TEAM BIO-METRIC PASH

ARHAM INTESAR

SYED SAMIUL ALAM RHINE ZAIF KHAN AHON

the guy who gives all the idea

Slidemaker & Infographics

Numbers & Statistics

An Iftaar To Remember

The Surprise Meet & Greet Program

Who Are The Lucky Ones?

+ ++ =

Grab A Phone, Get A Robi Sim And Use It.

How Are The Lucky Ones Picked?

Behind The Curtain

Idea In Motion

Statistical Insight

The Whole Campaign Has The PotentialTo Exponentially Raise Robi Sims Sales And Usage. With Higher Efforts, The Sales Can Be Risen More Than The Estimated Value.

In Their Perspective

Trendy people who’re Trendy people who’re up to datedup to dated

Male & FemaleMale & Female

TeenagersTeenagersenthusiastic enthusiastic about cricketabout cricket

Middle Class familyMiddle Class family

Target Audience

Muslim peopleMuslim people

CampaignCampaignCAMPAIGN LENGTH: 30 days during the month of

Ramadan

The main goal is to let people know that it’s happening The main goal is to let people know that it’s happening And We spare no stone unturned .we spread the news And We spare no stone unturned .we spread the news throughout every possible medium which might include throughout every possible medium which might include Newspapers, radio, internetNewspapers, radio, internet

When the cricketer will go to someone’s house there will obviously be some people who’ll shout out loud.This will attract the other people around, the neighbors to be precise. They ‘ll get to know that the cricketer was there because of “Robi”.

The whole point of this to create an instant branding.

On Spot AdvertisementOn Spot Advertisement

SecondlyVolunteers will instantly record the reaction of the people around the incident.

A TVC will be made compiling some of these videos and the main theme of the TVC will be to show how emotionally the people of Bangladesh are attached to cricketers .

First hand capturingFirst hand capturing

This is the alpha stage of our plan. Surely it's a major undertaking to implement it and work through & with the people to help reach the targeted goals.

This whole project plan can be printed on top of the following This whole project plan can be printed on top of the following renowned newspapers with the heading…renowned newspapers with the heading…

Newspaper Newspaper & Billboard & Billboard ActivationActivation

…….আপনি� চাইলে কা আপনি� চাইলে কা আপ�ার বাসালে�ও আপ�ার বাসালে�ও

আসলে� পালের সানিকবআসলে� পালের সানিকবনিকংবানিকংবা �ানি���ানি��

Newspaper Newspaper & Billboard & Billboard ActivationActivation

Newspaper Newspaper & Billboard & Billboard ActivationActivation

BILLBOARDBILLBOARDMystery theme billboardMystery theme billboard3 locations in Dhaka3 locations in DhakaFalls in route of daily commute Falls in route of daily commute High Traffic High Traffic

Main billboardMain billboard15 urban & suburban locations15 urban & suburban locationsHigh Traffic/Near malls/Busy High Traffic/Near malls/Busy highwayshighwaysOffice areas/Residential areasOffice areas/Residential areas

Positive OutcomesPositive Outcomes

The TVC capturing the The TVC capturing the emotional attachments of the emotional attachments of the

cricket fan can be madecricket fan can be made

TVCTVC

The whole plan will be featured The whole plan will be featured in the first page of the in the first page of the renowned Newspapersrenowned Newspapers

Newspaper Newspaper Front PageFront Page

The video can be made viral if The video can be made viral if properly made capturing the properly made capturing the

sudden reaction of the cricket sudden reaction of the cricket enthusiast people of our enthusiast people of our

countrycountry

Social Network Social Network MarketingMarketing

The player will promote Robi The player will promote Robi directly while giving Iftaardirectly while giving Iftaar

Spot BrandingSpot Branding

Limitation of the plan

The Elder and more religious minded people The Elder and more religious minded people might be offended because of creating a hue might be offended because of creating a hue

and cry just before the iftaarand cry just before the iftaar

Some people might not know the Some people might not know the cricket players. Although the cricket players. Although the

possibility is very low.possibility is very low.

We can Accidentally move on to some We can Accidentally move on to some hindu people’s house who don’t hindu people’s house who don’t

know the cricketers know the cricketers

SolutionSolution

We’ll run the campaign 30 minutes We’ll run the campaign 30 minutes before the Iftaar time so this wont before the Iftaar time so this wont disrupt the iftaar .disrupt the iftaar .

The solution can be drawn back to The solution can be drawn back to moral fibers even if a family that’s moral fibers even if a family that’s conservative and on top of it doesn’t conservative and on top of it doesn’t have any clue on our cricketers , they have any clue on our cricketers , they cant just turn down a person who’s cant just turn down a person who’s handing over iftaar food itemshanding over iftaar food items