add a
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Add a. Punch. to your. Communication. Strategy !. 16 th January 2009. Mobile Ad Conference. add a Punch to your communication strategy. Mobile as a Media has everything going for it. • REACH – over 300 million in India • RESPONSE RATE – over 10% (much better than - PowerPoint PPT PresentationTRANSCRIPT
Add a
Punchto yourCommunicatio
n Strategy !
Mobile Ad Conference
16th January 2009
add a Punch to your communication strategy
Mobile as a Media has everything going for it...
• REACH – over 300 million in India
• RESPONSE RATE – over 10% (much better than other media)
• TARGETABILITY – best direct marketing media to deliver ads instantly
• MEASURABILITY – each Ad served and response received can be tracked
Yet, mobile advertising in India attracts but a fraction of the advertiser’s interest — and an even tinier sliver of his ad budget!
Current Mob Ad market size : INR 30 cr
Total Ad market size : INR 20,000 cr
Share of Mob Ad to total Advtg business : 0.15%
Total Telecom market size : INR 100,000 cr
Share of Mob Ad to total telecom business : 0.03%
Where do we stand today ?
add a Punch to your communication strategy
Mobile Ad market size : INR 3000 cr
Total Ad market size : INR 20,000 cr
Share of Mob Ad to total Advtg business : 15%
Total Telecom market size : INR 100,000 cr
Share of Mob Ad to total telecom business : 3%
Let us visualise a new scenario !
add a Punch to your communication strategy
Telecom operators as Publishers will have to take active interest in creating “mobile media”– that is highly targeted, permission based, non-intrusive, multi-modal and interactive
Ad networks & technology companies will have to integrate their platforms with the operator’s network to convert their captive telecom traffic into marketable mobile media
What will it take to achieve a 100x growth in mobile advertising ?
add a Punch to your communication strategy
Media agencies will have to position & package the Mob Ad units, create the right measurement & pricing models and ignite the interest of Advertisers
Brands as Advertisers will have to allocate budgets for Mob Advtg – so that there is a business model for the Mob Ad value chain
Are we
Ready
Mobile Ad Conference
2009
Atanu Mandal
ACL Wireless
for
it ?