admaker enquete en 201106

8/3/2019 AdMaker Enquete en 201106

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Copyright 2011 Nobot Inc. All Rights Reserved.

Japanese iPhone/Android users survey

07/2011

by Nobot Inc.

Nobot Inc.


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2Copyright 2011 Nobot Inc. All Rights Reserved.

Survey Period : 06/10/2011 ~ 06/18/2011

Survey Method : A banner displayed inside the application

which directed users to the survey page.

Surveyed Area : All countries

Target Demographic : iPhone/Android users using the application

Valid Responses : iPhone user surveys: 446, Android user surveys : 423

For this study, we put out a survey from June 10th, 2011 to June 18th, 2011 toiPhone/Android users with AdMaker installed. We received a total of 869responses from iPhone and Android users combined.

[Summary]

Summary

About this questionnaire

This is a questionnaire periodically carried out by Nobot in order to better understandsmartphone users. It was last conducted in March, 2011 and the results have been publishedbelow.http://www.slideshare.net/kozuhiko/admakeruserenquete


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Age and Gender

10,

10.4%

10,

2.8%

20,

17.9%

20,

12.7%

30,

21.5%

30, 7.5%

40,

16.5%

40, 4.5%

50, 4.2%

50, 0.5%

60,1.4%

60,

0.0%

0% 5% 10% 15% 20% 25%

10,

10.1%

10,

2.7%

20,

19.3%

20,

13.5%

30,

18.8%

30, 7.4%

40,

16.1%

40, 5.6%

50, 4.5%

50, 0.9%

60,0.7%

60,

0.4%

0%5%10%15%20%25%

Male69.5%

Female30.5%

Male71.9%

Female28.1%



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Professions

67.3% 71.7%

20.9%19.6%

6.7%4.5%

5.2% 4.2%

0%

20%

40%

60%

80%

100%

Others

Homemaker

Student

Employed



5/16

48.0%39.7%

52.0%60.3%

0%

20%

40%

60%

80%

100%

Never

married

Married

(including

divorced/wid

owed) 43.9%39.5%

34.5%37.6%

16.8% 16.3%

4.3% 4.7%

0.4% 1.9%

0%

20%

40%

60%

80%

100%

Other

Corporate

housing/dormitory

Home owned by self

Rental

Home owned by the

family

Q. Are you married now? Q. Tell us about your residence.

Marriage Status, Residence



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Individual income, Household income

Q. Tell us about your own annual income.

30.5% 28.8%

47.1% 50.6%

16.4%16.8%

2.7% 1.2%

3.4% 2.6%

0%

20%

40%

60%

80%

100%I don't know

10 million Yens

or more

Less than 10

million Yens

Less than 5

million Yens

Less than 1

million Yens

6.3% 7.1%

35.7% 36.4%

30.0% 29.1%

10.5% 10.2%

17.5% 17.3%

0%

20%

40%

60%

80%

100%

I don't know

10 million Yens or

more

Less than 10

million Yens

Less than 5 million

Yens

Less than 1 million

Yens

Q. Tell us about the income of allmembers of your family.



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Viewing of ads inside free apps

4.3% 3.3%

13.0% 15.8%

34.1%37.6%

37.4%32.2%

11.2% 11.1%

0%

20%

40%

60%

80%

100%

Never before

Few times

Sometimes

Often

Every time

Q. How much do you look at ads displayed inside free apps?



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About your clicking the ads in free apps

2.5% 1.2%3.1% 4.3%

28.5% 30.0%

51.3% 49.4%

14.6% 15.1%

0%

20%

40%

60%

80%

100%

Never before

Few times

Sometimes

Often

Every time

Q. How often do you click ads on free apps?



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Number of free apps downloads

1.6% 0.7%

50.4% 55.0%

30.3%30.0%

11.4%9.7%

3.1% 1.9%

3.1% 2.8%

0%

20%

40%

60%

80%

100%

More than 31

21-30

11-20

6-10

1-5

0

Q. About how many free apps do you download each month?



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Number of paid apps downloads

41.9%

68.6%

53.1%

29.2%

4.5% 1.4%0.2% 0.5%

0.2% 1.0%

0%

20%

40%

60%

80%

100%

More than 31

21-30

11-20

6-10

1-5

0

Q. About how many paid apps do you download each month?



11/16

Regarding action taken after reading the advertisement

Q: After viewing/clicking the advertisement, what did you do next?

16.6%

15.9%

8.5%

7.4%

1.3%

3.1%

51.8%

19.6%

15.4%

8.0%

4.7%

1.2%

3.1%

49.9%

0% 10% 20% 30% 40% 50% 60%

Carried out an Internet search

Visited the product/service website in order

to find out more

Looked for information on web forums

Took steps towards purchasing/applying

Introduced it on Twitter or Facebook

Other

No action taken

iPhone

Android



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41.0% 56.0%

20.4%

23.8%

18.6%

12.5%3.1%

1.9%16.8%5.4%

0%

20%

40%

60%

80%

100%more than 10

6-9

3-5

1-2

0

Regarding your purchasing experience

Q. Have you ever purchased anything using a smartphone?



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Regarding what you have bought

5.6%

13.2%

34.1%

16.1%

11.4%

5.2%

4.3%

4.3%

2.2%

5.4%

11.7%

9.9%

4.7%

10.6%

20.8%

13.7%

5.7%

3.5%

1.9%

1.9%

0.7%

4.0%

4.3%

7.6%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Cosmetics / Perfume

Fashion

Books / CDs / DVDs

Consumer electronics / TVs / PCs

Food / Drinks / Alcohol

Furniture / Interior Furnishings

Health Foods

Kids / Babies

Pets / Flowers

Sports / Outdoors

Travel / Tickets

Others

iPhone

Android

Q. Please tell us what you have bought using a smartphone.



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Regarding Social Media You Often Use

Q. Regarding Social Media You Often Use

17.3%

20.6%

46.4%

54.5%

30.3%

1.6%

19.7%

31.0%

30.7%

47.8%

45.6%

18.7%

0.5%

21.7%

0% 10% 20% 30% 40% 50% 60%

mobage

GREE

mixi

Twitter

Facebook

LinkedIn

Nothing

iPhone

Android



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Apps Categories

41.5%

16.8%

68.6%

9.2%

39.5%

34.8%

7.0%

33.2%

40.6%

10.3%

22.2%

31.6%

15.0%

3.8%

28.7%

4.7%

18.6%

12.6%

8.5%

18.2%

39.2%

5.7%

51.5%

6.1%

32.9%

16.5%

6.4%

27.9%

40.2%

4.0%

20.1%

41.8%

11.1%

5.0%

28.4%

2.8%

13.9%

9.5%

6.4%

19.1%

0% 10% 20% 30% 40% 50% 60% 70% 80%

EntertainmentEducation

Games

Healthcare & Fitness

Productivity

Photography

Sports

Social Networking

WeatherBooks

Navigation

News

Business

Finance

Music

Medical

Utilities

Lifestyle

Travel

Reference

iPhone

Android

Q. What categories of apps do you use frequently?



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Security of Android

Q. What do you think about security of Android?

18.6%

44.8%

23.3%

11.1%2.1%

Very concerned

Somewhat concerned

Neither concerned or

unconcerned

Not very concerned

Not concerned at all


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