrepreneurship inSingapore: Singapore has a sophisticatedfinancial system. You’ll see how foreigndirect investment flows across bordersand impacts entrepreneurial activity, whileimmersing yourself in the fusion of cultures thatinfluence the social and economic landscape ofSingapore.

    • Hungary in Transition: This course willinvestigate Hungary’s economic, social, andpolitical transitions from a post-war communiststate with a planned economy to a democraticnation with a free market.

    • Japan: The Forgotten Giant: DiscoverJapan’s rise as a world economic powerand the unique features of Japan’s businessenvironment.

    • BUS–F 300 Introduction to FinancialManagement (3 cr.) P: BUS-A 200 or BUS-A 302 orBUS-A 205, or BUS-A 202 or BUS-A 207, not opento Business students, only for non-business majors. Broad survey of finance for non-Kelley Schoolstudents. Topics include the determinants of interestrates and the time value of money; the sourcesand uses of financial information; the structure,role, and regulation of financial markets; monetarypolicy; the pricing of risk in financial markets; goalsof investors; and how firms manage their financialaffairs, including planning, budgeting, and decisionmaking. Not open to business majors. No credittoward a degree in business. Credit not given forboth F300 and (F370, F304, or F301).

    • BUS–F 303 Intermediate Investments (3 cr.) P:BUS-F 370 or BUS-F 304 with a grade of C orhigher. Part of the finance major core. Rigoroustreatment of the core concepts of investmentsfor finance majors. Covers portfolio optimization;examines the pricing of equity, fixed income, andderivatives; and analyzes the degree of marketefficiency. Makes extensive use of spreadsheetmodeling to implement financial models. Servesas a foundation for all 400-level finance electives. Minimum grade of C- required to proceed to 400-level electives.

    • BUS–F 304 Financial Management: Honors(3 cr.) P: Business Honors student; completionof all I-Core prerequisites, must have Juniorstanding. C: BUS-J 304, BUS-M 304, BUS-P 304,and BUS-I 304. Part of Honors I-Core; qualifiedstudents enroll in BUS-BE 304. Broad survey offinance for all honors business students. Providesa conceptual framework for a firm’s investment,financing, and dividend decisions; includes workingcapital management, capital budgeting, and capitalstructure strategies. Credit not given for both F304and (F370 or F301 or F300).

    • BUS–F 305 Intermediate Corporate Finance(3 cr.) P: BUS-F 370 or BUS-F 304 with a grade ofC or higher. Part of the finance major core. Rigoroustreatment of the core concepts of corporate financefor finance majors. Covers capital budgeting, the

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    valuation of firms, and capital structure and payoutpolicies. Makes extensive use of spreadsheetmodeling to implement financial models. Servesas a foundation for all 400-level finance electives.Minimum grade of C- required to proceed to 400-level electives.

    • BUS–F 307 Working Capital Management(3 cr.) P: BUS-F 370 or BUS-F 304 with a grade ofC or higher. Emphasizes the set of decisions andproblems that financial managers face in determiningshort-term financial policy, financial diagnostics,and operations of the company. Major topicsinclude identifying working capital elements andtheir relationships to company operations, financialanalysis, cash forecasting, banking relations,cash-flow systems, and short-term investment andborrowing strategies.

    • BUS–F 317 Venture Capital and EntrepreneurialFinance (3 cr.) P: BUS-F 370 or BUS-F 304 witha grade of C or higher. Covers the private equityand private debt markets that service smallerentrepreneurial firms. Specific topics include: (1) thefinancial contracting associated with the provision ofexternal finance to a small informationally opaquefirm, (2) angel finance and the formal venture capitalmarket, (3) commercial banks and commercialfinance companies, and (4) the financial issuesassociated with a leveraged buyout.

    • BUS–F 335 Security Trading and Market Making(3 cr.) P: BUS-F 370 or BUS-F 304 with a grade ofC or higher. Theory and practice of securities tradingat exchanges around the world; how trading and thedesign of markets affect liquidity, informativeness,transparency, volatility, and fairness. Analyzesalternative trading strategies and the cost of trading.Examines innovations in security exchanges andregulatory policy, and provides hands-on tradingexperience using realistic trading simulations.

    • BUS-F 355 Topics in Finance (1-3 cr.) Variabletopic, variable credit course in Finance.

    • BUS-F 365 Personal Financial Planning (3 cr.)P: BUS-F 370 or BUS-F 304 with a grade of C orhigher. General course oriented towards theory andapplication of personal financial planning topics,with focus on the process of accumulating andprotecting wealth, towards the goal of obtainingfinancial independence. Time value of moneyexercises and money management tools are utilized.Other topics examined include personal insuranceissues, investments, in private and public securities,retirement planning, and estate planning.

    • BUS-F 369 Insurance, Risk Management, andRetirement Planning (3 cr.) P: BUS-F 370 or BUS-F 304 with a grade of C or higher. Studies principlesof insurance, risk management, and retirementplanning as they apply to personal financial planning.Students will develop the knowledge and skillsnecessary to formualate financial plans to helpindividuals and families address needs in theseareas.

    • BUS–F 370 Integrated Business Core—FinanceComponent (3 cr.) P: Completion of all I-Coreprerequisites. C: BUS-M 370, BUS-P 370, BUS-Z 370, and BUS-T 375. Students enroll usingBUS-BE 375. Cross-functional survey of business

    management. The finance component provides anintroduction into basic principles and perspectivesof financial thought. Covered topics include the timevalue of money, risk and return, interest rates anddebt risk, capital budgeting, security pricing, andportfolio concepts. Includes a cross-functional casedone in teams. Students may not receive credit forboth F370 and (F304 or F301 or F300).

    • BUS–F 402 Corporate Financial Strategy andGovernance (3 cr.) P: BUS-F 303 and BUS-F 305with grades of C- or higher. Advanced treatmentof corporate financial management. Covers allmajor areas of corporate financial decisions: capitalbudgeting, dividends, capital structure, cash-flowprojections, mergers, and acquisitions.

    • BUS–F419 Behavioral Finance (3 cr.) P: BUS-F303 and BUS-F 305 with grades of C- or higher. Howhuman psychology influences the decisions ofinvestors, markets, and managers. Learn howto avoid systematic investment errors, criticallyevaluate evidence of apparent anomalies in financialmarkets, and how to escape decision traps thatafflict corporate managers.

    • BUS–F 420 Equity and Fixed Income Investments(3 cr.) P: BUS-F 303 and BUS-F 305 withgrades of C- or higher. A detailed examinationof the management of equity and fixed incomeinvestments. Covers analysis of individual securities,formation of these securities into portfolios, anduse of derivative securities to modify the return/riskprofiles of more traditional stock and bond portfolios.

    • BUS–F 421 Derivative Securities and CorporateRisk Management (3 cr.) P: BUS-F 303 and BUS-F305 with grades of C- or higher. Advanced treatmentof options, futures, and other derivative securities.Detailed description of the entire spectrum ofderivative products. Theoretical and numericalvaluation of derivative securities. How corporate riskmanagers use derivatives to hedge exchange raterisk, interest rate risk, commodity risk, credit risk, etc.

    • BUS-F 424 Private Wealth Managment (3cr.) P:BUS-F 303 and BUS-F 305 with a grade of C-or higher. This course develops the framework andanalytics necessary for the practice of private wealthmanagment. Topics include portfolio management,asset allocation, fund managment and analysis,building client relationships, detecting fraud andconflicts of interest.

    • BUS–F 428 Workshops in Finance I (1.5-3 cr.) P:Department consent required. Variable topic. Thiscourse provides students with intense preparationfor specialized careers in finance. Each sectionof this course will be devoted to a specific careerpathway. Examples of such specialized careersare investment banking, investment management,commercial real estate and financial planning.The course will introduce students to the specialcharacteristics, trends and challenges of theindustry, cover academic content relevant to theindustry, and provide experiential activity such aspitch book competitions, client pitches, financial plandevelopment, stock selection, and business plandevelopment. In addition, the course will developthe skills necessary to prepare for interactions withprofessionals in the field and with the kind of workconducted in professional settings. Specific skills

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    addressed will vary depending on the specializedfield. Students will be expected to attend industrynetworking sessions and participate in companyvisits. No credit towards finance major requirements.

    • BUS–F 429 Workshops in Finance II (1.5-3cr.) P: Department consent required. Variable topic.This course continues the intense preparation forspecialized careers in finance started in WorkshopI. Each section of this course will be devoted toa specific career pathway. Examples of suchspecialized careers are investment banking,investment management, commercial real estateand financial planning. The course will furtherdevelop skills relevant to the industry, and provideexperiential activity such as pitch book competitions,client pitches, financial plan development, stockselection, business plan development. In addition,the course will emphasize professional developmentskills for success in the chosen career. Specific skillsaddressed will vary depending on the specializedfield. Students will be expected to attend industrynetworking sessions and participate in companyvisits. No credit towards finance major requirements.

    • BUS-F 432 Financial Data Analytics (1.5 cr.) P:BUS-F 303 and BUS-F 305 with grades of C- orhigher. C: BUS-S 432. Students enroll using BUS-BE 432. This is the second course of a two-coursesequence. It uses the programming language Pythonto analyze live, real-world financial data. Financialapplications include textual analysis to large financialdocuments, identifying trader "sentiment" in Googlesearch data, financial analysis of corporate filingsand disclosures, and back-test trading strategies,etc.

    • BUS–F 446 Banking and Financial Intermediation(3 cr.) P:BUS-F303 and BUS-F 305 with grades ofC- or higher. The main topics are: (1) the economicrole of financial intermediaries, with an emphasison commercial banks; (2) the evolution of marketsin which banks and other financial intermediariesoperate; and (3) the regulation of commercial banksand other financial institutions.

    • BUS-F 455 Topics in Finance (1-3 cr.) Variabletopic, variable credit course in Finance.

    • BUS–F 490 Independent Study in Finance (1–3 cr.) P: Consent of department chairperson andof instructor. Supervised individual study andresearch in student’s special field of interest. Thestudent proposes the investigation desired and, inconjunction with the instructor, develops the scope ofwork to be completed. Comprehensive written reportrequired.

    • BUS–F 494 International Finance (3 cr.) P:BUS-F 303 and BUS-F 305 with grades of C- orhigher. Covers the international dimension of bothinvestments and corporate finance. Developsstrategies for investing internationally, includinghedging exchange rate risk, adjusting to clientpreferences and home currencies, evaluatingperformance, estimating a corporation’s exposureto real exchange rate risk, strategies to hedge riskor to dynamically adjust to shocks, and reasons fora corporation to hedge. Also covers internationalcapital budgeting, multinational transfer pricing, andinternational cash management.

    Real Estate• BUS–R 300 Principles of Real Estate (3 cr.) P:

    Sophomore standing required, not open to Businessstudents. For students who plan to take only onecourse in the area of real estate. Topics includereal estate law, brokerage, property management,appraising, mortgage finance, and investmentanalysis. No credit for juniors or seniors in the KelleySchool.

    • BUS–R 305 Introduction to Real Estate Analysis(3 cr.) P: ECON-E 201 or ECON-S 201 with a gradeof C or higher, only open to current Bussinessstudents. Designed for students who may intend totake additional real estate courses. Topics includereal estate law, brokerage, property management,appraising, mortgage finance, and investmentanalysis. Emphasis is placed on the analyticaltechniques applicable to real estate.

    • BUS–R 440 Real Estate Appraisals (3 cr.) P:BUS-F 370 or BUS-F 304 with a grade of C orhigher, and R305. Offered in fall semester only. Thiscourse provides an understanding of the theory andtechniques of income property valuation. It coversthe material required by the Appraisal Foundationfor general appraiser certification as well as materialthat is included in more advanced courses thatprepare students for an appraisal designation.

    • BUS–R 443 Real Estate Finance and InvestmentAnalysis (3 cr.) P: BUS-F 370 or BUS-F 304with a grade of C or higher, and R305. Offered inspring semester only. Case studies in effectivetechniques of real estate analysis by managers ofbusiness firms or real estate specialists. Selection,development, financing, and investment analysis ofcommerical, industrial, and residential real estate.

    • BUS–R 490 Independent Study in RealEstate and Land Economics (1–3 cr.) P: Consent of department chairperson and ofinstructor. Supervised individual study andresearch in student’s special field of interest. Thestudent proposes the investigation desired and, inconjunction with the instructor, develops the scope ofwork to be completed. Comprehensive written reportrequired.

    Management & Entrepreneurship International Business

    • BUS–D 270 The Global Business Environment(1.5 cr., 8 wks) P: Sophomore standing. Thiscourse is part of the sophomore Global FoundationsCore and an I-Core prerequisite. The objectiveof this course is to familiarize students with theenvironments facing managers and corporationswho are operating in the global economy. Thus,participants should acquire awareness of, and anappreciation for, the diversity and complexity of theglobal environment. More specifically, the successfulcompletion of this course should enable participantsto understand and analyze how global forces shapecorporate strategy. This course should be of interestto all business students; as citizens, consumers,workers, and as future business leaders they musttake account of domestic and global dimensionswhen making decisions.

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    • BUS–D 271 Global Business Analysis (1.5 cr.,8 wks) P: BUS-D 270 with a grade of C or higher.Students apply the country analysis skills, learnedin BUS-D 270 Global Business Foundations, to aspecific country or region. Many Kelley departmentsoffer versions of this course. This means that, whileall versions focus on business analysis, each couldemphasize a different field of business and/or regionof the world.

    • Sample Topics for D271: IdentifyingOptimal Markets for Global Growth; DoingBusiness in Latin America; Doing Business inChina;Prioritizing/Enhancing Global Expansion;Developing Economics-Africa; Dubai: PeopleSide of Global Business; Doing Business inEurope; Doing Business in Indo-Pacific Region

    • BUS–D 272 Global Business Immersion (3 cr.,8 wks plus travel) P: BUS-D 270 with a gradeof C or higher, additional department consentrequired. The Global Business Immersion courseincludes international travel. It extends theknowledge gained in Global Business Environment,D270 and concentrates directly on the managementof multinational firms. Sample Topics:

    • Serving Expanding Markets: The BrazilianCase: The economic growth in Brazil is full ofcontradictions. Students will examine the keyissues related to this country’s extraordinarytransformation and how companies deal withthese changes.

    • Social Entrepreneurship in CostaRica: Explore Costa Rica’s entrepreneurialefforts towards positive social andenvironmental impact through the lens of socialentrepreneurship.

    • BUS–D 311 Global Management (3 cr.) P: BUS-?271 or BUS-? 272 with a grade of C or higher. Thiscourse focuses on the management of multinationalfirms and the role of the global manager. Studentsare placed in the role of the decision-makersresponsible for solving the myriad of practicalproblems resulting from a globalized and highlyinterconnected business environment.

    • BUS–D 312 Building Managerial Cross CulturalCompetencies (3 cr.) P: BUS-? 271 or BUS-? 272with a grade of C or higher. This course focuseson the development of global leadership skills. Itwill help students to: understand the major trendsaffecting work; have a sense of cultural diversity andthe interconnectedness of the world; foster effectivecommunication; build teams quickly across multiplecultural environments; proactively manage theircareer progress.

    • BUS-D 411 International Competitive Strategy (3cr.) P: BUS-D 270 with a grade of C or higher. Thiscourse is designed to provide an understanding ofthe interplay between the Multinational Corporation(MNC), the countries in which it does business,and the competitive environments in which itoperates. The course takes a top management-levelperspective on the design and implementation ofMNC strategy.

    • BUS–D 490 Independent Study in InternationalBusiness (1-3 cr.) P: Consent of department

    chairperson and of instructor. Supervised individualstudy and research in student’s special field ofinterest. The student will propose the investigationdesired and, in conjunction with the instructor,develop the scope of work to be completed.Comprehensive written report required.

    • BUS–D 496 Foreign Study in Business (2-6 cr.) P:Consent of department chairperson and of instructor.Work in, or visits to, business firms; discussionswith business executives and government officials.Prior background reading, orientation work, andapproval of project required. Two credit hours foreach three weeks of foreign residence. This courseis typically earned through a Kelley InternationalProgram abroad.

    Management

    • BUS–J 304 Honors Integrated Business Core—Strategic Management (3 cr.) P: Business Honorsstudent; completion of all I-Core prerequisites,must have Junior standing. C: F304, M304, P304,and I304. Part of Honors I-Core; qualified studentsenroll in BUS-BE 304 at time of registration. Across-functional survey of business management.This course is concerned with the roles and tasksof firm’s top managers (i.e., strategic decisionmakers). Designed to provide an appreciationfor the total firm perspective and the meansby which firms create and sustain competitiveadvantage in today’s increasingly challengingand complex business environment (domesticand global). Strategic management of the firminvolves diagnosing the firm’s current situation anddeveloping realistic solutions to the strategic andorganizational problems that confront top managers.A desired outcome of this course is an enhancedappreciation for the complexities of managing aformal organization. The primary objective is to helpdevelop analytical skills for identifying key strategicissues and formulating appropriate strategies givena firm’s situation. Credit not given for both J304 and(J370 or J375)

    • BUS–J 306 Strategic Management andLeadership (3 cr.) P: Junior standing; for non-business majors. Concerned with the roles andtasks of a firm’s top managers. This course isdesigned to provide an appreciation for the totalfirm perspective, the role of the general manager,and the means by which firms create and sustaincompetitive advantage. Strategic managementof a firm involves diagnosing the firm’s currentcompetitive situation and effectively responding tocomplex, real-world organizational problems. Thiscourse focuses on multiple organizational contexts,spanning a range from the entrepreneurial firm to thelarge, established organization. No credit toward adegree in business. Credits not given for both J306and (J375, J304, Z302, or Z304).

    • BUS–J 375 Strategic Management (3 cr.) P:BUS-Z 370 with a grade of C or higher. A cross-functional survey of business management. Thiscourse is concerned with the roles and tasksof firm’s top managers (i.e., strategic decisionmakers). Designed to provide an appreciationfor the total firm perspective and the means

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    by which firms create and sustain competitiveadvantage in today’s increasingly challengingand complex business environment (domesticand global). Strategic management of the firminvolves diagnosing the firm’s current situation anddeveloping realistic solutions to the strategic andorganizational problems that confront top managers.A desired outcome of this course is an enhancedappreciation for the complexities of managing aformal organization. The primary objective is to helpdevelop analytical skills for identifying key strategicissues and formulating appropriate strategies givena firm’s situation. Credit not given for both J375 and(J370, J304, or J306).

    • BUS-J 420 Advanced Case Analysis andEffective Consulting Presentation (1.5 cr.)P: Department consent required. This courseis dedicated to arming top students with state-of-the-art problem solving skills, intensiveteamwork techniques and powerful consulting-stylepresentation tools. A number of frameworks will beintroduced, including a focus on hypothesis-drivenanalysis and the pyramid principle of presentations. This course will involve several inter-class casecompetitions.

    • BUS–J 490 Independent Study in Policy (1–3 cr.) P: Consent of department chairpersonand instructor. Supervised study and research instudent’s special field of interest. The student willpropose the investigation desired and, in conjunctionwith the instructor, develop the scope of work to becompleted. Comprehensive written report required.

    • BUS–X 100 Introduction to Business (3 cr.) IUBGenEd S&H. Business dynamics from thestandpoint of a leader of a business firm operatingin the contemporary economic, political, and socialenvironment. No credit for juniors or seniors in theKelley School.

    • BUS-X 170 How Business Works (3 cr.) P: Opento first-year, Kelley School Direct Admits Only. Thiscourse will focus on three elements of importance.It will address real and contemporary businessorganizations/products/issues; it is decision-orientedrather than just a descriptive course; and, the coursewill emphasize integration and how the variousfunctions of business relate to one another.

    • BUS–X 333 Managing Business Functions(3 cr.) P: Open to juniors in the Liberal Arts andManagement Program only. Offering a variety ofreal-world and simulated projects that wrestle withthe complex opportunities and problems facingbusiness managers in a variety of settings, thiscourse emphasizes the development of strategicfocus and decision-making skills under conditions ofambiguity, change, and uncertainty. No credit towarda degree in business.

    • BUS–X 403 The Consulting Industry (1.5 cr.) P:Department consent required. Note that this courseis an exclusive class for Consulting Workshopstudents. This course is designed to familiarizethe student with the consulting industry. Thatincludes providing a framework for distinguishingamong consulting firms and affording the studentopportunties to compare and contrast consultingfirms.

    • BUS–X 404 Structured Thinking & InterpersonalAspects of Consulting (1.5 cr.) P: Departmentconsent required. Note that this course is anexclusive class for Consulting Workshop students.This course focuses on building student skill intwo areas: (i) the structured thinking that underliesmanagement consulting, and (ii) the interpersonalskills that are important to success in the field. Specific topics covered include working with clients,change management, consulting in a cross-culturalenvironment, and ethics in consulting.

    • BUS-X 418 Life Science Global Eventsand Trends (1.5 cr.) P: Department consentrequired. This course is part of a 2 course programleading to a Certificate in the Business of LifeSciences. For more information on the certificateprogram, please visit the program website. Thecourse exposes students to a variety of trendsdriving change within the life sciences industry. Topics to be reviewed include increasing worldwidecost pressures, shifts in population demographics,regulatory compliance and approvals, privacy anddata protection, emerging market opportunities andethical issues currently being faced. Discussions willinclude how different companies are responding tothese trends. The course is organized by GeorgeTelthorst and taught by guest speaker who aresubject matter experts drawn from different partsof the industry. In addition to looking at “the bigpicture,’ student teams will work on a “real world”project focusing on at least one specific part of thevalue chain. The course grade will be based onattendance, class participation and the team project.

    • BUS-X 419 The Life Sciences Industry fromResearch to Patient (1.5 cr.) P: Departmentconsent required. This course is part of a 2 courseprogram leading to a Certificate in the Businessof Life Sciences. For more information on thecertificate program, please visit the programwebsite. The course introduces students to thedifferent parts of the life sciences industry andhighlights some of the challenges and opportunitiescurrently being faced. Sections of the industryincluded are basic science, medical devices,pharmaceuticals/generic/biologics, distributors,health care providers, insurers, contract services andspecialized suppliers. The business of life sciencesis made more successful when those involved inthe industry recognize and understand the valueadded at each stage. A Kelley student interestedin a life science career will benefit from a deeperunderstanding of how the whole value chain/networkfunctions. The course is organized by GeorgeTelthorst and taught by guest speakers who aresubject matter experts drawn from different partsof the industry. In addition to looking at “the bigpicture”, student teams will work on a “real world”project focusing on at least one specific part of thevalue chain. The course grade will be based onattendance, class participation and the team project.

    • BUS–Z 302 Managing & Behavior inOrganizations (3 cr.) P: Junior standing. Integrationof behavior and organizational theories. Applicationof concepts and theories toward improvingindividual, group, and organizational performance.Builds from a behavioral foundation toward an

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    understanding of managerial processes. For non-majors. Credit not given for both Z302 and (Z370 orZ304).

    • BUS–Z 304 Managing & Behavior inOrganizations: Honors (3 cr.) P: Junior standing.Integration of behavior and organizational theories.Application of concepts and theories towardimproving individual, group, and organizationalperformance. Builds from a behavioral foundationtoward an understanding of managerial processes.Credit not given for both Z304 and (Z370 or Z302).

    • BUS–Z 340 Introduction to Human Resources(3 cr.) P: Sophomore standing and admissionto the Kelley School of Business. Covers thenature of human resource development andutilization in American society and organizations;government programs and policies, labor forcestatistics, organizational personnel department,personnel planning, forecasting, selection, training,development, and integration of government andorganizational human resource programs.

    • BUS–Z 370 Integrated Business Core—Leadership. P: Completion of all I-Coreprerequisites. C: F370, M370, P370, and T375.Students enroll using BUS-BE 375. Cross-functionalsurvey of business management. The first part ofthe class introduces the concept of employees asa human resource and theories of how leaderscan combine the personalities, knowledge, skills,and abilities of individual workers to achieve thefirm’s goals. Then, students learn principles ofpeer-to-peer feedback and tools to analyze teameffectiveness. With instructor guidance, they practicepeer coaching and explore strategies for creating aculture conducive to the coaching and developmentof both individuals and teams. Finally, students focuson leadership in the environment of an organization,learning ways in which performance managementsystems shape behavior. By the end of the class,they will be able to: diagnose sources of conflict andprescribe/enact behaviors to resolve it; analyze anddevelop influence strategies within an organizationalcontext; and implement strategies through whichindividuals and groups can attain innovative andcreative outcomes. Students may not receive creditfor both Z370 and (Z302 or Z304).

    • BUS–Z 404 Effective Negotiations (3 cr.) P:BUS-Z 370 or BUS-Z 304 with a grade of C orhigher. Provides exposure to the concepts ofnegotiations in both the national and internationalenvironments, including negotiation strategies andtactics, influence, third-party intervention, audienceeffects, nonverbal communication, and ethical andcultural aspects. Case studies, simulations, andguest speakers are used throughout the course.

    • BUS–Z 447 Leadership, Teamwork, and Diversity(3 cr.) P: BUS-Z 370 or BUS-Z 304 with a gradeof C or higher. In this course, students develop a“tool kit” of leadership behaviors to use in a varietyof situations when those working with and/or forthem need to be motivated toward a common good,particularly when that work involves the use of teamsmade up of diverse individuals.

    • BUS–Z 490 Independent Student in PersonnelManagement and Organizational Behavior (1–3 cr.) P: Consent of department chairperson and

    of the instructor. Supervised individual study andresearch in student’s special field of interest. Thestudent will propose the investigation desired and, inconjunction with the instructor, develop the scope ofwork to be completed. Comprehensive written reportrequired.

    • BUS–Z 494 Herman B Wells Seminar inLeadership (3 cr.) P: BUS-Z 302 or BUS-Z 304,must be a Business Honors student. Topics mayinclude leadership, globalization, and e-commerce.

    Entrepreneurship

    • BUS–W 212 Exploring Entrepreneurship(3 cr.) This course provides a survey of the basicconcepts of starting a business. The coursecovers the personal origins for motivation forentrepreneurship and the skills, knowledge, andabilities of the entrepreneur. The course includesguests who have successfully started their ownbusinesses and who speak with students about theirexperiences. The course concludes with studentsassessing their own potential and developing an ideafor a new business.

    • BUS–W 235 Idea Validation and Business ModelDevelopment (3 cr.) P: Sophomore standing orhigher. In this class, students work through a seriesof engagement exercises in order to mimic the pre-launch activities of a growth oriented startup. Thisclass shows you how to thoughtfully take your ideafrom business concept through initial launch, andculminates with the development of crowdfundingpitch.

    • BUS–W 300 New Venture Management (3 cr.) P:must have Sophomore standing, only open tonon-business majors. This course provides anexploration into the fundamentals of effectivesmall business management. Covers such diverseactivities as management, marketing, finance, andoperations. Topics such as growth, advertising,financial analysis, budgeting, purchasing, inventorymanagement, and financial control are also covered.Explore some of the special issues facing smallbusiness owners and managers: technology, crime,risk management, family business, ethics, and theglobal marketplace. No credit toward a degree inbusiness.

    • BUS–W 313 New Venture Planning (3 cr.) P: BUS-W 212 and BUS-W 233, open to Business studentsonly. This course focuses on the research, planning,and strategies that are key parts in the processof creating a new venture. The outcome for thisclass should be a complete business plan ready foroutside review. Plans may be entered in the JohnsonCenter for Entrepreneurship & Innovation (JCEI)business plan competition.

    • BUS–W 406 Venture Growth Management(3 cr.) P: BUS-W 212 and BUS-W 233, open toBusiness students only. For students interested ina growth-oriented business. Covers such areas asnegotiation, acquisition, ethics and succession.

    • BUS–W 409 Practicum in Entrepreneurship(3 cr.) P: BUS-W 313 and permission of thedepartment required. This course works on realworld problems and issues of entrepreneurs. Projects are generated from the Johnson Center

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    for Entrepreneurship & Innovation (JCEI) and othersources and students are assigned to work on theseprojects “as if” they were either consultants to thebusiness or actual entrepreneurs.

    • BUS–W 420 Corporate Venturing (3 cr.) P: BUS-W 212 and BUS-W 233, open to Business studentsonly. This course takes the corporate perspectiveon entrepreneurship and examines the issues andchallenges of starting a venture within an existingorganization.

    • BUS–W 430 Organizations and OrganizationalChange (3 cr.) P: BUS-Z 370 or BUS-J 304 with agrade of C or higher. Analysis and development oforganization design and change in order to increaseorganizational effectiveness.

    • BUS–W 490 Independent Study in BusinessAdministration (1–3 cr.) P: Department consentrequired. Supervised individual study and researchin student’s special field of interest. The student willpropose the investigation desired and, in conjunctionwith the instructor, develop the scope of work to becompleted. Comprehensive written report required.

    Marketing• BUS–M 255 Topics in Marketing (1-3 cr.) Variable

    topic, variable credit course in Marketing. • BUS-M 272 Global Analysis--Marketing (3 cr.) P:

    BUS-D 270 with a grade of C or higher, additionaldepartment consent required. The Global BusinessImmersion course includes international travel. Itextends the knowledge gained in Global BusinessEnvironment, D270 and concentrates directly on themanagement of multinational firms. Sample Topics:

    • Emerging Market Marketing in Peru: Peruis one of the fastest growing economiesin Latin America. As it transitions from atourist destination to a global business hub,the country faces unique opportunities andchallenges. Students explore the role ofmarketing across a variety of entrepreneurial,regional, and global firms in this emergingmarket.

    • BUS–M 300 Introduction to Marketing (3 cr.) P:BUS-A 200 or BUS-A 201, or BUS-A 205 or BUS-A202 or BUS-A 207, not open to Business students;only for non-business majors. Examination of themarket economy and marketing institutions in theUnited States. Decision making and planning fromthe manager’s point of view and impact of marketingactions from consumer’s point of view. Not opento business majors. No credit toward a degree inbusiness. Students may not receive credit for bothBUS-M 300 and (M370 or M304 or M301).

    • BUS–M 303 Marketing Research (3 cr.) P: BUS-M 370 or BUS-M 304 with a grade of C or higher.Focuses on the role of research in marketingdecision making. Topics include defining researchobjectives, syndicated and secondary data sourcesof marketing information, exploratory researchmethods, survey research design, observationalresearch techniques, experimental design, samplingprocedures, data collection and analysis, andcommunicating research findings.

    • BUS–M 304 Honors Marketing Management(3 cr.) P: Completion of all I-Core prerequisites, musthave Junior standing and admission to the BusinessHonors Program. C: F304, P304, Z304, and I304.Part of Honors I-Core; students are administrativelyenrolled. Examines marketing concepts, strategicplanning, marketing research, and informationsystems. Covers consumer and organizationalbuying behavior, forecasting sales, and marketsegmentation and position. Also focuses on newproduct development process; product lines andbrands; pricing strategies; distribution-channelmanagement; advertising; personal selling; andorganizing, evaluating, and controlling marketing.Students may not receive credit for both BUS-M 304and (M370 or M301 or M300).

    • BUS-M 306 Global Sales Workshop I (1.5 cr.) Por Co: BUS-M 330 or BUS-M 426, additionaldepartment consent required. Global SalesWorkshop I is an interactive and intensive educationprogram designed for students with a strong desireto pursue a career in sales. The primary focus will beon advanced development of the skills necessary tobe successful in a professional selling position.

    • BUS–M 311 Introduction to MarketingCommunications (3 cr.) P: BUS-M 300, only opento non-business majors. This course is designedto introduce non-business majors to the field ofadvertising and promotion. Focuses on examiningthe factors impacting consumers’ receptivity tomarketing messages and purchase behavior.Developing competitive marketing strategies,persuasive messages, and appropriate mediavehicles for delivering them are covered. Emphasison practical application of these concepts throughcourse-long development and presentation of anIntegrated Marketing Communications Plan. Notopen to business majors. No credit toward a degreein business.

    • BUS–M 312 Retail Marketing Management(3 cr.) P: BUS-M 300, only open to non-businessmajors. This course is designed specifically forthe non-business major interested in retailing.The course objective is to critically analyze themarketing processes and strategic decisionsmade by major retail firms directly or indirectlyassociated with the retailing industry. The courseexamines business challenges related to drivingshareholder value through merchandising practices,inventory management, advertising and promotionaltechniques, and multichannel opportunities. Notopen to business majors. No credit toward a degreein business.

    • BUS–M 330 Consultative Selling (3 cr.) P:Admission to Kelley and sophomore standing.This course is designed to provide insights into thesales and consulting professions by examining therole of persuasive communication and customerrelationship management behaviors, principles,strategies, and actions. It will provide students anopportunity to plan, practice, and review those verbalbehaviors associated with sales call success in orderto persuade others to think differently regardingideas, opinions, products, and services.

    • BUS–M 344 Creativity and Communication(3 cr.) P: BUS-C 104 or BUS-C 106 and BUS-

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    C 204 or BUS-C 205, each course with a gradeof C or higher. Develops various creativity andcommunication skills necessary for marketingcareers. Topics include models of and barriers tocreativity and various techniques for stimulatingpersonal and professional creative skills. In addition,interpersonal, professional, visual design, andcomputer skills are developed. Sample assignmentsinclude producing various marketing materials,such as brochures, advertisements, and elaboratecommunication packages. In-class activities andexamples stimulate interest through hands-onexperience. Unique concluding activities requirestudents to integrate skills acquired into one finalproject and/or presentation.

    • BUS–M 346 Analysis of Marketing Data (3 cr.) P:BUS-M 370 or BUS-M 304 with a grade of C orhigher. Develops skills needed to manage, evaluate,analyze, and display marketing data. Topics includedata coding, data analysis using statistical software,attitude measurement and scaling, graphic displayof data, data-driven market segmentation, andcompetitor analysis. Database topics include natureand sources of scanner data, micro-merchandisingsystems, CRM systems, and analysis tools fordatabases.

    • BUS-M 349 Retail Workshop (3 cr.) P: Departmentconsent required. Designed to foster transference ofknowledge into competencies required for successfulentry into corporate retailing, solidify retail practicefundamentals, and gain exposure to retailingchallenges and opportunities.

    • BUS-M 355 Topics in Marketing (1-3 cr.) Variabletopic, variable credit course in Marketing. Sampletopics:

    • Personal Selling and Sales Managment (3cr.) P: M300. This course introduces studentsto the basic principles of selling and salesmanagement. The focus is on preparation fora potential career in sales, covering individualselling skills as well as sales managementconcepts. Students will be expected to useboth the reading materials and the classlectures/discussion to think creatively as theystudy a wide range of sales concepts andtechniques. (Open to non-business majorsonly).

    • BUS-M 360 Sales for Social Impact (3 cr.) P:Must be a Business student, Sophomore standingand department consent required. Students willbe engaged in a multi-discipline, multi-countrycollaboration to develop sustainable solutions andbusiness models for challenging global social issues.These solutions will involve the delivery of a productor service that addresses the needs of individualsin local communities for a better, healthier life. Thesolutions will be detailed in a business plan, whichwill be the final product of the course. The studentswill travel to the country for which the business planis being developed in order to better understand theneeds of the market, and the local infra-structure.This travel will take place over Spring Break. Thisclass is open to seniors, juniors and sophomores,by application. Refer to Kelley Undergraduate StudyAbroad Programs.

    • BUS–M 370 Integrated Business Core—Marketing Component (3 cr.) P: Completion of allI-Core prerequisites, must have Junior standing. C:F370, P370, Z370, and T375. Students enroll usingBUS-BE 375. Cross-functional survey of businessmanagement. The marketing component coversmarketing planning and decision making examinedfrom firm and consumer points of view. Topicsinclude the marketing concept and its company-wideimplications, the integration of marketing with otherfunctions, and the role that product, price, prom