adcolony customer survey 2013
DESCRIPTION
In a recent survey of top app developer clients by AdColony, two-thirds of respondents reported they find video ads to be more effective for app marketing campaigns as compared to other channels such display ads and offer walls. In addition, 50% of respondents said they expect to shift more budget to mobile video in 2013.TRANSCRIPT
2013 Customer Survey
1
Key Findings
In a recent survey of top app developers by AdColony, 2/3 of respondents reported they find video ads to be more effective for user acquisition campaigns as compared to other channels such display/banners ads & offer walls.
In addition, 50% of respondents expect to shift more budget to mobile video in 2013.
Effectiveness: Video vs. Other Channels
How EFFECTIVE are AdColony video ads for your user acquisition campaigns compared to:
Less Effective More Effective
Display/Banners
Interstitials
Offer Walls
Social Ads
Video Ads from other Ad Networks
Free App Promotion Networks
✓
✓
✓
✓
✓
✓
Video ads are more effective than other channels
2013 Outlook
Compared to 2012, in 2013 I expect my user acquisition campaigns to:
2013 OutlookIncrease in size ($)
Be more focused on CLV than Cost
Utilize new channels
Shift more to social
Shift more to video
Increase in reach (more geographies)
Be more focused on CPIShift more to iOS
Shift more to Android
Shift more to display/banners
Shift more to interstitials
Shift more to direct deals
Shift more to offer walls (incentivized)
Shift more to Free App Networks
⬆ strongly agree⬆⬆⬆⬆⬆⬆--
---⬇
⬇ strongly disagree
2013 Outlook: Video
Compared to 2012, in 2013 I expect my user acquisition campaigns to:Shift more to video
Strongly Disagree 0% Somewhat Disagree 0%Neither Agree or Disagree 40% Somewhat Agree 47%Strongly Agree 13%
60% of customers expect to shift more to video in 2013
Strongly Disagree
Somewhat Disagree
Neither Agree or Disagree
Somewhat Agree
Strongly Agree
AdColony Customer Survey Background
Methodology- Online survey sent to top AdColony customers who utilize AdColony’s video ad network- All answers were collected & analyzed 100% anonymously- The survey consisted of 14 required questions & 3 optional questions; 35% of customers responded fully.- Data collection ran from January 10-14, 2013
OverviewMobile video advertising company AdColony sought to gauge key app developers’ outlooks for 2013 as they relate to user acquisition & app marketing. AdColony was also looking to benchmark the company’s own performance in the app marketing ecosystem (AdColony’s non-incentivized mobile video product & network) in comparison to other marketing channels.
The following slides reflect the “2013 Outlook” portion of this survey.
An extended version of this study is available upon request: [email protected] For questions related to User Acquisition campaigns: [email protected] questions related to App Monetization: [email protected]
Thank you.
www.adcolony.com | @AdColony